The national manufacturing single championship certification is selected and issued by the Ministry of Industry and Information Technology and the China Federation of Industrial Economics every year. It refers to focusing on certain segments of the manufacturing industry, insisting on professional development, global market share, strong innovation capabilities, and high quality and efficiency. Enterprises (products) represent the highest level of development and the strongest market strength in the global manufacturing segment. The national manufacturing industry single champion certification is the national implementation of China's manufacturing20To promote the cultivation and upgrading of China's industry as a whole towards the high end of the global value chain.

As a professional management consulting organization, Shangpu Consulting Group has long been committed to helping enterprises improve their management level and competitiveness, and has accumulated rich industry experience and cases. Here, we will share the five misunderstandings of applying for the national manufacturing single championship certification, hoping to provide some reference and guidance for enterprises that intend to declare.

Myth 1: blindly follow the trend

After seeing the successful declaration of other enterprises, some enterprises feel that they can also give it a try. They do not have clear goals and strategies, do not fully understand their own advantages and disadvantages, do not benchmark the best similar enterprises (products) in the world, do not conduct in-depth market research and analysis, but blindly follow the trend. Doing so will often lead to the declaration materials do not meet the requirements, or can not pass the review and evaluation after the declaration, wasting time and energy.

The Right Approach: Clear Goals and Strategies

Applying for the national manufacturing championship certification should be part of the company's development strategy, not on a whim or to cater to policy. Enterprises should, according to their own conditions, apply for one of the individual champion demonstration enterprises and individual champion products. Before applying, companies should conduct a comprehensive self-assessment of themselves, find out their core competitiveness and shortcomings, clarify which market segments or product areas they want to make breakthroughs in, and formulate corresponding goals and strategies.

Myth 2: Lack of preparation and planning

Some enterprises feel that the application for the national manufacturing championship certification is only to fill in some forms and materials, and do not pay attention to the preparation and planning work in the application process. Doing so will often lead to incomplete or inaccurate declaration materials, or the failure to maintain excellent performance and level after declaration, unable to pass the review and evaluation, and even affect the normal operation and development of the enterprise.

The right approach: adequate preparation and planning

Applying for the national manufacturing championship certification is a systematic project, which requires enterprises to prepare and plan from many aspects. First of all, enterprises should understand the basic conditions and requirements of the declaration, including professional development, global leading market share, strong innovation ability, high quality and efficiency, as well as the key product areas of the declaration, and make choices and adjustments according to their own actual situation. Secondly, enterprises should collect and sort out relevant data and supporting materials, including information on finance, intellectual property rights, technical standards, quality assurance, production safety, etc., as well as data on market share, key performance indicators, R & D investment, brand building, etc., and ensure the authenticity and accuracy of the materials. Finally, enterprises should formulate a timetable and work plan for declaration, complete online filing and paper submission within the specified time in accordance with the notice of the Ministry of Industry and Information Technology and the China Federation of Industrial Economics, and do a good job in follow-up and communication.

Misunderstanding three: lack of innovation ability

Some enterprises only pay attention to production scale and market share, do not pay attention to the improvement of innovation ability, do not invest enough resources and energy for R & D and technological transformation, do not have core independent intellectual property rights, and do not lead or participate in the formulation of technical standards in relevant fields. This often leads to the lack of competitiveness of enterprises (products) in the international market, unable to respond to market changes and customer needs, and unable to pass the national manufacturing championship certification review.

The Right Approach: Enhancing Innovation Capacity

Innovation ability is one of the important standards for the certification of individual champions in the national manufacturing industry, and it is also the core driving force for the sustainable development of enterprises. Enterprises should attach importance to R & D investment, strengthen cooperation with universities, scientific research institutions, industry associations, etc., carry out technological research and achievement transformation, and enhance independent innovation capabilities. Enterprises should protect their intellectual property rights, apply for patents, trademarks, copyrights, etc., and effectively use intellectual property strategies to enhance their brand value. Enterprises should participate in the formulation and revision of technical standards to promote technological progress and standardized development of the industry.

Misunderstanding four: ignore the quality benefit

Some enterprises only pursue output growth and sales expansion, do not pay attention to quality improvement and efficiency optimization, do not establish a sound quality management system and benefit evaluation mechanism, do not strictly monitor and improve product quality, and do not make reasonable analysis and adjustment of operating efficiency. Doing so often leads to enterprises (products) losing their advantages in the international market, unable to meet the high quality needs of customers, and unable to pass the national manufacturing championship certification.

Correct approach: focus on quality benefits

Quality benefit is one of the important standards of the national manufacturing industry single champion certification, and it is also the basic guarantee for the sustainable development of enterprises. Enterprises should establish a sound quality management system, follow the internationally accepted quality standards and norms, implement quality control throughout the process, and continuously improve product quality and reliability. Enterprises should establish an effective benefit evaluation mechanism, comprehensively consider income, cost, profit, tax, assets, cash flow and other indicators, optimize business structure and strategy, improve the level of efficiency and ability.

Myth 5: Ignoring market strength

Some enterprises only pay attention to their own production and operation, do not attach importance to the construction of market strength, do not open up domestic and foreign markets, do not establish stable customer relations, and do not carry out effective brand promotion and marketing activities. This often leads to the lack of influence and recognition of enterprises (products) in the international market, unable to form a sustained market demand and competitive advantage, and unable to pass the national manufacturing championship certification.

The Right Approach: Enhancing Market Strength

Market strength is one of the important standards for the certification of the national manufacturing championship, and it is also a key factor for the development and growth of enterprises. Enterprises should actively explore domestic and foreign markets, provide customized products and services according to the characteristics and needs of different regions and customers, and increase market share and share. Enterprises should establish long-term and stable customer relationships, win customer trust and satisfaction through high-quality products and services, and form a loyal customer group. Enterprises should carry out effective brand promotion and marketing activities, enhance the popularity and reputation of enterprises (products), and create a good corporate image.

Summary:

Applying for the national manufacturing championship certification is a meaningful and not easy thing. It requires companies to have clear goals and strategies, have sufficient preparation and planning, have strong innovation capabilities and market strength, and have a high level of quality. benefit. As a professional management consulting organization, Shangpu Consulting Group is willing to provide professional consulting and counseling services for enterprises that intend to declare, so as to help enterprises avoid misunderstandings and obstacles in the declaration process and improve the success rate of declaration.