The industrial market refers to the market with production materials, intermediate products and services as the main objects, and is an important part of the manufacturing industry. The industrial market is characterized by a small number of buyers, large scale, strong demand derivative, complex purchase process, rational purchase behavior, product diversification, fierce competition and frequent innovation. Industrial market research refers to the systematic analysis and prediction of the demand, supply, competition, innovation and environment of the industrial market to guide the strategic decision-making and marketing behavior of enterprises.

The ability and accomplishment of industrial market research refers to the comprehensive quality of professional knowledge, analytical skills, innovative thinking, communication and cooperation, etc. possessed by industrial market researchers. Improving and cultivating the ability and literacy of industrial market research is an important way to adapt to the complexity, dynamics and uncertainty of the industrial market, improve the quality and effect of industrial market research, and promote the development and innovation of the industrial market.

1. theory study: master the basic concepts, principles and methods of industrial market research

Theoretical study is the basis and premise to improve and cultivate the ability and accomplishment of industrial market research. Industrial market researchers should master the basic concepts, principles and methods of industrial market research, including the definition, content, type, scope, characteristics, processes and methods of industrial market research, as well as the laws and mechanisms of industrial market research, including the structure, behavior, performance and evolution of industrial market.

The purpose of theoretical study is to provide theoretical basis and reference materials for industrial market research, establish the knowledge system and thinking framework of industrial market research, and improve the scientific and systematic nature of industrial market research.

Theoretical learning approaches and strategies are as follows:

Literature reading. Literature reading refers to the collection, collation and analysis of literature related to the industrial market, such as policy documents, industry reports, professional journals, academic papers, etc., in order to obtain the basic situation of the industrial market, development trends, theoretical framework, research results, etc., to provide theoretical basis and reference materials for industrial market research.

The strategy of literature reading is to select the authoritative, novel and valuable literature related to the research topic of industrial market, to carry out in-depth reading, understanding, evaluation and summary, to form their own views and opinions, and to avoid blind, one-sided and superficial literature reading.

Course learning. Course learning refers to the systematic study of the basic concepts, principles and methods of industrial market by participating in industrial market-related courses, such as industrial marketing, industrial market analysis, industrial market strategy, etc., to provide a knowledge system and thinking framework for industrial market research.

The strategy of course learning is to choose courses related to the theme of industrial market research, high quality and suitable for oneself, to actively listen to lectures, participate in, discuss and feedback, to form their own understanding and thinking, and to avoid passive, negative and perfunctory course learning.

Training participation. Training participation refers to improving the professional level and practical ability of industrial market research through participating in industrial market-related training, such as the theory and practice of industrial market research, the methods and techniques of industrial market research, and the cases and experiences of industrial market research, so as to provide skill support and experience reference for industrial market research.

The strategy of training participation is to choose effective and targeted training related to the subject of industrial market research, to actively participate, learn, practice and apply, to form their own skills and experience, and to avoid formal, ineffective and useless training participation.

2. practice exercise: participate in specific projects and activities of industrial market research

Practical training is an important way and means to improve and cultivate the ability and literacy of industrial market research. Industrial market researchers should participate in the specific projects and activities of industrial market research, including industrial market investigation, analysis, prediction, evaluation, consultation, etc., in order to use the basic concepts, principles and methods of industrial market research to solve the practical problems of industrial market research. Provide support and services for the development and innovation of the industrial market.

The purpose of practical training is to provide empirical basis and application scenarios for industrial market research, test and improve the professional level and practical ability of industrial market research, and enhance the pertinence and effectiveness of industrial market research.

There are several ways and strategies to practice exercise:

Project participation. Project participation refers to participating in the whole process of industrial market research through participating in research projects related to the industrial market, such as industrial market research, analysis, prediction, evaluation, consultation, etc., to provide empirical basis and application scenarios for industrial market research from determining research purposes, designing research plans, implementing research activities, writing research reports, evaluating research results, etc.

The strategy of project participation is to select valuable and challenging research projects related to the theme of industrial market research, to actively participate, contribute, learn and reflect, to form their own results and experience, and to avoid passive, negative and ineffective project participation.

Activity participation. Activity participation refers to expanding the horizons and resources of industrial market research by participating in academic activities, exchange activities, competitions, etc. related to the industrial market, communicating and interacting with experts, peers, and users of industrial market research, and obtaining industrial market research The latest developments and cutting-edge information provide inspiration and inspiration for industrial market research.

The strategy of activity participation is to choose meaningful and influential activities related to the theme of industrial market research, to actively participate, communicate, share and feedback, to form their own views and opinions, and to avoid formal, boring and useless activity participation.

Experimental exploration. Experimental exploration refers to the design and implementation of industrial market-related experiments, such as industrial market simulation experiments, comparative experiments, intervention experiments, etc., to verify and discover the laws and mechanisms of the industrial market, explore new problems and new methods of the industrial market, and provide innovations and breakthroughs for industrial market research.

The strategy of experimental exploration is to select meaningful and difficult experiments related to the theme of industrial market research, to carry out scientific design, implementation, analysis and summary, to form their own discoveries and innovations, and to avoid random, ineffective and worthless experimental exploration.

3. Method Innovation: Applying and Developing New Methods and Technologies for Industrial Market Research

Method innovation is an important way and means to improve and cultivate the ability and literacy of industrial market research. Industrial market researchers should use and develop new methods and technologies of industrial market research, including new theories, new models, new tools, new platforms, etc., to adapt to the complexity, dynamics, and uncertainty of the industrial market, improve the quality and effectiveness of industrial market research, and promote the development and innovation of the industrial market.

The purpose of method innovation is to provide theoretical support and analysis tools for industrial market research, expand and optimize the method system and method framework of industrial market research, and enhance the innovation and foresight of industrial market research.

There are several approaches and strategies for methodological innovation:

Theoretical reference. Theoretical reference refers to enriching and perfecting the theoretical basis and theoretical framework of industrial market research by drawing on and introducing theories from other disciplines or fields, such as economics, management, psychology, sociology, mathematics, statistics, computer science, etc., to provide theoretical support for industrial market research.

The strategy of theoretical reference is to select valuable and enlightening theories related to the theme of industrial market research, introduce, adapt, apply and expand them reasonably, form their own theoretical system and theoretical point of view, and avoid blind, one-sided and rigid theoretical reference.

Model construction. Model construction refers to the abstraction, simplification, simulation and prediction of the structure, behavior, performance and evolution of the industrial market through the establishment and application of mathematical models, economic models and system models of the industrial market, so as to explore the internal logic, causality and dynamic changes of the industrial market and provide analytical tools for industrial market research.

The strategy of model construction is to select meaningful and difficult models related to the subject of industrial market research, to scientifically establish, apply, test and improve, to form their own model results and model innovation, and to avoid random, ineffective and worthless model construction.

Tool development. Tool development refers to the collection, arrangement, description, analysis and inference of industrial market data through the development and utilization of industrial market data tools, information tools, knowledge tools, platform tools, etc., the acquisition, processing, transmission and sharing of industrial market information, and the generation, storage, retrieval and application of industrial market knowledge, build, operate, maintain and optimize the industrial market platform, and provide technical support and technical services for industrial market research.

The strategy of tool development is to select useful and potential tools related to the topic of industrial market research, to carry out innovative development, effective use, continuous update and improvement, to form their own tool products and tool advantages, and to avoid backward, useless and ineffective tool development.

4. Teamwork: Communicate and collaborate effectively with industrial market research experts, peers, users, etc.

Teamwork is an important way and means to improve and cultivate the ability and literacy of industrial market research. Industrial market researchers should communicate and collaborate effectively with experts, peers and users of industrial market research, including the exchange, sharing, discussion, feedback, evaluation and suggestions of industrial market research, so as to expand and optimize the vision and resources of industrial market research, obtain and provide the latest trends and cutting-edge information of industrial market research, and provide inspiration and inspiration for industrial market research.

The purpose of teamwork is to provide human support and social services for industrial market research, enhance and improve the pertinence and effectiveness of industrial market research, and promote the development and innovation of industrial market research.

There are several ways and strategies for teamwork:

Expert consultation. Expert consultation refers to consulting and consulting industrial market research experts, such as industrial market research scholars, consultants, reviews, etc., to obtain professional guidance and suggestions for industrial market research, and to provide inspiration and inspiration for industrial market research.

The strategy of expert consultation is to select authoritative and experienced experts related to the subject of industrial market research, to conduct respectful consultation, listening, learning and gratitude, to form their own gains and insights, and to avoid offensive, wasteful and ineffective expert consultation.

Peer exchange. Peer communication refers to the exchange and sharing of industrial market research projects, activities, experiments, tools, platforms, etc. with industrial market research peers, such as industrial market research colleagues, partners, competitors, etc., to expand and optimize the industrial market Research horizons and resources, obtain and provide the latest developments and cutting-edge information of industrial market research, and provide support and services for industrial market research.

The strategy of peer communication is to select valuable and cooperative peers related to the topic of industrial market research, conduct friendly communication, sharing, discussion and feedback, form their own views and opinions, and avoid hostile, hidden and useless peer communication.

User collaboration. User collaboration refers to the collaboration and interaction with users of industrial market research, such as buyers, users, influencers, etc. of the industrial market, such as industrial market surveys, interviews, observations, trials, evaluations, etc., to understand and meet the needs, preferences, attitudes, satisfaction, etc. of the industrial market, and provide first-hand information and application scenarios for industrial market research.

The strategy of user collaboration is to select representative and willing users related to the theme of industrial market research, to conduct honest collaboration, interaction, learning and improvement, to form their own understanding and thinking, and to avoid false, mandatory and ineffective user collaboration.