Industrial market research refers to the systematic collection, analysis and interpretation of the market for industrial products or services in order to provide information support for relevant marketing decisions. Industrial market research differs from consumer market research in the following areas:

The demand of the industrial market is derivative and is affected by multiple factors such as final consumer demand, macroeconomic environment, and technological changes.

Industrial markets are usually smaller, but transaction amounts are larger and procurement processes are more complex, involving multiple decision makers and influencers.

The competition in the industrial market is more intense, and customers have higher requirements and expectations for the quality, performance, price and service of products or services.

Industrial markets are changing more rapidly, requiring constant tracking and forecasting of market dynamics and trends, as well as the actions and strategies of competitors.

Therefore, when consulting companies provide customers with industrial market research services, they need to adopt professional methods and techniques to ensure the accuracy, validity and reliability of data. In general, the main methods used by consulting firms to conduct industrial market research include:

Desktop Research (Desk Research): Use existing second-hand data, such as industry reports, statistical data, professional journals, network resources, etc., to organize, analyze and summarize to obtain basic market information and background knowledge.

Field investigation (Field Research): Through first-hand data collection methods, such as questionnaires, interviews, observations, experiments, etc., directly investigate the target market or samples to obtain in-depth market insights and feedback.

Model analysis (Model Analysis): Use mathematical, statistical or economic theories and methods to establish corresponding models or frameworks to quantify, process and interpret the collected data in order to draw conclusions or recommendations with predictive or inferential value.

The main steps for consulting firms to conduct industrial market research include:

Determine research objectives: Identify the problems or concerns that the client needs to solve, and the expected results or output.

Design research plan: according to the research objectives, select the appropriate research methods and techniques, determine the research scope, objects, samples, indicators, tools, etc.

Implementation of data collection: according to the research plan, the implementation of data collection of specific operations, such as sending questionnaires, arranging interviews, recording observations, experiments, etc.

Data analysis: the collected data for cleaning, sorting, coding, classification, summary and other pre-processing, as well as descriptive analysis, inferential analysis, causal analysis and other in-depth analysis.

Writing research reports: According to the results of data analysis, write the main contents of the research report, such as abstract, background, methods, results, conclusions, recommendations, etc., as well as appendices, references, etc.

Submit research results: submit research reports to customers, and make necessary modifications or supplements based on customer feedback and evaluation.

Shangpu Consulting Company is a professional industrial market research and consulting company with rich industry experience and professional knowledge. It can provide customers with customized solutions and help customers win competitive advantages. The advantages of Shangpu Consulting in industrial market research are mainly reflected in the following aspects:

With a professional research team, composed of senior consultants and analysts with different backgrounds and fields, we can provide customers with comprehensive market insights and suggestions from multiple angles and dimensions.

With powerful data resources, through cooperation with various industry associations, government agencies, media institutions, academic institutions, etc., access to a large number of authoritative and real-time market data and information.

With advanced analysis tools, the use of artificial intelligence, big data, cloud computing and other technologies, in-depth mining and intelligent analysis of market data, improve the efficiency and quality of research.

With a rich case library, we have accumulated a large number of successful cases and lessons learned by providing industrial market research services for customers in different industries and fields, and can provide customers with targeted solutions.

The following are some specific cases of Champu Consulting in industrial market research:

Provided demand forecasting and competitive analysis services for an internationally renowned auto parts manufacturer in China. Through desktop research and field surveys, Shangpu Consulting has collected relevant data and information on the Chinese auto market, established a demand forecasting model, and conducted a detailed assessment of major competitors. Shangpu Consulting provides customers with forecasts on the scale of demand, growth rate, and structural changes in the Chinese market, as well as analysis reports on competitors' market share, product characteristics, pricing strategies, and marketing activities. Based on these results, Shangpu Consulting Company has formulated the corresponding market entry strategy and marketing strategy for customers, and put forward some specific suggestions and measures.

For a leading domestic chemical enterprises to provide new product development and innovation management services. Through desktop research and field investigation, Shangpu Consulting Company collected relevant data and information of the chemical industry, established a new product development model, and evaluated the customer's innovation management ability. Shangpu Consulting provides customers with the analysis results of new product demand, potential opportunities and technology trends in the chemical market, as well as evaluation reports on the customer's innovation management level, strengths, weaknesses and improvement directions. Based on these results, Shangpu Consulting Company has formulated corresponding new product development strategy and innovation management strategy for customers, and put forward some specific suggestions and measures.

For a well-known foreign food and beverage companies to provide the Chinese market consumer behavior and brand image research services. Through desktop research and field surveys, Shangpu Consulting has collected data and information on Chinese consumers' consumption habits, preferences, motivations, and attitudes towards food and beverages, as well as the visibility, recognition, and favorability of customer brands in the Chinese market. And other data and information. Shangpu Consulting provides customers with the analysis results of Chinese consumers' consumption behavior characteristics and influencing factors of food and beverage, as well as the analysis results of customer brand image evaluation and optimization suggestions in the Chinese market. Based on these results, Shangpu Consulting Company has formulated the corresponding consumer behavior analysis strategy and brand image management strategy for customers, and put forward some specific suggestions and measures.