Market Share Trend of China's Air Source Heat Pump Industry in 1.

According to data from the Champ Consulting Group,2023Throughout the year, the market size of China's air source heat pump industry is expected to reach248.2Billion yuan, year-on-year growth22.1%Sales are expected to reach320Ten thousand units, year-on-year growth26.1%. Among them, the size of the domestic market is expected to reach198.5Billion yuan, year-on-year growth11.2%Sales are expected to reach260Ten thousand units, year-on-year growth13.6%; export market size is expected to reach49.7Billion yuan, year-on-year growth10.7%Sales are expected to reach60Ten thousand units, year-on-year growth18.7%. From the product type, the air/Water heat pump is still the mainstream products, occupy the whole industry nearly70%market share, mainly for heating and hot water in the construction sector; air/Air heat pumps occupy the entire industry nearly20%market share, mainly for refrigeration and dehumidification in the construction sector; other types of heat pumps account for nearly10%market share, mainly for drying and processing in the industrial and agricultural sectors.

China's air source heat pump industry market share trends are mainly affected by the following factors:

（1) of the national "double carbon" goal.2020Year9In January, President Xi Jinping75The United Nations General Assembly announced that China will strive2030Peaks in carbon dioxide emissions years ago, and efforts2060years ago to achieve carbon neutrality. This means that China needs30It is an arduous and urgent task to realize the transition from carbon peak to carbon neutrality within this year. To this end, China will speed up the adjustment of energy structure, increase the proportion of clean energy, promote the electrification process, and reduce its dependence on fossil energy. As an efficient and energy-saving electrification equipment, air source heat pump can effectively use renewable energy in the air and reduce carbon dioxide emissions. It meets the requirements of the national "double carbon" goal, so it will be encouraged and supported by national policies.

（2) stimulus from the overseas energy crisis.2023Year1In September, the conflict between Russia and Ukraine escalated, causing European gas supplies to be tight and prices to soar. Europe is the main export market of China's air source heat pump, accounting for nearly80%. The European energy crisis has increased the demand for energy-saving and environmentally friendly heat pump products from European consumers, which has stimulated the growth of China's air source heat pump export market. At the same time, the European energy crisis has also caused Chinese consumers to pay attention to energy security and conservation, and promoted the expansion of the domestic air source heat pump market.

（3) Driven by technological innovation and product upgrades. As a mature technology, air source heat pump still has some technical problems and bottlenecks, such as low temperature heating efficiency, frequent defrosting, and loud noise. In order to improve the performance and competitiveness of air source heat pumps, China's air source heat pump industry continues to increase technological innovation and product upgrades, using new refrigerants, new compressors, new heat exchangers, new control systems and other technical means to improve The cooling and heating efficiency, stability, intelligence level and user experience of air source heat pumps. At the same time, China's air source heat pump industry is also developing diversified products that adapt to different application scenarios and user needs, such as variable frequency heat pumps, modular heat pumps, multi-line heat pumps, and high-temperature heat pumps.

（4) incentives for policy support and subsidies. In order to promote the development of the air source heat pump industry, the Chinese government has introduced a series of policy support and subsidy measures at all levels. For example, at the national level, documents such as "on accelerating the work plan for replacing oil with electricity", "on accelerating the work plan for replacing coal with electricity" and "on accelerating the work plan for replacing gas with electricity" clearly propose to promote the use of electrified equipment such as air source heat pumps; at the local level, Beijing, Shanghai, Guangdong, Zhejiang and other places have issued relevant policy documents, it is clearly proposed to support the application of air source heat pumps in building heating, industrial heat and other fields, and give a certain degree of subsidies or rewards; at the industry level, "Building Heating Energy Saving Technical Specifications", "Building Cooling Energy Saving Technical Specifications", "Building Water Supply Energy Saving Technical Specifications" and other standards and specifications clearly stipulate the application requirements and evaluation indicators of air source heat pumps in the construction field. These policy support and subsidy measures provide a strong guarantee and impetus for the development of the air source heat pump industry.

（5) The improvement of consumer cognition and demand. With the development of China's economy and society and the improvement of people's living standards, consumers' awareness and demand for air source heat pump products are also increasing. On the one hand, consumers pay more and more attention to the advantages of energy saving, environmental protection, comfort, safety, intelligence and convenience of air source heat pump products, and realize that air source heat pump is a choice in line with national strategy, social responsibility and personal interests; on the other hand, consumers also have higher requirements for the performance, quality and service of air source heat pump products, It is hoped that air source heat pump can meet the diversified needs of different scenarios and uses, provide more efficient, more stable, more intelligent and more personalized solutions.

In summary, China's air source heat pump industry market share trends show the following characteristics: market size and sales continue to grow, the export market growth rate is higher than the domestic market, air/Water heat pumps still dominate, technological innovation and product upgrades continue to advance, policy support and subsidies continue to strengthen, and consumer awareness and demand continue to increase.

2. European Air Source Heat Pump Industry Market Share Trends

According to data from the Champ Consulting Group,2023Throughout the year, the market size of the European air source heat pump industry is expected to reach217.4Billion US dollars, year-on-year growth24.5%Sales are expected to reach270Ten thousand units, year-on-year growth23.8%. Among them, France, Germany, the United Kingdom, Italy, Spain and other countries are the main consumer markets of air source heat pumps in Europe, accounting for nearly of the total sales of air source heat pumps in Europe.70%. From the product type, the air/Water heat pump is also the mainstream product of air source heat pump in Europe, occupying the whole industry nearly80%market share, mainly for heating and hot water in the construction sector; air/Air heat pumps occupy the entire industry nearly15%market share, mainly for refrigeration and dehumidification in the construction sector; other types of heat pumps account for nearly5%market share, mainly for drying and processing in the industrial and agricultural sectors.

The trend of market share changes in the European air source heat pump industry is mainly affected by the following factors:

（1) European Union"RepowerEUimplementation of the energy plan.2020Year12In January, the European Union officially adopted the"RepowerEUThe energy plan aims to accelerate Europe's energy transition and achieve carbon neutrality. The plan proposes the following key tasks:2030increasing the share of renewables in total EU energy consumption38%-40%Greenhouse gas emissions1990Decrease in annual level55%;2050To achieve carbon neutrality in the European Union and become the world's first carbon neutral continent;2100In 2010, the EU achieved negative carbon emissions and became a global carbon sink. To achieve these tasks, the EU will invest7500The fund will support energy transformation projects in various fields, including the promotion and application of electrified equipment such as air source heat pumps. As an efficient and energy-saving electrified equipment, air source heat pump can effectively use renewable energy in the air and reduce greenhouse gas emissions.RepowerEUThe energy plan requirements will therefore be encouraged and supported by EU policy.

（2) Rising energy prices and tight supplies.2023Year1In September, the conflict between Russia and Ukraine escalated, causing European gas supplies to be tight and prices to soar. Natural gas is one of the most important energy sources in Europe, accounting for nearly25%. Near European Natural Gas60%It is dependent on imports, of which Russia is the largest supplier, accounting for nearly of Europe's total gas imports.40%. The conflict between Russia and Ukraine has left European gas supplies facing huge uncertainties and risks, causing European gas prices to rise from2022Year12per million British thermal units of the month (MMBtu）6.5The dollar rose2023Year1per million British thermal units of the month (MMBtu）12.5S. dollar, a record high. This is a heavy burden for European consumers and a strong signal to seek more economical, reliable and clean energy alternatives. As an energy-saving device that uses low-grade heat energy in the air and is driven by electric energy to transfer heat energy to high-temperature areas, air source heat pumps can effectively reduce energy consumption and costs, and improve energy security and efficiency. Therefore, they are favored by European consumers. And sought after.

（3) The effects of climate change and extreme weather. In recent years, global climate change has become increasingly serious, leading to frequent and violent extreme weather events, such as droughts, floods, heavy rains, blizzards, cold waves, and heat waves. These extreme weather events have caused great impact and loss to human life and economic activities. For example, in2022Year7In January, Germany, Belgium, the Netherlands and other countries suffered rare torrential rains and floods, resulting in hundreds of deaths, thousands of injuries, tens of thousands of people displaced, and tens of billions of euros in economic losses.2023Year1In January, France, Italy, Spain and other countries were hit by severe cold and blizzard, causing traffic interruption, power interruption, heating interruption and other problems. These extreme weather events have made European consumers have stronger demands and expectations for a comfortable and safe living environment. As a multifunctional device that can provide cooling and heating and hot water functions, air source heat pumps can effectively adapt to user needs under different seasons and temperature conditions, and provide a comfortable and safe living environment. Therefore, they are welcomed and trusted by European consumers.

（4) Green finance and the introduction of a carbon tax. In order to facilitate the achievement of the European energy transition and carbon neutrality goals, the EU2021Year7A series of green finance and carbon tax measures were proposed in January, including the following aspects: establishing a unified green bond standard to provide low-cost financing for green projects; establishing a carbon boundary adjustment mechanism to impose a carbon tax on high-carbon products imported into the EU; expanding the carbon emission trading system to include aviation, shipping, construction, transportation and other sectors; and raising the price of carbon emission rights from2021Ton per year40Euro raised2023Ton per year60Euro. These green finance and carbon tax measures are a good thing for the air source heat pump industry. On the one hand, it can provide more financial support and preferential policies for air source heat pump projects, and reduce the investment and operating costs of air source heat pumps; On the other hand, it can increase the cost and burden of high-carbon energy and products, and improve the market competitiveness and attractiveness of air source heat pumps.

（5) Increased consumer environmental awareness and preferences. With the development of European society and the improvement of people's living standards, consumers' attention and participation in environmental protection and climate change are also increasing. On the one hand, consumers pay more and more attention to the advantages of energy saving, environmental protection, low carbon emission reduction and renewable utilization of air source heat pump products, and realize that air source heat pump is a choice in line with EU strategy, social responsibility and personal interests; on the other hand, consumers also have higher requirements for the performance, quality and service of air source heat pump products, It is hoped that air source heat pump can meet the diversified needs of different scenarios and uses, provide more efficient, more stable, more intelligent and more personalized solutions.

In summary, the European air source heat pump industry market share trends show the following characteristics: market size and sales continue to grow, France, Germany, the United Kingdom and other countries are the main consumer markets, air/water heat pumps still dominate, the EU"RepowerEUEnergy plans continue to advance, energy prices and supply constraints continue to stimulate, climate change and extreme weather continue to affect, green finance and carbon taxes continue to be introduced, consumer environmental awareness and preferences continue to grow.

3. Conclusion

Air source heat pump is an energy-saving device that uses low-grade heat energy in the air and is driven by electric energy to transfer heat energy to high-temperature areas. It can be used for heating, cooling and hot water in construction, industry, agriculture and other fields.2023Throughout the year, the market size of China's air source heat pump industry is expected to reach248.2Billion yuan, year-on-year growth22.1%Sales are expected to reach320Ten thousand units, year-on-year growth26.1%. The market size of the European air source heat pump industry is expected to reach217.4Billion US dollars, year-on-year growth24.5%Sales are expected to reach270Ten thousand units, year-on-year growth23.8%. The market share trend of China's air source heat pump industry is mainly driven by the national "double carbon" goal, the stimulation of overseas energy crisis, the driving force of technological innovation and product upgrading, the incentive of policy support and subsidies, and the improvement of consumer cognition and demand. The trend of market share changes in the European air source heat pump industry is mainly affected by the EU"RepowerEUThe implementation of energy plans, rising energy prices and supply constraints, the impact of climate change and extreme weather, the introduction of green finance and carbon taxes, and increased environmental awareness and preferences among consumers. As an efficient and energy-saving electrification equipment, air source heat pump can effectively use renewable energy in the air and reduce carbon dioxide emissions, which is in line with the energy transformation and carbon neutrality goals of the country and the European Union. Therefore, it will have broad development prospects and market in the future. potential.