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Champ Consulting: Market Size Forecast and Growth Momentum for Car Audio Industry in 2023

2024-07-18 10:05:00 来源：尚普咨询浏览量：0

汽车音响行业是汽车消费升级的重要方面，随着汽车电动化、智能化、网联化的发展，汽车音响系统也呈现出多元化、高品质、智能化的趋势。据尚普咨询集团数据显示，2022年全球汽车音响市场规模约为345亿元人民币，预计到2023年底，全球汽车音响市场规模将达到459亿元人民币。本文将对2023Forecast and analysis of the market size and growth drivers of the automotive audio industry in 2012.

首先，消费者对于车内娱乐体验的需求升级是推动汽车音响行业发展的主要动力之一。随着消费者对于驾乘舒适度和个性化需求的提高，视觉+听觉+触觉多维度消费升级进行中。在视觉方面，HUD抬头显示功能、空气悬架配置、LED灯光等都为消费者带来更好的视觉感受。在听觉方面，汽车音响系统也在不断升级，以满足消费者对于高保真、沉浸式、个性化的声音体验的需求。据尚普咨询集团分析，目前消费者对于座舱声学的新需求包括：

More comfortable listening and more enjoyable listening in the cockpit. This requires car audio systems with higher performance acoustic hardware, such as speakers, amplifiers, etc., to improve sound quality; it also requires all-round distribution of acoustic hardware, such as subwoofer, surround sound, etc., to create a full range of hearing experience; In addition, it also requires noise reduction functions, such as active noise reduction, sound insulation materials, etc., to ensure a pure hearing environment.

在座舱内更多个性化的交互和分区交互，座舱听觉更加个性。这要求汽车音响系统具备更强的智能化和人机交互能力，如智能语音助手、车载KTV、多区域声场重放等，以满足消费者在车内的不同场景和需求。

在座舱对用户主动关怀。这要求汽车音响系统具备更多的人性化和情感化功能，如声音识别、情绪分析、个性化推荐等，以提升消费者的驾乘体验和品牌忠诚度。

在驾驶中个性化的满足。这要求汽车音响系统具备更多的创新和差异化功能，如声浪模拟、虚拟低音增强、人声音乐声分离等，以丰富消费者的驾驶乐趣。

其次，新能源汽车和造车新势力的崛起是推动汽车音响行业发展的主要动力之二。新能源汽车由于没有内燃机或者内燃机不工作，整车类似“静音”状态，这为汽车音响系统提供了更大的发挥空间，也带来了更多的创新机会。据尚普咨询集团数据显示，2022年，全球新能源汽车市场保持了强劲的增长势头，年销量突破了1000万辆，同比增长了56.4%. expected2023年底，随着各国政策的支持和消费者的需求提升，全球新能源汽车市场将继续扩大，年销量有望达到1400万辆，同比增长35%。新能源汽车对于汽车音响系统的影响主要体现在以下几个方面：

新能源汽车电池容量更大、集成度更高，可以支持更大功率的音响系统，提高音质和动态范围。

新能源汽车内部空间更大、布局更灵活，可以支持更多扬声器的配置和安装，打造沉浸式和立体式的声场效果。

新能源汽车需要配置AVAS（Acoustic Vehicle Alerting System 汽车声学警示系统），以提醒行人和其他道路使用者注意安全。AVAS也可以模拟发动机声音或者其他个性化声音，丰富驾驶体验。

新能源汽车具有更强的智能化和网联化功能，可以支持更多的语音交互和娱乐功能，如智能语音助手、在线音乐、车载KTVWait.

再次，数字功放和主动降噪等先进技术的应用是推动汽车音响行业发展的主要动力之三。数字功放是一种将数字信号直接转换为功率输出的功率放大器，相比传统的模拟功放具有稳定性高、抗干扰能力强、失真小、噪音低、动态范围大、体积小等特点。数字功放系统中内置DSP芯片（数字信号处理器），对整车声场、相位、均衡及声像等方面进行调整，提升声音输出品质。数字功放兼具高性能与高性价比，是汽车音响系统制造商首选。

主动降噪是一种利用反向声波抵消噪声的技术，可以有效降低汽车行驶过程中产生的发动机噪音、轮胎噪音、风噪等，提高车内的静音效果。主动降噪技术可以分为两种：一种是主动降噪耳机，通过在耳机内部产生反向声波来抵消外界噪声，适用于个人听音乐或者打电话的场景；另一种是主动降噪系统，通过在车内安装多个麦克风和扬声器，对车内的噪声进行实时采集和分析，然后产生反向声波来抵消噪声，适用于整车的静音效果。主动降噪技术可以有效提升车内的听觉舒适度，也可以节省隔音材料的成本和重量。

最后，智能语音助手和车载KTV等交互功能的增加是推动汽车音响行业发展的主要动力之四。智能语音助手是一种利用人工智能技术实现语音识别、语义理解、对话管理、语音合成等功能的软件系统，可以通过语音交互的方式为用户提供各种服务和信息。汽车音响系统中集成了智能语音助手，可以让用户在驾驶过程中通过语音控制车辆的各项功能，如导航、空调、音乐、电话等，提高驾驶安全和便捷性。同时，智能语音助手也可以为用户提供更多的娱乐和信息服务，如新闻、天气、笑话、故事等，丰富驾驶乐趣。据尚普咨询集团数据显示，2022年全球智能语音助手市场规模约为350亿元人民币，预计到2023年底，全球智能语音助手市场规模将达到400billion yuan.

车载KTV是一种利用汽车音响系统实现在线点歌、录制视频、分享社交等功能的软件系统，可以让用户在车内享受KTV的乐趣。车载KTV系统中集成了在线音乐平台、视频录制平台、社交分享平台等功能，可以让用户随时随地选择自己喜欢的歌曲进行演唱，并将自己的表演录制成视频分享到社交网络上，与好友互动。车载KTV系统也可以根据用户的喜好和情绪推荐合适的歌曲，并提供专业的声学效果和评分功能，提升用户的唱歌水平和自信心。据尚普咨询集团数据显示，2022年全球车载KTV市场规模约为169.8亿元人民币，预计到2023年底，全球车载KTVThe market size will reach200billion yuan.

In summary, Champ Consulting believes that2023年汽车音响行业有望保持平稳增长，主要受到消费者对于车内娱乐体验的需求升级、新能源汽车和造车新势力的崛起、数字功放和主动降噪等先进技术的应用、智能语音助手和车载KTV等交互功能的增加等几方面的影响。汽车音响行业的发展也将带动相关的上下游产业链的发展，如扬声器、功放、麦克风、DSP芯片、AVAS、语音识别、语音合成、在线音乐、视频录制、社交分享等。汽车音响行业的未来将更加多元化、高品质、智能化，为消费者带来更好的驾乘体验和生活品质。

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