In today's increasingly competitive market environment, how to highlight their core competitiveness, seize market opportunities, and achieve rapid growth and efficient profitability, is an important issue facing many entrepreneurs and managers. In order to solve this problem, Shangpu Consulting, as one of the leading independent third-party research and investment and financing consulting institutions in China, provides a professional service-specialized and new guidance.

Specialized and special new counseling refers to systematic analysis and guidance on the core competitiveness, market positioning, product innovation, management mode and other aspects of enterprises, so as to help enterprises improve their professional level and form unique market advantages. in order to achieve rapid growth and efficient profit. Specialized new counseling is different from traditional consulting services. It pays more attention to establishing in-depth cooperative relationship with enterprises, and ensures the effective implementation and result evaluation of counseling programs through continuous follow-up and feedback.

Champ Consulting Since2008Begin to get involved in market research business,14Years have been more5000Our clients have provided professional market research and related consulting services, including a number of successful business cases that have been specialized in new coaching. Below we will show some typical cases from the data point of view to see what kind of remarkable effect the specialized and special new tutoring can bring to the enterprise.

Case 1: a well-known home brand

The brand is a well-known domestic household goods manufacturers and retailers, the main products include bedding, towels, bathroom supplies. The brand has a high reputation and reputation in the market, but it also faces problems such as homogenization competition, difficulties in channel expansion, and declining profit margins. In order to solve these problems, the brand commissioned Champ Consulting to specialize in new coaching.

Shangpu Consulting first conducted a comprehensive market analysis of the brand, including industry trends, competitive landscape, consumer demand, product characteristics, etc., and found that the core competitiveness of the brand lies in its high quality products and services, as well as its home life The communication of ideas and emotions. Based on this, Champ Consulting has developed a new coaching program for the brand, which mainly includes:

Optimize product mix, highlight high quality and high value-added products, and enhance product differentiation and innovation;

Adjust the channel strategy, strengthen the construction and management of private brand stores, improve the store image and service level, and increase customer experience and loyalty;

Strengthen brand marketing, use multiple media and platforms to spread the core value and culture of the brand, and enhance brand influence and recognition;

Improve the management system, establish a customer-centric organizational structure and processes, and improve management efficiency and synergy.

With the continuous follow-up and feedback of Champ Consulting, the brand successfully implemented the specialized and special new coaching program and achieved remarkable results. According to the data monitoring of Champ Consulting, the brand during the coaching period (2019Year2021years) achieved the following results:

Operating income from2019of the year12.6Billions of dollars grew2021of the year18.2Billion yuan, growth rate44.4%；

Net profit from2019of the year1.2Billions of dollars grew2021of the year2.1Billion yuan, growth rate75%；

market share from2019of the year3.2%Promote2021of the year4.8%Third in the industry;

Brand awareness from2019of the year68%Raise2021of the year82%Second in the industry.

Case 2: A leading medical device company

The company is a leading domestic medical device R & D, production and sales enterprise. Its main products include hemodialysis machines, hemofiltration machines, blood purification consumables, etc. The company has strong technical advantages and brand advantages in the market, but it also faces problems such as the impact of policy changes, intensified market competition, and insufficient product innovation. In order to solve these problems, the enterprise commissioned champ consulting to carry out specialized and special new counseling.

Shangpu Consulting first conducted an in-depth industry analysis of the company, including industry scale, growth rate, market structure, policy environment, technological development, etc., and found that the core competitiveness of the company lies in its specialization and leadership in the field of blood purification., And its emphasis on medical quality and safety. Based on this, Champ Consulting has developed a specialized new coaching program for the enterprise, which mainly includes:

Strengthen product research and development, develop higher-end, smarter, and more personalized blood purification equipment and consumables to meet the needs of different patients and hospitals;

Expand market channels, establish closer cooperation, provide better after-sales service and technical support, and increase customer satisfaction and loyalty;

Enhance the brand image, increase publicity, show the social responsibility and industry contribution of the enterprise, and enhance the popularity and reputation of the enterprise;

Optimize the management model, establish a market-oriented organizational structure and process, and improve management efficiency and innovation capabilities.

With the continuous follow-up and feedback of Shangpu Consulting, the company successfully implemented the specialized and special new counseling program and achieved remarkable results. According to the data monitoring of Champ Consulting, the enterprise during the counseling period (2020Year2022years) achieved the following results:

Operating income from2020of the year8.4Billions of dollars grew2022of the year12.6Billion yuan, growth rate50%；

Net profit from2020of the year1.6Billions of dollars grew2022of the year2.8Billion yuan, growth rate75%；

market share from2020of the year18%Promote2022of the year22%First in the industry;

Brand awareness from2020of the year76%Raise2022of the year88%First in the industry.

Case 3: an emerging educational technology enterprise

The company is an emerging educational technology company in China. Its main product is an online English learning platform based on artificial intelligence and big data. The platform can provide personalized learning content and feedback based on learners' level, interests, goals and other factors. Help learners improve their English ability. The company has high innovation and user experience in the market, but it also faces problems such as insufficient user scale, fierce market competition, and unclear profit model. In order to solve these problems, the enterprise commissioned champ consulting to carry out specialized and special new counseling.

Shangpu Consulting first conducted a detailed user analysis of the company, including user portraits, user needs, user behavior, user satisfaction, etc., and found that the core competitiveness of the company lies in its efficient and flexible use of artificial intelligence and big data technology., Interesting online English learning experience. Based on this, Champ Consulting has developed a specialized new coaching program for the enterprise, which mainly includes:

Improve product quality, optimize artificial intelligence algorithms, increase the richness and practicality of learning content, and improve learning effect and user stickiness;

Expand market coverage, develop different marketing strategies for different target user groups, and improve user conversion and retention rates;

Clarify the profit model, design reasonable charging standards and methods according to the user's willingness to pay and consumption habits, and improve the user's payment rate and renewal rate;

Enhance brand influence, use social media, word-of-mouth marketing, partners and other channels to spread the core concepts and advantages of the brand, and improve brand awareness and reputation.

With the continuous follow-up and feedback of Shangpu Consulting, the company successfully implemented the specialized and special new counseling program and achieved remarkable results. According to the data monitoring of Champ Consulting, the enterprise during the counseling period (2021Year2023years) achieved the following results:

User size from2021of the year20million growth2023of the year80million, with a growth rate300%；

Operating income from2021of the year500Ten thousand yuan growth2023of the year4000Ten thousand yuan, growth rate700%；

Net profit from2021annual loss100$million2023annual profit800Ten thousand yuan;

Brand awareness from2021of the year12%Raise2023of the year36%At the forefront of the industry.

The above are some of the enterprise cases that Shangpu Consulting has served. It can be seen from the data that specialized and special new counseling can bring significant effects to enterprises, help enterprises highlight their core competitiveness, seize market opportunities, and achieve rapid growth and efficient profitability. So, how exactly does the specialized new tutoring work? Below we briefly introduce the main methods and steps of the specialized new tutoring.

The main methods and steps of specialization and new counseling:

Step 1: Identify coaching goals. According to the company's development stage, development needs, development potential and other factors, determine the specific goals to be achieved during the coaching period, such as revenue growth, profit increase, market share expansion, brand influence improvement, etc., and formulate corresponding evaluation indicators and methods.

Step 2: Conduct a market analysis. Through in-depth research on industry trends, market structure, competitive landscape, consumer demand, etc., to understand the current market situation and development direction, to identify market opportunities and challenges, and to conduct a comprehensive diagnosis of enterprises, to identify the strengths and weaknesses of enterprises, to determine the positioning of enterprises in the market and differentiation strategy.

Step 3: Develop a mentoring program. According to the results of market analysis and enterprise diagnosis, formulate systematic counseling programs for the core competitiveness of enterprises, market positioning, product innovation, management mode, etc., and clarify the implementation steps, timetable, responsible persons, resource requirements, etc. of the counseling program.

Step 4: Implementation of the mentoring programme. Under the guidance of the Shangpu consulting expert team, establish a deep cooperative relationship with the enterprise, assist the enterprise to implement the counseling program, and provide continuous follow-up and feedback to solve the problems and difficulties encountered in the implementation process, and ensure the effective implementation and result evaluation of the counseling program.

Step 5: Summarize the results of counseling. At the end of the counseling period, summarize and evaluate the implementation and results of the counseling program, share the experience and gains of the counseling with the company, put forward the shortcomings of the counseling and suggestions for improvement, and provide follow-up support and services for the company.

In short, specialized and special new tutoring is a professional, systematic and continuous service, which can help enterprises improve their professional level and form unique market advantages, so as to achieve rapid growth and efficient profits. As one of the leading independent third-party research and investment and financing consulting institutions in China, Shangpu Consulting has rich experience and successful cases in specialized and special new counseling. it can provide professional, objective and rigorous specialized and special new counseling services for enterprises in different industries, different sizes and different stages of development, so as to help enterprises achieve their own value enhancement and market breakthrough.