Project Background：

With the transfer of global manufacturing industry and the promotion of China's manufacturing 2025 strategy, Guangdong Province, as an important base of China's manufacturing industry, has become increasingly competitive in the domestic and foreign markets. However, with the intensification of market competition and the diversification of customer needs, enterprises are facing fierce competitive pressure and challenges of transformation and upgrading. In order to better understand the market environment and grasp the competitive situation, a large forging manufacturer located in Guangdong Province commissioned Shangpu Consulting to carry out corporate research.

Customer pain points：

The main pain points faced by customers include: insufficient understanding of the market strategy and technological innovation of benchmarking enterprises, lack of systematic competitive intelligence collection and analysis capabilities, and inaccurate prediction of the future development trend of the industry. These problems limit the strategic planning and market response ability of enterprises, and affect the long-term development and market competitiveness of enterprises.

Project Purpose：

The purpose of this project is to provide comprehensive enterprise research services for large forging production enterprises in Guangdong Province, and to help customers understand the business status, market strategy, technological innovation, supply chain management and other aspects of information of major benchmark enterprises in the industry, so as to provide data support and decision-making reference for customers to formulate effective competitive countermeasures and long-term development strategies.

Research object：

The research objects mainly include large forging manufacturers and their benchmark enterprises in Guangdong Province, as well as relevant suppliers, customers and industry experts. The total number of research objects is 30.

Project Content：

1. Benchmarking enterprise profile analysis: collect and analyze the basic information, development process, organizational structure and market positioning of benchmarking enterprises.

2. Comparative study of market strategy: study the market entry strategy, product strategy, price strategy and promotion strategy of benchmarking enterprises.

3. Evaluation of technological innovation capability: analyze the R & D investment, patent situation, technical cooperation and technology transformation capability of benchmarking enterprises.

4. Supply chain and cost structure analysis: investigate the raw material supply, production process, cost control and logistics distribution system of benchmark enterprises.

5. Financial position and operating efficiency analysis: through the public financial statements to analyze the financial position, profitability and operating efficiency of the benchmark enterprises.

6. Future development trend prediction: Based on current data and market conditions, predict the future development direction and industry trends of benchmarking enterprises.

Project Value：

Through this enterprise research, customers can obtain the following values:

1. Systematization of competitive intelligence: A complete system of competitive intelligence collection and analysis has been established to improve the market sensitivity and resilience of enterprises.

2. Data support for strategic decision-making: provides detailed data and in-depth analysis, providing strong data support for customers' strategic planning and decision-making.

3. Promotion of market competitiveness: By understanding the advantages and disadvantages of benchmarking enterprises, customers can better adjust their market strategies and enhance their market competitiveness.

4. Establishment of risk management and early warning mechanism: help customers identify potential market risks, establish early warning mechanism, and prepare in advance.

5. Improvement of operational efficiency and profitability: By learning the successful experience and lessons of benchmarking enterprises, customers can optimize their own management and improve operational efficiency and profitability.

Commissioned project execution time: February 2024