The single champion certificate refers to the proof that the market share of manufacturing enterprises in a certain segment of the product market is in the forefront of the world, and it is an important basis for the Ministry of Industry and Information Technology to cultivate manufacturing single champion enterprises (products). Manufacturing single champion enterprises (products) refer to enterprises (products) that have long focused on certain specific product segments of the manufacturing industry, have leading international production technology or technology, and have the highest market share of individual products in the world. The selection of individual champion enterprises (products) in the manufacturing industry is an important measure for the Ministry of Industry and Information Technology to cultivate globally competitive enterprises in subdivided industries, and it is also an important way for enterprises to enhance product awareness, brand reputation and industry influence.

However, in the process of applying for a single championship certificate, many companies have some misunderstandings and precautions, which cause the declaration to fail or affect the declaration effect. This paper analyzes these common mistakes that should be avoided when applying for a single championship certificate in terms of the calculation method of market share, data sources, and the format of proof documents, and puts forward some effective suggestions and solutions based on the specific cases of Shangpu Consulting.

Calculation method of 1. market share

Market share is the ratio of a firm's share of a market segment to the total size of that market. According to the Ministry of Industry and Information Technology on the development2019Notice on the Selection of Single Champion Enterprises (Products) in Manufacturing Industry (Ministry of Industry and Information Technology Equipment Division 〔2019〕143No.), the market share of individual products of the declared single champion demonstration enterprise should be among the top in the world.3The market share of individual products of the enterprise should be among the top in the world.5before or domestic2The individual products should be among the top in the global market share.3Bit.

There are two ways to calculate market share, one is based on sales and the other is based on sales. The specific formula is as follows:

Market Share (by Sales)=Sales of a product segment of an enterprise/Total sales in this segment of the product market

Market Share by Sales Volume=The sales volume of a product segment of the enterprise./Total sales in this segment

Generally speaking, the market share calculated by sales can better reflect the competitiveness and profitability of the enterprise in the market segment, but we should also pay attention to distinguish the price level and profit margin of different products. The market share calculated by sales volume can better reflect the scale and influence of the enterprise in the market segment, but it is also necessary to pay attention to distinguish the units and specifications of different products. When applying for a single championship certificate, the appropriate calculation method should be selected according to the specific situation, and the calculation basis and data source should be explained.

2. data sources

The source of data is the most critical and difficult link to grasp when applying for a single championship certificate, because it involves the authenticity, accuracy, reliability and authority of the data. According to the Ministry of Industry and Information Technology on the development2019Notice on the Selection of Single Champion Enterprises (Products) in Manufacturing Industry (Ministry of Industry and Information Technology Equipment Division 〔2019〕143号），申报单项冠军证明时应提供以下数据来源：

The enterprise's own data, including financial statements, production and operation statements, export declaration forms, etc., shall be stamped with the official seal of the enterprise and signed by the legal representative.

国家统计局、海关总署、工信部等国家权威部门发布或认可的数据，应提供原始出处或链接，并注明数据时间范围。

For data released or recognized by industry associations, professional organizations, third-party consulting companies, etc., the original source or link shall be provided, and the data time range and survey method shall be indicated.

其他可信赖的数据来源，应提供原始出处或链接，并注明数据时间范围和调查方法。

When applying for a single championship certificate, we should try our best to choose authoritative, fair and professional data sources, and ensure the consistency and integrity of the data. If there are differences or contradictions between multiple data sources, the reasons should be explained and reasonable explanations should be made. If it is not possible to obtain data such as the total size or total sales of a product segment market, the reasons should be explained and a reasonable estimation method should be used, and the basis and process of estimation should be provided.

3. Document Format

The format of the certification document is the most basic and easily overlooked link when applying for a single championship certificate, because it involves the standardization, clarity and readability of the document. According to the Ministry of Industry and Information Technology on the development2019Notice on the Selection of Single Champion Enterprises (Products) in Manufacturing Industry (Ministry of Industry and Information Technology Equipment Division 〔2019〕143No.), the following document format should be provided when applying for a single champion certificate:

证明文件应为A4Paper printouts, both sides can be used, each page does not exceed800字。

The supporting documents shall include the following contents: name of the applicant, name of the declared project, name of the declared product, calculation method of market share, data source, data analysis, conclusion and suggestion, etc.

证明文件应按照以下格式排版：标题字号为小三号黑体，正文字号为小四号宋体，行距为1.5Double line spacing, both after the front of the segment0Rows, margins are up and down2.54cm, about3.17厘米。

The supporting documents shall be stamped with the official seal of the reporting unit and signed by the legal representative, and the date and contact information shall be indicated.

证明文件应与申报表格一致，并按照申报表格的顺序编号，便于审核人员查阅。

四、尚普咨询的案例分析

Shangpu Consulting is one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China, with rich market research, investment consulting,IPOListing consulting and other business experience, has been more.5000Our clients have provided professional market research and related consulting services. In the process of applying for a single championship certificate, Shangpu Consulting also provided professional solutions for many manufacturing companies. The following are some typical cases:

When a high-end medical equipment manufacturer applied for a single champion certificate, because its products belong to an emerging field, it is not possible to correspond to the category of the "Statistical Product Classification Catalog", and there is no industry practice classification, resulting in the inability to determine the calculation method and data source of market share. Through in-depth understanding of the product characteristics and market situation of the enterprise, Shangpu Consulting adopts the method of market share calculated according to sales, and takes the data released or approved by the National Bureau of Statistics, the General Administration of Customs, industry associations and other authoritative departments as the main data source, supplemented by the data released or approved by the third-party consulting company as the supplementary data source, and finally successfully helps the enterprise to declare the single champion certificate, and won the national Ministry of industry and information technology recognized the title of single champion demonstration enterprise.

When a new energy auto parts manufacturing enterprise applies for a single champion certificate, because its products involve multiple market segments and multiple countries and regions, it is impossible to obtain data such as the total scale or total sales of a certain product segment market. By using professional estimation methods and models, based on the company's own data and relevant data provided by a third-party consulting company, Shangpu Consulting made a reasonable estimate of the missing data, and provided a detailed estimation basis and process. Successfully helped the company to apply for a single champion certificate, and won the title of a single champion cultivation enterprise recognized by the Ministry of Industry and Information Technology.

When an aerospace and marine equipment manufacturing enterprise applied for a single champion certificate, because its products belong to the national key support and protection field, involving national security and confidential information, it is unable to disclose or provide relevant data and supporting documents. Through communication and coordination with the Ministry of industry and information technology, the State Administration of science, technology and industry for national defense and other relevant departments, Shangpu consulting has obtained the trust and support of relevant departments, helped the enterprise provide data and supporting documents that meet the requirements, and carried out necessary confidentiality measures. Finally, it successfully helped the enterprise to apply for the single champion certificate and won the title of single champion product recognized by the Ministry of industry and information technology of the people's Republic of China.

The above are some case studies of Champs Consulting in applying for a single championship certificate, hoping to provide you with some reference and reference. If you have more needs or questions, please feel free to contact us, we will be happy to provide you with professional consulting services.

5. Conclusion

Applying for a single champion is an important way for manufacturing companies to enhance their competitiveness and brand influence, and it is also an important condition for enjoying relevant national policy support and rewards. However, in the process of declaration, many enterprises have some misunderstandings and precautions, which lead to the failure of declaration or affect the effect of declaration. This paper analyzes these common mistakes that should be avoided when applying for a single championship certificate in terms of the calculation method of market share, data sources, and the format of proof documents, and puts forward some effective suggestions and solutions based on the specific cases of Shangpu Consulting. I hope this article can be helpful to you, and you are welcome to have more exchanges and cooperation with us.