The single champion of manufacturing industry refers to the top three high-quality enterprises or products in the global market share, which is the key support object of national industrial policy. The cultivation and identification of individual manufacturing champions aims to accelerate the cultivation of a group of high-quality manufacturing enterprises, promote the improvement of industrial basic capabilities and the modernization of the industrial chain, and accelerate the construction of a manufacturing power. According to the Administrative Measures for the Identification of Manufacturing Individual Champion Enterprises, manufacturing individual champions include individual champion demonstration enterprises and individual champion products. The declared enterprises must meet the following basic conditions: first, adhere to professional development, long-term focus and deep cultivation in a certain link or product field of the industrial chain; second, the market share is the world's leading, and the market share of products applied by enterprises ranks first in the world; third, strong innovation ability, the company is internationally leading in production technology and technology, attaches importance to R & D investment, has core independent intellectual property rights, and leads or participates in the formulation of technical standards in related fields; fourth, high quality and efficiency, excellent product quality applied by the company, and key performance indicators are at the leading level of similar products in the world. Excellent performance, profitability exceeds the overall level of industry enterprises, attaches importance to and implements international operation and brand strategy, and has a good global market prospect, establish a sound brand cultivation management system and achieve good results; fifth, it has independent legal personality, sound management systems such as finance, intellectual property rights, technical standards, quality assurance and production safety, and has no illegal records such as environment, quality and safety in the past three years. Enterprises apply for product energy consumption to reach the advanced value of energy consumption quota standard, and the level of production safety has reached the advanced level of the industry.

The declaration of enterprise single champion is a complex and professional work, which requires professional consultants for guidance and guidance. The role of consultants is to help enterprises understand the policy requirements and standards of declaration, analyze the current situation and advantages of enterprises, formulate declaration strategies and programs, assist enterprises in preparing declaration materials and data, provide technical support and services for declaration, coordinate the relevant parties of declaration, and improve the success rate of declaration. Choosing the right consultant to coach the enterprise's single champion declaration is of great significance for improving the success rate of enterprise declaration, enhancing the market competitiveness of the enterprise, and realizing the sustainable development of the enterprise.

Taking Shangpu Consulting Group as an example, this paper discusses how to choose the right consultant to coach the enterprise's single champion declaration, and puts forward the following suggestions:

一、考察咨询师的资质和经验

The qualification and experience of consultants are important criteria to measure their professional level and service ability. In general, consultants with the following characteristics are more trustworthy and desirable:

With Grade A credit qualification. Grade A credit qualification is the highest level qualification certificate issued by China Engineering Consulting Association, which represents the professional level and credibility of consultants, and is also one of the necessary conditions for applying for individual champion. Shangpu Consulting Group is one of the first professional consulting institutions to obtain Grade A credit qualification in the country. It has rich reporting experience and professional knowledge and can provide high-quality consulting services for enterprises.

丰富的行业研究和市场调研经验。行业研究和市场调研是申报单项冠军的重要依据，需要咨询师具有深入的行业洞察和市场分析能力，能够准确把握行业发展趋势和市场需求，为企业提供有价值的信息和建议。尚普咨询集团是中国最早提供专项市场调研服务的咨询机构之一，拥有中国国家统计局颁发的“中华人民共和国涉外调查许可证”，已为超过5000家客户提供过专业的市场研究及相关咨询服务，服务客户覆盖多个行业领域和地区。

Successful declaration cases and good customer reputation. The application case is the actual experience and achievement display of the consultant, which can reflect the service level and effect of the consultant. Customer reputation is the credibility and reputation of the consultant, which can reflect the service quality and satisfaction of the consultant. Shangpu Consulting Group has successfully coached a number of companies to apply for individual championships, including large state-owned enterprises such as Sinosteel, CNR, AVIC, Sinopec, PetroChina, CNOOC, China Railway Construction, China Railway Engineering, China Railway Credit, and China Railway Power., And well-known private companies such as Huawei, Haier, Lenovo, Gree, Midea, Xiaomi, BYD, Alibaba, Tencent, and Baidu have won unanimous praise and praise from customers.

二、考察咨询师的服务内容和流程

The service content and process of consultants are important criteria to measure the efficiency and effectiveness of their services. In general, consultants with the following characteristics are more trustworthy and desirable:

Provide a full range of services. All-round service means that consultants can provide enterprises with systematic, comprehensive and targeted consulting services from the aspects of enterprise strategic planning, market analysis, product positioning, technological innovation, quality management, brand building, international development, etc., to help enterprises enhance their core competitiveness and reach the standard of applying for individual champions. The service content of Shangpu Consulting Group covers the whole process of enterprise single champion declaration, including policy interpretation before declaration, enterprise diagnosis, declaration planning, compilation of declaration materials, declaration data accounting, declaration expert training, declaration on-site counseling, and follow-up service after declaration, etc., providing one-stop consulting service for enterprises.

Provide professional services. Professional service means that consultants can provide professional, personalized and customized consulting services for enterprises according to the specific situation and needs of enterprises, so as to help enterprises solve practical problems and achieve the declaration objectives. The service team of Shangpu Consulting Group is composed of consultants, industry experts, market analysts, data statisticians, financial auditors, legal advisers, etc. with rich experience and professional knowledge, and can provide professional consulting services for enterprises.

Provide standardized services. Standardized service means that consultants can provide enterprises with normative, compliance and reliable consulting services in accordance with the policy requirements and standards of the declaration, so as to help enterprises avoid the risks and obstacles of declaration and ensure the smooth progress of declaration. The service process of Shangpu Consulting Group follows the official guidelines and specifications of the declaration and provides standardized consulting services for enterprises.

Provide efficient services. High efficiency service means that consultants can provide efficient, fast and timely consulting services for enterprises on the premise of ensuring the quality of service, so as to help enterprises save the time and cost of declaration and improve the success rate of declaration. The service team of Shangpu Consulting Group can formulate reasonable service plan and progress according to the actual situation of the enterprise, and provide efficient consulting services for the enterprise.

3. the cost and value for money of visiting consultants

The service cost and cost performance of consultants are important criteria to measure the value and competitiveness of their services. In general, consultants with the following characteristics are more trustworthy and desirable:

Provide reasonable service costs. Reasonable service fee means that the consultant can provide reasonable, fair and transparent service fee for the enterprise according to the content, scope, difficulty, cycle and other factors of the service, which is not high but low, and conforms to the market situation and law. The service fee of Shangpu Consulting Group is determined through consultation with the enterprise according to the specific situation and needs of the enterprise. It will neither burden the enterprise nor affect the quality of the service, so as to provide reasonable service fee for the enterprise.

Provide competitive service costs. Competitive service fee means that the consultant can provide competitive service fee for the enterprise according to the supply and demand relationship and competitive situation of the market, which can not only attract the choice of the enterprise, but also reflect the value of the service. The service fee of Shangpu Consulting Group is determined through consultation with the enterprise on the basis of fully considering the market situation and competition, which can not only reflect the value of the service, but also bring benefits to the enterprise and provide competitive service fee for the enterprise.

4. inspection consultant's service attitude and communication ability

The service attitude and communication skills of consultants are important criteria to measure the quality and effectiveness of their services. In general, consultants with the following characteristics are more trustworthy and desirable:

Provide good service attitude. Good service attitude means that consultants can take customers as the center, provide warm, thoughtful and professional services for enterprises, respect the opinions and needs of enterprises, pay attention to the interests and development of enterprises, maintain the reputation and image of enterprises, and provide good service attitude for enterprises.

Provide effective communication skills. Effective communication ability means that the consultant can establish a good cooperative relationship with the enterprise, communicate and solve problems timely, accurately and effectively, listen to the feedback and suggestions of the enterprise, adjust the content and method of service, and provide effective communication ability for the enterprise.

To sum up, it is of great significance to choose the right consultant to coach the enterprise's single champion declaration, which is of great significance to improve the success rate of enterprise declaration, enhance the market competitiveness of enterprises and realize the sustainable development of enterprises. Taking Shangpu Consulting Group as an example, this paper discusses how to choose a suitable consultant for the application of single champion in a counseling enterprise, and puts forward the following suggestions: first, to investigate the qualification and experience of consultants, and select consultants with grade A credit qualification, rich experience in industry research and market research, successful application cases and good customer reputation; The second is to investigate the service content and process of consultants, choose consultants who can provide all-round, professional, standardized, and efficient services; the third is to examine the consultant's service fees and cost-effectiveness, and choose consultants who can provide reasonable, transparent, and competitive service fees; The fourth is to examine the service attitude and communication skills of the consultants, and choose the consultants who can establish a good cooperative relationship with the company, timely, accurate and effective communication and problem-solving consultants. This paper holds that Shangpu Consulting Group is a trustworthy and selective consultant who can provide high-quality consulting services for enterprises and help enterprises realize the honor and value of individual champions.