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What should I do if I encounter a problem? Nine breakthrough methods for applying for consulting for an enterprise's single champion

2024-07-18 00:56:53 Source: Champu Consulting Visits:0

企业单项冠军是指长期专注于制造业特定细分产品市场，生产技术或工艺国际领先，单项产品市场占有率位居全球前列的企业。这类企业通常具有高度的专业化、创新能力和质量效益，是制造业高质量发展的生力军。工业和信息化部自2016年起开展了制造业单项冠军培育提升专项行动，旨在加快培育一批制造业优质企业，促进提升产业基础能力和产业链现代化水平。

申请成为单项冠军企业，不仅可以提升企业的品牌影响力和市场竞争力，还可以享受政府的扶持政策和优惠待遇。例如，工信部每年会组织开展制造业单项冠军培育遴选工作，并对入选企业进行梯度培育、精准服务和动态管理。入选企业可以获得政策引导、资金支持、项目推荐、平台搭建、信息服务等方面的帮助。

然而，申请过程中可能会遇到各种难题，如何突破难关，成功获得认定呢？本文结合尚普咨询集团有限公司（简称“尚普咨询”）的多年实践经验，为您提供九大突破方法，帮助您顺利完成申请。

尚普咨询是中国最具领导力和权威性的独立第三方行研与投融资咨询机构之一。自2008年初创立以来，在行业研究、市场调研、投融资咨询、IPO上市咨询领域积累了丰富的专业经验和客户资源。尚普咨询是全国首家获得募投可研报告编制甲级资质的专业IPO咨询机构之一，也是中国最大IPO咨询机构之一。尚普咨询已为超过1000家优秀企业提供过专业的制造业单项冠军申请咨询服务，其中包括渤海汽车、中科曙光、华为技术、中兴通讯等知名企业。

尚普咨询的九大突破方法如下：

明确申请条件和要求。根据工信部的通知，制造业单项冠军包括单项冠军示范企业和单项冠军产品两类，须满足以下基本条件：（1）坚持专业化发展，从事相关领域达10Years and above, belonging to the new product should be reached.3年及以上；（2）市场份额全球领先，企业申请产品的市场占有率位居全球前；（3）创新能力强，企业生产技术、工艺国际领先，重视研发投入，拥有核心自主知识产权，主导或参与制定相关领域技术标准；（4）质量效益高，企业申请产品质量精良，关键性能指标处于国际同类产品领先水平，经营业绩优秀，盈利能力超过行业企业的总体水平，重视并实施国际化经营和品牌战略，全球市场前景好，建立完善的品牌培育管理体系并取得良好成效；（5）具有独立法人资格，具有健全的财务、知识产权、技术标准、质量保证和安全生产等管理制度，近三年无环境、质量、安全等违法记录，企业申请产品能耗达到能耗限额标准先进值，安全生产水平达到行业先进水平。此外，还要注意申请类别、重点产品领域、梯度培育体系和推荐上报名额等方面的要求。

选择合适的申请产品。根据自身条件在单项冠军示范企业和单项冠军产品中择一申请。申请单项冠军示范企业的，相应产品的销售收入须占企业主营业务收入的70%及以上。申请单项冠军产品的，只能申请一个产品。产品类别原则上按照《统计用产品分类目录》8Bit or10位代码，难以准确归入的应符合行业普遍认可的惯例。选择申请产品时要考虑市场规模、竞争格局、技术水平、成本效益等因素，选择最具优势和潜力的产品。

准确测算市场占有率。市场占有率是衡量企业在细分市场上竞争力的重要指标，也是申请单项冠军的核心条件之一。市场占有率的测算方法主要有两种：一是基于销售收入的比较法，即将企业申请产品的销售收入与同类产品在全球市场上的总销售收入进行比较；二是基于销售量的比较法，即将企业申请产品的销售量与同类产品在全球市场上的总销售量进行比较。测算市场占有率时要注意以下几点：（1）数据来源要可靠，可以采用权威机构或行业协会发布的数据，或者通过专业的市场调研机构进行数据收集和分析；（2）数据范围要一致，要区分国内市场和国际市场，以及不同地区和国家的市场；（3）数据时间要同步，要选择最新的或者相近的年度或季度数据进行比较；（4）数据单位要统一，要将不同货币或计量单位转换为统一的标准，以便进行比较。

充分展示创新能力。创新能力是体现企业核心竞争力和持续发展能力的重要标志，也是申请单项冠军的关键条件之一。展示创新能力时要注意以下几点：（1）突出企业生产技术或工艺的国际领先水平，可以通过专利、论文、奖项、标准等方式证明；（2）重视研发投入，可以通过研发费用占营业收入比例、研发人员占员工比例、研发机构设置等方式体现；（3）拥有核心自主知识产权，可以通过知识产权证书、许可合同、维权案例等方式说明；（4）主导或参与制定相关领域技术标准，可以通过标准文件、参与情况、影响程度等方式描述。

突出质量效益。质量效益是反映企业申请产品在市场上的竞争优势和价值创造能力的重要指标，也是申请单项冠军的必备条件之一。突出质量效益时要注意以下几点：（1）提高产品质量，可以通过产品质量认证、检测报告、用户评价等方式证明；（2）提升关键性能指标，可以通过与国际同类产品的对比分析、技术优势说明等方式展示；（3）优化经营业绩，可以通过营业收入、利润率、税收贡献等财务指标体现；（4）实施国际化经营和品牌战略，可以通过出口额、海外市场份额、品牌排名、品牌价值等方式呈现。

完善管理制度。管理制度是保障企业规范运行和持续发展的基础，也是申请单项冠军的基本条件之一。完善管理制度时要注意以下几点：（1）具有独立法人资格，可以通过营业执照、组织机构代码证等方式证明；（2）具有健全的财务管理制度，可以通过会计制度、审计报告、信用评级等方式说明；（3）具有完善的知识产权管理制度，可以通过知识产权管理规定、知识产权保护措施、知识产权运用情况等方式表明；（4）具有科学的技术标准管理制度，可以通过技术标准制定流程、技术标准执行情况、技术标准改进措施等方式展现；（5）具有有效的质量保证管理制度，可以通过质量管理体系认证、质量管理责任制、质量管理控制措施等方式体现；（6）具有严格的安全生产管理制度，可以通过安全生产许可证、安全生产责任制、安全生产检查情况等方式说明。

注重环保能耗。环保能耗是反映企业履行社会责任和绿色发展理念的重要方面，也是申请单项冠军的必要条件之一。注重环保能耗时要注意以下几点：（1）近三年无环境、质量、安全等违法记录，可以通过环保部门、质监部门、安监部门等相关机构的执法检查记录或者书面证明来证实；（2）企业申请产品能耗达到能耗限额标准先进值，可以通过能耗限额标准文件、能耗测试报告、能耗对比分析等方式来验证；（3）安全生产水平达到行业先进水平，可以通过安全生产指标、安全生产奖项、安全生产案例等方式来展示。

选择专业的咨询机构。申请单项冠军是一项复杂而专业的工作，需要有丰富的经验和专业的知识。选择专业的咨询机构，可以为企业提供专业的咨询服务，帮助企业准备申请材料，提供市场调研和数据分析，提供技术评估和标准制定，提供财务审计和信用评级，提供品牌策划和推广，提供政策解读和申报指导等。尚普咨询就是一家专业的咨询机构，拥有多年的制造业单项冠军申请咨询服务经验，拥有一支专业的咨询团队，拥有一套完善的咨询流程，拥有一批成功的咨询案例，可以为企业提供全方位的咨询服务。

积极配合咨询机构。选择了专业的咨询机构后，企业还要积极配合咨询机构的工作，及时提供所需的信息和材料，积极参与市场调研和数据分析，积极参与技术评估和标准制定，积极参与财务审计和信用评级，积极参与品牌策划和推广，积极参与政策解读和申报指导等。只有企业和咨询机构密切合作，才能保证申请工作的顺利进行和成功完成。

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