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The Case of Guangdong Province Fruit Juice Industry Consumer Survey Project

2024-07-15 00:54:26 Source: Champ Consulting Visits:0

Project Background: With the increasing pursuit of healthy lifestyle by consumers, Guangdong Province, as a major economic province in China, has shown the characteristics of diversification and segmentation in its juice market. The juice industry in Guangdong Province is facing fierce market competition and rapid changes in consumer demand. Companies need to understand consumer buying behavior and preferences in order to better adjust product strategies and market positioning.

Customer pain points: The customer is an influential juice manufacturer in Guangdong Province. The main problems it faces include: consumers' demand for the health attributes and functionality of juice products is increasing, but the company's lack of understanding of the target market has led to new product promotion The effect is not good; at the same time, emerging juice brands continue to emerge in the market, and the pressure of competition is increasing.

Project PurposeThrough in-depth consumer research, we can help customers and enterprises accurately grasp the consumption trend of fruit juice market in Guangdong Province, understand the specific needs and preferences of consumers for fruit juice products, so as to optimize product mix and enhance market competitiveness.

Research object: The main subjects of this survey are consumers aged 18-45 in Guangdong Province, especially those who pay more attention to healthy drinks. A total of 1000 valid questionnaires were collected.

Project Content: The research includes, but is not limited to, consumers' purchase frequency, preferred juice flavors, awareness of juice health attributes, awareness and loyalty to juice brands, and acceptance of emerging juice products.

Project Value: Through this research, Champ Consulting provides customers with the following services and values:

1. It reveals the purchase motivation and behavior pattern of juice consumers in Guangdong Province, and helps customer enterprises to clarify the target consumer groups.

2. By analyzing the consumer demand for the healthy attributes of fruit juice, it provides the direction of product innovation and differentiation for customer enterprises.

3. The research results guide the customer enterprise to adjust the marketing strategy, enhance the effect of market promotion and enhance the brand influence.

4. Based on the research data, it provides customers with strategic suggestions for market entry and expansion, laying the foundation for long-term development.

5. Through research, customer companies successfully launched two new products in line with market demand in the first quarter of 2024, achieving significant sales growth.

Entrusted project execution time: January 2024

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