1.2022Global display industry encounters in“big test”

In the global display market,2022The annual industry output value is approximately1998Billion US dollars, a year-on-year decrease of more20%. Among them, the output value of the display device (panel) is about.1100billion dollars, a year-on-year decline close27%; display material output value approx.766Billion US dollars, a year-on-year decline of nearly13%; Display equipment output value approx.120Billion US dollars, a year-on-year decrease of more9%。

It is worth mentioning that China's display industry has overcome many challenges and shown strong resilience,2022The annual industry output value will be close5000100 million yuan, the global market accounted for more38%. In terms of investment, the Chinese market continues to maintain its vitality, the investment structure has improved significantly, and the investment in materials is close750Billion yuan, for the first time more than the device, the investment direction is obviously fromLCDToOLED、Micro LEDand part of the upstream material transfer.

In 2022, for the first time, the display industry saw a double drop in panel shipments and shipping area. The reason: one is2021early consumption by the industry in, resulting in2022a corresponding decline in demand in; two2022Fluctuations in the global political and economic landscape, global epidemics and other factors affected the supply chain, market demand, logistics and other aspects.

In terms of segmented applications, on-board displays are bucking the trend under overall pressure in the industry,2023The year will show a steady and clear growth trend.

In the fourth quarter of 2022, enterprises coincidentally regulated production capacity by reducing the rate of production, effectively curbing the continued decline in panel prices and achieving results. However, the real reason for the temporary stability of the industry should be attributed to industry self-discipline, not the fundamental relationship between supply and demand.

2.2023Year display industry ushered in“Warming up”

Outlook2023Throughout the year, the semiconductor display industry will continue to operate at a low level, especially in the first and second quarters, where market demand is still limited. Whether it can rise slowly in the second half of the year mainly depends on two factors: one is the improvement of the relationship between supply and demand. If the political and economic pattern improves in the first half of the year, the relationship between supply and demand in the second half of the year is expected to be improved; second, industry self-discipline. At this stage, the root cause of the stability and slight rise in panel prices is not driven by market supply and demand, so enterprises should deeply understand2023The industry supply and demand situation, from the overall situation, through market behavior to maintain industry self-discipline, to maintain a stable and healthy development of the industry.

New display industry in2023The first half of the year will remain low, while the second half of the year will be expected to rise slowly to achieve a recovery. Innovation-driven, high-end demand and diversified applications have become key words. First, industry uncertainty is accelerating. experienced2022After the adjustment of the year, with the end-manufacturer inventory return to normal water level, the industry shipment rhythm accelerated return to normalization, the stability of the industrial chain will be steadily improved. Second, development resilience and sustainability will be further enhanced. Facing the industry“big test”As a representative of the real economy, the industry shows strong resilience and flexibility. Third, the innovation-driven development model will become the main theme of the industry. After2022The year-on-year precipitation shows that the industry is accelerating from the original scale-oriented to technology-oriented and value-oriented high-quality development road, ultra-high definition, ultra-high brush, flexible.OLED、Mini/Micro LEDHigh value-added high-end intelligent terminal products will present more innovative breakthroughs, car, folding screen, meta-universe, smart medical, smart retail and other application markets ushered in rapid development.

There are opportunities and challenges in 2023. With the full withdrawal of South KoreaLCDAfter the market,AMOLEDSuch as emerging display competition pattern is bound to be more intense.2022In, South Korea included display technology in the national strategic technology.2023At the beginning of the year, the South Korea raised the tax exemption for investment in national strategic industries, which is very good for the South Korea display industry and helps to further enhance its competitiveness, which also means that the competition in the display industry is more cruel.

Under the general trend that the global economy is still under pressure and demand is slowly recovering, it is particularly critical to enhance product competitiveness through technological innovation to gain more market share.

3. LCD industry is facing transformation and upgrading

Liquid crystal display is an important part of the display industry, and it is also one of the most mature and widely used display technologies. However,OLED、Micro LEDWith the development and application of new display technologies, the LCD industry is facing problems such as overcapacity, falling prices, and profit compression. It needs to be transformed and upgraded to improve the technical level and product added value.

according to the prediction of champ consulting,2023Year-round globalLCDCapacity will decline3%, andOLEDCapacity will grow6%.South KoreaLG Displayand Samsung Display has turned off partsLCDproduction line, and turnOLEDandQD-OLEDof investment. Panel makers in mainland China are also acceleratingOLED、Mini LED、Micro LEDsuch as the development and mass production of new technologies.

According to data from the Champ Consulting Group,2023The global LCD market size will reach1100Billion US dollars, up about5%. Among them, the demand for traditional applications such as TVs, laptops, and tablets will remain stable or decline slightly, while the demand for emerging applications such as car displays and folding screen phones will grow rapidly, becoming the two major growth engines of the LCD industry.

In-vehicle display is a long-term market to look forward to in the future, and in2026The annual meeting has grown into the largest application of a single category in the medium and large size market. The car cockpit is rapidly entering the era of intelligent interactive display from the era of traditional LCD instrument display, and the large-screen and intelligent space in the car has become an important trend in the field of vehicle display. Onboard/The field of smart cockpit integrates flexibilityOLED、Mini LED, tactile feedback, naked eye3DSuch as a variety of innovative technologies, the future will become the direction of high-end vehicle display development.

Folding screen mobile phones are another important growth point in the LCD industry, with high technical content and added value. According to data from the Champ Consulting Group,2023Global folding screen mobile phone shipments will reach5000Ten thousand units, year-on-year growth150%. The emergence of folding screen mobile phones breaks the size limit of traditional mobile phones and provides users with a larger display space and a better visual experience. At present, folding screen mobile phones are mainly used.OLEDtechnology, but LCD also has its advantages, such as low cost, high durability, and reliability. In the future, LCD is expected to occupy a place in the field of folding screen mobile phones.

4. epilogue

To sum up,2023The current situation and development trend of the LCD industry can be summarized as follows:

2023 shows that the industry will still be low, the second half of the year is expected to slowly rise, to achieve a recovery. Innovation-driven, high-end demand and diversified applications will become the main theme of industry development.

The LCD industry is facingLCDcapacity reduction,OLEDChanges such as increased production capacity and the advancement of new technology development require strengthening technological innovation and product competitiveness to increase market share in high-value areas.

Car display and folding screen mobile phones are the two major growth engines of the LCD industry, with high technical content and added value, and will become the direction of high-end display development in the future.

Champu Consulting believes that although the LCD industry is facing many challenges, there are also huge opportunities. As long as we grasp the changes in market demand and follow the trend of technological innovation, the LCD industry is still expected to maintain an important position and influence in the display field.