Enterprise single champion refers to the long-term focus on the specific product segment market of the manufacturing industry, the production technology or process is the international leader, and the market share of individual products ranks first in the world. Such enterprises usually have a high degree of specialization, innovation and quality efficiency, and are the new force for the high-quality development of the manufacturing industry. Ministry of Industry and Information Technology since2016Since the year, a special action has been launched to cultivate and upgrade individual champions in the manufacturing industry, aiming to accelerate the cultivation of a number of high-quality manufacturing enterprises and promote the improvement of industrial basic capabilities and the modernization of the industrial chain.

Applying to become a single champion enterprise can not only enhance the brand influence and market competitiveness of the enterprise, but also enjoy the government's support policies and preferential treatment. For example, the Ministry of Industry and Information Technology will organize the cultivation and selection of individual champions in the manufacturing industry every year, and carry out gradient cultivation, precise service and dynamic management of the selected enterprises. Selected enterprises can get policy guidance, financial support, project recommend, platform construction, information services and other aspects of help.

However, you may encounter various difficulties in the application process, how to break through the difficulties and successfully obtain the recognition? This article combines the years of practical experience of Shangpu Consulting Group Co., Ltd. (referred to as "Shangpu Consulting") to provide you with nine breakthrough methods to help you successfully complete the application.

Shangpu Consulting is one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China. From2008Since its inception at the beginning of the year, in industry research, market research, investment and financing consulting,IPOWe have accumulated a wealth of professional experience and customer resources in the field of listing consulting. Shangpu Consulting is the first major in the country to obtain Grade A qualification for the preparation of fund-raising and investment feasibility study reports.IPOOne of the largest consulting agencies in ChinaIPOOne of the advisory bodies. Champ Consulting has been more1000A number of outstanding enterprises have provided professional consulting services for the application of individual champions in the manufacturing industry, including Bohai Automobile, Zhongke Shuguang, Huawei Technology, ZTE and other well-known enterprises.

The nine breakthrough methods of Champ Consulting are as follows:

Clear application conditions and requirements. According to the notice of the Ministry of Industry and Information Technology, manufacturing individual champions include individual champion demonstration enterprises and individual champion products, which must meet the following basic conditions: (1) Insist on professional development and engage in related fields.10Years and above, belonging to the new product should be reached.3years and above; (2) The market share is the world's leading, and the market share of the products applied by the enterprise ranks first in the world; (3) Strong innovation ability, leading international production technology and process, attaching importance to R & D investment, owning core independent intellectual property rights, leading or participating in the formulation of technical standards in relevant fields; (4) High quality and efficiency, excellent quality of the products applied by the enterprise, the key performance indicators are at the leading level of similar products in the world, the operating performance is excellent, the profitability exceeds the overall level of the industry enterprises, the international operation and brand strategy are valued and implemented, the global market prospect is good, the perfect brand cultivation management system is established and achieved good results; (5) It has the qualification of an independent legal person, has a sound management system of finance, intellectual property rights, technical standards, quality assurance and production safety, and has no illegal records of environment, quality and safety in the past three years. The energy consumption of products applied by enterprises has reached the advanced value of the energy consumption limit standard, and the level of production safety has reached the advanced level of the industry. In addition, attention should be paid to the requirements of application categories, key product areas, gradient cultivation system and recommend reporting places.

Select the appropriate application product. According to their own conditions in the single champion demonstration enterprises and single champion products to choose one application. If you apply for a single champion demonstration enterprise, the sales revenue of the corresponding product must account for the main business income of the enterprise.70%and above. If you apply for a single champion product, you can only apply for one product. In principle, product categories are in accordance with the Catalogue of Products for Statistical Use.8Bit or10Bit codes, which are difficult to classify accurately, should be consistent with generally accepted industry practices. When choosing the application products, we should consider the market size, competition pattern, technical level, cost-effectiveness and other factors, and choose the products with the most advantages and potential.

Accurate measurement of market share. Market share is an important indicator to measure the competitiveness of an enterprise in the market segment, and it is also one of the core conditions for applying for a single champion. There are two main methods for measuring market share: one is the comparison method based on sales revenue, which compares the sales revenue of the company's application products with the total sales revenue of similar products in the global market; the other is the comparison method based on sales volume. That is to compare the sales volume of the company's application products with the total sales volume of similar products in the global market. The following points should be noted when measuring market share: (1) The data source should be reliable, and data released by authoritative institutions or industry associations can be used, or data collection and analysis can be carried out through professional market research institutions; (2) The data range should be consistent, distinguishing between domestic and international markets, as well as markets in different regions and countries; (3) The data time should be synchronized, and the latest or similar annual or quarterly data should be selected for comparison; (4) Data units should be unified, and different currencies or units of measurement should be converted into a unified standard for comparison.

Fully demonstrate the ability to innovate. Innovation ability is an important symbol of the core competitiveness and sustainable development ability of an enterprise, and it is also one of the key conditions for applying for a single champion. The following points should be noted when demonstrating innovation capabilities: (1) Highlight the international leading level of the enterprise's production technology or process, which can be proved by patents, papers, awards, standards, etc; (2) Pay attention to R & D investment, which can be reflected by the proportion of R & D expenses to operating income, the proportion of R & D personnel to employees, and the establishment of R & D institutions; (3) Owning core independent intellectual property rights, which can be explained through intellectual property rights certificates, license contracts, rights protection cases, etc; (4) Leading or participating in the formulation of technical standards in relevant fields, which can be described by means of standard documents, participation and influence degree.

Highlight quality benefits. Quality benefit is an important indicator that reflects the competitive advantage and value creation ability of an enterprise's application product in the market, and it is also one of the necessary conditions for applying for a single champion. The following points should be noted when highlighting quality benefits: (1) Improving product quality can be proved by means of product quality certification, test report, user evaluation, etc; (2) Improve key performance indicators, which can be displayed through comparative analysis with similar international products and technical advantages; (3) Optimize business performance, which can be reflected in financial indicators such as operating income, profit margin, tax contribution, etc; (4) The implementation of international operation and brand strategy can be presented through export volume, overseas market share, brand ranking, brand value, etc.

Improve the management system. The management system is the basis for ensuring the standardized operation and sustainable development of enterprises, and it is also one of the basic conditions for applying for a single championship. The following points should be paid attention to when improving the management system: (1) It has independent legal personality, which can be proved by means of business license, organization code certificate, etc; (2) has a sound financial management system, which can be explained by accounting system, audit report, credit rating, etc; (3) Have a sound intellectual property management system, which can be shown through intellectual property management regulations, intellectual property protection measures, and intellectual property use; (4) Have a scientific technical standard management system, which can be displayed through the technical standard formulation process, technical standard implementation, technical standard improvement measures, etc; (54) It has effective quality assurance management system, which can be embodied by means of quality management system certification, quality management responsibility system, quality management control measures, etc; (62) It has strict safety production management system, which can be explained by safety production license, safety production responsibility system, safety production inspection, etc.

Focus on environmental protection and energy consumption. Environmental protection and energy consumption is an important aspect that reflects the corporate social responsibility and green development concept, and it is also one of the necessary conditions for applying for a single championship. Pay attention to environmental protection energy and time to pay attention to the following points: (1) There is no illegal record of environment, quality and safety in the past three years, which can be confirmed by the law enforcement inspection record or written certificate of the environmental protection department, quality supervision department, safety supervision department and other relevant agencies; (2) The energy consumption of the product applied by the enterprise reaches the advanced value of the energy consumption quota standard, which can be verified by means of energy consumption quota standard document, energy consumption test report, energy consumption comparative analysis, etc; (3) The safety production level reaches the advanced level of the industry, which can be displayed through safety production indicators, safety production awards, safety production cases, etc.

Choose a professional advisory body. Applying for a single championship is a complex and professional job that requires a wealth of experience and professional knowledge. Choose a professional consulting agency to provide professional consulting services for enterprises, help enterprises prepare application materials, provide market research and data analysis, provide technical evaluation and standard setting, provide financial audit and credit rating, provide brand planning and promotion, provide policy interpretation and reporting guidance, etc. Shangpu Consulting is a professional consulting organization, with many years of experience in manufacturing single champion application consulting services, a professional consulting team, a complete set of consulting processes, and a number of successful consulting cases. It can provide enterprises with a full range of consulting services.

Actively cooperate with advisory bodies. After choosing a professional consulting agency, the company must actively cooperate with the work of the consulting agency, provide the required information and materials in a timely manner, actively participate in market research and data analysis, actively participate in technical evaluation and standard formulation, and actively participate in financial audits and credit ratings, Actively participate in brand planning and promotion, and actively participate in policy interpretation and reporting guidance. Only close cooperation between enterprises and consulting agencies can ensure the smooth progress and successful completion of the application.