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Shangpu Consulting: How to Use the National Manufacturing Individual Champion Certification to Enhance Corporate Image and Reputation

2024-07-18 00:56:48  来源:尚普咨询  浏览量:0

The national manufacturing single champion certification is a special action carried out by the state to cultivate high-quality manufacturing enterprises, which aims to guide enterprises to focus on innovation and quality improvement, and enhance the international competitiveness of China's manufacturing industry. This paper introduces the application conditions, process and key areas of the national manufacturing single champion certification, as well as the policy support, market recognition and brand influence that enterprises can obtain after certification. This paper also provides some successful cases, showing the positive role of the national manufacturing championship certification for the development of enterprises. Finally, this paper gives some suggestions to help companies that intend to apply to better prepare application materials and enhance their own strength.

What is the National Manufacturing Champion Certification?

The national manufacturing industry single champion certification is the national implementation of China's manufacturing20To guide manufacturing enterprises to focus on innovation and quality improvement, enhance the international competitiveness of China's manufacturing industry, and promote the cultivation and upgrading of China's industry as a whole to move towards the middle and high end of the global value chain. Every year, it is selected and released by the General Office of the Ministry of Industry and Information Technology and the China Federation of Industrial Economics.3An annual assessment review is conducted.

The national manufacturing individual champion refers to enterprises (products) that focus on certain segments of the manufacturing industry, adhere to professional development, global market share, strong innovation capabilities, and high quality and efficiency, representing the highest development in the global manufacturing segment Level and the strongest market strength.

国家制造业单项冠军包括单项冠军示范企业和单项冠军产品两类。申请单项冠军示范企业的,相应产品的销售收入须占企业主营业务收入的70%and above. If you apply for a single champion product, you can only apply for one product.

How to apply for the national manufacturing championship certification?

To apply for the national manufacturing championship certification, the following basic conditions must be met:

Adhere to professional development. Enterprises have long focused on and deeply cultivated in a certain link of the industrial chain or a certain product field. Engaged in related fields10Years and above, belonging to the new product should be reached.3years and above.

The market share of the world's leading. The market share of enterprise application products ranks first in the world. In principle, product categories are in accordance with the Catalogue of Products for Statistical Use.8Bit or10Bit codes, which are difficult to classify accurately, should be consistent with generally accepted industry practices.

Innovative ability. The company is internationally leading in production technology and technology, attaches importance to R & D investment, has core independent intellectual property rights, and leads or participates in the formulation of technical standards in related fields.

High quality benefit. The quality of the products applied by the enterprise is excellent, and the key performance indicators are at the leading level of similar products in the world. Excellent business performance, profitability exceeds the overall level of industry enterprises. Pay attention to and implement international management and brand strategy, the global market prospect is good, establish a perfect brand cultivation management system and achieve good results.

With independent legal personality, with a sound financial, intellectual property, technical standards, quality assurance and production safety management system. In the past three years, there has been no record of environmental, quality, safety and other violations. The energy consumption of products applied by enterprises has reached the advanced value of the energy consumption quota standard, and the level of safe production has reached the advanced level of the industry.

The declaration is made by combining online filing with paper submission, and the deadline is2022Year5Month8day. Online through the manufacturing single champion online submission system (dgb.cfie.org.cn1) Unified declaration. The enterprise shall fill in and upload relevant materials online and submit them after being reviewed by the organization unit. Paper materials should be consistent with online reporting, in duplicate, together with official reporting documents, to the Ministry of Industry and Information Technology and the China Federation of Industrial Economics.

The Ministry of Industry and Information Technology will organize the selection and organize experts to go to some enterprises for on-site verification. The selection results will be published on the website of the Ministry of Industry and Information Technology and the website of the China Federation of Industrial Economics.

What are the key areas of national manufacturing championship certification?

In order to further promote the advancement of the industrial foundation, the modernization of the industrial chain, and accelerate the construction of a manufacturing power, the Ministry of Industry and Information Technology has listed the key areas for the cultivation and selection of individual champions (see annex2),包括以下十个方面:

The new generation of information technology industry. Such as integrated circuits, optoelectronic devices, new display devices, software, cloud computing, big data, Internet of Things, artificial intelligence, etc.

High-end equipment manufacturing. Such as aerospace equipment, marine engineering equipment, intelligent manufacturing equipment, rail transportation equipment, robots, etc.

New materials industry. Such as new metal materials, high-performance composite materials, new inorganic non-metallic materials, new polymer materials.

New energy vehicle industry. Such as pure electric vehicles, plug-in hybrid vehicles, fuel cell vehicles and their key components.

生物医药产业。如生物医药原料药及制剂、生物医疗器械及诊断试剂等。

节能环保产业。如节能技术装备及产品、环境保护技术装备及产品等。

New energy industry. Such as wind power generation equipment and parts, solar photovoltaic power generation equipment and parts.

现代服务业。如数字创意服务、文化创意服务、现代物流服务等。

The consumer goods industry. Such as clothing, shoes, hats and accessories, household appliances and consumer electronics.

Other areas. Such as other areas involving national strategic needs or major livelihood needs.

Priority will be given to recommend enterprises and products in key areas, especially those that make up for shortcomings in key areas.

国家制造业单项冠军认证有哪些好处?

Through the national manufacturing single champion certification enterprises (products) can obtain the following benefits:

政策支持。国家将根据不同领域的发展需要,制定相应的政策措施,支持单项冠军企业(产品)提升创新能力和核心竞争力,扩大市场份额。例如,国家将加大财政、税收、金融、土地、人才等方面的支持力度,优化单项冠军企业(产品)的发展环境。国家还将支持单项冠军企业(产品)参与国家重大工程项目和重大技术装备研发项目,推动单项冠军企业(产品)在国内外市场的应用和推广。

Market recognition. The national manufacturing championship certification is an authoritative recognition of the leading position and excellent performance of the enterprise (product) in the global market, which helps to enhance the market reputation and customer trust of the enterprise (product). Through the certification of enterprises (products) can get more orders and cooperation opportunities, expand market share and influence. At the same time, certified enterprises (products) can also enjoy the priority recommend, display, publicity and other services provided by relevant national departments and industry organizations, so as to improve the popularity and reputation of enterprises (products).

品牌影响力。国家制造业单项冠军认证是对企业(产品)在创新能力、质量水平、技术标准等方面的高度评价,有助于提升企业(产品)的品牌形象和价值。通过认证的企业(产品)可以借助国家制造业单项冠军这一金字招牌,打造自己的核心竞争力和差异化优势,增强消费者对企业(产品)的认知和偏好。同时,通过认证的企业(产品)也可以借鉴和学习其他单项冠军企业(产品)的成功经验和先进做法,不断提升自身的创新能力和质量水平,实现持续发展。

有哪些成功案例?

2015年以来,工业和信息化部已经遴选出了6批共计500个国家制造业单项冠军示范企业和单项冠军产品。这些单项冠军企业(产品)涵盖了各个领域,如新一代信息技术产业、高端装备制造业、新材料产业、新能源汽车产业、生物医药产业等。他们在各自的细分市场中具有较强的竞争优势和影响力,为我国制造业转型升级和创新发展做出了重要贡献。

以下是一些成功案例:

华为技术有限公司:华为是一家全球领先的信息与通信技术解决方案供应商,在通信网络、IT、智能终端等领域拥有强大的创新能力和市场实力。华为被评为国家制造业单项冠军示范企业,并且其5G无线基站系统被评为国家制造业单项冠军产品。华为5G无线基站系统是全球首个商用5G无线基站系统,具有高性能、低功耗、小型化等特点,能够满足不同场景的5G网络建设需求。截至2022年底,华为已经在全球超过170Countries and regions deployed5GNetwork, and Global90A number of operators have cooperated to obtain more1000One5GCommercial Contracts.

Haier Group: Haier is a leading global home appliance brand that continuously innovates and optimizes products and services based on user needs. Haier was rated as the national manufacturing single champion demonstration enterprise, and its intelligent air conditioner, intelligent refrigerator, intelligent washing machine and other products were rated as the national manufacturing single champion products. Haier intelligent air conditioner is the world's first air conditioner with self-cleaning function, which can effectively prevent the growth of bacteria and improve air quality. Haier smart refrigerator is the world's first refrigerator with food identification and health management functions. It can provide personalized recipes and nutrition suggestions according to users' eating habits and health conditions. Haier intelligent washing machine is the world's first washing machine with automatic detergent and softener function. It can automatically adjust the amount of detergent and softener according to the material and stain degree of clothes, thus saving resources and protecting the environment. As2022年底,海尔在全球拥有超过10Billions of users, continuous12The world's large home appliance brand market share first.

CRRC Zhuzhou Electric Locomotive Co., Ltd.: CRRC Zhuzhou Electric Locomotive is an enterprise specializing in the research and development, manufacturing, sales and service of rail transit equipment. It has strong technical advantages in the fields of high-speed trains, urban rail vehicles, and rail transit system integration. And market competitiveness. CRRC Zhuzhou electric locomotive was rated as the national manufacturing single champion demonstration enterprise, and itsCRH380AThe high-speed train group was rated as the national manufacturing single champion product.CRH380A型高速动车组是我国自主研发的高速列车,具有高速度、低噪音、高安全性、高舒适性等特点,是我国高铁建设的重要支撑。截至2022年底,CRH380A型高速动车组已经在京沪高铁、京广高铁、沪昆高铁等多条线路上运行,累计运送旅客超过10亿人次。

如何利用尚普咨询集团的专业服务?

尚普咨询集团是一家专业从事制造业咨询服务的集团公司,在国家制造业单项冠军认证方面有着丰富的经验和专业的团队。尚普咨询集团可以为有意向申请国家制造业单项冠军认证的企业提供以下服务:

前期咨询。尚普咨询集团可以根据企业的实际情况,分析企业是否符合申报条件,是否具备申报优势,是否需要进行改进或优化,并给出相应的建议和方案。

申报材料编制。尚普咨询集团可以根据国家制造业单项冠军认证的申报要求,帮助企业梳理和整理相关的数据和信息,编制符合标准和规范的申报材料,包括申报表、申报书、市场占有率证明、质量效益证明、创新能力证明、专业化发展证明等。

申报过程跟踪。尚普咨询集团可以在申报过程中,与相关部门和机构保持沟通和联系,及时反馈申报进展和结果,协助企业解决可能遇到的问题和困难。

后期服务。尚普咨询集团可以在企业通过国家制造业单项冠军认证后,为企业提供持续的服务和支持,包括政策解读、市场分析、品牌推广、技术创新等,帮助企业充分利用国家制造业单项冠军认证带来的好处,提升企业形象和声誉。



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