The car audio industry is an important aspect of the upgrade of car consumption. With the development of car electrification, intelligence, and networking, car audio systems are also showing a trend of diversification, high quality and intelligence. According to data from the Champ Consulting Group,2022The size of the global car audio market in345billion yuan, is expected2023By the end of the year, the global car audio market will reach459billion yuan. This article will2023Forecast and analysis of the market size and growth drivers of the automotive audio industry in 2012.

First of all, the upgrading of consumer demand for in-car entertainment experience is one of the main driving forces to promote the development of the car audio industry. With the improvement of consumers' demand for driving comfort and personalization, visual+Hearing+Tactile multi-dimensional consumption upgrade is in progress. In terms of vision,HUDHead-up display function, air suspension configuration,LEDLighting and so on bring better visual experience to consumers. In terms of hearing, car audio systems are also constantly being upgraded to meet consumers' needs for high-fidelity, immersive, and personalized sound experiences. According to the analysis of the Champ Consulting Group, the current new consumer demand for cockpit acoustics includes:

More comfortable listening and more enjoyable listening in the cockpit. This requires car audio systems with higher performance acoustic hardware, such as speakers, amplifiers, etc., to improve sound quality; it also requires all-round distribution of acoustic hardware, such as subwoofer, surround sound, etc., to create a full range of hearing experience; In addition, it also requires noise reduction functions, such as active noise reduction, sound insulation materials, etc., to ensure a pure hearing environment.

More personalized interaction and partition interaction in the cockpit, the cockpit hearing is more personalized. This requires car audio systems with stronger intelligence and human-computer interaction capabilities, such as intelligent voice assistants, in-vehicleKTV, multi-zone sound field playback, etc., to meet the different scenes and needs of consumers in the car.

Active care for users in the cockpit. This requires the car audio system to have more humanized and emotional functions, such as voice recognition, emotional analysis, personalized recommend, etc., in order to enhance the driving experience and brand loyalty of consumers.

Personalized satisfaction in driving. This requires the car audio system to have more innovative and differentiated functions, such as sound wave simulation, virtual bass enhancement, vocal music sound separation, etc., to enrich the driving pleasure of consumers.

Secondly, the rise of new energy vehicles and new car-building forces is the second main driving force to promote the development of the car audio industry. Because the new energy vehicle does not have an internal combustion engine or the internal combustion engine does not work, the whole vehicle is similar to a "silent" state, which provides more room for the car audio system to play, and also brings more opportunities for innovation. According to data from the Champ Consulting Group,2022In 2010, the global new energy vehicle market maintained a strong growth momentum, with annual sales exceeding1000Ten thousand vehicles, up year on year56.4%. expected2023At the end of the year, with the support of national policies and the increase in consumer demand, the global new energy vehicle market will continue to expand, and annual sales are expected to reach1400Ten thousand vehicles, year-on-year growth35%. The impact of new energy vehicles on car audio systems is mainly reflected in the following aspects:

New energy vehicles have larger battery capacity and higher integration, which can support more powerful audio systems and improve sound quality and dynamic range.

New energy vehicles have larger internal space and more flexible layout, which can support the configuration and installation of more speakers to create immersive and three-dimensional sound field effects.

New energy vehicles need to be configuredAVAS（Acoustic Vehicle Alerting SystemAutomotive acoustic warning system) to remind pedestrians and other road users to pay attention to safety.AVASIt can also simulate engine sound or other personalized sounds to enrich the driving experience.

New energy vehicles have stronger intelligence and networking functions, which can support more voice interaction and entertainment functions, such as intelligent voice assistant, online music, carKTVWait.

Thirdly, the application of advanced technologies such as digital power amplifier and active noise reduction is one of the main driving forces for the development of the car audio industry. Digital power amplifier is a kind of power amplifier that converts digital signal directly into power output. Compared with traditional analog power amplifier, it has the characteristics of high stability, strong anti-interference ability, low distortion, low noise, large dynamic range and small size. Built-in digital power amplifier systemDSPThe chip (digital signal processor) adjusts the sound field, phase, equalization and sound image of the vehicle to improve the sound output quality. Digital power amplifier with high performance and high cost performance, is the first choice of car audio system manufacturers.

Active noise reduction is a technology that uses reverse sound waves to cancel noise, which can effectively reduce engine noise, tire noise, wind noise, etc. generated during the driving of the car, and improve the mute effect in the car. Active noise reduction technology can be divided into two types: one is active noise reduction headphones, which generate reverse sound waves inside the headphones to offset external noise, which is suitable for personal listening to music or making phone calls; the other is active noise reduction The system collects and analyzes the noise in the car in real time by installing multiple microphones and speakers in the car, and then generates reverse sound waves to offset the noise, which is suitable for the mute effect of the vehicle. Active noise reduction technology can effectively improve the hearing comfort in the car, and can also save the cost and weight of sound insulation materials.

Finally, intelligent voice assistant and carKTVThe increase of interactive functions is one of the main driving forces for the development of the car audio industry. Intelligent voice assistant is a software system that uses artificial intelligence technology to realize speech recognition, semantic understanding, dialogue management, speech synthesis and other functions. It can provide users with various services and information through voice interaction. The car audio system integrates an intelligent voice assistant, which allows users to control various functions of the vehicle through voice during driving, such as navigation, air conditioning, music, telephone, etc., to improve driving safety and convenience. At the same time, intelligent voice assistants can also provide users with more entertainment and information services, such as news, weather, jokes, stories, etc., to enrich driving pleasure. According to data from the Champ Consulting Group,2022The size of the global intelligent voice assistant market in350billion yuan, is expected2023By the end of the year, the global intelligent voice assistant market will reach400billion yuan.

OnboardKTVIt is a software system that uses car audio system to realize online song ordering, video recording, social sharing and other functions, allowing users to enjoy in the carKTVThe fun. OnboardKTVThe system integrates online music platform, video recording platform, social sharing platform and other functions, allowing users to choose their favorite songs to sing anytime and anywhere, and record their performances as videos and share them on social networks to interact with friends. OnboardKTVThe system can also recommend suitable songs according to the user's preferences and emotions, and provide professional acoustic effects and scoring functions to improve the user's singing level and self-confidence. According to data from the Champ Consulting Group,2022Global VehicleKTVThe market size is approximately169.8billion yuan, is expected2023At the end of the year, the global carKTVThe market size will reach200billion yuan.

In summary, Champ Consulting believes that2023The car audio industry is expected to maintain steady growth in 2012, mainly due to the upgrading of consumer demand for in-car entertainment experience, the rise of new energy vehicles and new forces in car-building, the application of advanced technologies such as digital amplifiers and active noise reduction, intelligent voice assistants and in-carKTVsuch as the increase in interactive features and other aspects of the impact. The development of the car audio industry will also drive the development of related upstream and downstream industry chains, such as speakers, amplifiers, microphones, and,DSPThe chip,AVASvoice recognition, voice synthesis, online music, video recording, social sharing, etc. The future of the car audio industry will be more diversified, high quality and intelligent, bringing consumers a better driving experience and quality of life.