Industrial market research refers to the production, sales, consumption and other aspects of industrial products or services, the use of scientific methods and technology, the collection, collation, analysis and interpretation of relevant information, to help enterprises to develop or improve market strategy and decision-making a consulting service. Industrial market research has the characteristics of complexity, professionalism and diversity, which needs to be provided by professional consulting companies. This paper puts forward the matters needing attention in selecting the industrial market research of consulting company from the aspects of qualification, experience, method and report of consulting company, and shows the value and effect of industrial market research combined with some cases of Shangpu consulting company.

An industrial market is a market consisting of producers, distributors, government agencies, and other organizations that purchase industrial products or services for the production of other products or services, or for the operation of the organization or resale. Compared with the consumer goods market, the industrial market has the characteristics of demand derivative, demand instability, small demand elasticity, large purchase scale and complex purchase process. Therefore, industrial market research also has its own characteristics and difficulties, the need for professional consulting firms to provide.

So, how to choose the consulting company's industrial market research? This paper gives some suggestions from the following aspects:

1. qualification

Qualification is an important criterion for measuring the professional level and credibility of a consulting firm. In general, consulting firms with the following qualifications are more trustworthy:

The the People's Republic of China Foreign-related Investigation License issued by the National Bureau of Statistics. This is a necessary document for engaging in foreign-related investigation activities, indicating that the consulting company has the legal and compliant investigation capabilities.

Grade A credit qualification of engineering consulting unit. This is an important basis for evaluating the comprehensive strength and credibility of the consulting company, indicating that the consulting company has the ability to undertake the preparation of feasibility studies and related services for various investment projects.

Industry association or society member units. This shows that the consulting company has a good cooperative relationship with the authority in the industry, and can obtain more and more accurate industry information and data.

For example, Shangpu Consulting Group Co., Ltd. (referred to as "Shangpu Consulting") has the above three qualifications and is also a high-tech enterprise in Zhongguancun, Beijing.

2. experience

Experience is an important indicator to measure the professional competence and service quality of consulting firms. Generally speaking, consulting firms with the following experience are more worthy of choice:

Industry experience. This means that the consulting company has more in-depth research and rich cases in a certain industry field, and can have a clear grasp and judgment of industry development trends, competitive landscape, customer needs, etc.

Project experience. This refers to the consulting firm's successful practice and accumulation on a certain type or scale of project, and its ability to provide appropriate research methods and solutions according to the specific needs and goals of the client.

Customer experience. This refers to the consulting company has the experience of working with different types and sizes of customers, can adapt to the communication methods and working styles of different customers, and establish a good trust relationship and cooperation atmosphere.

For example, Champ Consulting has in the field of industrial market research.14years of experience, has been for more5000Our customers have provided professional market research and related consulting services, covering a number of industries, such as semiconductors, artificial intelligence, autonomous driving, new energy, financial technology, medical health and so on.

3. method

The method is an important means to measure the professional level and innovation ability of consulting companies. In general, consulting firms with the following methods are more trustworthy:

Data collection methods. This refers to the consulting company in the collection of data, can use a variety of channels and means, such as second-hand data analysis, first-hand data surveys, interviews, observation experiments, etc., to ensure the comprehensiveness, accuracy and timeliness of the data.

Data analysis methods. This means that consulting firms are able to use a variety of tools and techniques, such as statistical analysis, causal analysis, cluster analysis, regression analysis, etc., when analyzing data to ensure the validity, reliability, and standardization of the data.

Data rendering methods. This refers to the ability of consulting firms to use a variety of forms and methods, such as charts, graphs, images, etc., when presenting data to ensure that the data is intuitive, understandable and aesthetic.

For example, Champ Consulting uses a variety of data collection, analysis and presentation methods in its industrial market research, as shown in the following case:

China semiconductor market research services for an internationally renowned semiconductor company. Shangpu Consulting collected data on the basic situation, development trends, and competitive landscape of China's semiconductor market through online information retrieval, industry report reading, and expert interviews.SWOTTools such as analysis and Porter's five-force model analysis provide in-depth analysis and interpretation of the data, and present the data in the report in the form of charts and graphs.

Provide artificial intelligence market segmentation research services for a leading domestic artificial intelligence enterprise. Shangpu Consulting collected data on user demand, consumer behavior, and satisfaction in the artificial intelligence market through questionnaires, telephone interviews, etc., and carefully classified and summarized the data through cluster analysis, principal component analysis and other techniques, and passed The data is presented in the report by means of images and graphics.

4. Report

The report is an important achievement to measure the professional level and service quality of the consulting firm. In general, reports with the following characteristics are more trustworthy:

The structure is clear. This means that the report has clear tables of contents and chapters, organizing the content in a logical order, so that readers can quickly find the information they need.

Rich in content. This means that the report covers all aspects of customer concern, providing sufficient data and evidence to enable readers to fully understand the market situation.

The point of view is clear.

Formal specification. This refers to the fact that the report follows a uniform format and standard, and uses professional language and terminology to make it easy for readers to read and understand.

For example, Champ Consulting provides high-quality reports in industrial market research, as shown in the following cases:

Provide China's autonomous driving market research services for an internationally renowned autonomous driving company. In the report, Shangpu Consulting first introduced the general situation, scale, structure, distribution and other basic information of China's automatic driving market, and then analyzed the development process, current situation, trend, driving factors, constraints and other key information of China's automatic driving market, and then evaluated the competitiveness, attractiveness, risk and other important indicators of China's automatic driving market, finally, the development strategy, entry strategy and marketing strategy of China's automatic driving market are put forward. The report has a clear structure, rich content, clear views and standardized forms.

For a leading domestic new energy enterprises to provide new energy market segmentation research services. In the report, Shangpu Consulting first introduced the definition, classification, characteristics and other basic information of the new energy market, and then analyzed the key information of the new energy market, such as user portrait, consumption behavior, purchase decision-making, and then evaluated the important indicators of the new energy market, such as subdivision demand, subdivision potential, subdivision competition, and finally put forward specific suggestions on the subdivision strategy, positioning strategy, and differentiation strategy of the new energy market. The report has a clear structure, rich content, clear views and standardized forms.

In summary, industrial market research is a professional consulting service that needs to be provided by a professional consulting firm. When selecting a consulting firm's industrial market research, you should examine and compare qualifications, experience, methods, reports, etc. in order to choose the consulting firm that best suits your needs and goals.