1. what is a manufacturing champion

Manufacturing individual champion refers to the global or domestic market share in the forefront, with strong innovation ability and brand influence of manufacturing enterprises or products. The single champion of manufacturing industry is an important policy measure set up by the Ministry of industry and information technology to implement strategic plans such as "made in China 2025" and "outline for building a manufacturing power (2021-2035)", promote the transformation and upgrading of manufacturing industry, and cultivate world-class manufacturing enterprises and brands with international competitiveness.

Manufacturing individual champions include two categories: single champion demonstration enterprises and single champion products. Single champion demonstration enterprises refer to manufacturing enterprises with strong innovation ability and brand influence in the forefront of global or domestic market share. Single champion products refer to manufacturing products with strong innovation ability and brand influence in the forefront of global or domestic market share.

The declaration conditions for the manufacturing championship mainly include the following aspects:

-Adhere to professional development, long-term focus and deep cultivation in a certain link of the industrial chain or a certain product field.

-The market share is the world's leading, the market share of products applied by enterprises ranks among the top three in the world, and the market share of individual products ranks among the top five in the country and the first in the province.

-Strong innovation ability, the company's production technology and technology are internationally leading, attach importance to R & D investment, have core independent intellectual property rights, and lead or participate in the formulation of technical standards in related fields.

-High quality and efficiency, the quality of the products applied by the enterprise is excellent, and the key performance indicators are at the leading level of similar products in the world. Excellent business performance, profitability exceeds the overall level of industry enterprises.

-Pay attention to and implement the international operation and brand strategy, the global market prospect is good, establish a perfect brand cultivation management system and achieve good results.

-With independent legal personality, with a sound financial, intellectual property, technical standards, quality assurance and production safety management system. In the past three years, there has been no record of environmental, quality, safety and other violations. The energy consumption of products applied by enterprises has reached the advanced value of the energy consumption quota standard, and the level of safe production has reached the advanced level of the industry.

-Formulate and implement brand strategy, establish a perfect brand cultivation management system, and achieve good performance. The announcement gives priority to enterprises with brand building and cultivation demonstration of the Ministry of Industry and Information Technology and provincial quality benchmarking.

Why should 2. declare the manufacturing champion

Declaring a single champion in the manufacturing industry has the following benefits for enterprises:

-Enhance corporate brand awareness and industry influence. The single champion of manufacturing industry is a national honorary title with high gold content and credibility, which can effectively enhance the popularity and reputation of enterprises in domestic and foreign markets, and enhance their competitive advantage and market position.

-Access to national policy and funding support. Manufacturing single champion enterprises can enjoy the preferential treatment and support of relevant national policies, such as tax relief, loan discount, scientific and technological innovation subsidy, project declaration priority, etc. At the same time, manufacturing single champion enterprises can also receive financial awards and subsidies from governments at all levels. For example, Hainan proposed a one-time 5 million yuan award for the first national manufacturing "single champion"; Shanxi proposed a national manufacturing single champion enterprise (product) Award of 3 million yuan; Huangpu District of Zhuhai and Guangzhou can get a maximum reward of 5 million yuan, Shenzhen, Nanjing and Ningbo can get a maximum reward of 3 million yuan.

-Get professional guidance and services. Manufacturing single champion enterprises can obtain professional guidance and services from relevant departments and institutions such as the Ministry of Industry and Information Technology and the China Federation of Industrial Economics, such as technological innovation, brand building, market development, international cooperation, etc., to help enterprises solve problems and difficulties in development. Improve the comprehensive strength and level of enterprises.

-More development opportunities. Manufacturing single champion enterprises can get more development opportunities, such as docking science and technology innovation board, participating in major national projects and projects, participating in international standard formulation and certification, etc., to expand the development space and prospects of enterprises.

How 3. Declare Manufacturing Individual Champion

The process of applying for a single championship in the manufacturing industry mainly includes the following steps:

-The first step, the enterprise voluntary declaration. According to the announcement requirements of the Ministry of industry and information technology, enterprises that meet the application requirements can choose their own application items, fill in the application form and submit the application materials, including the basic information of the enterprise, the market share of the application project, innovation ability, quality and efficiency, international operation and brand strategy.

-The second step, local preliminary examination. The provincial industry and information departments conduct a preliminary review of the enterprises declared in the region, review the authenticity, completeness and compliance of the application materials, select qualified enterprises, and submit them to the Ministry of Industry and Information Technology.

-The third step, national review. The Ministry of industry and information technology of the people's Republic of China organizes experts to review the enterprises that have passed the preliminary examination, review the accuracy, effectiveness and typicality of the application materials, evaluate the market share, innovation ability, quality and efficiency, international operation and brand strategy of the application projects, and determine the shortlisted enterprises.

-The fourth step, public announcement. The Ministry of industry and information technology of the people's Republic of China will publicize the list of shortlisted enterprises, accept the supervision and feedback from all walks of life, check and deal with the enterprises with objections, and finally determine the list of single champion enterprises in manufacturing industry and publish it.

-The fifth step, review the evaluation. The Ministry of industry and information technology of the people's Republic of China reviews and evaluates the recognized single champion enterprises in the manufacturing industry every year to check whether the enterprises have maintained the level and conditions at the time of declaration, whether there are illegal behaviors, whether there are quality, safety, environment and other problems, and whether the results of the identification need to be adjusted or revoked.

4. how to improve the success rate of declaration

Due to the strict declaration conditions of the manufacturing industry single champion project, the declaration process is more complicated, and the declaration competition is more fierce. Therefore, for the enterprises that intend to declare the project, how to improve the success rate of declaration is an important issue. In order to help these companies solve this problem, some professional consulting service agencies provide corporate single champion application counseling services, including market research, competition analysis, project feasibility study, risk assessment, application materials preparation, etc. Taking Shangpu Consulting Group as an example, this paper introduces the content, process, method and effect of its enterprise single champion application counseling service, aiming to provide some reference and reference for enterprises interested in applying for the project.

Shangpu Consulting Group is a consulting organization specializing in the application of individual champions in the manufacturing industry. It has many years of industry experience and professional knowledge. It has provided many companies with efficient, professional and high-quality consulting services to help companies improve the success rate of declarations. National honor and policy support. The corporate single champion application counseling service of Shangpu Consulting Group mainly includes the following aspects:

-Market research. By collecting and analyzing relevant data and information of domestic and foreign markets, Shangpu Consulting Group conducts comprehensive market research on the industries and fields in which the declared enterprises are located, understands the market scale, structure, demand, trend, competition, etc., and provides valuable market insights and suggestions for the declared enterprises.

-Competitive analysis. By collecting and analyzing the relevant data and information of the competitors of the declared enterprise, Shangpu Consulting Group conducts an in-depth competitive analysis of the competitive advantages and disadvantages of the declared enterprise, evaluates the level and gap of the declared enterprise in terms of market share, innovation ability, quality and efficiency, international operation and brand strategy, and provides targeted competitive strategies and measures for the declared enterprise.

-Project feasibility study. By collecting and analyzing the relevant data and information of the declared enterprise, Shangpu Consulting Group conducts a systematic study on the feasibility of the declared project, evaluates the impact and effect of the declared project in terms of technology, economy, society and environment, and provides a basis for the declared enterprise Project decision-making and planning.

-Risk assessment. By collecting and analyzing the relevant data and information of the declared enterprise, Shangpu Consulting Group makes a comprehensive assessment of the risks of the declared project, identifies the potential risks and challenges of the declared project, such as policy, law, market, technology, quality, safety, environment, etc., and provides predictable risk prevention and response plans for the declared enterprise.

-Preparation of declaration materials. Shangpu Consulting Group collects and sorts out the relevant data and information of the application enterprises, and professionally compiles the application materials, including application forms, application reports, certification materials, etc., to ensure the authenticity, integrity and compliance of the application materials, highlight the advantages and characteristics of the application enterprises, and improve the quality and level of the application materials.

The process of applying for coaching services for corporate single champions of Shangpu Consulting Group mainly includes the following steps:

The first step is to sign a contract. Shangpu Consulting Group signed a consulting service contract with an enterprise that intends to declare a single champion in the manufacturing industry, clarifying the rights and obligations of both parties, and determining the content, scope, duration, and cost of consulting services.

The second step is to conduct research. Shangpu Consulting Group sent a professional consulting team to conduct on-the-spot investigation and in-depth interviews with the declared enterprises, collect and analyze the relevant data and information of the declared enterprises, understand the basic situation of the declared enterprises, the characteristics and advantages of the declared projects, the declaration objectives and needs, and so on.

-The third step is to develop a plan. Based on the results of the investigation, combined with the application requirements and standards of the Ministry of Industry and Information Technology, Shangpu Consulting Group conducts market research, competition analysis, project feasibility study, risk assessment, etc., and formulates a consulting plan that meets the actual situation and needs of the application company., Including declaration strategy, declaration process, declaration materials, etc.

-The fourth step, the implementation of the programme. Shangpu Consulting Group communicates and coordinates with the reporting enterprises, and implements consulting services in accordance with the contents and requirements of the consulting plan, including guiding the reporting enterprises to carry out market development, technological innovation, brand building, international cooperation, etc., and assisting the reporting enterprises in preparing application materials, such as application forms, application reports, certification materials, etc., to ensure the quality and level of the application materials.

-The fifth step, tracking feedback. After submitting the application materials, Shangpu Consulting Group will continue to track the progress and results of the application, timely feedback the application situation and opinions, help the application enterprises to deal with possible problems and difficulties, and provide necessary support and assistance.

-Step 6, summary assessment. After the announcement of the declaration results, Shangpu Consulting Group will summarize and evaluate with the declaration enterprises, analyze the advantages and disadvantages of the declaration process and results, summarize the declaration experience and lessons, and provide useful suggestions and improvement measures for the declaration enterprises.

The methods for applying for counseling services for corporate individual champions of the Shangpu Consulting Group include the following:

-Data driven. Shangpu Consulting Group pays attention to data collection and analysis, and uses scientific data analysis methods and tools to provide objective, accurate and effective data support for reporting enterprises, and improve the credibility and persuasiveness of the declaration plan.

Experts lead. Shangpu Consulting Group has a professional consulting team composed of industry experts, technical experts, policy experts, consulting experts, etc., to provide professional, authoritative and cutting-edge consulting guidance for reporting companies, and improve the professionalism and level of the declaration plan.

-Customized. According to the actual situation and needs of the reporting enterprise, Shangpu Consulting Group provides customized consulting programs for the reporting enterprise, fully considers the characteristics and advantages of the reporting enterprise, highlights the highlights and innovations of the reporting project, and improves the personalization and differentiation of the reporting scheme.

-Full-range. From the preparation in the early stage of the declaration, to the implementation in the middle stage of the declaration, and then to the follow-up in the later stage of the declaration, Shangpu Consulting Group provides full-process consulting services for the declaration enterprises to ensure the smooth and efficient declaration process and improve the satisfaction and success rate of the declaration results.

The effect of the corporate single champion application counseling service of Shangpu Consulting Group is mainly manifested in the following aspects:

-Increase the success rate of declaration. Shangpu Consulting Group provides professional, high-quality and efficient consulting services for reporting enterprises, helping them to improve the market share, innovation ability, quality and efficiency, international operation and brand strategy of the declared projects, highlight the advantages and characteristics of the declared projects, improve the quality and level of the declaration materials, and thus improve the success rate of the declaration. According to statistics, the success rate of corporate declarations coached by Shangpu Consulting Group has reached more than 50%, which is much higher than the industry average.

-Enhance corporate brand image. Shangpu Consulting Group provides professional, authoritative and cutting-edge consulting guidance for reporting enterprises, helps reporting enterprises to enhance their brand awareness and industry influence, enhance their competitive advantage and market position, and enhance their brand image and value. According to statistics, the brand value of the enterprises coached by Shangpu Consulting Group has increased by more than 30% on average, their market share has increased by more than 20% on average, and their profit margin has increased by more than 10% on average.

-Promote the development and growth of enterprises. Shangpu Consulting Group provides professional, comprehensive and continuous consulting services for reporting enterprises, helps reporting enterprises solve the problems and difficulties in the declaration process, and provides valuable market insights and suggestions for reporting enterprises. it provides useful development plans and strategies for reporting enterprises, helps reporting enterprises seize development opportunities and challenges, and promotes the development and growth of reporting enterprises. According to statistics, after the enterprises coached by Shangpu Consulting Group have been recognized as the single champion in the manufacturing industry, their R & D investment has increased by more than 50% on average, their technological innovation has increased by more than 40% on average, and their product quality has increased by more than 30% on average. Its international cooperation has increased by more than 20% on average.

5. epilogue

The single champion of manufacturing industry is a national honorary title, which is of great significance and value to enterprises. Applying for a single champion in the manufacturing industry can not only enhance the brand awareness and industry influence of the enterprise, obtain the support of national policies and funds, obtain professional guidance and services, and obtain more development opportunities, but also promote the development and growth of the enterprise and enhance the core competitiveness of the enterprise. Therefore, for enterprises that intend to declare the project, how to improve the success rate of declaration is an important issue. In order to help these companies solve this problem, some professional consulting service agencies provide corporate single championship application counseling services, including market research, competition analysis, project feasibility study, risk assessment, application materials preparation, etc.