Industrial market research refers to the production, sales and consumption of industrial products or services, using scientific methods and techniques to collect, analyze and interpret relevant information to help enterprises or organizations make the right decisions. Industrial market research has the characteristics of complexity, professionalism and diversity, which puts forward higher requirements for consulting companies. This paper introduces the methods and techniques commonly used by consulting firms in industrial market research, as well as some successful cases of Shangpu Consulting in providing industrial market research services to customers, and shows how consulting firms use industrial market research to solve the problems faced by customers.

Industrial markets are markets made up of producers, distributors, government agencies, and other organizations that purchase industrial products or services for the production of other products or services, or for the operation of organizations. Compared with the consumer market, the industrial market has different characteristics and laws, such as the derivative, instability and elasticity of demand, as well as the multiplicity, rationality and professionalism of purchasing behavior. Therefore, for consulting firms to provide effective consulting services for the industrial market, it is necessary to conduct specialized industrial market research.

Industrial market research refers to the production, sales and consumption of industrial products or services, using scientific methods and techniques to collect, analyze and interpret relevant information to help enterprises or organizations make the right decisions. Industrial market research has the following characteristics:

Complexity: the industrial market involves multiple industries, multiple levels, multiple roles, each link has different needs, preferences, influencing factors, etc., need to consider a variety of internal and external factors, systematic and dynamic analysis.

Professionalism: The industrial market involves specialized technologies, standards, specifications, etc., and requires relevant professional knowledge and capabilities to accurately understand and evaluate customer problems and needs.

Diversity: There are many types and forms of industrial markets, such as raw material markets, parts markets, equipment markets, service markets, etc. Each type and form has its own characteristics and laws, and different research methods and techniques need to be adopted according to different situations.

In view of the characteristics of industrial market research, consulting firms usually use the following methods and techniques when conducting industrial market research:

Second-hand data analysis: analysis and interpretation using existing data, such as statistical data, literature, network information, etc. This method can save time and cost and obtain more comprehensive and objective information. However, attention should also be paid to the timeliness, accuracy and applicability of the data.

First-hand data collection method: Obtain data directly from the market by designing and implementing questionnaires, interview interviews, observation experiments, etc. This approach allows for more in-depth and detailed information and a better understanding of the customer's real situation and needs. However, attention should also be paid to the representativeness, validity and reliability of the data.

Case analysis method: by analyzing the success or failure cases of the same industry or the same category, summing up experiences and lessons, refining laws and enlightenment, to provide customers with reference and reference. This method can enhance the pertinence and practicality of the research, but we should also pay attention to the rationality of the selection and comparison of cases.

Model building method: Through the use of mathematics, statistics, economics and other theories and methods, the establishment of suitable industrial market analysis model, such as demand forecasting model, market segmentation model, competitive strategy model, etc., to provide customers with scientific decision-making basis. This approach can enhance the logic and operability of the study, but also pay attention to the rationality of the assumptions and conditions of the model.

As one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China, Shangpu Consulting has rich experience in industrial market research and customer resources. it provides professional industrial market research services to customers in many industries and helps customers solve various problems. Here are some of the success stories of Champ Consulting in industrial market research:

An internationally renowned auto parts company enters the consultation in the Chinese market: The company is the world's leading auto parts supplier, mainly producing car seats, door panels, dashboards and other interior products. The company plans to enter the Chinese market and needs to understand the scale, structure, trends, and competitive landscape of the Chinese automotive interior market, as well as the needs, preferences, and selection criteria of Chinese automakers. Shangpu Consulting provides the company with comprehensive and in-depth market research services, including second-hand data analysis, first-hand data collection (questionnaire survey, interview), case analysis (domestic and foreign competitor analysis), model establishment (market segmentation model, competition strategy model), etc., for the company to develop a suitable market entry strategy, and provide specific implementation plans and suggestions.

Feasibility study on the investment of a well-known domestic chemical enterprise in the field of new energy: the enterprise is one of the largest chemical product manufacturers in China, mainly producing basic chemicals such as polyethylene and polypropylene. The enterprise plans to invest and expand in the field of new energy, and needs to evaluate the market prospect, technical level and return on investment of different new energy projects (such as wind power, photovoltaic, biomass energy, etc.). Shangpu Consulting provides professional investment feasibility study services for the enterprise, including second-hand data analysis (industry policy, development trend, technology progress, etc.), first-hand data collection (project investigation, expert interview, etc.), case analysis (analysis of successful or failed projects at home and abroad), model establishment (investment evaluation model, risk evaluation model), etc., to choose the best investment project for the enterprise, and a detailed investment plan and risk control measures have been developed.

A well-known domestic electronic equipment company develops consulting in overseas markets: The company is one of the leading domestic electronic equipment manufacturers, mainly producing TV sets, monitors, notebook computers and other products. The company plans to explore and consult in overseas markets: the company is one of the leading electronic equipment manufacturers in China, mainly producing TV sets, monitors, notebook computers and other products. The company plans to expand in overseas markets and needs to understand the market demand, consumption habits, competitors, laws and regulations of different countries or regions. Shangpu Consulting provides the company with a full range of overseas market development consulting services, including second-hand data analysis (country reports, market reports, etc.), first-hand data collection (overseas market research, consumer interviews, etc.), case analysis (overseas successful or failed brand analysis), model establishment (market selection model, market entry model), etc., to determine the most potential target market for the company, and provides the appropriate market entry mode and marketing strategy.