A manufacturing individual champion refers to an enterprise that has long focused on certain product segments of the manufacturing industry, has internationally leading production technology or technology, and has a global or domestic market share of individual products, representing the highest level of development in the global manufacturing segment. The strongest market strength. The single champion enterprise is the cornerstone of the innovation and development of the manufacturing industry and an important embodiment of the competitiveness of the manufacturing industry. Taking Shangpu Consulting as an example, this paper introduces the content, process and effect of its single champion application counseling service for enterprises, analyzes its role and value in helping enterprises to improve their innovation ability, quality efficiency and market competitiveness, and summarizes its experience and enlightenment in the service process.

1. background introduction

In order to implement the spirit of General Secretary Xi Jinping's important instructions on speeding up the cultivation of a number of manufacturing single champion enterprises, and thoroughly implement the spirit of the 20th CPC National Congress, according to the "guidance on speeding up the cultivation and Development of High-quality Manufacturing Enterprises" and the "measures for the Identification and Management of Manufacturing single Champion Enterprises", the Ministry of Industry and Information Technology2016Since the year, seven batches of manufacturing individual champion enterprises (products) have been cultivated and selected, and a total of them have been identified.1186Manufacturing single champion enterprises. Single champion enterprise identification standards include the following four aspects:

(I) focus on specific product segments. If you apply for a single champion demonstration enterprise, the sales revenue of the corresponding product must account for the main income of the enterprise.70%And above; If you apply for a single champion product, you can only apply for one product.

(II) production technology or process leading international. Application for single champion demonstration enterprises or single champion products, must have independent intellectual property rights or core technology, and in the domestic and foreign similar products in the leading level.

(III) single product market share in the forefront. Application for single champion demonstration enterprises or single champion products, must be in the domestic or global market share of similar products in the forefront.

(IV) have good economic benefits. To apply for a single champion demonstration enterprise or a single champion product, it must have good economic benefits, including sales revenue, profit margin, R & D investment and other indicators.

In order to help qualified enterprises successfully pass the accreditation review, Shangpu Consulting provides professional guidance and support for individual champion application, providing customers with full guidance and support from project initiation, material preparation, data verification, expert review and other aspects.

2. service content and process

The single champion application counseling service provided by Champ Consulting mainly includes the following contents and processes:

(I) project establishment. According to the customer's industry, main products, market position, etc., Shangpu Consulting communicates with the customer to determine the declaration objectives and plans, including selecting the declaration demonstration enterprise or product, determining the name and code of the declaration product, selecting the declaration area and unit, etc.

(II) material preparation. According to the application requirements of the Ministry of industry and information technology, Shangpu consulting guides customers to fill in the application form of single champion enterprises in manufacturing industry, including basic information, main indicators, market share, production technology or process, independent intellectual property rights or core technology, economic benefits, etc., and provides relevant explanatory materials, such as financial statements, market research reports, patent certificates, science and technology award certificates, etc.

(III) data verification. According to the audit standards of the Ministry of Industry and Information Technology, Shangpu Consulting conducts data verification on the application materials provided by customers, including verifying the authenticity, accuracy, completeness and consistency of the data, ensuring that the data conforms to national statistical norms and industry standards, and communicates with customers to solve data problems.

(IV) expert review. According to the review process of the Ministry of Industry and Information Technology, Shangpu Consulting assists customers to participate in expert review meetings, including submitting application materials, preparing defense materials, conducting on-site defense, etc., and provides professional defense guidance and suggestions to help customers fully demonstrate the advantages and characteristics of the enterprise and win the recognition and support of experts.

3. service effectiveness and value

The single champion application counseling service provided by Shangpu Consulting for customers can not only help customers successfully pass the certification review and obtain the honorary title of national manufacturing single champion, but also help customers improve their innovation ability, quality and efficiency, market competitiveness, etc. The role and value are specifically manifested in the following aspects:

(I) enhance innovation capacity. By applying for a single champion, customers can sort out and summarize their own production technology or process, find their own advantages and disadvantages, and then strengthen R & D investment, improve R & D design team, actively participate in national and industrial scientific and technological research, and increase the transformation of innovative technological achievements And scene application, breakthrough“stuck neck”Pain points and difficulties, continue to improve innovation and competitiveness.

(II) improve quality and efficiency. By applying for a single champion, customers can analyze and evaluate their own economic benefits, find their own optimization space and improvement direction, and then optimize production management, improve production efficiency, reduce production costs, increase added value, increase profit margins, and achieve quality and efficiency. Double promotion.

(III) enhance market competitiveness. By applying for a single champion, customers can understand and position their own market position, discover their own opportunities and challenges, and then focus on product innovation, quality improvement and brand cultivation, expand market share, consolidate market position, enhance market influence, and build the industry Leading brand.

(IV) enjoy policy support. By applying for a single champion, customers can obtain the honorary title of national manufacturing single champion and enjoy relevant policy support. According to the "Guiding Opinions on Accelerating the Cultivation and Development of High-quality Manufacturing Enterprises" and the "Administrative Measures for the Identification of Manufacturing Individual Champion Enterprises", manufacturing individual champion enterprises will enjoy the following policy support:

Give priority support to national and local industrial policies, fiscal and taxation policies, financial policies, scientific and technological innovation policies, and talent policies;

Give priority recommend in major national and local engineering projects, key areas, and important areas;

Give priority to participation in national and local standards formulation, quality certification, intellectual property protection, etc;

Give priority support to national and local brand building, market development, and foreign cooperation.

Experience and Enlightenment of 4. Service

The single champion application counseling service provided by Shangpu Consulting for customers has successfully helped many companies pass the certification review and won the honorary title of national manufacturing single champion, which has brought significant effects and value to the development of customers. In the process of service, Champ Consulting has accumulated the following experience and enlightenment:

(I) fully understand customer needs. Before providing services to customers, Shangpu Consulting will conduct in-depth communication and exchanges with customers to fully understand the customer's industry background, product characteristics, market conditions, development goals, etc., in order to provide customers with the most suitable declaration plan and counseling content.

(II) strictly comply with the declaration requirements. When preparing application materials for customers, Shangpu Consulting will strictly abide by the application requirements of the Ministry of Industry and Information Technology to ensure that the content of the application materials is complete, the data is true, and the format is standardized, so as to avoid any situation that does not meet the requirements or is not conducive to the audit.

(III) actively coordinate with interested parties. When conducting data verification and expert review for customers, Shangpu Consulting will actively coordinate with relevant parties, including internal departments of customers, reporting units, audit institutions, review experts, etc. to communicate and solve data problems and defense problems in a timely manner to ensure the smooth progress of the declaration process.

(IV) continuously follow up the service effect. After completing the application guidance for the customer, Shangpu Consulting will not disconnect from the customer, but will continue to follow up the customer's identification results and development status, timely feedback the service effect and value, and provide follow-up services and support according to the customer's needs.

5. epilogue

The single champion manufacturing enterprise is the cornerstone of the innovation and development of the manufacturing industry and an important embodiment of the competitiveness of the manufacturing industry. In order to help qualified enterprises successfully pass the accreditation review, Shangpu Consulting provides professional guidance and support for individual champion application, providing customers with full guidance and support from project initiation, material preparation, data verification, expert review and other aspects.