A manufacturing individual champion refers to an enterprise that has long focused on certain product segments of the manufacturing industry, has internationally leading production technology or technology, and has a global or domestic market share of individual products, representing the highest level of development in the global manufacturing segment. The strongest market strength. The single champion enterprise is the cornerstone of the innovation and development of the manufacturing industry and an important embodiment of the competitiveness of the manufacturing industry. In order to speed up the cultivation of a number of manufacturing single champion enterprises, the Ministry of industry and information technology and the China Federation of industrial economy have carried out the cultivation and selection of seven batches of manufacturing single champion enterprises (products)1186Manufacturing single champion enterprises. This paper compares the characteristics, advantages and applicability of different types of individual champion application counseling services from the perspective of different types of enterprises, and analyzes some successful cases provided by Shangpu Consulting, aiming to provide reference for enterprises that intend to declare individual champions.

A manufacturing individual champion refers to an enterprise that has long focused on certain product segments of the manufacturing industry, has internationally leading production technology or technology, and has a global or domestic market share of individual products, representing the highest level of development in the global manufacturing segment. The strongest market strength. The single champion enterprise is the cornerstone of the innovation and development of the manufacturing industry and an important embodiment of the competitiveness of the manufacturing industry. In order to speed up the cultivation of a number of manufacturing single champion enterprises, the Ministry of industry and information technology and the China Federation of industrial economy have carried out the cultivation and selection of seven batches of manufacturing single champion enterprises (products)1186Manufacturing single champion enterprises.

According to the Guiding Opinions on Accelerating the Cultivation and Development of High-quality Manufacturing Enterprises3And the "Manufacturing Individual Champion Enterprise Identification Management Measures", the declaration of individual champion enterprises must meet the following basic conditions:

legally incorporated3more than years;

Focus on a product segment;

Sales revenue of individual products as a percentage of main revenue70%above;

Single product domestic or global market share first;

Single product production technology or process international leading;

R & D intensity above the industry average;

The profit margin is above the industry average;

No major safety accidents, environmental pollution, quality defects and other bad records.

Due to the strict declaration conditions, many companies that intend to declare will encounter various difficulties and problems in the preparation process, such as data statistics, market share measurement, technical level evaluation, material compilation specifications, etc. Therefore, many companies will choose to seek professional consulting agencies to provide declaration counseling services to improve the success rate and efficiency of declaration.

At present, there are three main types of advisory bodies in the market that provide reporting counseling services:

One is a comprehensive consulting agency, such as Champ Consulting, Deloitte, PricewaterhouseCoopers, etc. Such agencies have strong comprehensive service capabilities and can provide enterprises with market research, investment consulting,IPOListing consulting and other aspects of support, but also to provide a single champion declaration counseling services. The advantage of this type of organization is that it has a wealth of industry data and case resources, which can provide enterprises with comprehensive, professional and authoritative reporting and counseling services, and can also provide enterprises with follow-up development plans and strategic recommendations. Such institutions have a wide range of applicability and are suitable for enterprises of all types and sizes, especially those with strong development potential and innovation capabilities.

The second category is professional consulting institutions, such as the Institute of Industrial Technology of the Chinese Academy of Sciences and the China Engineering Consulting Association, which have strong professional and technical background and industry influence. it can provide enterprises with support from technical evaluation, standard formulation, quality certification and other aspects, as well as individual champion application counseling services. The advantage of such institutions is that they have profound technical accumulation and expert resources, which can provide accurate, authoritative and professional declaration and guidance services for enterprises, as well as guidance for technological innovation and transformation and upgrading. The applicability of such institutions is narrow, suitable for enterprises with high technical content, complex process and lack of standards, especially those with strong technological innovation and leading advantages.

The three categories are industry-based consulting agencies, such as China Electronics Information Industry Development Research Institute, China Automotive Engineering Research Institute, etc. These agencies have strong industry expertise and policy sensitivity, and can provide companies with industry analysis, policy interpretation, Support in terms of market forecasts, etc., and can also provide individual champion application counseling services. The advantage of such institutions is that they have a wealth of industry knowledge and policy resources, which can provide enterprises with timely, accurate and professional declaration and guidance services, and at the same time, they can also provide enterprises with the interpretation of industry development trends and policy trends. The applicability of such institutions is relatively medium, suitable for enterprises with obvious industry characteristics, great policy influence and rapid market changes, especially those with strong industry competitiveness and leading position.

The individual champion declaration counseling services provided by different types of consulting agencies have their own characteristics and advantages, but they also have some common points:

It is necessary to fully communicate and understand the basic situation, product characteristics, market position and technical level of the enterprise;

It is necessary to conduct a comprehensive evaluation and analysis of the reporting enterprise to determine whether it meets the reporting conditions and standards, and whether it has the reporting advantages and potential;

All of them need to help the reporting enterprises prepare the reporting materials according to the reporting requirements and specifications, and carry out audit, modification and optimization;

All need to provide follow-up services and feedback for the reporting enterprises, including reporting progress, review results, policy support, etc.

In order to more specifically illustrate the effect of individual champion declaration counseling services provided by different types of consulting agencies, this paper analyzes some successful cases provided by Champ Consulting, as follows:

Case 1: An auto parts company focuses on the production of automotive engine cylinder heads and has independently developed high-efficiency and energy-saving cylinder head technology. The domestic market share of individual products is the first and the global market share is the third. The enterprise is in2019When applying for the sixth batch of individual championships in, Champ Consulting was chosen as its application counseling agency. Champ Consulting provides the following services to the business:

The company's product characteristics, technical level, market position, etc. have been comprehensively evaluated and analyzed to confirm that it meets the reporting conditions and standards;

The company's market share has been measured and verified in detail, using a variety of data sources and methods to ensure its accuracy and credibility;

The technical level of the enterprise has been evaluated and compared in depth, and the international authoritative technical evaluation standards and methods have been adopted to ensure its objectivity and impartiality;

According to the application requirements and specifications, we helped the enterprise to prepare high-quality application materials, and carried out multiple rounds of review, modification and optimization;

For the enterprise to provide follow-up services and feedback, timely notification of the progress of the declaration, review results, policy support.

Through the professional counseling service of Shangpu consulting, the enterprise has successfully passed the recognition of individual champion, and has obtained a number of support and awards from the government, and has also enhanced its brand image and market competitiveness.

Case 2: An electronic information company, focusing on the production of smart phone camera modules, has independently developed high-definition high-speed camera technology, and has the first global market share of a single product and the second domestic market share. The enterprise is in2020When applying for the seventh batch of individual championships in, the Institute of Industrial Technology of the Chinese Academy of Sciences was selected as its application counseling agency. The Institute of Industrial Technology of the Chinese Academy of Sciences provided the following services to the enterprise:

The company's product characteristics, technical level, market position, etc. have been comprehensively evaluated and analyzed to confirm that it meets the reporting conditions and standards;

The technical level of the enterprise has been evaluated and compared in depth, and the international authoritative technical evaluation standards and methods have been adopted to ensure its objectivity and impartiality;

A detailed assessment and guidance of the enterprise's technological innovation capacity has been carried out to help it improve its technological innovation system and mechanism, and improve its technological innovation efficiency and quality;

According to the application requirements and specifications, we helped the enterprise to prepare high-quality application materials, and carried out multiple rounds of review, modification and optimization;

For the enterprise to provide follow-up services and feedback, timely notification of the progress of the declaration, review results, policy support.

Through the professional counseling service of the Institute of Industrial Technology of the Chinese Academy of Sciences, the company successfully passed the individual championship recognition, and received a number of government support and awards, and also improved its technological innovation capabilities and market competitiveness.

Case 3: A food and beverage company focuses on the production of functional beverages and has a variety of functional beverage formulations independently developed. The domestic market share of a single product is the first, and the global market share is the fifth. The enterprise is in2021When the eighth batch of applicants for individual championships in, they chose the China Food Industry Association as their application counseling agency. The China Food Industry Association provided the following services to the enterprise:

The company's product characteristics, technical level, market position, etc. have been comprehensively evaluated and analyzed to confirm that it meets the reporting conditions and standards;

The company's market share has been measured and verified in detail, using a variety of data sources and methods to ensure its accuracy and credibility;

An in-depth analysis and interpretation of the company's industry development trends and policy trends to help it grasp industry opportunities and challenges, and formulate reasonable development strategies and goals;

According to the application requirements and specifications, we helped the enterprise to prepare high-quality application materials, and carried out multiple rounds of review, modification and optimization;

For the enterprise to provide follow-up services and feedback, timely notification of the progress of the declaration, review results, policy support.

Through the professional counseling service of China Food Industry Association, the enterprise successfully passed the single champion recognition, and obtained a number of support and awards from the government, and also enhanced its brand image and market competitiveness.

To sum up, different types of enterprises can choose individual champion declaration counseling services provided by different types of consulting agencies according to their own characteristics and needs. Whether it is a comprehensive consulting agency, a professional consulting agency, or an industry-based consulting agency, it can provide companies with professional, effective and efficient declaration and counseling services, help companies successfully pass the identification of individual champions, enjoy policy support, and improve Competitiveness.