In today's increasingly competitive market environment, how to highlight their core competitiveness, seize market opportunities, and achieve rapid growth and efficient profitability, is an important issue facing many entrepreneurs and managers. In order to solve this problem, Shangpu Consulting, as one of the leading independent third-party research and investment and financing consulting institutions in China, provides a professional service-specialized and new guidance.

Specialized and special new counseling refers to systematic analysis and guidance on the core competitiveness, market positioning, product innovation, management mode and other aspects of enterprises, so as to help enterprises improve their professional level and form unique market advantages. in order to achieve rapid growth and efficient profit. Specialized new counseling is different from traditional consulting services. It pays more attention to establishing in-depth cooperative relationship with enterprises, and ensures the effective implementation and result evaluation of counseling programs through continuous follow-up and feedback.

Champ Consulting Since2008Begin to get involved in market research business,14Years have been more5000Our clients have provided professional market research and related consulting services, including a number of successful business cases that have been specialized in new coaching. Below we will show some typical cases from the data point of view to see what kind of remarkable effect the specialized and special new tutoring can bring to the enterprise.

Case 1: a well-known home brand

The brand is a well-known domestic household goods manufacturers and retailers, the main products include bedding, towels, bathroom supplies. The brand has a high reputation and reputation in the market, but it also faces problems such as homogenization competition, difficulties in channel expansion, and declining profit margins. In order to solve these problems, the brand commissioned Champ Consulting to specialize in new coaching.

Shangpu Consulting first conducted a comprehensive market analysis of the brand, including industry trends, competitive landscape, consumer demand, product characteristics, etc., and found that the core competitiveness of the brand lies in its high quality products and services, as well as its home life The communication of ideas and emotions. Based on this, Champ Consulting has developed a new coaching program for the brand, which mainly includes:

Optimize product mix, highlight high quality and high value-added products, and enhance product differentiation and innovation;

Adjust the channel strategy, strengthen the construction and management of private brand stores, improve the store image and service level, and increase customer experience and loyalty;

Strengthen brand marketing, use multiple media and platforms to spread the core value and culture of the brand, and enhance brand influence and recognition;

Improve the management system, establish a customer-centric organizational structure and processes, and improve management efficiency and synergy.

With the continuous follow-up and feedback of Champ Consulting, the brand successfully implemented the specialized and special new coaching program and achieved remarkable results. According to the data monitoring of Champ Consulting, the brand during the coaching period (2019Year2021years) achieved the following results:

Operating income from2019of the year12.6Billions of dollars grew2021of the year18.2Billion yuan, growth rate44.4%；

Net profit from2019of the year1.2Billions of dollars grew2021of the year2.1Billion yuan, growth rate75%；

market share from2019of the year3.2%Promote2021of the year4.8%Third in the industry;

Brand awareness from2019of the year68%Raise2021of the year82%Second in the industry.

Case 2: A leading medical device company

The company is a leading domestic medical device R & D, production and sales enterprise. Its main products include hemodialysis machines, hemofiltration machines, blood purification consumables, etc. The company has strong technical advantages and brand advantages in the market, but it also faces problems such as the impact of policy changes, intensified market competition, and insufficient product innovation. In order to solve these problems, the enterprise commissioned champ consulting to carry out specialized and special new counseling.

Shangpu Consulting first conducted an in-depth industry analysis of the company, including industry scale, growth rate, market structure, policy environment, technological development, etc., and found that the core competitiveness of the company lies in its specialization and leadership in the field of blood purification., And its emphasis on medical quality and safety. Based on this, Champ Consulting has developed a specialized new coaching program for the enterprise, which mainly includes:

Strengthen product research and development, develop higher-end, smarter, and more personalized blood purification equipment and consumables to meet the needs of different patients and hospitals;

Expand market channels, establish closer cooperation, provide better after-sales service and technical support, and increase customer satisfaction and loyalty;

Enhance the brand image, increase publicity, show the social responsibility and industry contribution of the enterprise, and enhance the popularity and reputation of the enterprise;

Optimize the management model, establish a market-oriented organizational structure and process, and improve management efficiency and innovation capabilities.

With the continuous follow-up and feedback of Shangpu Consulting, the company successfully implemented the specialized and special new counseling program and achieved remarkable results. According to the data monitoring of Champ Consulting, the enterprise during the counseling period (2020Year2022years) achieved the following results:

Operating income from2020of the year8.4Billions of dollars grew2022of the year12.6Billion yuan, growth rate50%；

Net profit from2020of the year1.6Billions of dollars grew2022of the year2.8Billion yuan, growth rate75%；

market share from2020of the year18%Promote2022of the year22%First in the industry;

Brand awareness from2020of the year76%Raise2022of the year88%First in the industry.

Case 3: an emerging educational technology enterprise

The company is an emerging educational technology company in China. Its main product is an online English learning platform based on artificial intelligence and big data. The platform can provide personalized learning content and feedback based on learners' level, interests, goals and other factors. Help learners improve their English ability. The company has high innovation and user experience in the market, but it also faces problems such as insufficient user scale, fierce market competition, and unclear profit model. In order to solve these problems, the enterprise commissioned champ consulting to carry out specialized and special new counseling.

Shangpu Consulting first conducted a detailed user analysis of the company, including user portraits, user needs, user behavior, user satisfaction, etc., and found that the core competitiveness of the company lies in its efficient and flexible use of artificial intelligence and big data technology., Interesting online English learning experience. Based on this, Champ Consulting has developed a specialized new coaching program for the enterprise, which mainly includes:

Improve product quality, optimize artificial intelligence algorithms, increase the richness and practicality of learning content, and improve learning effect and user stickiness;

Expand market coverage, develop different marketing strategies for different target user groups, and improve user conversion and retention rates;

Clarify the profit model, design reasonable charging standards and methods according to the user's willingness to pay and consumption habits, and improve the user's payment rate and renewal rate;

Enhance brand influence, use social media, word-of-mouth marketing, partners and other channels to spread the core concepts and advantages of the brand, and improve brand awareness and reputation.

With the continuous follow-up and feedback of Shangpu Consulting, the company successfully implemented the specialized and special new counseling program and achieved remarkable results. According to the data monitoring of Champ Consulting, the enterprise during the counseling period (2021Year2023years) achieved the following results:

User size from2021of the year20million growth2023of the year80million, with a growth rate300%；

Operating income from2021of the year500Ten thousand yuan growth2023of the year4000万元，增长率达700%；

Net profit from2021年的亏损100万元转为2023年的盈利800万元；

Brand awareness from2021of the year12%Raise2023of the year36%，位居行业前列。

以上是尚普咨询服务过的部分企业案例，通过数据可以看出，专精特新辅导能够为企业带来显著的效果，帮助企业突出自身的核心竞争力，抓住市场机遇，实现快速增长和高效盈利。那么，专精特新辅导具体是如何进行的呢？下面我们简要介绍一下专精特新辅导的主要方法和步骤。

专精特新辅导的主要方法和步骤：

第一步：确定辅导目标。根据企业的发展阶段、发展需求、发展潜力等因素，确定辅导期间要达成的具体目标，如营收增长、利润提升、市场份额扩大、品牌影响力提高等，并制定相应的评估指标和方法。

第二步：进行市场分析。通过对行业趋势、市场结构、竞争格局、消费者需求等方面进行深入研究，了解市场现状和发展方向，找出市场机会和挑战，并对企业进行全面诊断，找出企业的优势和劣势，确定企业在市场中的定位和差异化策略。

第三步：制定辅导方案。根据市场分析和企业诊断的结果，制定针对企业核心竞争力、市场定位、产品创新、管理模式等方面的系统性的辅导方案，并明确辅导方案的执行步骤、时间表、责任人、资源需求等。

第四步：执行辅导方案。在尚普咨询专家团队的指导下，与企业建立深度合作关系，协助企业执行辅导方案，并提供持续跟进和反馈，解决执行过程中遇到的问题和困难，确保辅导方案的有效执行和结果评估。

第五步：总结辅导成果。在辅导期间结束时，对辅导方案的执行情况和达成效果进行总结和评价，与企业分享辅导的经验和收获，提出辅导的不足和改进建议，并为企业提供后续的支持和服务。

总之，专精特新辅导是一种专业化、系统化、持续化的服务，能够帮助企业提升自身的专业化水平，形成独特的市场优势，从而实现快速增长和高效盈利。尚普咨询作为国内领先的独立第三方行研与投融资咨询机构之一，拥有丰富的专精特新辅导经验和成功案例，能够为不同行业、不同规模、不同发展阶段的企业提供专业、客观、严谨的专精特新辅导服务，帮助企业实现自身的价值提升和市场突破。