Market Research_Market Consulting_Market Research_Market Share_Market Research Company_Top Ten Market Research Companies-Shangpu Consulting Company

Contents

Service Content

Shangpu one of the competitive businesses of consulting, it has provided more than 1700 enterprise investigation cases for more than 500 enterprises.
Through first-hand enterprise research, users will obtain a full range of information including target enterprise performance, production, sales, finance, products, manpower, strategy and other business operations.

Enterprise background

Organizational Structure

enterprise scale

Sales outlets

Background of leaders

Investor background

Business and Performance Composition

enterprise competitiveness evaluation
Enterprise Finance

External investment

R & D investment

Profitability

Operational capacity

solvency

Profit and composition

Sales revenue and composition
Enterprise products

price system

Pricing Strategy

R & D Planning

Product cost composition

Product performance ratio

Patent and Registration Rights

Cost control measures
Sales Data

Market Share

Proportion of product sales

Proportion of sales by region

Proportion of customer procurement

Sales team percentage

Sales Team Management

Reason for change in sales
Market Strategy

Market Positioning

Target group

advertising strategy

Product Strategy

user satisfaction

Marketing Plan

Marketing Strategy and Effect
Production Equipment

Equipment Supplier

Equipment performance parameters

Equipment Investment Plan

Output and operating rate

Production/technical process

Number of plants/distribution

Number of lines/distribution
Supply Procurement

Supply Price

Supplier Management

Procurement Quality Management

Procurement and Supply Process

Procurement decision-making process

Supplier/Supply

Supplier assessment criteria
warehousing logistics

logistics construction form

Logistics equipment configuration

Logistics network distribution

Storage area/type

Storage form (DC/SP)

Transportation Quality Control Scheme

third party logistics cooperation mode
channel construction

Sales model

channel system

Channel Management

agent system

Sales system structure

channel price system

Channel Development/Maintenance
Human Resources

salary composition

Staff recruitment

welfare system

training system

reward and punishment system

incentive mechanism

employee performance evaluation
Enterprise Strategy

Brand Strategy

Product Strategy

Market Strategy

Marketing Strategy

Mergers and Acquisitions

Implementation steps

Development goals/strategies
Technology R & D

R & D direction

Project under research

R & D process

industry-university-research cooperation

R & D investment scale

R & D organization structure

R & D direction planning

Methods

Research Method

The three major research methods are carried out simultaneously, the information is summarized for cross-validation analysis, the data information is quantified and multi-dimensional segmentation, and the final output of research conclusions and recommendations.
The proportion of first-hand research should be controlled at more than 80%. We should conduct all-round and no dead angle research on enterprises, find out the pace of enterprise development and master the characteristics of enterprise management.

Field interviews with key enterprises, people, insight into the market

Quantification

Analyze the competitive environment

planning development strategy

improve competitive ability

Prejudge the operation strategy

Specifying a Business Portfolio

Analysis

development strategy

Financial Strategy

production strategy

R & D strategy

Marketing Strategy

Reference
Industry chain enterprise survey

Enterprise Distributor

enterprise downstream users

industry competent department

Industry authoritative expert

Enterprise Supplier

Enterprise Competitors

Enterprise Resignation Personnel

Industry senior insiders

enterprise industry-university-research cooperation institution

Employees of various functional departments within the enterprise
Collect

Enterprise Annual Report

Enterprise internal publications

Enterprise Recruitment Information

Industry Show Report

Brokerage Research Report

Enterprise Product Manual

Corporate Executive Speech

enterprise credit investigation report

Industry Publications

Purchase

Authority

Industry Association Data

Enterprise patent literature

Enterprise Product Sample

Own database

Industry Authority Papers/Publications

Tool

Research Tools

Shangpu Consulting Group has a complete set of closed-loop research theory, after a large number of market tests, the market has been unanimously praised.
Creative · Science · Rigorous · Automation · Standardization

Quantitative

Real-time dynamic charts

Enterprise first-hand data dynamic map, clearly presented

Procurement, production, sales, marketing, technology research and development, manpower, investment, etc.

linked multidimensional data

Multidimensional data cross analysis

"Product-end sales-end market-end procurement-end investment-end" linkage.

Qualitative

Purpose-oriented model

Data is the foundation, tools combined with purpose are the focus

full intellectual property consulting model

Combined with corporate consulting tools

national high-tech enterprise

Reasons for changes in deep excavation

Data-driven insight, cause-focused analysis, tailored competitive edge

Product: niche, users, USP, channels, pricing

Channels: types, layout, strategy, service, support

Market: footprint, campaigns, tracking, management

Marketing: Goals, Policy, Tools, Plan

Sourcing: Goals, Management, Layout, Plan

Shangpu Consulting-Enterprise Think Tank Cloud Platform System Backstage

Shangpu consulting-enterprise operation early warning system background

Shangpu Consultation-Big Data Visualization Background

Quality

Quality Control

Every detail has a strict control to ensure the quality of service commitment

01

Regularly updated

Update the latest data regularly

(Month/Quarter/Half Year/Year)
02

communication mechanism

Group building communication

Email Communication

Meeting Communication
03

cross-validation

The same data is guaranteed from at least 2 sources,
Cross-comparison validation
04

Accompanying Visit

The entrusting party can accompany the whole follow-up
05

First-hand research

Actual research accounts for more than 80%,
Secondary data and desk research are supplemented
06

Confidentiality Policy

sign a confidentiality agreement with the client,
Never disclose client information during the interview
07

Original data

Submit all first-hand interview materials at the end of the project
(voice recordings, business cards, photographs, data sheets, etc.)
08

middle and high level

Interview information from internal managers
Above level personnel

Clothing

Results show

Summarize the rules, discover the trend, pay attention to the practical operation on the ground, and be the long-term runner of the enterprise.
Enterprise credit assessment, project investment due diligence, market investment value due diligence, benchmark enterprise research.

Case

Case Studies

Fifteen years of consulting service brand experts accumulated rich project experience

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