Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting

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Innovative ideas proven by individual champions: how to highlight your product features and differentiation advantages

2024-07-18 00:56:58 Source: Champu Consulting Visits:0

The Significance of 1. Single Champion Proof

The single champion is an important direction and goal of the development of the manufacturing industry, and it is also an important measure for the Ministry of Industry and Information Technology to cultivate globally competitive enterprises in sub-sectors. Applying for a single champion can not only obtain financial support, policy preference and public service support at the national level, but also enhance the visibility, reputation and influence of the company inside and outside the industry, enhance customer trust and loyalty to the company's products, and expand domestic and foreign markets, To promote the sustainable and healthy development of enterprises.

However, it is not an easy task to declare a single champion. It requires enterprises to have certain conditions and strength, and can effectively prove their advantages and achievements in a certain product field. This requires enterprises to use the methods and skills of individual champion certification to show their product characteristics and differentiation advantages from multiple angles and levels, so as to impress evaluation experts and potential customers.

The Method of 2. Single Champion Proof

According to the administrative measures for the selection of individual champions in manufacturing industry issued by the Ministry of industry and information technology of the people's Republic of China, the following six basic conditions must be met to declare a single champion:

1. Adhere to professional development

Enterprises have long focused on and deeply cultivated in a certain link of the industrial chain or a certain product field. Engaged in related fields10Years and above, belonging to the new product should be reached.3years and above.

2. Leading global market share

The market share of enterprises applying for products ranks among the top three in the world. In principle, product categories are in accordance with the Catalogue of Products for Statistical Use.8Bit or10Bit codes, which are difficult to classify accurately, should be consistent with generally accepted industry practices.

3. Strong innovation ability

The company is internationally leading in production technology and technology, attaches importance to R & D investment, has core independent intellectual property rights, and leads or participates in the formulation of technical standards in related fields.

4. High quality benefit

The quality of the products applied by the enterprise is excellent, and the key performance indicators are at the leading level of similar products in the world. Excellent business performance, profitability exceeds the overall level of industry enterprises. Pay attention to and implement international management and brand strategy, the global market prospect is good, establish a perfect brand cultivation management system and achieve good results.

5. With independent legal personality

Have a sound financial, intellectual property, technical standards, quality assurance and safety production management system. In the past three years, there has been no record of environmental, quality and safety violations. The energy consumption of products applied by enterprises has reached the advanced value of the energy consumption quota standard, and the level of production safety has reached the advanced level of the industry.

6. Declare that the enterprise needs sales revenue to reach4billion yuan or annual sales revenue4Less than 100 million yuan of specialization and newLittle GiantEnterprise.

Based on these conditions, enterprises can use the following methods to carry out individual championship certification:

1. Data proof

Data is the most intuitive and objective way of proof, which can reflect the specific situation of an enterprise in terms of market position, innovation ability, quality and efficiency in a certain product field. Enterprises can show their advantages and achievements by providing their own sales revenue, profit margin, R & D investment, patent quantity, technical standards and other data, as well as comparative data with the same industry or similar products.

At the same time, enterprises can also quote the survey reports, evaluation reports, ranking lists and other data of third-party organizations or authoritative media to increase their reputation and influence.

2. Case Proof

The case is the most convincing and infectious way of proof, which can reflect the specific performance of the enterprise in the application scenario, customer evaluation, social benefits and so on in a certain product field. Enterprises can show their product characteristics and differentiation advantages by providing their own success stories or typical cases. At the same time, enterprises can also quote customer feedback, thank-you letters, letters of recommendation and other cases to increase their reputation and loyalty.

3. Standard certification

Standards are the most authoritative and professional way of proof, which can reflect the specific requirements of an enterprise in terms of technical level, quality level and safety level in a certain product field. Enterprises can demonstrate their innovation ability and industry status by providing technical standards, quality standards, safety standards and other standards in related fields that they participate in or lead the formulation. At the same time, enterprises can also refer to the relevant technical standards, quality standards, safety standards and other standards promulgated or recognized by national or international organizations to increase their compliance and credibility.

Notes on 3. the Single Champion Proof

When conducting a single championship certificate, companies need to pay attention to the following matters:

1. Select the appropriate category and product for the declaration

According to the "Administrative Measures for the Selection of Individual Champions in Manufacturing Industry" issued by the Ministry of Industry and Information Technology of the people's Republic of China, the application of individual champions is divided into two categories: individual champion demonstration enterprises and individual champion products. Enterprises can only apply for one product if they apply for individual champion products according to their own conditions. Therefore, enterprises need to choose the most advantageous and potential declaration categories and products according to their own strength and characteristics, and avoid blindly following the trend or choosing inappropriate products.

2. Prepare sufficient supporting materials and data

To apply for a single champion, it is necessary to provide various supporting materials and data such as the basic information of the enterprise, the application product, the market share certificate, the innovation ability certificate, the quality and benefit certificate, and the management system certificate, so as to support the application content and conclusion of the enterprise. Therefore, companies need to collect and organize relevant certification materials and data in advance, and ensure their authenticity, validity and integrity, and avoid false, expired or missing situations.

3. Proof using innovative ideas

Applying for a single championship is an opportunity to show the core competitiveness and brand image of an enterprise, as well as an opportunity to attract customer attention and trust. Therefore, enterprises should not simply list their own data, cases and standards, but should use innovative ideas to highlight their product characteristics and differentiation advantages from multiple angles and levels, tell their own stories, and impress review experts and potential customers.

4. epilogue

Single champion proof is a way to show the core competitiveness and market position of a company in a certain product field, and it is also a way to enhance brand influence and customer recognition. This paper discusses how to use innovative ideas to highlight their product characteristics and differentiation advantages from the three aspects of the significance, methods and precautions of the single championship certification, and provides some references and suggestions for the declaration of single championship.




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