Manufacturing single champion certification is a special action carried out by the Ministry of Industry and Information Technology to cultivate high-quality manufacturing enterprises, which aims to guide enterprises to focus on innovation and quality improvement, and enhance the international competitiveness of China's manufacturing industry. This paper introduces the application conditions, process and advantages of the single champion certification of manufacturing industry, and provides some suggestions for enterprises to expand domestic and foreign markets and customer resources by using the single champion certification of manufacturing industry in combination with the professional services of Shangpu Consulting Group.

Manufacturing is an important pillar of the national economy and a key area of China's economic transformation and upgrading. In order to speed up the cultivation of a number of high-quality manufacturing enterprises and promote the upgrading of industrial basic capacity and the modernization of the industrial chain, the Ministry of Industry and Information Technology of the State2016Since the beginning of the year, a special action has been launched to cultivate and upgrade individual champion enterprises in the manufacturing industry, aiming to guide enterprises to focus on innovation and quality improvement, and to enhance the international competitiveness of my country's manufacturing industry.

What is a manufacturing champion?

According to the "Manufacturing Individual Champion Enterprise Cultivation and Promotion Special Action Implementation Plan"1The definition of manufacturing single champion includes two categories: single champion demonstration enterprise and single champion product. Specifically, it refers to the manufacturing enterprises or products that rank in the forefront of the global market share, lead the world in production technology and technology, have high quality and efficiency, and have strong innovation ability and brand influence.

What are the conditions for the declaration of the manufacturing championship certification?

According to the "two departments on the development2022Notice of the selection and review and evaluation of the cultivation of individual champion enterprises (products) in the manufacturing industry2The basic conditions for applying for a single championship certification in the manufacturing industry include:

Adhere to professional development. Enterprises have long focused on and deeply cultivated in a certain link of the industrial chain or a certain product field. Engaged in related fields10Years and above, belonging to the new product should be reached.3years and above.

The market share of the world's leading. The market share of enterprises applying for products ranks among the top three in the world. In principle, product categories are in accordance with the Catalogue of Products for Statistical Use.8Bit or10Bit codes, which are difficult to classify accurately, should be consistent with generally accepted industry practices.

Innovative ability. The company is internationally leading in production technology and technology, attaches importance to R & D investment, has core independent intellectual property rights, and leads or participates in the formulation of technical standards in related fields.

High quality benefit. The quality of the products applied by the enterprise is excellent, and the key performance indicators are at the leading level of similar products in the world. Excellent business performance, profitability exceeds the overall level of industry enterprises. Pay attention to and implement international management and brand strategy, the global market prospect is good, establish a perfect brand cultivation management system and achieve good results.

With independent legal personality, with a sound financial, intellectual property, technical standards, quality assurance and production safety management system. In the past three years, there has been no record of environmental, quality, safety and other violations. The energy consumption of products applied by enterprises has reached the advanced value of the energy consumption quota standard, and the level of safe production has reached the advanced level of the industry.

In addition, enterprises applying for manufacturing single champion certification should also apply for one of the single champion demonstration enterprises and single champion products according to their own conditions. If you apply for a single champion demonstration enterprise, the sales revenue of the corresponding product must account for the main business income of the enterprise.70%Above. If you apply for a single champion product, you can only apply for one product. Annual sales revenue4For enterprises with less than 100 million yuan, if they apply for a single championship, they should be selected as specialized and new.“Little Giant”Enterprise.

What is the declaration process for manufacturing individual championship certification?

According to the "two departments on the development2022Notice of the selection and review and evaluation of the cultivation of individual champion enterprises (products) in the manufacturing industry2The process for applying for manufacturing individual championship certification is as follows:

Enterprises fill in and upload relevant materials online, and submit them after being reviewed by the organization unit. Online through the manufacturing single champion online submission system (dgb.cfie.org.cn1) Unified declaration.

Paper materials should be consistent with the online reporting, in duplicate, together with the official reporting documents, and submitted to the Ministry of Industry and Information Technology and the China Federation of Industrial Economics (the relevant materials will be collected by the latter).

The Ministry of Industry and Information Technology organizes experts to conduct preliminary review and review, and organizes experts to go to some enterprises for on-site verification.

The Ministry of Industry and Information Technology determines the selection results based on expert review opinions and announces them to the public.

What are the advantages of manufacturing single champion certification?

Manufacturing single champion certification is not only an honor and affirmation for enterprises and products, but also an incentive and promotion for enterprises and products. Manufacturing single champion certification has the following advantages:

Enhance brand image and visibility. Manufacturing single champion certification is a national authoritative certification, which can show the leading position and competitive advantage of enterprises and products in the global market, enhance the trust and recognition of consumers, customers, partners, investors and other aspects, and enhance the brand image and popularity.

Enjoy policy support and preferential treatment. The single champion certification of manufacturing industry is a special action carried out by the state to cultivate high-quality manufacturing enterprises, which enjoys the policy support and preferential treatment at the national level. For example, give preference to finance and taxation, finance, science and technology, talents, market access, etc.; give priority to government procurement, major engineering projects, international cooperation, etc.; give guidance and assistance in standardization, quality management, intellectual property protection, etc.

Promote innovative development and transformation and upgrading. The single champion certification of manufacturing industry is an incentive and promotion to the innovation ability and quality level of enterprises and products. It encourages enterprises to continuously improve the production technology and technology level, increase R & D investment, expand new fields, new markets and new models, and promote innovation and development. Transformation and upgrading.

How to use the manufacturing industry single champion certification to expand domestic and foreign markets and customer resources?

As a leading management consulting organization in China, Shangpu Consulting Group has rich experience and professional team in helping enterprises apply for manufacturing single champion certification. Shangpu Consulting Group provides the following suggestions for enterprises to use the manufacturing single champion certification to expand domestic and foreign markets and customer resources:

Make full use of the brand effect of certification, strengthen publicity and promotion. Enterprises can display the logo and certificate of manufacturing single champion certification on their official website, social media, product packaging, exhibitions and other channels, highlight their own advantages and characteristics, and improve their popularity and reputation. At the same time, companies can also actively participate in related activities and selections organized by the Ministry of Industry and Information Technology and the China Federation of Industrial Economics, and use authoritative media and platforms to expand their influence and exposure.

Take the initiative to connect government procurement and major engineering projects, and strive for priority opportunities. Enterprises can pay attention to the government procurement information network, China government procurement network, China bidding public service platform and other websites, timely understand the needs and standards of government procurement and major engineering projects, and actively sign up to participate in bidding. As the manufacturing industry single champion certification is a national authoritative certification, it has certain priority and advantages in government procurement and major engineering projects, and enterprises can increase the possibility and share of winning the bid.

Deeply explore the international market and seek partners. Enterprises can take advantage of the influence and reputation of manufacturing single champion certification in the global market, actively participate in international trade, investment, cooperation and other activities, and look for potential customers and partners. Through the China Council for the Promotion of Trade, the China Council for the Promotion of International Trade, the Ministry of Commerce of China and other institutions, enterprises can understand the dynamics and needs of the international market, participate in various international exhibitions, forums, exchange meetings and other activities, display their products and technologies, and establish a good relationship network.

Continuously improve their ability and level, maintain competitive advantage. Enterprises cannot satisfy the status quo because they have obtained the single championship certification in the manufacturing industry, but must continue to pursue innovation and progress to maintain a competitive advantage. Enterprises should strengthen R & D investment, develop new products, new technologies and new processes, improve product quality and performance, strengthen standardization construction, lead or participate in the formulation of technical standards in related fields, and improve the status and influence of the industry; strengthen brand building, build their own core competitiveness and differentiation advantages.

In short, the manufacturing industry single champion certification is a high degree of recognition of enterprises and products, but also an effective promotion of enterprises and products. Enterprises should make full use of the various opportunities and advantages brought by the single champion certification in the manufacturing industry, expand domestic and foreign markets and customer resources, and achieve better and faster development.