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Shangpu Consulting: Operation Status and Development Trend of Industrial Information Terminal Industry in 2023

2024-07-26 16:27:43 来源：尚普咨询浏览量：0

一、行业运行现状

According to data from the Champ Consulting Group,2022年中国工业信息终端市场规模达到了123.5Billion yuan, year-on-year growth18.6%，保持了较快的增长速度。其中，工业计算机市场规模为54.7Billion yuan, year-on-year growth16.8%；工业显示器市场规模为32.9Billion yuan, year-on-year growth19.5%；工业平板电脑市场规模为23.6Billion yuan, year-on-year growth21.4%；工业手持终端市场规模为12.3Billion yuan, year-on-year growth18.1%。

从应用领域来看，2022年中国工业信息终端主要应用于制造业、交通运输、能源环保、公共安全等领域。其中，制造业是最大的应用领域，占比达到了38.5%，主要集中在汽车制造、机械制造、电子制造等子行业；交通运输是第二大应用领域，占比为17.8%，主要集中在铁路、公路、航空等子行业；能源环保是第三大应用领域，占比为14.7%，主要集中在电力、石油化工、水利等子行业；公共安全是第四大应用领域，占比为11.6%，主要集中在公安、消防、安防等子行业。

从地域分布来看，2022年中国工业信息终端市场呈现出东部地区占主导地位，中西部地区迅速发展的特点。其中，东部地区占据了市场份额的60.3%，主要受益于该地区经济发达、产业集聚、数字化水平高等因素；中部地区占据了市场份额的18.4%，主要受益于该地区制造业基础雄厚、新型城镇化建设推进等因素；西部地区占据了市场份额的14.8%，主要受益于该地区能源环保、交通运输等领域的投资增加、数字化建设加速等因素；北部地区占据了市场份额的6.5%，主要受益于该地区公共安全、军工等领域的需求增长等因素。

从企业竞争格局来看，2022年中国工业信息终端市场呈现出头部企业占据主导地位，中小企业分布广泛的特点。2022年中国工业信息终端市场的前十大企业分别是浪潮、广州广电运通、广州广电计算机、联想、中兴、海尔、中科曙光、华为、研华和神州数码，这十大企业的市场份额合计达到了47.8%，其中浪潮以市场份额为9.6%位居第一。这些头部企业具有较强的技术研发能力、品牌影响力、渠道资源和服务能力，能够提供多样化、个性化、智能化的工业信息终端产品和解决方案，满足不同行业和领域的客户需求。除了头部企业之外，还有大量的中小企业参与到工业信息终端市场的竞争中，这些企业主要依靠产品创新、垂直细分、区域深耕等方式，在一些特定的应用场景或地域市场中形成了自身的优势和特色。

二、行业发展趋势

Outlook2023年全年，工业信息终端行业将面临更多的机遇和挑战，主要体现在以下几个方面：

（一）机遇

国家政策支持力度加大。2023年是“fourteen five”规划的开局之年，也是全面建设社会主义现代化国家的第一个五年。在这一重要历史节点上，国家将进一步加大对工业和信息化领域的战略投入和政策支持，推动产业数字化转型升级，提高产业链供应链现代化水平，增强产业发展韧性和竞争力。根据《国务院关于印发新型工业化推进计划（2021—2025年）的通知》，《国务院关于印发新一代人工智能发展规划（2021—2025年）的通知》，《国务院关于印发新型基础设施建设三年行动计划（2021—2023年）的通知》等文件精神，国家将重点支持工业互联网、智能制造、5G网络等领域的建设和发展，为工业信息终端行业提供有利的政策环境和市场需求。

工业互联网平台建设加速推进。工业互联网平台是实现工业数据采集、汇聚、分析和应用的核心载体，是推动产业数字化转型升级的重要抓手。根据《中国工信产业网》报道，截至2022年底，我国已经创建了45个国家级先进制造业集群示范平台和100个中小企业特色产业集群示范平台，工业互联网已经全面融入45个国民经济大类，具有影响力的工业互联网平台超过240Home.2023年，随着国家级示范平台的进一步建设和推广，以及地方和行业平台的不断涌现和完善，工业互联网平台将覆盖更多的行业和领域，为工业信息终端提供更广阔的应用空间和更多样化的需求场景。

智能制造水平不断提升。智能制造是实现工业生产过程中的自动化、数字化和智能化的重要途径，是提高工业生产效率、质量和效益的关键因素。2022年中国智能制造市场规模达到了1.9万亿元，同比增长了19.2%，占制造业总产值的比重达到了11.8%。2023年，随着国家对智能制造的持续扶持，以及企业对智能制造的不断认知和投入，智能制造水平将进一步提升，尤其是在汽车、机械、电子等领域将出现更多的智能制造示范项目和典型案例，为工业信息终端提供更高端、更精准、更灵活的需求。

数字化转型需求日益增长。数字化转型是指企业利用数字技术和数据资源，对其产品、服务、流程、模式等进行创新和优化，以提升竞争力和适应力的过程。2022年中国数字化转型市场规模达到了1.7万亿元，同比增长了18.5%。2023年，随着新冠疫情的影响逐渐消退，以及国内外经济形势的逐步好转，企业将加快恢复生产经营活动，并加大对数字化转型的投入和推进，以应对市场变化和客户需求。数字化转型将涉及企业内部管理、外部合作、产品创新、服务优化等多个方面，为工业信息终端提供更全面、更深入、更持续的需求。

（二）挑战

技术创新能力不足。工业信息终端作为工业互联网、智能制造和数字化转型的重要基础设施，其技术创新能力直接影响着行业发展水平和竞争力。然而，目前我国工业信息终端行业在技术创新方面还存在一些不足，主要表现在以下几个方面：一是核心技术受制于人，如芯片、操作系统、数据库等；二是产品创新缺乏突破性和领先性，如人机交互、边缘计算、物联网等；三是应用创新缺乏深度和广度，如行业解决方案、场景定制化、智能化服务等。

市场竞争日益激烈。工业信息终端行业的市场竞争不仅来自于国内的同行，还来自于国外的巨头。一方面，国内的同行之间在产品性能、价格、服务等方面展开了激烈的竞争，尤其是一些中小企业通过产品创新、垂直细分、区域深耕等方式，在一些特定的应用场景或地域市场中形成了自身的优势和特色，对头部企业形成了一定的挑战和冲击。另一方面，国外的巨头如戴尔、惠普、西门子等，在工业信息终端领域也有着较强的技术实力和品牌影响力，通过全球化布局和本土化服务，不断扩大在中国市场的份额和影响力，对国内企业构成了较大的压力和威胁。

安全风险日益突出。工业信息终端作为工业生产过程中的重要信息节点，其安全性直接关系到工业生产的稳定性和安全性。然而，随着工业信息终端的普及和应用，其所面临的安全风险也日益突出，主要表现在以下几个方面：一是物理安全风险，如设备损坏、故障、盗窃等；二是网络安全风险，如黑客攻击、病毒感染、数据泄露等；三是应用安全风险，如误操作、恶意篡改、非法使用等。这些安全风险不仅会给企业带来经济损失和声誉损害，还会给社会带来安全隐患和社会危害。

三、存在问题与建议

根据上述分析，我们认为工业信息终端行业在发展过程中还存在以下几个问题：

（一）存在问题

标准体系不完善。目前我国工业信息终端行业还缺乏统一的标准体系，各个领域和环节的标准缺乏协调和衔接，导致产品质量参差不齐，互操作性差，维护成本高。同时，由于缺乏与国际标准的对接和融合，我国工业信息终端产品在国际市场上也面临着认证难、准入难等问题。

人才结构不合理。目前我国工业信息终端行业所需的人才结构主要包括三类：一是具有工业背景和信息技术能力的复合型人才；二是具有创新思维和创业精神的创新型人才；三是具有跨界协作和沟通能力的融合型人才。然而，目前我国工业信息终端行业所拥有的人才结构与所需的人才结构存在较大差距，主要表现在以下几个方面：一是复合型人才数量不足，缺乏对工业生产过程中各种信息需求和场景的深入理解和把握；二是创新型人才质量不高，缺乏对工业信息终端产品和应用的创新思路和方法；三是融合型人才能力不强，缺乏与其他行业和领域的有效沟通和协作。

服务模式不成熟。目前我国工业信息终端行业的服务模式还处于初级阶段，主要以产品销售为主，缺乏对客户的全方位、全周期、全价值的服务。一方面，由于缺乏对客户需求的深入分析和理解，工业信息终端产品往往不能满足客户的个性化、定制化、智能化的需求，导致产品的适应性和满意度不高。另一方面，由于缺乏对客户使用过程的有效跟踪和反馈，工业信息终端产品往往不能及时解决客户的使用问题和难题，导致产品的可靠性和稳定性不高。

（二）建议

针对上述问题，我们提出以下几点建议：

加快标准体系建设。一方面，要加强工业信息终端行业标准的制定和修订，完善产品质量、性能、安全等方面的标准要求，提高产品质量水平和市场竞争力。另一方面，要加强与国际标准的对接和融合，参与国际标准的制定和评审，推动我国工业信息终端产品在国际市场上的认证和准入，提高产品国际影响力。

优化人才结构培养。一方面，要加强工业信息终端行业人才的教育和培训，建立与工业生产实际相结合的教学体系和课程体系，培养具有工业背景和信息技术能力的复合型人才。另一方面，要加强工业信息终端行业人才的创新和创业激励机制，建立与市场需求相适应的评价体系和激励体系，培养具有创新思维和创业精神的创新型人才。还要加强工业信息终端行业人才的跨界协作和沟通能力，建立与其他行业和领域相互交流和学习的平台和机制，培养具有跨界协作和沟通能力的融合型人才。

创新服务模式提升。一方面，要加强对客户需求的深入分析和理解，提供更加个性化、定制化、智能化的工业信息终端产品和解决方案，提高产品适应性和满意度。另一方面，要加强对客户使用过程的有效跟踪和反馈，提供更加及时、专业、贴心的工业信息终端产品和服务支持，提高产品可靠性和稳定性。

Conclusion

总之，2023年工业信息终端行业将迎来更多的机遇和挑战，在国家政策支持、工业互联网平台建设、智能制造水平提升、数字化转型需求增长等多重因素的推动下，工业信息终端行业将保持较快的发展速度和较高的发展水平，为工业和信息化领域的发展做出新的更大贡献。同时，工业信息终端行业也要积极应对技术创新能力不足、市场竞争日益激烈、安全风险日益突出等问题，加快标准体系建设、优化人才结构培养、创新服务模式提升等方面的工作，提高工业信息终端行业的核心竞争力和可持续发展能力。

尚普咨询认为，工业信息终端行业是一个充满活力和潜力的行业，值得我们持续关注和投入。据尚普咨询集团数据显示，2023年全年中国工业信息终端市场规模有望达到150Billion yuan, year-on-year growth21.4%，保持较高的增长水平。我们将继续为工业信息终端行业提供专业、全面、及时的咨询服务，为行业发展提供有价值的参考和支持。

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