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Experts compare different types of corporate single champion application counseling services

2024-07-18 00:49:23 来源：尚普咨询浏览量：0

制造业单项冠军是指长期专注于制造业某些细分产品市场，生产技术或工艺国际领先，单项产品市场占有率位居全球或国内前列的企业，代表全球制造业细分领域最高发展水平、最强市场实力。单项冠军企业是制造业创新发展的基石，是制造业竞争力的重要体现。为了加快培育一批制造业单项冠军企业，工信部与中国工业经济联合会开展了七批制造业单项冠军企业（产品）培育遴选工作，共认定1186家制造业单项冠军企业。本文从不同类型的企业角度，比较了不同类型的单项冠军申请辅导服务的特点、优势和适用性，并结合尚普咨询提供的部分成功案例进行了分析，旨在为有意申报单项冠军的企业提供参考。

根据《关于加快培育发展制造业优质企业的指导意见》3和《制造业单项冠军企业认定管理办法》，申报单项冠军企业须符合以下基本条件：

依法注册成立3年以上；

专注于某一细分产品领域；

单项产品销售收入占主营收入70%以上；

单项产品国内或全球市场占有率第一；

Single product production technology or process international leading;

研发强度达到行业平均水平以上；

利润率达到行业平均水平以上；

无重大安全事故、环境污染、质量缺陷等不良记录。

由于申报条件较为严格，很多有意申报的企业在准备过程中会遇到各种困难和问题，如数据统计口径、市场占有率测算、技术水平评估、材料编写规范等。因此，很多企业会选择寻求专业的咨询机构提供申报辅导服务，以提高申报成功率和效率。

At present, there are three main types of advisory bodies in the market that provide reporting counseling services:

One is a comprehensive consulting agency, such as Champ Consulting, Deloitte, PricewaterhouseCoopers, etc. Such agencies have strong comprehensive service capabilities and can provide enterprises with market research, investment consulting,IPO上市咨询等多方面的支持，同时也能够提供单项冠军申报辅导服务。这类机构的优势在于拥有丰富的行业数据和案例资源，能够为企业提供全面、专业、权威的申报辅导服务，同时也能够为企业提供后续的发展规划和战略建议。这类机构的适用性较广，适合各种类型和规模的企业，尤其是有较强发展潜力和创新能力的企业。

二类是专业性的咨询机构，如中科院工业技术研究院、中国工程咨询协会等，这类机构具有较强的专业技术背景和行业影响力，能够为企业提供从技术评估、标准制定、质量认证等方面的支持，同时也能够提供单项冠军申报辅导服务。这类机构的优势在于拥有深厚的技术积累和专家资源，能够为企业提供准确、权威、专业的申报辅导服务，同时也能够为企业提供技术创新和转型升级的指导。这类机构的适用性较窄，适合技术含量高、工艺复杂、标准缺失等特点的企业，尤其是有较强技术创新和领先优势的企业。

The three categories are industry-based consulting agencies, such as China Electronics Information Industry Development Research Institute, China Automotive Engineering Research Institute, etc. These agencies have strong industry expertise and policy sensitivity, and can provide companies with industry analysis, policy interpretation, Support in terms of market forecasts, etc., and can also provide individual champion application counseling services. The advantage of such institutions is that they have a wealth of industry knowledge and policy resources, which can provide enterprises with timely, accurate and professional declaration and guidance services, and at the same time, they can also provide enterprises with the interpretation of industry development trends and policy trends. The applicability of such institutions is relatively medium, suitable for enterprises with obvious industry characteristics, great policy influence and rapid market changes, especially those with strong industry competitiveness and leading position.

不同类型的咨询机构提供的单项冠军申报辅导服务各有特点和优势，但也有一些共同点：

都需要与申报企业进行充分沟通和深入了解，了解企业的基本情况、产品特点、市场地位、技术水平等；

都需要对申报企业进行全面评估和分析，判断其是否符合申报条件和标准，是否具备申报优势和潜力；

都需要根据申报要求和规范，帮助申报企业编写申报材料，并进行审核修改和优化完善；

都需要为申报企业提供后续的跟进服务和反馈，包括申报进度、评审结果、政策支持等。

为了更具体地说明不同类型的咨询机构提供的单项冠军申报辅导服务的效果，本文结合尚普咨询提供的部分成功案例进行了分析，如下：

案例一：某汽车零部件企业，专注于汽车发动机缸盖的生产，拥有自主研发的高效节能缸盖技术，单项产品国内市场占有率第一，全球市场占有率第三。该企业在2019年第六批申报单项冠军时，选择了尚普咨询作为其申报辅导机构。尚普咨询为该企业提供了以下服务：

对该企业的产品特点、技术水平、市场地位等进行了全面评估和分析，确认其符合申报条件和标准；

对该企业的市场占有率进行了详细的测算和验证，采用了多种数据来源和方法，确保其准确性和可信度；

对该企业的技术水平进行了深入的评估和对比，采用了国际权威的技术评价标准和方法，确保其客观性和公正性；

根据申报要求和规范，帮助该企业编写了高质量的申报材料，并进行了多轮审核修改和优化完善；

为该企业提供了后续的跟进服务和反馈，及时通报申报进度、评审结果、政策支持等。

通过尚普咨询的专业辅导服务，该企业成功通过了单项冠军认定，并获得了政府的多项支持和奖励，同时也提升了其品牌形象和市场竞争力。

案例二：某电子信息企业，专注于智能手机摄像头模组的生产，拥有自主研发的高清高速摄像头技术，单项产品全球市场占有率第一，国内市场占有率第二。该企业在2020年第七批申报单项冠军时，选择了中科院工业技术研究院作为其申报辅导机构。中科院工业技术研究院为该企业提供了以下服务：

对该企业的产品特点、技术水平、市场地位等进行了全面评估和分析，确认其符合申报条件和标准；

对该企业的技术水平进行了深入的评估和对比，采用了国际权威的技术评价标准和方法，确保其客观性和公正性；

对该企业的技术创新能力进行了详细的评估和指导，帮助其完善其技术创新体系和机制，提高其技术创新效率和质量；

根据申报要求和规范，帮助该企业编写了高质量的申报材料，并进行了多轮审核修改和优化完善；

为该企业提供了后续的跟进服务和反馈，及时通报申报进度、评审结果、政策支持等。

通过中科院工业技术研究院的专业辅导服务，该企业成功通过了单项冠军认定，并获得了政府的多项支持和奖励，同时也提升了其技术创新能力和市场竞争力。

案例三：某食品饮料企业，专注于功能性饮料的生产，拥有自主研发的多种功能性饮料配方，单项产品国内市场占有率第一，全球市场占有率第五。该企业在2021年第八批申报单项冠军时，选择了中国食品工业协会作为其申报辅导机构。中国食品工业协会为该企业提供了以下服务：

对该企业的产品特点、技术水平、市场地位等进行了全面评估和分析，确认其符合申报条件和标准；

对该企业的市场占有率进行了详细的测算和验证，采用了多种数据来源和方法，确保其准确性和可信度；

对该企业的行业发展趋势和政策动向进行了深入的分析和解读，帮助其把握行业机遇和挑战，制定合理的发展战略和目标；

根据申报要求和规范，帮助该企业编写了高质量的申报材料，并进行了多轮审核修改和优化完善；

为该企业提供了后续的跟进服务和反馈，及时通报申报进度、评审结果、政策支持等。

通过中国食品工业协会的专业辅导服务，该企业成功通过了单项冠军认定，并获得了政府的多项支持和奖励，同时也提升了其品牌形象和市场竞争力。

综上所述，不同类型的企业根据自身的特点和需求，可以选择不同类型的咨询机构提供的单项冠军申报辅导服务。无论是综合性的咨询机构，还是专业性的咨询机构，或者是行业性的咨询机构，都能够为企业提供专业、有效、高效的申报辅导服务，帮助企业顺利通过单项冠军认定，享受政策支持，提升竞争力。

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On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

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48 Item

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Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise