Project Background

3D glass is a flat glass through cold grinding, hot melt pressing, hot melt bending and other methods to bend it, so as to form a curved surface on both sides of the flat glass.3D玻璃具有轻薄、透明洁净、抗指纹、防眩光、坚硬、耐刮伤、耐候性佳等优点，不仅可以提升智能终端产品外观新颖性，还可以带来出色的触控手感。3DGlass is mainly used in smart phones, wearable devices, tablet computers, smart watches and other fields.

Customer pain points

Shangpu Consulting Company is a company specializing in market research and strategic consulting, with many years of industry experience and rich customer resources. An important client of Champ Consulting is a well-known domestic company.3DGlass manufacturing enterprise, which mainly produces3D显示玻璃和3D后盖玻璃，并为国内外多个智能手机品牌提供配套服务。

The main problems faced by the company are:

3D玻璃行业竞争激烈，同质化现象严重，产品差异化难以体现。

3D玻璃行业技术更新迅速，需要不断投入资金进行设备升级和技术创新。

The 3D glass industry is greatly affected by fluctuations in downstream demand and needs to keep abreast of market dynamics and changes in customer demand.

为了解决这些问题，该企业委托尚普咨询公司进行一项关于3D玻璃行业市场进入咨询项目，希望通过该项目：

Analysis3D玻璃行业的发展现状和趋势，评估市场机会和风险。

Research3D玻璃行业的竞争格局和核心竞争力，确定自身优势和劣势。

探索3D玻璃行业的创新方向和差异化策略，提升产品附加值和品牌影响力。

制定3D玻璃行业的市场进入方案和实施计划，优化资源配置和成本控制。

Project Purpose

Based on the client's needs and questions, Champ Consulting has developed the following project objectives:

Through3DThe comprehensive research of the glass industry provides customers with macro-analysis and micro-analysis of the development of the industry, including market size, market structure, market demand, market supply, market competition, market risk and so on.

Through3DIn-depth research on the glass industry to provide customers with strategic analysis and strategic recommendations for industry development, including industry opportunities, industry challenges, industry innovation, industry differentiation, industry cooperation, etc.

Through3DProfessional evaluation of the glass industry, providing customers with implementation plans and execution plans for industry development, including market positioning, market objectives, market strategy, market organization, market budget, etc.

Research object

In order to ensure the quality and effectiveness of the project, Shangpu Consulting has adopted a variety of research methods, including literature analysis, network data collection, expert interviews, business interviews, consumer interviews and so on. The research objects mainly include the following categories:

Upstream suppliers of 3D glass industry, including glass substrates, bonding materials, polishing materials, coating materials, ink and other raw material suppliers, as well as glass engraving machine, glass hot bending machine, glass flat grinding machine, glass polishing machine, glass screen printing machine, glass coating machine and other processing equipment suppliers. Number of survey subjects is20Home.

midstream producers in the 3D glass industry, including3D显示玻璃和3Dmanufacturers of back cover glass, and3DGlass design and processing enterprises. Number of survey subjects is30Home.

Downstream demanders in the 3D glass industry include manufacturers and brands of consumer electronics such as smartphones, smartwatches, smart wearables, and tablets. Number of survey subjects is40Home.

end users in the 3D glass industry, including the use3Dconsumers and potential consumers of glass products. Number of survey subjects is1000People.

Experts and scholars in the 3D glass industry, including those engaged in3D玻璃相关领域的科研人员和教授。调研对象数量为10People.

Project Content

According to the purpose of the project and the research object, Shangpu consulting company designed the following project content:

3D Glass Industry Macro Analysis: Analysis3D玻璃行业的发展历程和现状，评估3DThe development potential and prospects of the glass industry are discussed.3DThe glass industry is affected by policies and regulations, economic environment, social environment and technical environment.

3D Glass Industry Microanalysis: Analysis3DMarket size and structure of the glass industry, assessment3DThe market demand and supply of the glass industry are discussed.3DMarket competition and risk in the glass industry.

3D玻璃行业战略分析：分析3D玻璃行业的发展机会和挑战，评估3DThe innovation direction and differentiation strategy of the glass industry are discussed.3DThe cooperation mode and competitive advantage of the glass industry.

3D Glass Industry Implementation Scenario: Analysis3D玻璃行业的市场定位和目标，评估3DThe market strategy and organizational structure of the glass industry are discussed.3D玻璃行业的市场预算和执行计划。

Project Value

Through this project, Champ Consulting provides the following value to its clients:

帮助客户全面了解3D玻璃行业的发展现状和趋势，为客户提供了有价值的市场信息和数据支持。

帮助客户深入分析3D玻璃行业的竞争格局和核心竞争力，为客户提供了有针对性的战略建议和策略指导。

帮助客户探索3D玻璃行业的创新方向和差异化策略，为客户提供了有创意的产品设计和品牌塑造。

帮助客户制定3D玻璃行业的市场进入方案和实施计划，为客户提供了有可行性的资源配置和成本控制。