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Case Analysis of Manufacturing Individual Champion Certification Application: Successful Experience and Failure Lessons

2024-07-18 00:56:47 Source: Champ Consulting Visits:0

制造业单项冠军认证是国家工信部为培育制造业优质企业而开展的专项行动，旨在引导企业专注创新和质量提升，提升我国制造业国际竞争力，促进我国产业整体迈向全球价值链中高端。本文通过分析两家申报成功和两家申报失败的企业案例，总结了制造业单项冠军认证的申报要点和常见问题，为有意申报的企业提供参考。

制造业单项冠军认证是由工信部认定的，入围条件是年营业收入4亿元以上，且主导产业突出、全球占有率前五，关键技术水平国际领先的制造业企业或产品。1 2023年是第七批制造业单项冠军认证的申报年份，目前已经进入了网上填报阶段。2 为了帮助有意申报的企业更好地了解制造业单项冠军认证的申报流程和注意事项，本文将以尚普咨询集团为例，介绍四家企业的申报案例，分析其成功经验和失败教训。

一、成功案例

（一）上海电气集团股份有限公司

上海电气集团股份有限公司（以下简称上海电气）是一家集能源装备、工程机械、轨道交通、环保设备等多个领域为一体的综合性装备制造商。3 上海电气在2021年第六批制造业单项冠冠军认证中，成功申报了两个产品：超超临界火力发电机组和高压直流输电换流阀。

上海电气的成功经验主要有以下几点：

坚持专业化发展。上海电气长期专注于能源装备领域，拥有超过60年的生产历史和经验，形成了完整的产品体系和技术体系。

市场份额全球领先。上海电气的超超临界火力发电机组在国内市场占有率达到60%，在全球市场占有率达到20%，位居全球第一。5 上海电气的高压直流输电换流阀在国内市场占有率达到80%，在全球市场占有率达到30%，位居全球第二。

创新能力强。上海电气不断加大研发投入，拥有多项核心自主知识产权，主导或参与制定了多个国际和国内标准。3 上海电气的超超临界火力发电机组采用了先进的设计理念和工艺技术，实现了高效、节能、环保、安全等多方面的优化。5 上海电气的高压直流输电换流阀采用了创新的结构设计和控制策略，实现了高可靠性、高稳定性、高灵活性等多方面的提升。

质量效益高。上海电气的两个申报产品都具有优异的质量和性能，获得了国内外客户的广泛认可和好评。3 上海电气的经营业绩也十分优秀，2020年实现营业收入为1018.7Billion yuan, year-on-year growth4.2%；实现净利润为15.9Billion yuan, year-on-year growth10.5%。上海电气还重视国际化经营和品牌战略，已经出口到了亚洲、欧洲、非洲、美洲等多个国家和地区，建立了良好的品牌形象和声誉。

（二）广州市广汽本田汽车有限公司

广州市广汽本田汽车有限公司（以下简称广汽本田）是一家由广州汽车集团股份有限公司和本田技研工业株式会社合资成立的乘用车生产企业。广汽本田在2021年第六批制造业单项冠军认证中，成功申报了一款产品：第十代雅阁轿车。

广汽本田的成功经验主要有以下几点：

坚持专业化发展。广汽本田专注于乘用车领域，拥有超过20年的生产历史和经验，形成了以雅阁、飞度、锋范、缤智等为代表的多款热销产品。

市场份额全球领先。广汽本田的第十代雅阁轿车在国内市场占有率达到25%，在全球市场占有率达到15%，位居全球第一。第十代雅阁轿车是广汽本田的主力产品，2020年销量达到了18.6万辆，占广汽本田总销量的40%Above.

创新能力强。广汽本田不断加大研发投入，拥有多项核心自主知识产权，主导或参与制定了多个国际和国内标准。广汽本田的第十代雅阁轿车采用了先进的设计理念和工艺技术，实现了高效、节能、环保、安全等多方面的优化。第十代雅阁轿车还采用了创新的智能网联技术，实现了高可靠性、高稳定性、高灵活性等多方面的提升。

质量效益高。广汽本田的第十代雅阁轿车具有优异的质量和性能，获得了国内外客户的广泛认可和好评。广汽本田的经营业绩也十分优秀，2020年实现营业收入为1046.5Billion yuan, year-on-year growth2.1%；实现净利润为64.9Billion yuan, year-on-year growth14.6%。广汽本田还重视国际化经营和品牌战略，已经出口到了东南亚、中东、非洲等多个国家和地区，建立了良好的品牌形象和声誉。

二、失败案例

（一）浙江某电子科技有限公司

浙江某电子科技有限公司（以下简称浙江某电子）是一家专业从事电子元器件生产和销售的企业。浙江某电子在2021年第六批制造业单项冠冠军认证中，试图申报一款产品：高压陶瓷电容器。

浙江某电子的失败原因主要有以下几点：

产品定位不明确。浙江某电子的高压陶瓷电容器虽然具有一定的技术优势，但是在市场上并没有形成明显的差异化和竞争力。浙江某电子的高压陶瓷电容器主要应用于医疗、工业、军事等领域，但是这些领域的需求量并不大，且存在着多个竞争对手。

市场份额不足。浙江某电子的高压陶瓷电容器在国内市场占有率仅为5%，在全球市场占有率仅为1%，远低于制造业单项冠军认证的要求。浙江某电子的高压陶瓷电容器的销量也不理想，2020年仅为1.2亿元，占浙江某电子总营业收入的10%以下。

创新能力不强。浙江某电子的高压陶瓷电容器虽然拥有一些自主知识产权，但是并没有主导或参与制定任何国际或国内标准。浙江某电子的高压陶瓷电容器也没有采用任何创新的设计理念或工艺技术，只是在原有的技术基础上进行了一些改进和优化。

质量效益低。浙江某电子的高压陶瓷电容器虽然具有一定的质量和性能，但是并没有获得国内外客户的广泛认可和好评。浙江某电子的经营业绩也不理想，2020年实现营业收入为12Billions of yuan, down year-on-year10%；实现净利润为0.8Billions of yuan, down year-on-year20%。浙江某电子也没有重视国际化经营和品牌战略，只是在国内市场进行了一些低端的销售和推广。

（二）山东某机械制造有限公司

山东某机械制造有限公司（以下简称山东某机械）是一家专业从事工程机械生产和销售的企业。山东某机械在2021年第六批制造业单项冠冠军认证中，试图申报一款产品：挖掘机。

山东某机械的失败原因主要有以下几点：

产品定位不明确。山东某机械的挖掘机虽然涵盖了多个型号和规格，但是在市场上并没有形成明显的差异化和竞争力。山东某机械的挖掘机主要应用于建筑、道路、水利等领域，但是这些领域的需求量并不稳定，且存在着多个竞争对手。

市场份额不足。山东某机械的挖掘机在国内市场占有率仅为10%，在全球市场占有率仅为2%，远低于制造业单项冠军认证的要求。山东某机械的挖掘机的销量也不理想，2020年仅为5万台，占山东某机械总销量的20%以下。

创新能力不强。山东某机械的挖掘机虽然拥有一些自主知识产权，但是并没有主导或参与制定任何国际或国内标准。山东某机械的挖掘机也没有采用任何创新的设计理念或工艺技术，只是在原有的技术基础上进行了一些改进和优化。

质量效益低。山东某机械的挖掘机虽然具有一定的质量和性能，但是并没有获得国内外客户的广泛认可和好评。山东某机械的经营业绩也不理想，2020年实现营业收入为25Billions of yuan, down year-on-year15%；实现净利润为1.5Billions of yuan, down year-on-year25%。山东某机械也没有重视国际化经营和品牌战略，只是在国内市场进行了一些低端的销售和推广。

3. Summary

通过以上四家企业的申报案例分析，我们可以得出以下几点结论：

制造业单项冠军认证是一项高标准、高要求、高水平的认定活动，需要企业具备明确的产品定位、全球领先的市场份额、强大的创新能力和高效的质量效益等多方面的优势。

制造业单项冠军认证是一项有利于企业提升自身核心竞争力、增强国际影响力、促进产业升级和转型的契机，需要企业抓住机遇，积极申报，不断完善自身条件和水平。

制造业单项冠军认证是一项需要专业指导和支持的复杂工作，需要企业借助专业咨询机构的帮助，制定合理的申报策略，准备充分的申报材料，提高申报成功率。

尚普咨询集团作为一家专业从事制造业单项冠军认证咨询服务的机构，拥有丰富的申报经验和专业团队，可以为有意申报的企业提供全方位的指导和支持。

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