1. Industrial Computer Industry Overview

Definition of 1.1

Industrial computer, also known as industrial control computer or industrial control computer, is a kind of computer with high reliability, harsh environment adaptability, easy maintenance, strong real-time, easy scalability and other characteristics, mainly used in industrial production process detection, control, optimization, scheduling, management and decision-making. Industrial computers can be divided into single board computers, embedded computers, industrial tablets, industrial laptops, industrial servers, industrial workstations and other types according to their functions and forms.

1.2 industry chain

The industrial chain of industrial computers mainly includes upstream raw material and component suppliers, midstream industrial computer manufacturers and system integrators, downstream industrial computer application fields and end users. Upstream raw materials and components mainly include semiconductors, PCBs, chipsets, power supplies, displays, keyboards, mice, etc., with high technical barriers and low product substitutability, which belongs to the seller's market. Midstream industrial computer manufacturers and system integrators are mainly responsible for the design, manufacture, sales and service of industrial computers, with strong technical barriers and irreplaceability, and strong bargaining power for downstream. Downstream industrial computer applications and end users mainly include industrial automation, self-service, rail transit, communications, power, medical, military, etc., which are in large demand, fast growth, and widely used, and belong to the buyer's market.

1.3 development process

The development of industrial computers can be divided into five stages, namely:

Budding period (1970-1980): During this period, industrial computers were mainly introduced from abroad and were mainly used in large-scale industrial control systems, such as petroleum, chemical, metallurgy, etc., with expensive prices, backward technology, small market size, and weak domestic production capacity.

Starting period (1980-1990): During this period, with the advancement of reform and opening up, China began to independently develop and produce industrial computers, mainly single-board computers, mainly for small and medium-sized industrial control systems, such as CNC machine tools, Robots, etc., its price is moderate, technological progress, market scale growth, and domestic production capacity.

Formative period (1990-2000): During this period, with the rapid development of computer technology, the types and functions of industrial computers continue to increase, mainly including embedded computers, industrial tablet computers, industrial notebook computers, etc., which are mainly used in various industries. Fields, such as automobiles, electronics, communications, etc., have reduced prices, advanced technology, expanded market scale, and strengthened domestic production capacity.

Growth period (2000-2010): During this period, with the in-depth integration of industrialization and informatization, the application scope and demand of industrial computers have increased significantly, mainly involving industrial automation, intelligent manufacturing, industrial Internet and other fields, and their prices are stable., Technological innovation, market scale explosion, leading domestic production capacity.

Development period (2010-present): During this period, with the implementation of strategies such as "Made in China 2025", "Internet", and "Industrial 4.0", the development of industrial computers has entered a new stage, which is mainly manifested in modularization, Miniaturization, intelligence, networking, security and other trends, its price advantage, leading technology, continuous growth of market scale, and domestic production capacity occupy a dominant position.

1.4 market size

From 2013 to 2015, the market size of my country's industrial computer industry showed a fluctuating trend. From 2015 to 2022, the market size of my country's industrial computer showed an upward trend year by year. In 2022, the industrial computer market size reached about 14.6 billion yuan, with a compound annual growth rate of about 10.6.%. From 2023 to 2028, the compound annual growth rate of China's industrial computer industry will reach 6%, and the scale of China's industrial computer market is expected to exceed 20 billion yuan in 2028.

1.5 competitive landscape

China's industrial computer industry competition pattern is mainly composed of three types of enterprises, namely, domestic brands, foreign brands and joint venture brands. Domestic brands mainly include Advantech, Advantech Intelligence, Guangji Technology, Anqin Technology, Hengfor Technology, Rongcheng Electric, etc. Its product prices are low, service quality is high, and market share is high, but the technical level and brand influence are relatively low. Foreign brands mainly include Siemens, Linghua Technology, Kontron Control, Advantech Aixun, Beckhoff Beifu, Rockwell Rockwell Automation, ABB, etc., its product technology is high, brand name, high market share, but high price, low service quality, low market penetration rate. Joint venture brands mainly include ASUS, Lenovo, HP, Dell, etc., with medium product technology, medium brand and medium market share, but medium price, medium service quality and medium market competitiveness.

1.6 Application Areas

The application fields of industrial computers are very wide, covering many industries and fields such as industry, transportation, communication, electric power, medical treatment, military industry, etc. Its main application scenarios and functions are as follows:

Industrial automation: As the core equipment of industrial automation systems, industrial computers are mainly used to realize the detection, control, optimization, scheduling, management and decision-making of industrial production processes, improve production efficiency, quality and safety, and reduce production costs, energy consumption and pollution. Typical applications of industrial computers in the field of industrial automation include CNC machine tools, robots, industrial vision, industrial Internet of Things, intelligent manufacturing, etc.

Self-service: As the core component of self-service equipment, industrial computers are mainly used to realize the interaction, processing, storage and communication of various self-service, improve service efficiency, convenience and satisfaction, and reduce service costs, manpower and risks. Typical applications of industrial computers in the field of self-service include self-service vending machines, self-service teller machines, self-service inquiry machines, self-service printers, self-service ticket machines, etc.

Rail transit: as the key equipment of rail transit system, industrial computer is mainly used to realize the signal, communication, monitoring, control, safety and management of rail transit, improve the operation efficiency, safety and comfort of rail transit, and reduce the operation cost, failure and accident of rail transit. Typical applications of industrial computers in the field of rail transit include train control systems, train communication systems, train monitoring systems, train safety systems, train management systems, etc.

Communication: As an important equipment of communication system, industrial computer is mainly used to realize the transmission, exchange, access, routing, storage and management of communication, improve the speed, quality and stability of communication, and reduce the cost, delay and interference of communication. Typical applications of industrial computers in the field of communications include optical fiber communications, wireless communications, satellite communications, mobile communications, and Internet communications.

Power: As an important equipment of the power system, the industrial computer is mainly used to realize the power generation, transmission, distribution, power consumption, dispatching and management, improve the efficiency, quality and reliability of power supply, and reduce the loss, waste and pollution of power. Typical applications of industrial computers in the power field include power monitoring systems, power protection systems, power dispatching systems, power management systems, and power intelligent networks.

Medical: As an important equipment of medical system, industrial computer is mainly used to realize medical diagnosis, treatment, nursing, management and education, improve the effect, quality and safety of medical treatment, and reduce the cost, risk and error of medical treatment. Typical applications of industrial computers in the medical field include medical imaging systems, medical testing systems, medical treatment systems, medical care systems, and medical management systems.

Military industry: as an important equipment of military industry system, industrial computer is mainly used to realize the command, control, communication, intelligence, reconnaissance, surveillance, attack and defense of military industry, improve the efficiency, accuracy and security of military industry, and reduce the cost, loss and threat of military industry. Typical applications of industrial computers in the military industry include radar systems, missile systems, aviation systems, aerospace systems, naval systems, tank systems, etc.

2. market research experience of Champ Consulting

Shangpu Consulting is a consulting agency specializing in market research, market consulting, market analysis, market planning, market training and other services. It has many years of market research experience and rich industry resources, providing customers in all walks of life with high-quality, High-efficiency and high-value market research services. The market research services of Shangpu Consulting in the industrial computer industry mainly include the following three aspects:

Market entry research: to provide comprehensive, in-depth and accurate market entry research for customers interested in entering the industrial computer industry, including market overview, market size, market growth, market structure, market distribution, market demand, market forecast, market opportunities, market obstacles, market risks, market strategies, marketing, etc., to help customers formulate reasonable market strategies and marketing plans, effectively reduce the cost and risk of market entry and improve the success rate and profitability of market entry.

User research: to provide professional, detailed and real user research for customers who have entered the industrial computer industry, including user profile, user number, user distribution, user characteristics, user needs, user satisfaction, user loyalty, user conversion willingness, user suggestions, user feedback, etc., to help customers understand the current situation, problems, expectations, behaviors and attitudes of users, and effectively improve user satisfaction and loyalty, enhance the user's willingness to convert and recommend, and improve the user's value and contribution.

Investment risk assessment: to provide objective, comprehensive and professional investment risk assessment for customers interested in investing in the industrial computer industry, including investment objectives, investment background, investment environment, investment analysis, investment evaluation, investment suggestions, etc., to help customers evaluate the market position, financial situation, core competitiveness and development potential of investment objectives, effectively identify investment opportunities and risks, and formulate reasonable investment decisions and investment plans, effectively control the cost and risk of investment and improve the rate of return and profitability of investment.

Interpretation of classic cases of 3. market research

In order to better demonstrate the capabilities and value of Champ Consulting's market research services in the industrial computer industry, this paper selects three representative market research cases, namely:

Case 1: Market Entry Study for an Industrial Computer Manufacturer

Customer background: the customer is a professional manufacturer of industrial tablet computers, mainly for the domestic market, with a high market share and brand awareness, but due to the fierce competition and slowing growth in the domestic market, the customer wants to seek new market opportunities and consider entering the Southeast Asian market.

Service content: Shangpu Consulting provides a comprehensive market entry research for the customer, including the general situation, scale, growth, structure, distribution, demand, forecast, opportunity, obstacle, risk, strategy, marketing and other aspects of the Southeast Asian market. Through a variety of market research methods, such as literature analysis, data statistics, expert interviews, user interviews, competitor analysis and so on, it collects and analyzes a large amount of market information, formed a detailed market research report, and put forward a targeted market strategy and marketing recommendations.

Service effect: Through the market entry research of Shangpu Consulting, the customer has a clear understanding and judgment of the Southeast Asian market, formulated reasonable market objectives and plans, adopted effective market strategies and marketing measures, successfully entered the Southeast Asian market, realized market expansion and growth, and improved market competitiveness and profitability.

Case 2: User research for an industrial computer system integrator

Customer background: This customer is an enterprise specializing in providing industrial computer system integration services, mainly for users in the field of industrial automation, with a high level of technology and service quality, but due to market changes and the diversification of users, customers hope to better understand the needs and satisfaction of users, enhance users' loyalty and willingness to switch, and increase users' value and contribution.

Service content: Shangpu Consulting provides professional user research for the customer, including the user's general situation, quantity, distribution, characteristics, needs, satisfaction, loyalty, conversion willingness, suggestions, feedback and other aspects. Through a variety of user research methods, such as questionnaire survey, in-depth interview, focus group, observation method, experimental method and so on, it collects and analyzes a large amount of user information and forms a detailed user research report, and put forward targeted user strategies and user marketing recommendations.

Service effect: Through the user survey of Shangpu Consulting, the customer has an in-depth understanding and grasp of the user's current situation, problems, expectations, behaviors and attitudes, formulated reasonable user goals and plans, and adopted effective user strategies and users. Marketing measures have successfully improved user satisfaction and loyalty, enhanced user conversion willingness and recommend willingness, and improved user value and contribution.

Case 3: Investment Risk Assessment for an Industrial Computer Investment Institution

Customer background: The customer is an investment institution specializing in the industrial computer industry, mainly for industrial computer manufacturers and system integrators, with high investment capabilities and investment experience, but due to the complexity and uncertainty of the industrial computer industry, The customer hopes to better evaluate the market position, financial status, core competitiveness and development potential of the investment target, and effectively identify investment opportunities and risks, make reasonable investment decisions and investment plans.

Service content: Shangpu Consulting provides the client with objective investment risk assessment, including the general situation, background, environment, analysis, evaluation, suggestions and other aspects of investment objectives. Through a variety of investment risk assessment methods, such as financial analysis, market analysis, competition analysis, strategic analysis, risk analysis, etc., a large amount of investment information has been collected and analyzed, and a comprehensive investment risk assessment report has been formed, and put forward targeted investment decisions and investment proposals.

Service effect: Through the investment risk assessment of Shangpu Consulting, the client has a clear understanding and evaluation of the market position, financial status, core competitiveness and development potential of the investment target, effectively identified investment opportunities and risks, and formulated reasonable Investment decisions and investment plans effectively control the cost and risk of investment, and improve the rate of return and return on investment.

4. epilogue

Industrial computer is an important basic equipment in industrial automation, intelligent manufacturing, industrial Internet and other fields, and its market demand and development trend are concerned by all parties. Market research is an important tool and means in the industrial computer industry, which can help all kinds of customers understand the current situation and future of the market, formulate reasonable strategies and programs, and improve the efficiency and effectiveness of the market. Shangpu Consulting is a consulting agency specializing in market research services. It has many years of market research experience and rich industry resources. It provides high-quality, high-efficiency and high-value market research services for customers in the industrial computer industry and has won customers. Trust and praise.