The industrial market refers to the market with production materials, intermediate products and services as the main objects, and is an important part of the manufacturing industry. The industrial market is characterized by a small number of buyers, large scale, strong demand derivative, complex purchase process, rational purchase behavior, product diversification, fierce competition and frequent innovation. Industrial market research refers to the systematic analysis and prediction of the demand, supply, competition, innovation and environment of the industrial market to guide the strategic decision-making and marketing behavior of enterprises.

The quality assessment of industrial market research refers to the inspection and evaluation of the process and results of industrial market research to determine the reliability and validity of industrial market research. Reliability refers to whether the results of industrial market research are stable, consistent and repeatable, and validity refers to whether the results of industrial market research are true, accurate and useful. Ensuring the reliability and validity of industrial market research is an important way to improve the quality and effect of industrial market research and promote the development and innovation of industrial market.

1. theoretical basis: the selection and application of industrial market research related theories and models.

The theoretical basis is the basis and premise of industrial market research. Theoretical basis refers to the relevant theories and models based on the industrial market research, including the definition, content, type, scope, characteristics, processes, methods, etc. of industrial market research, as well as the structure, behavior, performance, evolution and other aspects of the theory and model of industrial market. The role of theoretical basis is to provide guiding ideology and analytical framework for industrial market research, and to improve the scientific and systematic nature of industrial market research.

The selection and application of relevant theories and models of industrial market research is a key step to ensure the reliability and validity of industrial market research. There are several principles and strategies for selecting and applying the relevant theories and models of industrial market research:

The principle of applicability. The principle of applicability refers to the selection and application of theories and models that are appropriate to the subject, purpose, object, scope, etc. of industrial market research to ensure that the theories and models can effectively explain and predict phenomena and problems in the industrial market. The strategy of the applicability principle is to select the most suitable from existing theories and models according to the specific needs of industrial market research, or to create and develop new theories and models according to the characteristics and laws of the industrial market, avoiding the use of irrelevant or inapplicable theories and models.

The principle of authority. The principle of authority refers to the selection and application of theories and models supported by authoritative sources and evidence to ensure that they reflect the objective reality and inherent laws of the industrial market. The strategy of the authority principle is to obtain theories and models from authoritative literature, reports, journals, papers, etc., or from authoritative experts, institutions, organizations, etc., avoiding the use of theories and models without sources or evidence.

The principle of consistency. The principle of consistency refers to the selection and application of theories and models that coordinate and support each other logically and empirically to ensure that the theories and models can form a complete and unified system. The strategy of the consistency principle is to examine and compare different theories and models, eliminate or reduce contradictions and differences among them, or integrate and fuse different theories and models to form a comprehensive and multi-dimensional perspective, and avoid using conflicting or scattered theories and models.

2. data sources: Collecting and collating data and information related to industrial market research

Data sources are the basis and support for industrial market research. Data sources refer to the relevant data and information collected and collated by the Industrial Market Research Institute, including data and information on the size, structure, demand, supply, competition, innovation, and environment of the industrial market. The role of data sources is to provide empirical basis and analysis materials for industrial market research, and to improve the authenticity and accuracy of industrial market research.

Collecting and collating data and information related to industrial market research is a key step to ensure the reliability and validity of industrial market research. There are several principles and strategies for collecting and organizing data and information related to industrial market research:

The principle of comprehensiveness. The principle of comprehensiveness refers to the collection and collation of data and information covering all aspects and levels of the industrial market to ensure that the data and information reflect the full picture and details of the industrial market. The strategy of the principle of comprehensiveness is to obtain data and information from multiple channels and sources, such as government departments, industry associations, market research institutions, corporate reports, expert opinions, etc., or to obtain data and information from multiple angles and dimensions, such as history, Current situation, trends, comparisons, forecasts, etc., to avoid missing or ignoring important data and information.

The principle of effectiveness. The principle of effectiveness refers to the collection and collation of data and information consistent with the subject, purpose, object, scope, etc. of industrial market research to ensure that the data and information can effectively support and serve industrial market research.

The strategy of the effectiveness principle is to screen and verify the source, quality, timeliness and relevance of data and information according to the specific needs of industrial market research, or to adjust and optimize the types, formats, indicators and dimensions of data and information according to the characteristics and laws of the industrial market, so as to avoid using data and information that do not meet or are not applicable.

The principle of objectivity. The principle of objectivity refers to the collection and collation of data and information that can reflect the objective reality and inherent laws of the industrial market to ensure that the data and information can truly describe and analyze the phenomena and problems of the industrial market.

The strategy of the principle of objectivity is to obtain data and information from multiple angles and aspects, such as from the supply and demand sides, competitors, third parties, etc., or obtain data and information from both quantitative and qualitative aspects to increase the diversity and comprehensiveness of data and information, or use multiple methods and technologies to obtain data and information, such as surveys, statistics, experiments, simulations, etc., to increase the credibility and comparability of data and information, avoid the use of subjective, one-sided, misleading data and information.

3. analysis methods: apply and test the relevant methods and techniques of industrial market research.

Analytical methods are the core and focus of industrial market research. Analytical methods refer to the relevant methods and techniques used by industrial market research institutes, including literature analysis, statistical analysis, case analysis, survey analysis, model analysis, etc., to process, analyze, predict, and evaluate the data and information of the industrial market, and provide results and basis for industrial market research. The role of analytical methods is to provide analytical tools and skills for industrial market research and to improve the depth and breadth of industrial market research.

Applying and testing the relevant methods and techniques of industrial market research is a key step to ensure the reliability and validity of industrial market research. The principles and strategies for applying and testing the relevant methods and techniques of industrial market research are as follows:

Principle of reasonableness. The principle of rationality refers to the application and testing of methods and techniques that are appropriate to the subject, purpose, object, scope, etc. of industrial market research to ensure that the methods and techniques can effectively solve and answer the questions and objectives of industrial market research. The strategy of the principle of rationality is to select the most appropriate methods and technologies according to the specific needs of industrial market research, or to create and develop new methods and technologies according to the characteristics and laws of the industrial market, and to avoid the use of irrelevant or inapplicable methods and technologies.

The principle of accuracy. The principle of accuracy refers to the use and testing of methods and techniques that have accurate calculations and reasoning to ensure that the methods and techniques can accurately process and analyze data and information in the industrial market. The strategy of the principle of accuracy is to follow the principles and rules of methods and techniques, apply methods and techniques correctly, or adjust and optimize methods and techniques according to the characteristics and requirements of data and information, and avoid using wrong or unreasonable methods and techniques.

The principle of effectiveness. The principle of effectiveness refers to the application and testing of methods and techniques that produce effective results and conclusions to ensure that they truly reflect and predict phenomena and problems in industrial markets.

The strategy of the validity principle is to test the results and conclusions of methods and techniques from multiple angles and aspects, such as comparing and verifying with theories, data, facts, experience, etc., or using multiple methods and techniques to cross and complement each other, so as to increase the credibility and comparability of methods and techniques and avoid using invalid or unreliable methods and techniques.

Presentation of 4. results: preparation and presentation of reports and results related to industrial market research

The presentation of results is the output and dissemination of industrial market research. Results presentation refers to the preparation and presentation of relevant reports and results of industrial market research, including the title, abstract, keywords, text, conclusions, suggestions, references, etc. of industrial market research, as well as charts, images, videos, audio, etc. of industrial market research, providing text and expression for users and audiences of industrial market research. The function of the results is to provide output mode and communication channel for industrial market research, and improve the readability and usability of industrial market research.

The preparation and presentation of relevant reports and results of industrial market research is a key step in ensuring the reliability and validity of industrial market research. The principles and strategies for preparing and presenting relevant reports and results of industrial market research are as follows:

The principle of simplicity. The principle of simplicity refers to the preparation and presentation of reports and results of industrial market research in a concise language and format that highlights the main elements and conclusions of industrial market research and avoids lengthy and complex descriptions and expressions to ensure that reports and results clearly communicate and express the information and significance of industrial market research.

The strategy of the principle of simplicity is to determine the purpose, object, scope and focus of reports and results from the needs and expectations of users and audiences of industrial market research, or to adjust and optimize the structure, content, language and form of reports and results according to the type, format, length and media of reports and results, so as to avoid using irrelevant or useless reports and results.

normative principles. Normative principle refers to the preparation and display of industrial market research reports and results, in line with the norms and standards of industrial market research language and form, follow the logic and rules of industrial market research, to ensure the correctness and consistency of reports and results, to ensure that reports and results can accurately reflect and express the process and results of industrial market research.

The strategy of normative principles is to refer to and follow the relevant norms and standards of industrial market research, such as the definition, content, type, scope, characteristics, process, method, etc. of industrial market research, or refer to and follow the relevant norms and standards of reports and results, such as the title, abstract, keywords, text, conclusions, suggestions, references, etc, as well as reports and results of charts, images, video, audio, etc., to avoid the use of non-standard or non-standard reports and results.

Principle of attractability. The principle of attraction refers to the preparation and presentation of industrial market research reports and results, with attractive and influential language and form, highlight the highlights and value of industrial market research, stimulate the interest and attention of users and audiences of industrial market research, to ensure that reports and results can effectively convey and express the information and significance of industrial market research.

The strategy of the attraction principle is to determine the theme, goal, style, tone, etc. of the report and results from the needs and expectations of the users and audiences of the industrial market research, or adjust and optimize the structure, content, language, form, etc. of the report and results according to the type, format, length, medium, etc. of the report and results, or use some skills and methods, such as title, abstract, key words, introduction, conclusion, suggestion, chart, image, video, audio, etc., to increase the attractiveness and influence of reports and results, and avoid using boring or invalid reports and results.