The national manufacturing single champion certification is a special action carried out by the state to cultivate high-quality manufacturing enterprises, which aims to guide enterprises to focus on innovation and quality improvement, and enhance the international competitiveness of China's manufacturing industry. This paper introduces the basic conditions, application categories, key product areas, gradient cultivation system and so on, and analyzes some misunderstandings and solutions that enterprises may encounter in the process of declaration, hoping to provide reference and help for enterprises that intend to declare.

The national manufacturing single champion certification refers to enterprises (products) that focus on certain segments of the manufacturing industry, adhere to professional development, global market share, strong innovation capabilities, and high quality and efficiency, representing the highest level of development in the global manufacturing segment And the strongest market strength. Every year, it is selected and released by the General Office of the Ministry of Industry and Information Technology and the China Federation of Industrial Economics.3An annual assessment review is conducted.

The national manufacturing industry single champion certification is the national implementation of China's manufacturing20To guide manufacturing enterprises to focus on innovation and quality improvement, enhance the international competitiveness of China's manufacturing industry, and promote the cultivation and upgrading of China's industry as a whole to move towards the middle and high end of the global value chain. For the selected enterprises (products), the state will provide policy support and service guarantee, including giving priority to recommend participation in major engineering projects, major equipment procurement, major standard formulation, etc., and giving priority to relevant fiscal, taxation, finance, talent and other policy measures.

So, how to declare the national manufacturing single champion certification? According to the General Office of the Ministry of Industry and Information Technology and the China Federation of Industrial Economics on the development2022The notice of the selection and review and evaluation of the cultivation of individual champion enterprises (products) in the manufacturing industry is introduced in the following aspects:

1. basic conditions

Manufacturing individual champions include two categories: single champion demonstration enterprises and single champion products. The following conditions must be met:

1. Insist on professional development. Enterprises have long focused on and deeply cultivated in a certain link of the industrial chain or a certain product field. Engaged in related fields10Years and above, belonging to the new product should be reached.3years and above.

2. Leading global market share. The market share of enterprise application products ranks first in the world. In principle, product categories are in accordance with the Catalogue of Products for Statistical Use.8Bit or10Bit codes, which are difficult to classify accurately, should be consistent with generally accepted industry practices.

3. Innovative ability. The company is internationally leading in production technology and technology, attaches importance to R & D investment, has core independent intellectual property rights, and leads or participates in the formulation of technical standards in related fields.

4. High quality benefit. The quality of the products applied by the enterprise is excellent, and the key performance indicators are at the leading level of similar products in the world. Excellent business performance, profitability exceeds the overall level of industry enterprises. Pay attention to and implement international management and brand strategy, the global market prospect is good, establish a perfect brand cultivation management system and achieve good results.

5. With independent legal personality, with a sound financial, intellectual property, technical standards, quality assurance and safety production management system. In the past three years, there has been no record of environmental, quality, safety and other violations. The energy consumption of products applied by enterprises has reached the advanced value of the energy consumption quota standard, and the level of safe production has reached the advanced level of the industry.

2. Application Category

Enterprises apply for one of the individual champion demonstration enterprises and individual champion products according to their own conditions (see annex1). If you apply for a single champion demonstration enterprise, the sales revenue of the corresponding product must account for the main business income of the enterprise.70%and above. If you apply for a single champion product, you can only apply for one product.

3. key product areas

In order to further promote the advancement of the industrial foundation, the modernization of the industrial chain, and accelerate the construction of a manufacturing power, the Ministry of Industry and Information Technology has listed the key areas for the cultivation and selection of individual champions (see annex2). Priority will be given to recommend enterprises and products in key areas, especially those that make up for shortcomings in key areas.

4. gradient cultivation system

All local and central enterprises should establish a high-quality enterprise cultivation database, cultivate the selected individual champions and potential enterprises, establish a contact system, and strengthen precise services. Support the growth of specialized new "little giant" enterprises into individual champions. Annual sales revenue4For enterprises below 100 million yuan, if they apply for a single championship, they should be selected as specialized and new.“Little Giant”Enterprise.

5. recommend reporting quota

Based on the selection of the first six batches and the development of gradient cultivation work in various regions, the Ministry of Industry and Information Technology has studied and determined the upper limit of local recommend (see annex3), please report according to the quota recommend. The number of each recommend of the central enterprise shall not exceed3Home. The first three batches of single champion cultivation enterprises that meet the requirements and apply shall not occupy the quota of each recommend unit.

In the process of applying for the national manufacturing single champion certification, enterprises may encounter some misunderstandings and difficulties. Based on the experience and cases of Shangpu Consulting Group for many years, this paper analyzes the following common problems and puts forward corresponding solutions:

Myth 1: Think that as long as the market share is high, it can be declared.

Solution: Market share is one of the important conditions for applying for the national manufacturing championship certification, but it is not the only condition. In addition to market share, it is also necessary to examine the professional development, innovation ability, quality and efficiency of the enterprise. If you only rely on low-price competition or policy subsidies to obtain market share, but do not really enhance their core competitiveness and brand influence, then it is difficult to pass the certification. Therefore, enterprises should comprehensively evaluate their comprehensive strength and advantages before declaration, and prepare sufficient data and evidence to support their declaration.

Misunderstanding two: as long as the basic conditions can be declared

Solution: Compliance with the basic conditions is a necessary condition for the declaration of the national manufacturing championship certification, but not a sufficient condition. Since the application for the national manufacturing individual championship certification is a high-level selection activity, the competition is very fierce, and each local and central enterprise has a recommend quota limit. Therefore, only meeting the basic conditions does not guarantee the success of the application. Before applying, enterprises should compare competitors in the same industry and field, find out their own gaps and advantages, and formulate reasonable declaration strategies and plans to highlight their own highlights and characteristics.

Myth 3: think that as long as the submission of declaration materials can wait for the results

Solution: Submitting application materials is only the first step to apply for the national manufacturing championship certification, followed by expert review, on-site inspection, publicity and other links. Enterprises should actively cooperate in these links, communicate and feedback in a timely manner, and make preparations and responses. Especially in expert review and on-site inspection, enterprises should fully demonstrate their strength and characteristics, answer experts' questions and doubts, and solve possible doubts and difficulties. At the same time, enterprises should also pay attention to public opinion feedback during the publicity period and deal with possible objections and complaints in a timely manner.

Misunderstanding 4: I think that being selected for the national manufacturing championship certification can rest easy.

Solution: It is an honor and a responsibility to be selected for the National Manufacturing Champion Certification. Enterprises can not be selected and complacent, relax vigilance, stop progress. On the contrary, enterprises should continuously improve their innovation ability and quality efficiency, maintain and expand their market advantages, actively participate in international competition and cooperation, and contribute to the development of China's manufacturing industry. At the same time, enterprises should also pay attention to fulfilling relevant policy commitments and social responsibilities, accept the supervision and evaluation of the state and society, and maintain a good reputation and image.

In short, the declaration of national manufacturing single champion certification is a meaningful and not easy thing. Enterprises should have a clear understanding and full preparation to avoid falling into misunderstandings and difficulties. As a professional consulting organization, Shangpu Consulting Group has rich experience and resources, and can provide a full range of services and support for companies that intend to declare, including market research, competition analysis, declaration planning, material writing, expert training, and on-site counseling Wait.