Project Background

Ethylene glycol is an important organic chemical raw material, mainly used in the production of polyester fibers, polyester resins, antifreeze, solvents and other products. The production process of ethylene glycol is mainly divided into oil-based and coal-based. Oil-based ethylene glycol is currently the most important production method at home and abroad, but it is subject to crude oil price fluctuations and environmental protection requirements; coal-based ethylene glycol has raw materials The advantages of wide range and low cost, but there are problems such as environmental pollution, technical difficulties, and high device investment.

The Asia-Pacific region is the world's largest ethylene glycol market and is expectedThis market will reach $28 billion billion in 2025. China has developed into the world's largest ethylene glycol consumption market and trade market.

Customer pain points

The ethylene glycol industry is a highly competitive and rapidly changing industry, and market entrants need to face the following challenges:

市场需求波动大，受到宏观经济、下游行业、国际贸易等因素的影响；

原料价格不稳定，受到国际原油价格、国内煤炭供应等因素的影响；

The industry has high technical barriers and requires a large amount of capital investment, technological innovation and personnel training;

Industry environmental pressure, the need to comply with national and local environmental policies and standards;

行业竞争激烈，需要与国内外的知名企业和新兴企业竞争市场份额。

Therefore, market entrants need to conduct a comprehensive and in-depth analysis of the ethylene glycol industry, understand the current situation of the industry, development trends, competitive landscape, risk factors and other information, to develop a reasonable and effective market entry strategy.

Project Purpose

本项目旨在提供乙二醇行业市场进入咨询服务，帮助其：

评估乙二醇行业的市场规模、增长潜力和利润空间；

分析乙二醇行业的供需结构、价值链和产业链；

Identify key customer groups, competitors and partners in the glycol industry;

Identify market entry opportunities, barriers and risks for the glycol industry;

Develop market entry plans, targets and action plans for the glycol industry.

Research object

The research objects of this project include the following categories:

Major producers in the ethylene glycol industry, including oil-based and coal-based enterprises, such as Sinopec, Hengli Petrochemical, Shaanxi Yulin Chemical, etc;

Major consumers in the ethylene glycol industry, including manufacturers of downstream products such as polyester fibers, polyester resins and antifreeze, such as Tongkun, Hengyi Petrochemical and Wankai New Materials;

Major suppliers of ethylene glycol industry, including suppliers of raw materials (oil, coal, natural gas, methanol, etc.) and equipment (reactors, separators, catalysts, etc.), such as PetroChina, Shandong Energy, China Gas, etc;

The main regulatory agencies of the ethylene glycol industry include national and local government departments, industry associations and standards agencies, such as the National Development and Reform Commission, the National Energy Administration, and the China Chemical Fiber Industry Association.

Project Content

The main contents of this project include the following aspects:

Market size analysis: by collecting and sorting the history and forecast data of the ethylene glycol industry, analyzing the market size, growth rate, regional distribution and other indicators of the ethylene glycol industry, and evaluating the development potential and profit space of the ethylene glycol industry;

Supply and demand structure analysis: through the collection and collation of ethylene glycol industry output, consumption, import and export volume and other data, analysis of the ethylene glycol industry supply and demand balance, identification of ethylene glycol industry supply and demand gaps and opportunities;

Value chain analysis: through the collection and collation of raw material prices, product prices, cost structure and other data of the ethylene glycol industry, analyze the value chain structure of the ethylene glycol industry, identify the advantages and disadvantages of the value chain of the ethylene glycol industry;

Industry chain analysis: by collecting and sorting the upstream raw material supply of the ethylene glycol industry, downstream product demand, related equipment technology and other data, analyze the industry chain structure of the ethylene glycol industry, identify the industry chain opportunities and challenges of the ethylene glycol industry;

竞争格局分析：通过收集和整理乙二醇行业的主要生产商、消费者、供应商和监管机构的信息，分析乙二醇行业的竞争力度、竞争策略、竞争优势和劣势等指标，评估乙二醇行业的竞争态势和趋势；

Market entry analysis: through the collection and collation of ethylene glycol industry market demand, market opportunities, market barriers, market risks and other information, analysis of ethylene glycol industry market entry feasibility, difficulty, profitability and other indicators, to determine the ethylene glycol industry market entry goals and directions;

Market entry plan: according to the results of market entry analysis, formulate the market entry plan of ethylene glycol industry, including market positioning, product strategy, price strategy, channel strategy, promotion strategy, etc., and provide specific and operable market entry suggestions;

Market entry plan: according to the contents of the market entry plan, formulate the market entry plan of ethylene glycol industry, including timetable, budget, responsibility allocation, monitoring and evaluation, etc., and provide detailed and executable market entry measures.