Industrial market research refers to the process of systematic collection, analysis and interpretation of the supply and demand situation, market size, competitive landscape, customer behavior, technological development, etc. of industrial products or services, aiming to provide valuable information and wisdom for enterprises to support them in formulating and implementing effective market strategies. Industrial market research can be divided into two categories: qualitative research and quantitative research, which can be subdivided into various types according to different purposes and methods, such as exploratory research, descriptive research, causal research, and action research. This article will introduce the basic concepts and classification of industrial market research, and show the application and value of industrial market research in practice with the specific cases of Shangpu consulting service customers.

Industrial market refers to the market with production materials as the main object, including raw materials, semi-finished products, finished products, equipment, technology, etc. Compared with the consumer goods market, the industrial market has the characteristics of demand derivative, demand instability, low demand elasticity and complex purchase behavior, so it is very important for enterprises to develop a reasonable market strategy to understand and analyze the industrial market in depth.

Industrial market research refers to the process of systematic collection, analysis and interpretation of the supply and demand situation, market size, competitive landscape, customer behavior, technological development, etc. of industrial products or services, aiming to provide valuable information and wisdom for enterprises to support them in formulating and implementing effective market strategies. Industrial market research is not only the accumulation of data, but also the discovery of the logic and laws behind the data. It is to process and refine the data to form actionable suggestions and solutions.

According to different data sources and analysis methods, industrial market research can be divided into qualitative research and quantitative research.

Qualitative research refers to the collection and analysis of non-numerical or difficult-to-numerical data, such as observations, interviews, focus groups, etc., in an unstructured or semi-structured manner to gain an in-depth understanding and interpretation of a problem or phenomenon. Qualitative research is often used for exploratory or descriptive purposes, such as identifying problems or opportunities, understanding customer needs or preferences, and revealing behavioral motivations or influencing factors.

Quantitative research refers to the collection and analysis of numerical or numerical data, such as questionnaires, experimental designs, mathematical statistics, etc., in a structured or standardized manner to obtain objective measurements and inferences about problems or phenomena. Quantitative research is often used for descriptive or causal purposes, such as describing market conditions or trends, assessing market potential or share, testing hypotheses or effects, etc.

According to different purposes and methods, industrial market research can be subdivided into many types, such:

Exploratory research: refers to the collection of general or preliminary information in an open way to help define problems or phenomena, form hypotheses or raise questions, and provide direction for further research when problems or phenomena are unclear or incomplete. The commonly used methods of exploratory research include literature review, in-depth interview, focus group and so on.

Descriptive research: refers to the collection of specific or detailed information in a systematic manner to describe the characteristics, scale, distribution, and association of a problem or phenomenon when the problem or phenomenon is clear or partially clear. The commonly used methods of descriptive research are questionnaire survey, observation method, secondary data analysis and so on.

Causal research: refers to the collection and control of information on relevant variables in an experimental manner to test the causal relationship between problems or phenomena, such as the degree and direction of the effect of the dependent variable on the outcome variable, when the problem or phenomenon is clear and hypotheses exist. Commonly used methods for causality research include experimental design, regression analysis, and causal models.

Mobility research: refers to the collection and application of relevant information through participatory methods when the problem or phenomenon is clear and needs to be solved, so as to improve the current situation of the problem or phenomenon and achieve the expected goal. The common methods of action research are case analysis, consulting services, project management and so on.

As a company specializing in industrial market research and consulting services, Shangpu Consulting has rich industry experience and professional team to provide customers with customized industrial market research solutions. The following are some of the specific cases of Champ Consulting Services clients:

As one of the world's leading suppliers of industrial automation equipment, has carried out the research project of China's industrial robot market. The project adopts a combination of quantitative and qualitative methods, through questionnaires, in-depth interviews, industry reports and other channels, collected and analyzed the overall scale of China's industrial robot market, segmentation, competition pattern, customer needs, technology development and other aspects of information, and combined with the customer's own advantages and goals, put forward market strategy suggestions and action plans for different industries and application scenarios.

For a well-known domestic new energy vehicle manufacturer, he carried out a research project on China's new energy vehicle battery recycling market. The project adopts a combination of exploratory and descriptive methods. Through literature review, focus group, secondary data analysis and other means, the policy environment, industrial chain structure, and market potential of China's new energy vehicle battery recycling market are collected and analyzed., Technical level, business model and other aspects of information, combined with the customer's own resources and vision, put forward the feasibility analysis and risk assessment of participating in the market.

For a well-known European industrial lubricants supplier, carried out the China industrial lubricants market research project. The project uses a combination of descriptive and causal methods, through questionnaires, experimental design, regression analysis and other techniques to collect and analyze the demand for industrial lubricants in China, price sensitivity, brand awareness, product characteristics, purchase behavior and other information, and combined with the customer's own products and pricing strategies, put forward marketing recommendations and effect forecasts for different market segments.

The above cases illustrate the application and value of industrial market research in practice, and also reflect the complexity and diversity of industrial market research. Industrial market research is not a fixed model, but needs to choose the appropriate purpose and method according to different problems or phenomena, use scientific process and technology, provide useful information and wisdom, and help enterprises achieve market success.

Conclusion

Industrial market research is an important market strategy tool, which is of great significance for enterprises to understand and adapt to the changes of industrial market and to formulate and implement effective market strategies. Industrial market research involves a variety of concepts and classifications. It is necessary to select appropriate methods and technologies according to different situations and goals, systematically collect, analyze and interpret data, and form actionable suggestions and plans. As a company specializing in industrial market research and consulting services, Shangpu Consulting provides customers with customized industrial market research solutions to help customers gain an advantage in the highly competitive industrial market.