1. Introduction

Geological engineering is a comprehensive discipline, involving geology, engineering, mathematics, physics, chemistry and other fields and industries. Its main content is to study the physical, chemical and biological processes of the earth, as well as the influence and effect of these processes on human activities and engineering construction. The application range of geological engineering is very wide, including mineral exploration and mining, geological disaster prevention, civil construction, water conservancy and hydropower, transportation, environmental protection, energy development, national defense security and other fields and industries.

The geological engineering industry is an industry closely related to the national economy and social development, and its development level and quality directly affect the country's resource protection, ecological safety, engineering quality and social stability. Therefore, the geological engineering industry market research is of great significance and value, its purpose is to understand the industry's development status, trends, problems and opportunities, for the enterprise's strategic decision-making to provide the basis and guidance.

Market research is an activity that collects, collates, analyzes and interprets information about the market in order to understand the demand, supply, competition, opportunities and threats of the market. The contents and methods of market research vary according to different purposes and objects, but generally include the following steps: determining the objectives of the survey, designing the survey plan, selecting the survey sample, collecting survey data, analyzing survey data, writing survey reports and making recommendations.

Shangpu Consulting Company is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making. Shangpu consulting company has rich market research experience and professional knowledge in the geological engineering industry. It provides high-quality geological engineering market research services for customers in many fields and industries, helps customers understand the development status and trend of the industry, evaluates the market opportunities and risks, formulates reasonable strategies and plans, and enhances market competitiveness and profitability.

Taking Shangpu Consulting Company as an example, this paper introduces the main contents, methods and steps of market investigation in geological engineering industry, as well as its application and effect in actual projects. This paper analyzes the development environment, scale, structure, competition, technology and investment of the geological engineering industry, as well as the market demand and development prospects in the fields of mineral exploration and mining, geological disaster prevention and civil construction. The article also shows the process, method and results of the market survey, as well as the value and significance to the customer, in combination with the specific case of the geological engineering market survey service provided by Shangpu Consulting Company. The purpose of this paper is to provide some reference for the market investigation of geological engineering industry, and to contribute to the development and progress of the industry.

Contents and Methods of Market Investigation in 2. Geological Engineering Industry

Content of market survey of 2.1 geological engineering industry

The content of the geological engineering industry market survey mainly includes the following aspects:

(1) Industry development environment analysis. Analyze the influence and effect of the policy environment, economic environment, social environment, technical environment and ecological environment of the geological engineering industry on the development of the industry, identify the opportunities and threats of the industry, and assess the development potential and risks of the industry.

(2) Analysis of the scale of industry development. Analyze the overall scale, growth rate, growth momentum, growth potential and other indicators of the geological engineering industry, reflect the development level and quality of the industry, and predict the development trend and prospects of the industry.

(3) Industry development structure analysis. Analyze the product structure, regional structure, ownership structure, market structure, qualification structure and other aspects of the geological engineering industry, reflect the development characteristics and differences of the industry, and evaluate the development efficiency and optimization space of the industry.

(4) Analysis of the competitive landscape of the industry. Analyze the number, scale, type, characteristics, advantages, disadvantages, strategies and dynamics of competitors in the geological engineering industry, reflect the competitive situation and competitiveness of the industry, and evaluate the competitive advantages and disadvantages of the industry.

(5) Analysis of the technical level of the industry. Analyze the technical development status, trends, problems and needs of the geological engineering industry, reflect the technological innovation ability and technological progress level of the industry, and evaluate the technical advantages and disadvantages of the industry.

(6) Industry investment analysis. Analyze the investment scale, investment source, investment direction, investment benefit, investment risk and other aspects of the geological engineering industry, reflect the investment activities and investment returns of the industry, and evaluate the investment attractiveness and investment potential of the industry.

The method of market research in the 2.2 geological engineering industry.

The methods of market research in the geological engineering industry are mainly as follows:

(1) Literature method. By collecting, sorting, analyzing and quoting various documents related to the geological engineering industry, such as policies and regulations, industry reports, professional journals, academic papers, patent documents, network information, etc., obtain the basic situation, development process, theoretical basis, Technical progress, case experience and other information provide theoretical basis and data support for market research.

(2) Statistical analysis. By collecting, sorting, analyzing and interpreting various statistical data related to the geological engineering industry, such as industry output value, growth rate, market share, technical level, investment scale, investment benefit, etc., using mathematical and statistical methods, such as descriptive statistics, Inferential statistics, regression analysis, cluster analysis, factor analysis, etc., reveal the development rules, trends and characteristics of the industry, and provide quantitative basis and data support for market research.

(3) Questionnaire survey method. Through the design, distribution, recovery and analysis of the relevant geological engineering industry questionnaire, to the relevant personnel of the industry, such as enterprise managers, technical personnel, customers, suppliers, competitors, experts and scholars, etc., to understand their understanding of the industry, evaluation, needs, satisfaction, opinions and suggestions, etc., to provide qualitative basis and data support for market research.

(4) Interview investigation method. Through face-to-face or telephone interviews with relevant personnel in the industry, or organizing seminars, expert consultation meetings, focus groups and other forms of interviews, in-depth understanding of their views, feelings, experiences, problems and expectations of the industry, to provide qualitative basis and data support for market research.

(5) Field visit method. Through personal visits to relevant enterprises, projects, venues, etc. in the industry, observe and record their production and operation, engineering construction, technology application, marketing, etc., to provide intuitive basis and data support for market research.

Case and Experience of 3. Geological Engineering Industry Market Survey

Market Survey in the Field of 3.1 Mineral Exploration and Mining

Mineral exploration and mining is one of the important fields of geological engineering, and its main content is to use the methods of geology, geophysics, geochemistry and other disciplines to detect, evaluate, develop and utilize the underground mineral resources. Mineral exploration and exploitation plays an important role in the country's resource security, economic development and social stability.

Shangpu Consulting Company has provided an international mining company with a market research service on China's copper resources to help the company understand the distribution, reserves, grade, mining costs, market demand, policy environment and other aspects of China's copper resources, and provide reference and suggestions for the company's investment decisions in China.

In providing market research services to the company, Champ Consulting has adopted the following methods and steps:

(1) Determine the objectives of the investigation. Shangpu Consulting Company has fully communicated and consulted with the company, and it is clear that the goal of the investigation is to provide the company with a comprehensive, accurate and in-depth market analysis report on China's copper resources, and to provide reference and suggestions for the company's investment decision-making in China.

(2) Design the survey plan. According to the objectives of the survey, Shangpu Consulting Company designed the survey content, methods, data sources, sample selection, time arrangement, personnel division, budget and other aspects of the survey plan, after the company's review and confirmation, began to implement the survey.

(3) Select the survey sample. Based on the content and methodology of the survey, Champ Consulting selected the following sample of the survey:

Literature: including national and local policies and regulations, industry reports, professional journals, academic papers, patent literature, network information, etc., involving the distribution of China's copper resources, reserves, grade, mining costs, market demand, policy environment and other aspects of information.

Statistical data: including national and local statistical yearbooks, statistical bulletins, statistical databases, etc., involving data on the output, consumption, import and export volume, price, inventory, and mining rate of China's copper resources.

Questionnaire survey: including major producers, consumers, suppliers, competitors, experts and scholars of China's copper resources, involving their cognition, evaluation, demand, satisfaction, opinions and suggestions on China's copper resources.

Interviews and surveys: including major producers, consumers, suppliers, competitors, experts and scholars of China's copper resources, involving their views, feelings, experiences, problems and expectations of China's copper resources.

Field investigation: including the main production areas, projects and sites of China's copper resources, involving their production and operation, engineering construction, technology application, marketing and other aspects.

(4) Collect survey data. According to the survey samples, Shangpu Consulting has collected a large amount of literature, statistical data, questionnaire survey, interview survey, field investigation and other data on China's copper resources through various channels and methods, such as library, network, telephone, mail, visit, etc., forming a complete data set.

(5) Analysis of survey data. According to the goal of the investigation, Shangpu Consulting Company used mathematical and statistical methods, such as descriptive statistics, inferential statistics, regression analysis, cluster analysis, factor analysis, etc., to clean, organize, analyze and explain the collected data, revealing the distribution, reserves, grade, mining cost, market demand, policy environment and other aspects of China's copper resources, and the laws, trends, and characteristics of its development.

(6) Writing investigation reports and making recommendations. According to the results of data analysis, Shangpu consulting company has written a detailed market analysis report, including the following contents:

Market overview: The definition, classification, characteristics and uses of copper resources in China are introduced, as well as the development history and current situation of copper resources in China.

Market environment analysis: the influence and function of China's copper resources policy environment, economic environment, social environment, technical environment and ecological environment on market development are analyzed, market opportunities and threats are identified, and market development potential and risks are assessed.

Market size analysis: the output, consumption, import and export volume, price, inventory, mining rate and other indicators of China's copper resources are analyzed, reflecting the development level and quality of the market, and predicting the development trend and prospect of the market.

Market structure analysis: The product structure, regional structure, ownership structure, market structure and qualification structure of China's copper resources are analyzed, reflecting the development characteristics and differences of the market, and evaluating the development efficiency and optimization space of the market.

Market competition analysis: the number, scale, type, characteristics, advantages, disadvantages, strategies and dynamics of competitors in China's copper resources are analyzed, reflecting the competitive situation and competitiveness of the market, and evaluating the competitive advantages and disadvantages of the market.

Market technology analysis: the current situation, trends, problems and needs of the technological development of China's copper resources are analyzed, the technological innovation ability and technological progress level of the market are reflected, and the technological advantages and disadvantages of the market are evaluated.

Market investment analysis: The investment scale, investment source, investment direction, investment benefit, investment risk and other aspects of China's copper resources are analyzed, reflecting the investment activities and investment returns of the market, and evaluating the investment attractiveness and investment potential of the market.

Market advice: According to the results of market analysis, the paper puts forward some suggestions on the investment strategy, investment direction, investment mode and investment precautions of China's copper resources, so as to provide reference and suggestions for the company's investment decision-making in China.

(7) Submit survey reports and obtain feedback. Shangpu Consulting Company submitted the market analysis report to the company, and conducted feedback and communication with the company to understand the company's satisfaction, evaluation, opinions and suggestions on the report, and provide basis and improvement for subsequent cooperation and services.

The company highly recognized and appreciated the market research services provided by Shangpu Consulting Company. It believed that the report was comprehensive, accurate and in-depth, scientific and professional in method, reasonable and practical in suggestion, which was of great help and guidance to the company's investment decision in China. The company expressed its willingness to continue to maintain a good cooperative relationship with Shangpu Consulting Company to jointly promote the development and utilization of China's copper resources.

Market Survey of Geological Disaster Prevention and Control in 3.2

The prevention and control of geological disasters is one of the important fields of geological engineering, and its main content is to use the methods of geology, engineering geology, geotechnical engineering and other disciplines to study and practice the causes, characteristics, hazards, prediction, prevention and management of geological disasters. The prevention and control of geological disasters plays an important role in the ecological security of the country, the safety of people's lives and property, and social stability.

Shangpu Consulting Company once provided a market research service on China's geological disaster prevention and control market for a domestic geological disaster prevention and control company, helping the company understand the scale, structure, competition, demand, policy and other aspects of China's geological disaster prevention and control market, and providing reference and suggestions for the company's market expansion and business development.

In providing market research services to the company, Champ Consulting has adopted the following methods and steps:

(1) Determine the objectives of the investigation. Shangpu Consulting Company has fully communicated and negotiated with the company, and it is clear that the goal of the investigation is to provide the company with a comprehensive, accurate and in-depth market analysis report on China's geological disaster prevention and control market, and for the company's market expansion and business development Provide reference and suggestions.

(2) Design the survey plan. According to the objectives of the survey, Shangpu Consulting Company designed the survey content, methods, data sources, sample selection, time arrangement, personnel division, budget and other aspects of the survey plan, after the company's review and confirmation, began to implement the survey.

(3) Select the survey sample. Based on the content and methodology of the survey, Champ Consulting selected the following sample of the survey:

Literature: including national and local policies and regulations, industry reports, professional journals, academic papers, patent literature, network information, etc., involving the scale, structure, competition, demand, policy and other aspects of China's geological disaster prevention and control market.

Statistical data: including national and local statistical yearbooks, statistical bulletins, statistical databases, etc., involving data on the output value, growth rate, market share, technical level, investment scale, and investment benefits of China's geological disaster prevention and control market.

Questionnaire survey: including major producers, consumers, suppliers, competitors, experts and scholars in China's geological disaster prevention and control market, involving their cognition, evaluation, demand, satisfaction, opinions and suggestions on China's geological disaster prevention and control market.

Interviews and surveys: including major producers, consumers, suppliers, competitors, experts and scholars in China's geological disaster prevention and control market, involving their views, feelings, experiences, problems and expectations on China's geological disaster prevention and control market.

Field investigation: including the main production areas, projects and sites of China's geological disaster prevention and control market, involving their production and operation, engineering construction, technology application, marketing and other aspects.

(4) Collect survey data. According to the survey samples, through various channels and methods, such as library, network, telephone, mail, visit, etc., Shangpu Consulting Company has collected a large number of literature, statistical data, questionnaire survey, interview survey, field investigation and other data on China's geological disaster prevention and control market, forming a complete data set.

(5) Analysis of survey data. According to the objectives of the survey, Shangpu Consulting Company used mathematical and statistical methods, such as descriptive statistics, inferential statistics, regression analysis, cluster analysis, factor analysis, etc., to clean, organize, analyze and explain the collected data, revealing the scale, structure, competition, demand, policy and other aspects of China's geological disaster prevention and control market, as well as its development laws, trends and characteristics.

(6) Writing investigation reports and making recommendations. Champlin

Market advice: according to the results of market analysis, the paper puts forward some suggestions on market expansion strategy, business development direction, partner selection, competitive advantage building, risk prevention measures and so on for the company's market expansion and business development.

(7) Submit survey reports and obtain feedback. Shangpu Consulting Company submitted the market analysis report to the company, and conducted feedback and communication with the company to understand the company's satisfaction, evaluation, opinions and suggestions on the report, and provide basis and improvement for subsequent cooperation and services.

The company highly recognized and appreciated the market research services provided by Shangpu Consulting Company. It believed that the report was comprehensive, accurate and in-depth, the method was scientific and professional, and the suggestions were reasonable and practical, which was of great help and guidance to the company's market expansion and business development. The company expressed its willingness to continue to maintain a good cooperative relationship with Shangpu Consulting to jointly promote the development and progress of China's geological disaster prevention and control market.