Industry Overview

Truck-mounted crane is a kind of lifting machinery installed on the chassis of the car. Because of its flexible movement, convenient operation and high efficiency, it plays an important role in the fields of loading and unloading goods, rescue and construction. According to its structure, the truck crane can be divided into three types: folding arm, telescopic arm and straight arm, in which the folding arm truck crane occupies the mainstream market share.

Market Size and Development

In 2023, China's truck crane sales are expected to reach 22000 units, the market size of 12 billion billion yuan, an increase of 14.3 and 15.4, respectively. The export volume has also maintained a steady growth. It is estimated that about 15000 units will be exported, accounting for nearly 40% of the total sales volume. The growth of the market scale is mainly due to the strong demand for infrastructure construction, the acceleration of urbanization, and the good development of the construction machinery industry.

competitive landscape

The industry competition pattern is dominated by domestic brands represented by Zoomlion, Xugong Machinery, and Sany Heavy Industry. At the same time, they are also facing challenges such as product homogeneity, improved environmental protection standards, and intensified market competition. Domestic brands are dominant, and the sales of the top ten brands in China's truck crane market are expected to reach more than 90% in 2023.

Case Analysis of Champ Consulting Service

In the market research of the truck-mounted crane industry, Shangpu Consulting provides customers with in-depth industry analysis and strategic advice. For example, when conducting a market entry strategy study for a domestic heavy machinery manufacturer, Champ Consulting not only analyzed the size and competitive landscape of the target market, but also provided detailed advice on potential customers, distribution channels and pricing strategies to help customers successfully locate and achieve market penetration.

development trend

In the future, the truck-mounted crane industry will take intelligence, energy saving, environmental protection, and multi-function as the development direction, actively innovate product technology and service models, and enhance market competitiveness and brand influence.