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Case Sharing and Experience Summary of Consumer Research in Shampoo and Hair Care Industry

2024-07-18 09:36:41 Source: Champ Consulting Visits:0

In the current consumer market, the shampoo and hair care industry is facing unprecedented changes. As consumer needs become more diverse and personalized, brands need a deeper understanding of consumer behavior and preferences in order to develop effective market strategies and product innovation plans. This article will share some of the examples and draw lessons from the experience of Champu Consulting's expertise in this area, which has supported several brands.

Consumer Insight and Market Opportunity Analysis in First-tier Cities

Shangpu Consulting has conducted an insight and market opportunity analysis project for consumers in first-tier cities for a well-known shampoo and hair care brand. Challenges for the brand include the segmentation of consumer demand, low brand loyalty, and the multi-channel impact of brand communication. Champ Consulting collected data from 1000 consumers and conducted in-depth interviews through a combination of quantitative and qualitative research. The results of the study help the brand to understand the consumer's usage habits, purchase behavior, preference characteristics and demand motivation, and provide the brand with product innovation and market strategy suggestions.

Strategies and Methods of Consumer Research

In conducting consumer research, Champ Consulting stressed the importance of strategy. First of all, clear research purpose and object is the key. Secondly, design appropriate research tools and methods, such as questionnaires, in-depth interviews, focus groups, etc., to ensure the accuracy and reliability of the data. Finally, a detailed analysis of the data is carried out to reveal the deep-seated reasons behind consumer behavior.

Through the case study of the high-end shampoo and hair care market, we can see that consumers have high requirements for product efficacy, composition and safety. For example, a study by Champ Consulting found an increasing consumer preference for natural ingredients such as silicone-free, plant-based ingredients. These insights provide brands with important information about product innovation and market positioning.

Conclusion

Consumer research is the cornerstone for brands in the shampoo and hair care industry to develop marketing strategies and product innovation plans. The case of Shangpu Consulting shows how deep consumer insights can help brands grasp market opportunities and meet challenges. As the market continues to evolve, brands need to keep an eye on changing consumers to stay competitive.

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On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

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More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise