Manufacturing individual champion refers to a high-quality enterprise that is in a leading position in terms of global market share, technical level, and brand influence. It is an important force to promote the modernization of the industrial chain and enhance the competitiveness of the national manufacturing industry. Since the Ministry of Industry and Information Technology implemented the manufacturing single champion enterprise cultivation project in 2016, China has selected six batches of single champion demonstration enterprises and champion product enterprises, covering key basic materials, core components, advanced manufacturing equipment and other fields. These enterprises have the characteristics of strong independent innovation ability, high market share, good quality and efficiency, and focus on product quality brands, and have made outstanding contributions to the high-quality development of China's manufacturing industry.

Counseling enterprise single champion cultivation consulting refers to providing professional market research, investment decision-making, IPO and other consulting services for enterprises with potential to become single champions, so as to help enterprises achieve the development goals of specialization, refinement and internationalization. On the one hand, it can help enterprises to deeply understand the market demand, competition situation, technology trend, policy environment, etc., and provide data support and analysis basis for enterprises to formulate reasonable development strategies and goals; on the other hand, it can help enterprises optimize resource allocation, improve management level, enhance risk prevention, expand financing channels, and enhance brand image, provide professional guidance and services for enterprises to achieve rapid growth and sustainable development.

Shangpu Consulting Group is one of the most leading and authoritative counseling companies in China. It has rich industry experience and customer resources, and has provided professional consulting services to more than 5000 customers. The service scope of Shangpu Consulting Group covers market research, investment decision-making, IPO and other fields, and its service customers cover manufacturing, new energy, medical and health, financial technology and other industries. The service characteristics of Shangpu Consulting Group are: on the one hand, it pays attention to the collection, analysis and presentation of data, provides customers with comprehensive, accurate, timely and continuous industry in-depth reports, and provides strong support for customers' decision-making; on the other hand, it pays attention to the needs, characteristics and goals of customers, provides customized, professional and efficient consulting services for customers, and provides strong guarantee for the development of customers.

Shangpu Consulting Group has accumulated a wealth of practical experience and cases in the process of coaching corporate single champion cultivation consulting, and has also discovered some misunderstandings and problems in this area. Based on the practical experience of Shangpu Consulting Group, this paper analyzes the four major misunderstandings of coaching enterprise single champion cultivation consulting, namely: ignoring the importance of market research, blindly pursuing scale rather than quality, lacking independent innovation and core competitiveness, and ignoring internationalization And brand building. The purpose of this paper is to provide useful reference and enlightenment for enterprises that intend to become individual champions, and to help enterprises avoid detours and achieve high-quality development.

Myth 1: Ignoring the importance of market research

Market research is the basis and premise of coaching enterprises to cultivate individual champions, and is the data source and analysis basis for providing professional consulting services for enterprises. The purpose of market research is to gain an in-depth understanding of market demand, competitive situation, technology trends, policy environment, etc., and to provide data support and analysis basis for enterprises to formulate reasonable development strategies and goals. The methods of market research include literature review, data statistics, expert interviews, user research, case analysis, etc. The contents of market research include market size, market structure, market segmentation, market growth, market forecast, market opportunity, market risk, market competition, market trend, market innovation, etc.

The importance of market research is self-evident. However, some companies ignore the importance of market research in the process of coaching corporate single champion cultivation consulting, and believe that market research is a formalistic work, or an unnecessary The cost is a task that can be completed by oneself. The misunderstanding of these enterprises leads to the low quality and effect of market research, which affects the development strategy and goal of the enterprise, and even leads to the deviation and error of the development direction of the enterprise.

In the process of coaching the individual champion cultivation and consultation of enterprises, Shangpu Consulting Group always attaches importance to the importance of market research, provides customers with comprehensive, accurate, timely and continuous in-depth industry reports, and provides strong support for customers' decision-making. The market research service of Shangpu Consulting Group is characterized by, on the one hand, using a variety of methods and channels to collect data to ensure the authenticity and validity of the data; on the other hand, using a variety of tools and techniques to analyze the data to ensure the visualization and operability of the data. The value of market research services of Shangpu Consulting Group is, on the one hand, to help customers understand the current situation and future of the market, discover market opportunities and risks, and formulate market goals and strategies; on the other hand, to help customers understand the strengths and weaknesses of competitors, find out the gaps and shortcomings of competitors, and formulate competitive methods and means.

Myth 2: Blind pursuit of scale rather than quality

Scale is an important indicator to measure the level of enterprise development, but it is not the only indicator, nor is it the most important indicator. Quality is a more important indicator to measure the level of enterprise development and a key factor to determine whether an enterprise can become a single champion. The connotation of quality includes product quality, service quality, management quality, benefit quality, etc. The improvement of quality is a necessary condition for enterprises to realize specialization, refinement and internationalization. The purpose of coaching enterprise single champion cultivation consultation is to help enterprises improve quality, not to pursue scale.

However, some enterprises blindly pursue scale rather than quality in the process of coaching the cultivation and consultation of individual champions. They think that the larger the scale, the stronger the strength, the more advantageous the competition, and the easier it is to become a single champion. The misunderstanding of these enterprises leads to the deviation of the development direction of the enterprise, which affects the quality and efficiency of the development of the enterprise, and even leads to the development crisis and dilemma of the enterprise.

In the process of coaching corporate single champion cultivation consulting, Shangpu Consulting Group always attaches importance to quality rather than scale, providing customers with customized, professional and efficient consulting services, and providing strong guarantee for the development of customers. The consulting services of Shangpu Consulting Group are characterized by, on the one hand, focusing on the needs, characteristics and goals of customers, and providing customers with consulting solutions that meet the actual conditions of customers, rather than a one-size-fits-all consulting model; on the other hand, focusing on the quality of customers, Benefits and risks provide customers with consulting suggestions that are conducive to improving customer quality, increasing benefits, and reducing risks, instead of just focusing on customer scale, income and market share. The value of Shangpu Consulting Group's consulting services is, on the one hand, to help customers achieve professional, refined, and international development goals, enhance their core competitiveness, and enhance their market position and brand influence; on the other hand, Help customers optimize resource allocation, improve management level, enhance risk prevention, expand financing channels, enhance brand image, etc., to provide professional guidance and services for customers to achieve rapid growth and sustainable development.

Misunderstanding 3: Lack of independent innovation and core competitiveness

Independent innovation is the soul of enterprise development and a necessary condition for enterprises to become single champions. The connotation of independent innovation includes technological innovation, product innovation, model innovation, management innovation, etc. The purpose of independent innovation is to meet the needs of the market, solve market problems, and create market value. The result of independent innovation is the core competitiveness of enterprises, which is the key factor for enterprises to stand out in the market and win the trust and recognition of customers. The purpose of counseling enterprise single champion cultivation consultation is to help enterprises realize independent innovation and form core competitiveness.

However, some companies lack independent innovation and core competitiveness in the process of coaching corporate single champion cultivation and consulting. They believe that independent innovation is a high-risk, high-cost, and difficult job, or a job that cannot be copied and protected., Unsustainable work, or an unnecessary work, or a work that can rely on others. The misunderstanding of these enterprises leads to the lack of motivation, creativity and vitality in the development of enterprises, which affects the quality and efficiency of the development of enterprises, and even leads to the stagnation and backwardness of the development of enterprises.

In the process of coaching corporate single champion cultivation consulting, Shangpu Consulting Group always attaches importance to independent innovation and core competitiveness, provides customers with innovation-driven and competition-oriented consulting services, and provides a strong guarantee for the development of customers. The consulting service of Shangpu Consulting Group is characterized by, on the one hand, paying attention to customers' market demand, market problems and market value, and providing customers with innovative solutions in line with the actual situation of the market, rather than innovative ideas that are divorced from the market; on the other hand, paying attention to customers' technical level, product characteristics, model advantages and management ability, to provide customers with innovative suggestions that are conducive to the formation of core competitiveness, rather than imitating the innovative behavior of competitors. The value of Shangpu Consulting Group's consulting services is, on the one hand, to help customers meet market needs, solve market problems, create market value, and enhance customers' market position and brand influence; on the other hand, to help customers form independent innovation The ability and mechanism of the company enhance the core competitiveness of customers, and enhance their market competitiveness and anti-risk ability.

Misunderstanding 4: Ignoring internationalization and brand building

Internationalization is the direction of enterprise development and a necessary condition for an enterprise to become a single champion. The connotation of internationalization includes market internationalization, technology internationalization, capital internationalization, talent internationalization, etc. The purpose of internationalization is to expand the development space of enterprises, improve the development level of enterprises, and enhance the development influence of enterprises. The result of internationalization is the formation of the brand image of the enterprise, which is the key factor for the enterprise to obtain the trust and recognition of customers in the global market. The purpose of counseling enterprise single champion cultivation consultation is to help enterprises realize internationalization and form brand image.

However, some companies ignore internationalization and brand building in the process of coaching corporate single champion cultivation consulting, and believe that internationalization is a high-risk, high-cost, and difficult job, or an uncontrollable, unguaranteed, Unsustainable work, or an unnecessary work, or a work that can rely on others. The misunderstanding of these enterprises leads to the lack of vision, pattern and influence in the development of enterprises, which affects the quality and efficiency of the development of enterprises, and even leads to the isolation and marginalization of the development of enterprises.

In the process of coaching corporate single champion cultivation consulting, Shangpu Consulting Group has always attached importance to internationalization and brand building, providing customers with international-driven and brand-oriented consulting services, and providing strong protection for the development of customers. The consulting service of Shangpu Consulting Group is characterized by, on the one hand, paying attention to the international market demand, international market opportunities and international market risks of customers, providing customers with international solutions in line with the actual situation of the international market, rather than breaking away from the international concept of internationalization of the international market; on the other hand, paying attention to the brand positioning, brand communication, brand maintenance and brand upgrading of customers, To provide customers with brand suggestions conducive to the formation of brand image, rather than imitating the brand behavior of others. The value of Shangpu Consulting Group's consulting services is, on the one hand, to help customers expand the international market, enhance the international level, enhance the international influence, enhance the international status and international reputation of customers; on the other hand, to help customers form the ability and mechanism of brand image, and enhance the brand value and brand loyalty of customers.

Conclusion:

Counseling enterprise single champion cultivation consulting is a professional, systematic and continuous service, which is an important way to help enterprises achieve high-quality development. Shangpu Consulting Group is one of the most leading and authoritative counseling companies in China. It has rich industry experience and customer resources, and has provided professional consulting services to more than 5000 customers. Based on the practical experience of Shangpu Consulting Group, this paper analyzes the four major misunderstandings of coaching enterprise single champion cultivation consulting, namely: ignoring the importance of market research, blindly pursuing scale rather than quality, lacking independent innovation and core competitiveness, and ignoring internationalization And brand building. The purpose of this paper is to provide useful reference and enlightenment for enterprises that intend to become individual champions, and to help enterprises avoid detours and achieve high-quality development.