The manufacturing single championship certification is a special action carried out by the Ministry of Industry and Information Technology to cultivate high-quality manufacturing enterprises. It aims to guide enterprises to focus on innovation and quality improvement, enhance the international competitiveness of my country's manufacturing industry, and promote my country's industry as a whole to move towards the middle and high end of the global value chain. By analyzing the cases of two successful and two failed enterprises, this paper summarizes the main points and common problems of the single champion certification in manufacturing industry, and provides reference for the enterprises that intend to declare.

Manufacturing individual championship certification is recognized by the Ministry of Industry and Information Technology, shortlisted conditions are annual operating income.4More than 100 million yuan, and the leading industry outstanding, the global share of the top five, the key technology level of the international leading manufacturing enterprises or products.1 2023Year is the seventh batch of manufacturing single champion certification declaration year, has entered the online reporting stage.2 In order to help companies that intend to declare to better understand the declaration process and precautions for manufacturing individual championship certification, this article will take Shangpu Consulting Group as an example to introduce the declaration cases of four companies and analyze their successful experiences and failures.

1. success stories

(I) Shanghai Electric Group Co., Ltd

Shanghai Electric Group Co., Ltd. (hereinafter referred to as Shanghai Electric) is a comprehensive equipment manufacturer integrating energy equipment, construction machinery, rail transit, environmental protection equipment and other fields.3 Shanghai Electric in2021In the sixth batch of manufacturing single champion certification, successfully declared two products: ultra-supercritical thermal power generation units and high-voltage DC transmission converter valves.

The successful experience of Shanghai Electric mainly has the following points:

Adhere to professional development. Shanghai Electric has long focused on the field of energy equipment, with more60Years of production history and experience, formed a complete product system and technical system.

The market share of the world's leading. Shanghai Electric's ultra-supercritical thermal power generating units have reached the domestic market share.60%In the global market share reached20%ranked first in the world.5 Shanghai Electric's high-voltage DC transmission converter valve in the domestic market share reached.80%In the global market share reached30%ranked second globally.

Innovative ability. Shanghai Electric continues to increase R & D investment, has a number of core independent intellectual property rights, and has led or participated in the formulation of a number of international and domestic standards.3 Shanghai Electric's ultra-supercritical thermal power generating units adopt advanced design concepts and process technology to achieve high efficiency, energy saving, environmental protection, safety and other aspects of optimization.5 Shanghai Electric's HVDC converter valve adopts innovative structural design and control strategy to achieve high reliability, high stability, high flexibility and other aspects of improvement.

High quality benefit. Shanghai Electric's two declared products have excellent quality and performance, and have been widely recognized and praised by customers at home and abroad.3 Shanghai Electric's business performance is also very good,2020Annual operating income is1018.7Billion yuan, year-on-year growth4.2%; realized net profit15.9Billion yuan, year-on-year growth10.5%Shanghai Electric also attaches importance to international management and brand strategy, has been exported to Asia, Europe, Africa, the Americas and other countries and regions, established a good brand image and reputation.

Guangzhou Guangqi Honda Automobile Co., Ltd, (II)

Guangzhou Guangqi Honda Automobile Co., Ltd. (hereinafter referred to as Guangqi Honda) is a passenger car manufacturer jointly established by Guangzhou Automobile Group Co., Ltd. and Honda Technology Research Industry Co., Ltd. Guangqi Honda in2021In the sixth batch of manufacturing single champion certification, successfully declared a product: the 10th generation Accord sedan.

The successful experience of Guangqi Honda mainly has the following points:

Adhere to professional development. Guangqi Honda focuses on the passenger car field and has more20Years of production history and experience, the formation of Accord, Fit, Fengfan, Binzhi and other representatives of a number of hot-selling products.

The market share of the world's leading. GAC Honda's tenth-generation Accord sedan has a domestic market share25%In the global market share reached15%ranked first in the world. the 10th generation accord sedan is the main product of guangqi honda,2020Annual sales reached18.610,000 vehicles, accounting for the total sales of GAC Honda.40%Above.

Innovative ability. Guangqi Honda continues to increase R & D investment, has a number of core independent intellectual property rights, and has led or participated in the formulation of a number of international and domestic standards. GAC Honda's tenth-generation Accord sedan adopts advanced design concepts and process technology to achieve high efficiency, energy saving, environmental protection, safety and other aspects of optimization. The tenth-generation Accord sedan also adopts innovative intelligent network connection technology to achieve high reliability, high stability, high flexibility and other improvements.

High quality benefit. GAC Honda's tenth-generation Accord sedan has excellent quality and performance, and has been widely recognized and praised by customers at home and abroad. Guangqi Honda's business performance is also very good,2020Annual operating income is1046.5Billion yuan, year-on-year growth2.1%; realized net profit64.9Billion yuan, year-on-year growth14.6%GAC Honda also attaches importance to international operation and brand strategy, has been exported to Southeast Asia, the Middle East, Africa and other countries and regions, established a good brand image and reputation.

2. failure cases

(I) Zhejiang Electronic Technology Co., Ltd.

A Zhejiang Electronic Technology Co., Ltd. (hereinafter referred to as Zhejiang Electronics) is a professional enterprise engaged in the production and sales of electronic components. An electronic in Zhejiang2021In the sixth batch of manufacturing single championship certification, trying to declare a product: high-voltage ceramic capacitors.

The main reasons for the failure of an electronic in Zhejiang are as follows:

Product positioning is not clear. Although the high-voltage ceramic capacitor of an electronic in Zhejiang has certain technical advantages, it has not formed obvious differentiation and competitiveness in the market. The high-voltage ceramic capacitors of an electronic in Zhejiang are mainly used in medical, industrial, military and other fields, but the demand in these fields is not large, and there are many competitors.

Insufficient market share. Zhejiang an electronic high-voltage ceramic capacitor in the domestic market share of only5%In the global market share of only1%, far below the requirements for manufacturing individual championship certification. The sales of high-voltage ceramic capacitors of an electronic in Zhejiang are also not ideal,2020year only1.2Billion yuan, accounting for the total operating income of a Zhejiang electronic10%The following.

Innovation ability is not strong. Although the high-voltage ceramic capacitor of an electronic in Zhejiang has some independent intellectual property rights, it has not led or participated in the formulation of any international or domestic standards. The high-voltage ceramic capacitor of an electronic in Zhejiang has not adopted any innovative design concept or process technology, but has been improved and optimized on the basis of the original technology.

Low quality benefit. Although the high-voltage ceramic capacitor of an electronic in Zhejiang has a certain quality and performance, it has not been widely recognized and praised by customers at home and abroad. the operating performance of a certain electronic unit in zhejiang was also unsatisfactory,2020Annual operating income is12Billions of yuan, down year-on-year10%; realized net profit0.8Billions of yuan, down year-on-year20%. An electronic in Zhejiang also did not attach importance to international management and brand strategy, but carried out some low-end sales and promotion in the domestic market.

(II) Shandong Machinery Manufacturing Co., Ltd.

A Machinery Manufacturing Co., Ltd. (hereinafter referred to as a machinery in Shandong) is an enterprise specializing in the production and sales of construction machinery. A machine in Shandong2021In the sixth batch of manufacturing single championship certification, an attempt was made to declare a product: an excavator.

The main reasons for the failure of a machine in Shandong are as follows:

Product positioning is not clear. Although the excavator of a certain machinery in Shandong covers multiple models and specifications, it has not formed obvious differentiation and competitiveness in the market. A mechanical excavator in Shandong is mainly used in construction, roads, water conservancy and other fields, but the demand in these fields is not stable, and there are many competitors.

Insufficient market share. Shandong a mechanical excavator in the domestic market share is only10%In the global market share of only2%, far below the requirements for manufacturing individual championship certification. The sales of a mechanical excavator in Shandong are not ideal,2020year only5Ten thousand units, accounting for the total sales of a machinery in Shandong20%The following.

Innovation ability is not strong. Although the excavator of a certain machinery in Shandong has some independent intellectual property rights, it has not led or participated in the formulation of any international or domestic standards. The excavator of a mechanical machine in Shandong did not adopt any innovative design concept or process technology, but made some improvements and optimizations on the basis of the original technology.

Low quality benefit. Although the excavator of a certain machinery in Shandong has certain quality and performance, it has not been widely recognized and praised by customers at home and abroad. The operating performance of a machine in Shandong is also not satisfactory,2020Annual operating income is25Billions of yuan, down year-on-year15%; realized net profit1.5Billions of yuan, down year-on-year25%. A certain machinery in Shandong also did not attach importance to international management and brand strategy, but carried out some low-end sales and promotion in the domestic market.

3. Summary

Through the above four enterprises to declare the case analysis, we can draw the following conclusions:

Manufacturing single champion certification is a high-standard, high-demand, high-level certification activity, which requires enterprises to have clear product positioning, global leading market share, strong innovation ability and efficient quality and efficiency.

Manufacturing single champion certification is an opportunity for enterprises to enhance their core competitiveness, enhance international influence, and promote industrial upgrading and transformation. Enterprises need to seize the opportunity, actively declare, and constantly improve their own conditions and levels.

Manufacturing individual championship certification is a complex task that requires professional guidance and support. It requires companies to use the help of professional consulting agencies to formulate reasonable declaration strategies, prepare sufficient declaration materials, and improve the success rate of declarations.

As an organization specializing in manufacturing single champion certification consulting services, Shangpu Consulting Group has rich declaration experience and professional team, which can provide all-round guidance and support for enterprises interested in declaration.