Project background:

Corn combine harvester is a kind of agricultural machinery that can finish the work of harvesting, threshing, separating stems and removing impurities at one time. It is an important equipment to realize the whole mechanized operation of corn. The corn combine harvester can not only improve harvest efficiency, reduce labor intensity, but also reduce grain loss and breakage, improve harvest quality, save costs, and increase income. With the continuous expansion of corn planting area in China, the market demand of corn combine harvester is also growing.

Customer pain points:

An investment company intends to invest in the construction of a corn combine harvester production plant in northern China, mainly for the production of corn grain direct harvest of the three-stage double full axial flow threshing separator type, in order to meet market demand. The investment company hopes to understand the market status, development trend, competition pattern, customer demand, technical level, policies and regulations of corn combine harvester, so as to evaluate the feasibility and risk of investment.

Project purpose:

In order to help the investment company make scientific and reasonable decisions, Shangpu Consulting Company was entrusted by it to carry out the corn combine harvester market research and investment feasibility analysis project, aiming to provide the following services:

Analyze the market size, growth rate, regional distribution and subdivision of corn combine harvester;

Evaluate the market demand, user preferences, consumption habits and purchase decisions of corn combine harvesters;

To study the competitive landscape, main manufacturers, product characteristics and price strategy of corn combine harvesters;

Discuss the technical development, innovation dynamics, core technology and technical barriers of corn combine harvester;

Combing the policies and regulations, industry standards and quality supervision of corn combine harvesters;

Forecast the market prospect, development trend, opportunity and challenge of corn combine harvester;

Establish the investment plan, financial analysis and risk assessment of the corn combine harvester production plant.

Research object:

The research objects of this project mainly include the following categories:

Corn growers: understand their use of corn combine harvesters, satisfaction, demand, purchase intention, etc;

Corn combine harvester manufacturers: understand their production scale, product structure, technical level, market share, etc;

Corn combine dealers: understand their sales channels, pricing strategies, market feedback, competitive advantages, etc;

Corn combine harvester industry experts: understand their industry analysis, technical evaluation, market forecast, etc.

Project Content:

The main contents of this project include the following aspects:

Market overview: Introduce the definition, classification, characteristics and application fields of corn combine harvester;

Market size: analyze the output, sales, import and export, inventory and other data of corn combine harvesters, and calculate the market size and growth rate;

Market segmentation: subdivide the corn combine harvester market according to product type, region, use and other dimensions, and analyze the scale, growth rate and proportion of each market segment;

Market demand: through questionnaires, interviews and other methods, collect information on corn farmers' demand for corn combine harvesters, purchase intention, preference characteristics, etc., and analyze the structure, characteristics and changing trends of market demand;

Competition pattern: through desktop research, interviews and other ways, collect the basic information of corn combine harvester manufacturers and distributors, analyze their product structure, technical level, price strategy, market share, etc., evaluate their competitiveness and advantages and disadvantages, determine the market competition pattern and degree of competition;

Technology development: through patent analysis, literature search, etc., to collect the technical development trends of corn combine harvester, analyze its core technology, innovation direction, technical barriers, etc., and evaluate its technical level and development potential;

Policies and regulations: through government websites, industry associations and other channels, collect information on policies and regulations, industry standards, quality supervision and other information related to corn combine harvesters, and analyze their impact on market development and guiding role;

Market prospect: based on historical data and current situation analysis, combined with macroeconomic environment, industry development trend, user demand changes and other factors, forecast the market size, growth rate and segmentation of corn combine harvester in the next few years, and put forward market opportunities and challenges;

Investment plan: according to the objectives and conditions of the investment company, formulate the investment plan of the corn combine harvester production plant, including site selection analysis, production scale setting, product structure design, technology introduction selection, etc;

Financial analysis: according to the investment plan, establish the financial model of the corn combine harvester production plant, calculate the investment cost, operating cost, operating income, profit margin and other indicators, and carry out sensitivity analysis and break-even point analysis;

Risk assessment: accordingPESTELThe model identifies the political risk, economic risk, social risk, technical risk, environmental risk and legal risk faced by the corn combine harvester production plant, and puts forward the corresponding risk response measures.

Project Value:

This project provides the investment company with a comprehensive and in-depth market research and investment feasibility analysis report on corn combine harvester, and provides a professional and reliable basis for its investment decision-making.

To understand the corn combine harvester market status, development trend, competition pattern, customer demand, technical level, policies and regulations and other aspects of information, for its assessment of investment feasibility and risk to provide data support;

The market prospect, development opportunities and challenges of corn combine harvester were forecasted, which provided reference for its investment strategy and target;

The investment plan, financial analysis, risk assessment and other professional suggestions of the corn combine harvester production plant were obtained, which provided operational guidance for the implementation of the investment plan.