Industrial market research refers to the activities of collecting, analyzing and interpreting relevant data in the production, sales and consumption of industrial products or services, and providing information support for the decision-making of enterprises. Compared with consumer market research, industrial market research has some special characteristics, such as small market size, customer concentration, complex demand, long decision-making process and so on. These characteristics bring some challenges to industrial market research, such as difficult data acquisition, difficult sample design, difficult survey methods, difficult analysis methods and so on. At the same time, industrial market research is also facing some opportunities, such as the development of digital technology, the rise of emerging industries, and the diversification of customer needs. Taking Shangpu Consulting Company as an example, this paper introduces the method, process and case of industrial market research, and shows the application and value of industrial market research in practice.

1. methods of industrial market research

The methods of industrial market research mainly include qualitative research and quantitative research. Qualitative research refers to the exploration and understanding of industrial market phenomena and problems through in-depth interviews, focus group discussions, case studies, etc., to obtain in-depth information and insights. Quantitative research refers to the quantitative measurement and analysis of the industrial market through questionnaires, experimental methods, mathematical statistics, etc., to obtain objective and verifiable data and conclusions.

Both qualitative and quantitative research play an important role in industrial market research. Qualitative research can help companies identify and define problems, understand customer needs and behavioral motivations, and generate innovative ideas and solutions. Quantitative research can help companies validate and evaluate problems, measure customer satisfaction and loyalty, and predict market trends and potential. Generally speaking, in industrial market research, qualitative research is carried out before quantitative research, providing the basis and guidance for the latter.

2. the process of industrial market research

The process of industrial market research generally includes the following steps:

Determine the purpose and scope of the research: clarify the problems and objectives of the research, define the object and scope of the research, and formulate the plan and budget of the research.

Design research plan: select the appropriate research methods, design the content and tools of the research, determine the source and type of data, and formulate the plan of data collection and analysis.

Collecting and processing data: according to the research plan, using different methods, such as interviews, questionnaires, observations, etc., to collect first-hand or second-hand data, cleaning, sorting, coding and other processing of data.

Analysis and interpretation of data: depending on the purpose of the study, different techniques, such as descriptive analysis, inferential analysis, causal analysis, etc., are used to analyze and interpret the data to arrive at meaningfulConclusionand recommendations.

Write and submit the report: According to the format and requirements of the report, write the content and structure of the report, includingAbstract, background, methods, results, discussions, suggestions, etc., and submit reports to the entrusting party or related parties.

The Case for 3. Industrial Market Research

Shangpu Consulting is a professional market research consulting, investment consulting,IPOConsulting and other services companies, with many years of experience in industrial market research, for many well-known enterprises at home and abroad to provide professional solutions. The following are some typical cases in industrial market research by Champ Consulting:

Case 1: Research on the entry strategy of an international chemical enterprise in the Chinese market

Background: An international chemical company is a multinational company headquartered in Europe, mainly producing high-performance polymer materials, and has multiple production bases and sales networks around the world. The company plans to enter the Chinese market, but it does not know much about the Chinese market and needs to conduct market research.

Objective: To understand the scale, structure, demand, competition and regulations of the Chinese market, evaluate market opportunities and risks, and formulate market entry strategies.

Methods: A combination of qualitative and quantitative methods was used to collect and analyze the relevant data of the Chinese market through literature collection, industry expert interviews, potential customer interviews, and competitor analysis.

Results: Champ Consulting provided a detailed market research report for the company, including the following:

Overview of the Chinese market: Introduced the development history, current situation and trends of the Chinese market, as well as the policies and regulations, technical level, environmental factors that affect the development of the market.

China market demand analysis: Analyzes the overall demand and growth rate of the Chinese market, as well as the demand characteristics and changing trends of the market segments by industry, region, and application.

China market supply analysis: analysis of the supply and growth rate of the Chinese market, as well as by product type, brand, price and other market segments of the supply characteristics and trends.

China market competition analysis: analysis of the Chinese market competition pattern and competition, as well as the background of the main competitors, products, strategies, advantages and disadvantages.

China market opportunity and risk assessment: assessed the attractiveness and adaptability of the Chinese market to the enterprise, as well as the opportunities and risks that may be faced by market entry, such as market potential, market barriers, market norms, market changes, etc.

China Market Entry Strategy Recommendations: Based on the results of market research, a reasonable market entry strategy is proposed for the company, including target market selection, product positioning and differentiation, pricing and promotion strategies, channel strategies and distribution networks, partners and relationship management.

At the end of the report, Champ Consulting also provides a number of appendices, such as a detailed description of the research methodology, an assessment of data sources and reliability, a presentation of data tables and charts, and citations of relevant literature.

The report provides the company with a comprehensive and in-depth analysis of the Chinese market, helps the company understand the situation of the Chinese market, and formulates a market entry strategy suitable for its own advantages and goals, laying the foundation for its success in the Chinese market.

Case two: a domestic auto parts enterprise in the European market competitiveness research

Background: A domestic auto parts company is a professional manufacturer of car seat systems. It has many years of production experience and technical accumulation, and has a high share in the domestic market. The company has begun to expand into the European market in recent years, but faces fierce competition and high standards, and needs to conduct research on competitiveness improvement.

Objective: To understand the needs, competition and trends of the European market, evaluate their own competitiveness and advantages and disadvantages, and formulate competitiveness improvement plans.

Methods: Using a combination of qualitative and quantitative methods, through literature collection, industry expert interviews, existing customer interviews, potential customer interviews, competitor analysis, etc., to collect and analyze the relevant data of the European market.

Results: Champ Consulting provided the firm with a detailed competitiveness enhancement study, including the following:

Overview of the European market: This paper introduces the development history, current situation and trend of the European market, as well as the policies and regulations, technical level and environmental factors that affect the development of the market.

European market demand analysis: analysis of the overall demand and growth rate of the European market, as well as by industry, region, application and other market segments of the demand characteristics and trends.

European market supply analysis: analysis of the supply and growth rate of the European market, as well as by product type, brand, price and other market segments of the supply characteristics and trends.

European market competition analysis: analysis of the European market competition pattern and competition, as well as the background of the main competitors, products, strategies, advantages and disadvantages.

Self-competitiveness evaluation: evaluated its position and performance in the European market, as well as its advantages and disadvantages in terms of product quality, technological innovation, service level, cost control, etc.

Suggestions on competitiveness promotion plan: according to the results of competitiveness evaluation, a reasonable competitiveness promotion plan is put forward for the enterprise, including product improvement and development, technology introduction and cooperation, service promotion and expansion, cost reduction and optimization, brand building and promotion, etc.

At the end of the report, Champ Consulting also provides a number of appendices, such as a detailed description of the research methodology, an assessment of data sources and reliability, a presentation of data tables and charts, and citations of relevant literature.

The report provides the company with a comprehensive and in-depth analysis of the European market, helps the company understand the situation of the European market, evaluates its own competitiveness and advantages and disadvantages, and formulates a competitiveness improvement plan suitable for its own characteristics and goals. It provides guidance for better results in the European market.