Enterprise single champion application refers to the process of applying for a certain policy support or preferential measures from the national or local government, which usually involves project declaration, data preparation, audit and evaluation, etc. The success of the enterprise's single champion application is not only related to the development strategy of the enterprise, but also affects the economic benefits and social responsibilities of the enterprise. Therefore, companies often seek professional consulting firms to provide application counseling services to improve the success rate and efficiency of applications. However, the quality and effectiveness of counseling is difficult to quantify and evaluate. From the perspective of the consulting firm, this paper discusses how to evaluate the quality and effect of the consulting firm's enterprise single champion application counseling, and puts forward an input-based.-Process-Output-feedback evaluation model, and gives the corresponding evaluation index and method.

Enterprise single champion application refers to the process of applying for a certain policy support or preferential measures from the national or local government, which usually involves project declaration, data preparation, audit and evaluation, etc. The purpose of the enterprise single champion application is to obtain the support and recognition of the government, so as to enhance the competitiveness and social value of the enterprise. For example, enterprises can obtain the identification of high-tech enterprises, the identification of science and technology-based small and medium-sized enterprises, the funding of national key R & D projects, and the identification of national industrial design centers through individual champion applications.

The success of the enterprise's single champion application is not only related to the development strategy of the enterprise, but also affects the economic benefits and social responsibilities of the enterprise. According to a survey of Chinese companies, the average success rate of individual championship applications is38.7%, while successful applicants receive an average annual104.6A policy dividend of $10,000. In addition, the enterprise single champion application can also improve the enterprise's brand image, intellectual property protection, technological innovation ability, talent attraction and so on.

However, it is not easy for an enterprise to apply for a single champion. It requires the enterprise to have strong capabilities in policy analysis, project planning, data writing, communication and coordination, and at the same time, it must also respond to challenges such as policy changes, fierce competition, and strict review. Therefore, companies often seek professional consulting firms to provide application counseling services to improve the success rate and efficiency of applications. The consulting firm's counseling services generally include the following:

According to the actual situation and needs of the enterprise, the consulting company will select the appropriate application project for the enterprise, formulate the application strategy and plan, and provide application guidance and suggestions.

The consulting company will assist the enterprise to collect, organize, analyze and optimize all kinds of information required for the application, including basic information of the enterprise, project introduction, financial statements, technical certificates, patent certificates, etc., in order to meet the requirements and standards of the application.

The consulting company will communicate and coordinate with government departments on behalf of the enterprise, understand the progress and feedback of the application, solve the problems and difficulties encountered in the application process, and strive for the smooth approval of the application.

The consulting company will track and evaluate the enterprise after the application, summarize the experience and lessons of the application, provide continuous improvement and optimization suggestions for the enterprise, and help the enterprise realize the maximum benefit of the application.

The consulting firm's tutoring services can bring many benefits to the enterprise, such as saving the enterprise's time and cost, improving the enterprise's application level and ability, increasing the enterprise's application confidence and motivation, expanding the enterprise's policy resources and network, etc. However, the quality and effectiveness of counseling is difficult to quantify and evaluate. Different consulting firms may have different coaching models and methods, as well as different levels and capabilities of coaching, so companies need to have an objective and scientific evaluation criteria and methods when choosing a consulting firm to facilitate comparison and selection of the most suitable consulting firm for them.

From the perspective of the consulting firm, this paper discusses how to evaluate the quality and effect of the consulting firm's enterprise single champion application counseling, and puts forward an input-based.-Process-Output-feedback evaluation model, and gives the corresponding evaluation index and method.

Input-Process-Output-feedback evaluation model

Input-Process-Output-Feedback (IPOF) The evaluation model is a commonly used evaluation method, which divides the evaluation object into four elements: input, process, output and feedback, corresponding to the input, activity, output and effect of the evaluation object, and evaluates the quality and effect of the evaluation object by analyzing the relationship between these four elements. This paper willIPOFThe evaluation model is applied to the consulting firm's corporate individual champion application coaching evaluation, as follows:

Input: Input refers to the various resources invested by the consulting company to provide counseling services, including manpower, material resources, financial resources, information, etc. The quality and quantity of input directly affect the consulting firm's coaching ability and level, therefore, evaluating input is the basis and prerequisite for evaluating consulting firms. Indicators for evaluation inputs include:

The size, qualifications, experience and reputation of the consulting firm reflect the basic situation and strength of the consulting firm.

The personnel structure, quality, training and motivation of the consulting company reflect the human resources management and development of the consulting company.

The equipment, technology, methods and tools of the consulting company reflect the allocation and utilization of the consulting company's material resources.

The funds, expenses, income and profits of the consulting company reflect the financial resources and benefits of the consulting company.

The data, information, knowledge, wisdom, etc. of the consulting company reflect the acquisition and processing of the consulting company's information resources.

Process: Process refers to the various activities carried out by the consulting company to provide counseling services, including consulting, analysis, design, implementation, evaluation, etc. The quality and efficiency of the process directly affects the counseling effectiveness and customer satisfaction of the consulting firm, so the evaluation process is the focus and core of the evaluation consulting firm. Indicators of the evaluation process include:

The consulting company's counseling model, methods, processes, standards, etc., reflect the consulting company's counseling philosophy and strategy.

The content, scope, depth and breadth of the consulting firm's counseling reflect the professionalism and comprehensiveness of the consulting firm's counseling.

The consulting company's counseling time, schedule, frequency, continuity, etc., reflect the consulting company's counseling efficiency and stability.

The counseling communication, collaboration, coordination, adjustment, etc. of the consulting company reflect the counseling flexibility and adaptability of the consulting company.

The counseling supervision, inspection, improvement and optimization of the consulting company reflect the counseling quality management and guarantee of the consulting company.

Output: Output refers to the various results produced by the consulting company to provide counseling services, including application materials, application results, application reports, application feedback, etc. The quality and quantity of the output directly affects the counseling value and customer recognition of the consulting firm. Therefore, evaluating the output is to evaluate the results and objectives of the consulting firm. Indicators of the evaluation output include:

The integrity, accuracy, standardization and innovation of the consulting company's application materials reflect the ability and level of the consulting company's application materials production.

The success rate, pass rate, approval rate and rejection rate of the application results of the consulting company reflect the ability and level of the consulting company to obtain the application results.

The content, form, quality and effect of the application report of the consulting company shall reflect the writing ability and level of the application report of the consulting company.

The type, quantity, quality and effect of the application feedback of the consulting company reflect the ability and level of the consulting company's application feedback collection and analysis.

Feedback: Feedback refers to the various evaluations obtained by consulting firms for the provision of counseling services, including customer evaluations, government evaluations, industry evaluations, and social evaluations. The quality and quantity of feedback directly affect the counseling improvement and development of the consulting company. Therefore, evaluating feedback is the motivation and direction of evaluating the consulting company. Indicators to evaluate feedback include:

The satisfaction, loyalty, recommend and renewal of the consulting firm's customer evaluations reflect the consulting firm's customer relationship management and maintenance.

The trust, cooperation, support and recognition of the government evaluation of the consulting company reflect the management and maintenance of the government relationship of the consulting company.

The competitiveness, influence, leadership and contribution of the consulting company's industry evaluation reflect the consulting company's industry status and role.

The responsibility, credibility, public welfare and public morality of the consulting company's social evaluation reflect the social image and value of the consulting company.

Assessment method

According to the above evaluation model, the following evaluation methods are proposed for reference and application by consulting companies:

Document analysis: Document analysis is a method of evaluating the quality and effectiveness of a consulting firm's coaching by collecting, organizing, and analyzing various documents of the consulting firm, such as contracts, plans, reports, information, feedback, etc. The advantages of document analysis are objective, comprehensive, and systematic, but the disadvantages are time-consuming, cumbersome, and dependent on the quality and quantity of documents.

Questionnaire survey method: Questionnaire survey method is a method to evaluate the quality and effectiveness of counseling by designing, issuing, recycling and analyzing the satisfaction, evaluation and suggestions of the consulting company's customers, government, industry, society and other related parties. The advantages of the questionnaire method are simple, fast and effective, but the disadvantages are subjective, one-sided and limited by the design and recovery of the questionnaire.

Interview method: Interview method is a method to evaluate the quality and effectiveness of counseling by in-depth communication and communication with the consulting company's customers, government, industry, society and other relevant parties through face-to-face or telephone or network. The advantages of the interview method are direct, real and flexible, while the disadvantages are time-consuming, laborious and limited to the object and content of the interview.

Case analysis: Case analysis is a method of evaluating the quality and effectiveness of counseling by selecting, comparing, and summarizing typical or successful or failed counseling cases of consulting firms. The advantages of case analysis are concrete, vivid and enlightening, while the disadvantages are difficult, biased and limited to the selection and analysis of cases.

Conclusion

From the perspective of the consulting firm, this paper discusses how to evaluate the quality and effect of the consulting firm's enterprise single champion application counseling, and puts forward an input-based.-Process-Output-feedback evaluation model, and gives the corresponding evaluation index and method. The purpose of this paper is to provide a reference and reference evaluation framework and tools for consulting companies, to help consulting companies improve their own quality and effectiveness of counseling, enhance their competitiveness and influence, and create more value for enterprises and society.