As the precious wealth of the Chinese nation, folk culture not only carries rich historical and cultural values, but also becomes an important part of the modern consumer market. With the improvement of living standards and the diversification of cultural needs, the consumer market of folk culture has shown a strong momentum of development. However, with the rapid development, how to accurately understand and meet the needs of consumers has become a major challenge in the development of the industry.

The Difficulties of Consumer Research in Folk Culture Industry

Diversification and individualization of consumer demand Consumer demand for folk cultural products is increasingly diversified and personalized, and traditional research methods are difficult to fully capture the real needs of consumers.

The accuracy of market segmentation How to accurately segment the market and identify the characteristics and needs of different consumer groups is a major problem in research.

The transmission and communication of cultural value How to effectively transmit the deep value of folk culture and enhance the cultural identity of consumers in consumer research is the key problem to be solved.

Case Analysis of Shangpu Consulting Company

The method of combining online questionnaire survey with enterprise research. Shangpu Consulting Company distributes online questionnaires to folk culture consumers across the country through the network platform, and conducts enterprise research on some respondents to obtain more in-depth consumer insights.

Drawing of consumer portraits According to the research data, Shangpu Consulting Group groups folk culture consumers and draws portraits of different types of consumers to provide a basis for product and service innovation.

Market Analysis and Product Service Innovation Combining market analysis and consumer research results, Shangpu Consulting Company proposed product and service innovation solutions for different types of folk culture consumers.

countermeasures and suggestions

Conduct research using a blend of quantitative and qualitative research methods to gain more comprehensive and in-depth market and consumer insights.

Strengthen the transmission of cultural values. Incorporate more folk cultural elements into the design of products and services to strengthen the transmission of cultural values.

Innovative service model to introduce personalized and customized services to meet the diverse needs of consumers.

Conclusion

The consumer research of folk culture industry is a complex and in-depth process, which requires enterprises to adopt diversified strategies and methods. Through in-depth market analysis and consumer insight, combined with the effective transmission of cultural values, companies can better serve consumers and promote the healthy development of the folk culture industry.