As the first drafting unit, Shangpu Consulting Group, together with Peking University, Beijing University of Aeronautics and Astronautics, and Beijing University of Science and Technology, jointly drafted the "Technical Specifications for Enterprise Research" (Pokemon pinata/ASME 1408-2024). This standard is2024Year3Month30officially released on the day. This is the first time that China's market research industry has released such standards. This innovative measure marks that the market research industry has officially entered a new era of standardization and standardization.

Top universities join forces with industry leaders

The release of the Technical Specification for Enterprise Research is a successful cooperation between Shangpu Consulting and the top universities in China.

The standard provides a comprehensive operational framework for the field of market research, covering all key dimensions of research in detail. The standard not only strengthens the principles of information security and confidentiality to ensure data protection during research, but also sets out clear requirements for subcontracting services to ensure the quality and consistency of research activities. At the same time, the standard standardizes project management, including the formulation and implementation of research plans, data analysis and report formation, emphasizing the systematic and logical nature of the process. In addition, it clarifies the standard format and content requirements for the delivery of reports, with the aim of improving the professionalism and readability of the reports. Through these detailed regulations, the standard is committed to improving the overall service quality and work efficiency of the market research industry, and providing more accurate and efficient decision support for enterprises and investors.

Through the implementation of this standard, enterprises will be able to carry out market research activities in a more standardized manner, ensure the accuracy and reliability of research results, effectively reduce project risks, and provide solid data support for enterprise decision-making.

In this regard, Professor Zhou Chungen of Beijing University of Aeronautics and Astronautics expressed high recognition and support for the introduction of the standard.

He believes that market research is an important bridge connecting scientific research and industry, theory and practice. The implementation of "Technical Specifications for Enterprise Research" will help improve the quality of research, ensure the authenticity and validity of research results, and provide more accurate data support for enterprise decision-making. He believes that the promotion and application of this standard will greatly promote the healthy development of the market research industry and improve the overall service level and work efficiency of the industry.

Professor Zhou Chungen has rich experience and profound insights in the combination of scientific research and industry. In his view, the release of this new standard not only provides a comprehensive set of technical specifications for the market research industry, but also has a milestone significance for promoting the specialization and standardization of the entire industry.

Innovation leads, shaping the future of the industry

As one of the top ten enterprises in China's market research industry, Shangpu Consulting Group has been at the forefront of industry innovation. The formulation and release of the Technical Specification for Enterprise Research is the result of the Group's continuous and deep cultivation in the field of market research. The standard not only provides a perfect operating framework for industry colleagues, but also points out the direction for the future development of the industry. Shangpu Consulting Group looks forward to working with more industry partners to explore the infinite possibilities of market research and jointly promote the healthy development of the industry.

Practice out of real knowledge, standard promotion practice

The release of "Enterprise Research Technical Specification" is also a profound summary and refinement of market research practice. With rich industry experience and professional technical team, Shangpu Consulting transforms valuable experience in practice into standardized operation procedures, making market research work more standardized and systematic. The implementation of this standard will greatly enhance the professionalism and efficiency of market research and provide more powerful support for enterprises' market decision-making.