Project Background：

With the transfer of global manufacturing industry and the promotion of China's manufacturing 2025 strategy, Guangdong Province, as an important base of China's manufacturing industry, has become increasingly competitive in the domestic and foreign markets. However, with the intensification of market competition and the diversification of customer needs, enterprises are facing fierce competitive pressure and challenges of transformation and upgrading. In order to better understand the market environment and grasp the competitive situation, a large forging manufacturer located in Guangdong Province commissioned Shangpu Consulting to conduct competitor research.

Customer pain points：

The main pain points faced by customers include: insufficient understanding of competitors' market strategies and technological innovation, lack of systematic competitive intelligence collection and analysis capabilities, and inaccurate prediction of future development trends in the industry. These problems limit the strategic planning and market response ability of enterprises, and affect the long-term development and market competitiveness of enterprises.

Project Purpose：

The purpose of this project is to provide comprehensive competitor research services for large forging manufacturers in Guangdong Province, and to help customers understand the operating conditions, market strategies, technological innovation, supply chain management and other information of major competitors in the industry, so as to provide data support and decision-making reference for customers to formulate effective competitive countermeasures and long-term development strategies.

Research object：

The research objects mainly include large forging manufacturers and their competitors in Guangdong Province, as well as relevant suppliers, customers and industry experts. The total number of research objects is 30.

Project Content：

1. Competitor profiling: Collect and analyze basic information, development history, organizational structure and market positioning of competitors.

2. Comparative study of market strategies: study competitors' market entry strategies, product strategies, pricing strategies and promotion strategies.

3. Technological innovation capability assessment: analysis of competitors' R & D investment, patent situation, technical cooperation and technology transformation capabilities.

4. Supply chain and cost structure analysis: Investigate competitors' raw material supply, production processes, cost control and logistics distribution systems.

5. Financial position and operating efficiency analysis: Analyze the financial position, profitability and operating efficiency of competitors through public financial statements.

6. Future development trend prediction: based on current data and market conditions, predict the future development direction and industry trends of competitors.

Project Value：

Through this competitor survey, customers can obtain the following values:

1. Systematization of competitive intelligence: A complete system of competitive intelligence collection and analysis has been established to improve the market sensitivity and resilience of enterprises.

2. Data support for strategic decision-making: provides detailed data and in-depth analysis, providing strong data support for customers' strategic planning and decision-making.

3. Enhancement of market competitiveness: By understanding the strengths and weaknesses of competitors, customers can better adjust their market strategies and enhance market competitiveness.

4. Establishment of risk management and early warning mechanism: help customers identify potential market risks, establish early warning mechanism, and prepare in advance.

5. Improvement of operational efficiency and profitability: By learning from the successful experiences and lessons of competitors, customers can optimize their own management and improve operational efficiency and profitability.

Commissioned project execution time: February 2024