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2024-07-18 00:49:29 Source: Champ Consulting Visits:0
The National Manufacturing Individual Champion Certification is a special action carried out by the Ministry of Industry and Information Technology to cultivate high-quality manufacturing enterprises. It aims to promote the manufacturing industry to improve its industrial basic capabilities and the modernization of the industrial chain, and enhance its international competitiveness. This paper introduces the application conditions, key areas, gradient cultivation system and other contents of the national manufacturing single champion certification, as well as the professional services and experience sharing of Shangpu Consulting Group in the process of helping enterprises to declare. This paper also discusses how the national manufacturing single champion enterprises to carry out international operation and market expansion, and puts forward the suggestions of formulating strategies from the three aspects of products, channels and marketing, as well as the methods of drawing on the successful cases of peers or other industries.
What is the National Manufacturing Champion Certification?
The national manufacturing single champion certification refers to enterprises (products) that focus on certain segments of the manufacturing industry, adhere to professional development, global market share, strong innovation capabilities, and high quality and efficiency, representing the highest level of development in the global manufacturing segment And the strongest market strength. Every year, it is selected and released by the General Office of the Ministry of Industry and Information Technology and the China Federation of Industrial Economics.3An annual assessment review is conducted.
The purpose of the national manufacturing single champion certification is to accelerate the cultivation of a group of high-quality manufacturing enterprises, promote the improvement of industrial basic capabilities and the modernization of the industrial chain, enhance the international competitiveness of China's manufacturing industry, and achieve a high level of opening up.
Application conditions and requirements of national manufacturing industry single champion certification
According to the "Guiding Opinions on Accelerating the Cultivation and Development of High-quality Manufacturing Enterprises" (Ministry of Industry and Information Technology Joint Law 〔2021〕70No.) and "Implementation Plan of Special Action for Cultivating and Upgrading Individual Champion Enterprises in Manufacturing Industry" (Ministry of Industry and Information Technology Industry 〔2016〕105No.), the application conditions and requirements for the national manufacturing individual championship certification are as follows:
(I) basic conditions. Manufacturing individual champions include two categories: single champion demonstration enterprises and single champion products. The following conditions must be met:
1. Insist on professional development. Enterprises have long focused on and deeply cultivated in a certain link of the industrial chain or a certain product field. Engaged in related fields10Years and above, belonging to the new product should be reached.3years and above.
2. Leading global market share. The market share of enterprise application products ranks first in the world. In principle, product categories are in accordance with the Catalogue of Products for Statistical Use.8Bit or10Bit codes, which are difficult to classify accurately, should be consistent with generally accepted industry practices.
3. Innovative ability. The company is internationally leading in production technology and technology, attaches importance to R & D investment, has core independent intellectual property rights, and leads or participates in the formulation of technical standards in related fields.
4. High quality benefit. The quality of the products applied by the enterprise is excellent, and the key performance indicators are at the leading level of similar products in the world. Excellent business performance, profitability exceeds the overall level of industry enterprises. Pay attention to and implement international management and brand strategy, the global market prospect is good, establish a perfect brand cultivation management system and achieve good results.
5. With independent legal personality, with a sound financial, intellectual property, technical standards, quality assurance and safety production management system. In the past three years, there has been no record of environmental, quality, safety and other violations. The energy consumption of products applied by enterprises has reached the advanced value of the energy consumption quota standard, and the level of safe production has reached the advanced level of the industry.
(II) application category. Enterprises apply for one of the individual champion demonstration enterprises and individual champion products according to their own conditions (see annex1). If you apply for a single champion demonstration enterprise, the sales revenue of the corresponding product must account for the main business income of the enterprise.70%and above. If you apply for a single champion product, you can only apply for one product.
(III) key product areas. In order to further promote the advancement of the industrial foundation, the modernization of the industrial chain, and accelerate the construction of a manufacturing power, the Ministry of Industry and Information Technology has listed the key areas for the cultivation and selection of individual champions (see annex2). Priority will be given to recommend enterprises and products in key areas, especially those that make up for shortcomings in key areas.
(IV) improve the gradient cultivation system. All local and central enterprises should establish a high-quality enterprise cultivation database, cultivate the selected individual champions and potential enterprises, establish a contact system, and strengthen precise services. Support the growth of specialized new "little giant" enterprises into individual champions. Annual sales revenue4For enterprises below 100 million yuan, if they apply for a single championship, they should be selected as specialized and new.“Little Giant”Enterprise.
(V) recommend reporting quota. Based on the selection of the first six batches and the development of gradient cultivation work in various regions, the Ministry of Industry and Information Technology has studied and determined the upper limit of local recommend (see annex3), please report according to the quota recommend. The number of each recommend of the central enterprise shall not exceed3Home. The first three batches of single champion cultivation enterprises that meet the requirements and apply shall not occupy the quota of each recommend unit.
The Professional Service and Experience Sharing of Shangpu Consulting Group in the National Manufacturing Individual Champion Certification
Shangpu Consulting Group is a comprehensive organization focusing on providing consulting, training, certification and other services for the manufacturing industry. It has many years of industry experience and professional team, and is committed to helping manufacturing customers improve their management level, innovation ability, market competitiveness and brand influence. Shangpu Consulting Group has rich practical experience and successful cases in the certification of individual champions in the national manufacturing industry. It has provided many manufacturing customers with full-process services such as preliminary research, mid-term guidance, and post-review, and has achieved good results.
The following steps are taken by Champs Consulting Group to help clients declare their national manufacturing championship:
The first step: conduct preliminary research to understand the advantages and disadvantages of the customer's basic situation, market position, innovation ability, quality and efficiency, analyze whether the customer meets the declaration conditions and requirements, determine the declaration category and product field, and formulate the declaration plan and plan.
Step 2: conduct mid-term guidance to assist customers in collecting, sorting out and compiling application materials, including basic information of the enterprise, proof of market share, proof of innovation ability, proof of quality and benefit, etc., to ensure that the application materials are true, complete and standardized.
Step 3: Post-review, review, modify and optimize the application materials to improve the quality and success rate of the application. At the same time, to provide customers with professional training and guidance to help customers respond to the review of experts on-site visits and inquiries.
The Professional Service and Experience Sharing of Shangpu Consulting Group in the National Manufacturing Individual Champion Certification
The Professional Service and Experience Sharing of Shangpu Consulting Group in the National Manufacturing Individual Champion Certification
The Professional Service and Experience Sharing of Shangpu Consulting Group in the National Manufacturing Individual Champion Certification
The service features of Champ Consulting Group are:
Professional strong. Shangpu Consulting Group has a professional team composed of industry experts, senior consultants, certification agencies, etc., familiar with the policy background, selection criteria, application process, etc. of the national manufacturing individual championship certification, and can provide customers with targeted consultation and guidance.
Full service. Shangpu Consulting Group provides customers with full-process services from preliminary research to post-review, including not only the preparation and review of application materials, but also the improvement of corporate management level, the cultivation of innovation capabilities, and brand strategy planning to help customers achieve Sustainable development.
Remarkable results. Shangpu Consulting Group has a wealth of successful cases in the certification of national manufacturing individual champions, and has won the honor of national manufacturing individual champions for many manufacturing customers. at the same time, it has also brought practical benefits such as the improvement of market share, the enhancement of brand influence, and the enhancement of international competitiveness for customers.
Typical cases of Champs Consulting Group in the national manufacturing single champion certification are:
An auto parts enterprise. The company is an enterprise focusing on the research and development, production and sales of auto parts. The main product is automobile steering gear. Through the whole process service of Shangpu consulting group, the enterprise successfully applied for the national manufacturing single champion demonstration enterprise, and obtained the certificate and plaque issued by the Ministry of industry and information technology. The company has passed the national manufacturing championship certification, which not only improves its own management level and innovation ability, but also expands its influence and competitiveness in the global market, and has become a leader in the auto parts industry.
An electronic components enterprise. The company is a focus on electronic components research and development, production and sales of enterprises, the main products are capacitors. Through the professional guidance of Shangpu Consulting Group, the enterprise successfully applied for the national manufacturing single champion product, and obtained the certificate and plaque issued by the Ministry of Industry and Information Technology. The company has passed the national manufacturing championship certification, which not only improves its product quality and efficiency, but also enhances its share and competitiveness in the global market, and has become a leader in the electronic components industry.
How to carry out international operation and market expansion of national manufacturing single champion enterprises
The national manufacturing single champion certification is a kind of affirmation and encouragement for high-quality manufacturing enterprises, and it is also a requirement and expectation for high-quality manufacturing enterprises. While enjoying policy support and social recognition, national manufacturing single champion enterprises should also undertake greater social responsibility and development mission, constantly improve their core competitiveness, actively participate in competition and cooperation in the international market, and contribute to the high-quality development of China's manufacturing industry.
国家制造业单项冠军企业如何进行国际化经营和市场拓展呢?尚普咨询集团根据多年的行业经验和实践案例,为国家制造业单项冠军企业提出以下建议:
Starting from the product, improve product quality and performance. Products are the foundation and core for enterprises to participate in international market competition. Only by providing high-high quality, high-performance and high-value-added products can they win the recognition and trust of the international market. The national manufacturing single champion enterprises should adhere to the customer demand-oriented, constantly carry out product innovation and improvement, enhance the advantages of products in function, design, brand and other aspects, and meet the needs of different markets and different customers.
From the channel, expand the international market network. Channel is an important way for enterprises to deliver products to the international market. Only by establishing a stable, effective and extensive channel network can the rapid coverage and sales of products be realized. National manufacturing single champion enterprises should choose appropriate channel models according to their own product characteristics and target market characteristics, such as direct sales, agency sales, distribution sales, e-commerce sales, etc., and establish good relations with channel partners to achieve resource sharing and win-win benefits.
Starting from marketing, enhance brand awareness and reputation. Marketing is an important means for enterprises to shape their image, transmit value and attract customers in the international market. Only by carrying out effective marketing activities can brand influence and competitiveness be enhanced. National manufacturing single champion enterprises should choose appropriate marketing strategies according to their own brand positioning and target customer characteristics, such as advertising, public relations activities, exhibition participation, social media promotion, etc., and establish cooperative relations with industry associations, professional media, well-known institutions, etc., so as to enhance brand awareness and reputation.
From the reference learning, reference peers or other industry success stories. Learning from others is an effective way for enterprises to gain experience and enlightenment in international operation and market expansion. Only by referring to the successful cases of peers or other industries in the international market can we avoid some common mistakes and risks. National manufacturing single champion enterprises should pay attention to the development trends, business models and market strategies of domestic and foreign counterparts or other industries in the international market, learn from them, and find their own internationalization paths and methods.
In short, the national manufacturing single champion certification is an important recognition and support for high-quality manufacturing enterprises, and it is also a major challenge and opportunity for high-quality manufacturing enterprises. National manufacturing champions should seize this opportunity to continuously improve their core competitiveness, actively participate in competition and cooperation in the international market, and contribute to the high-quality development of China's manufacturing industry. As a professional manufacturing consulting service organization, Shangpu Consulting Group will, as always, provide a full range of services and support for the national manufacturing individual champion enterprises to help them achieve their goals of international operation and market expansion.
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