Industrial market research consulting is a professional service designed to help companies understand market demand, competitive situation, customer behavior, channel mode and other aspects of the situation, so as to make effective strategic decisions. However, industrial market research consulting faces many challenges, such as complex and changeable market, lack or inaccurate data, insufficient or inappropriate analysis methods, etc. In order to improve the quality and effectiveness of industrial market research consulting, data and analysis are essential tools. Data and analysis can help industrial market research consulting collect, organize, process, analyze and present data from multiple perspectives, so as to reveal the nature of the market, discover potential opportunities and risks, and make persuasive suggestions and solutions. Taking Shangpu Consulting Company as an example, this paper introduces the application methods and practical cases of data and analysis in industrial market research and consultation, and shows how data and analysis can support the decision-making of enterprises and make industrial market research and consultation more based.

1. Introduction

The industrial market refers to the market with the means of production as the main object, including raw materials, equipment, technology, services and other factors of production. Compared with the consumer market, the industrial market has the following characteristics:

-The market size is large, but the number of customers is small;

-High transaction amount, but low transaction frequency;

-The procurement process is complex and involves multiple decision makers and influencers;

-High degree of product standardization, but strong demand for customization;

-Product technology content is high, but the innovation cycle is long;

-The market competition is fierce, but the cooperation relationship is also close.

Because of these characteristics, industrial market research consulting is particularly important. Industrial market research consulting refers to the service of providing professional information and advice on industrial markets to enterprises. Industrial market research consulting can help companies:

-Understand the scale, structure, trend and forecast of market demand;

-Understand competitors' strategies, strengths, weaknesses, dynamics and reactions;

-Understand customer characteristics, needs, preferences, satisfaction and loyalty;

-Understand the type, function, efficiency and cooperation methods of the channel;

-Understand the impact of policies, regulations, standards, industry associations and other external environment;

-Understand your strengths, weaknesses, opportunities and threats;

-Make strategic decisions such as market entry, market segmentation, product positioning, pricing strategy, promotion strategy, etc;

-Assess the feasibility, effectiveness and risk of strategic decisions.

Industrial market research consulting is a professional service that requires extensive industry knowledge, market experience, analytical skills and communication skills. However, industrial market research consulting also faces many challenges, such:

-The market is complex and changeable, and it needs to constantly track and adapt to market changes;

-Lack or inaccuracy of data, which needs to be collected and verified through multiple channels and methods;

-The analysis method is insufficient or inappropriate, and it is necessary to select and use appropriate analysis method according to different problems and purposes;

-The presentation method is single or ineffective, and it is necessary to design and produce attractive and persuasive presentation methods according to different audiences and occasions.

In order to meet these challenges and improve the quality and effectiveness of industrial market research consulting, data and analysis are essential tools. Data refers to the results obtained after observing, measuring or recording things or phenomena. Analysis refers to the process or result obtained after processing, processing or interpretation of data. Data and analysis can help industrial market research consulting collect, organize, process, analyze and present data from multiple angles, so as to reveal the nature of the market, discover potential opportunities and risks, and make persuasive suggestions and solutions.

Taking Shangpu Consulting Company as an example, this paper introduces the application methods and practical cases of data and analysis in industrial market research and consultation, and shows how data and analysis can support the decision-making of enterprises and make industrial market research and consultation more based.

Brief Introduction of 2. Shangpu Consulting Company

Shangpu Consulting Group Co., Ltd. ("Shangpu Consulting"), founded in2008At the beginning of the year. After more than ten years of hard work, Shangpu Consulting in industry research, market research, investment and financing consulting,IPOIt has accumulated rich professional experience and customer resources in the field of listing consulting. With its strong consulting innovation ability, first-class service quality and strong market competitiveness, it has been highly recognized by all walks of life. It has become one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China.

Shangpu Consulting provides industry research, market segmentation and user behavior research, channel model research, competitor research, market entry research, consumer research, investment decision evaluation,ipoSegment consulting services such as market segmentation research, feasibility study of fund-raising projects, and business financing plans. Shangpu Consulting has a professional team composed of senior consultants, industry experts, data analysts, market researchers, etc., as well as a research network covering all parts of the country, which can provide customers with comprehensive, accurate, timely and continuous data and analysis services. Shangpu Consulting's service customers cover a number of industries, including energy, chemical industry, environmental protection, building materials, machinery, electronics, automobile, medicine, food, consumer goods, etc., including many well-known enterprises, Such as PetroChina, Sinopec, CNOOC, Guodian investment, China Resources Power, Sinochem, COFCO, CITIC Group, China State Construction, China Railway Construction, China Communications Construction, China Communications Construction, China CNR, China Aerospace Science and Industry Group, etc.

With a "professional, objective and rigorous" style of work, Shangpu Consulting insists on providing customers with high-quality data and analysis services, which has won the trust and praise of customers. Shangpu Consulting also actively cooperates with industry associations and partners at multiple levels to provide professional services to the government, social organizations and related companies, and is determined to become one of the most professional and influential authoritative consulting organizations in China.

Application of 3. Data and Analysis in Industrial Market Research Consulting

The application method of data and analysis in industrial market research consulting can be divided into the following steps:

-Data collection: refers to the acquisition of data related to the industrial market through various channels and methods, including first-hand data and second-hand data. First-hand data is raw data obtained directly from market players (e. g., customers, competitors, distributors, etc.) or market phenomena (e. g., product sales, price changes, etc.), usually collected through questionnaires, interviews, and observations. Second-hand data refers to indirect data obtained from existing data or literature, usually collected through network search, database query, literature reading and so on. The purpose of data collection is to obtain as comprehensive and accurate market information as possible and to provide a basis for subsequent data processing and analysis.

-Data processing: refers to the cleaning, sorting and conversion of the collected data to make it meet the requirements of the analysis. Data processing includes the following aspects: checking and deleting invalid or wrong data; removing duplicate or redundant data; filling in or estimating missing or incomplete data; classifying or coding non-numerical or non-standardized data; normalizing or standardizing data from different sources or different units; summarizing or aggregating data of different levels or dimensions; sampling or screening data of some or specific conditions; transform or generate new variables or indicators, etc. The purpose of data processing is to improve the quality and availability of data and provide a basis for subsequent data analysis.

-Data analysis: the use of statistical, mathematical or other scientific methods to explore, describe or infer processed data in order to obtain valuable information and conclusions. Data analysis includes the following aspects: descriptive analysis refers to the basic description and generalization of data, such as calculating the average value, standard deviation, frequency, percentage, etc., or drawing charts, tables, etc., to show the distribution, trend, characteristics, etc. of data; Correlation analysis refers to the analysis of correlation or causality between data, such as calculating correlation coefficient, regression coefficient, covariance, etc., or drawing scatter plot, line chart, etc, to reveal the relationships and impacts between data; differential analysis, which refers to the analysis of differences in data across groups or under different conditions, such as conductingtTesting, variance analysis, chi-square testing, etc., or drawing histograms, pie charts, etc., to compare the similarities and differences and advantages of data;kMean clustering, hierarchical clustering, density clustering, etc., or plotting tree diagrams, heat maps, etc., to discover the intrinsic structure and patterns of the data; categorical analysis, which refers to predicting or judging data based on known categories or labels, such as logical regression, decision trees, support vector machines, etc., or plotting confusion matrices,ROCCurves, etc., to evaluate the classification effect and accuracy of the data; dimensionality reduction analysis refers to reducing the dimensionality or complexity of the data by extracting the main features or components of the data, such as performing principal component analysis, factor analysis, singular value decomposition, etc., or drawing scatter plots, radar plots, etc., to simplify the representation and interpretation of the data. The purpose of data analysis is to extract meaningful insights and insights from the data to support subsequent decision-making.

-Data presentation: Refers to the presentation and communication of the results and recommendations of data analysis to customers or other audiences through text, graphics or other means. Data presentation includes the following aspects: determine the purpose and object of presentation, and select the appropriate presentation method and content according to different goals and audiences; Determine the form and medium of presentation, and select the appropriate presentation form (such as report, presentation, dashboard, etc.) and medium (such as paper, electronic, network, etc.) according to different occasions and conditions; Determine the structure and logic of presentation, design appropriate presentation structures according to different needs and preferences (e. g., introduction,Text, conclusions, etc.) and logic (e. g., deductive, inductive, comparative, etc.); determine the content and style of presentation, and select the appropriate presentation content (e. g., facts, opinions, suggestions, etc.) and style (e. g., formal, casual, humorous, etc.) according to different information and emotions; produce the materials and tools for presentation, according to different effects and functions, select the appropriate presentation materials (such as text, charts, pictures, etc.) and tools (suchWord、PowerPoint、Exceletc.); optimize the effect and quality of the presentation, and adjust the presentation effect (such as clarity, aesthetics, attractiveness, etc.) and quality (such as accuracy, completeness, consistency, etc.) according to different standards and feedback. The purpose of data presentation is to effectively communicate the value and significance of data analysis and provide useful information and suggestions to customers or other audiences.

Practical examples of 4. data and analytics in industrial market research consulting

In order to more specifically show the application effect of data and analysis in industrial market research consulting, this paper selects three practical cases of Shangpu Consulting Company to introduce, namely:

-Provide market entry research and consulting services for a leading domestic new energy vehicle company;

-Competitor survey consulting services for an internationally renowned chemical equipment manufacturer;

-For a medical device company to be listedIPOSegment research consulting services.

(I) provides market entry research consulting services for a leading domestic new energy vehicle company.

Background: The company is an innovative company focusing on the field of new energy vehicles. It has independently developed core technologies such as batteries, motors, and electronic controls. It has launched a number of high-performance, high-high quality, and high-intelligence new energy vehicle products. It has achieved good sales performance in the domestic market. The company plans to enter the European market in the next three years to enhance brand awareness and influence, increase overseas revenue and profits, and realize its international development strategy.

Demand: The company hopes to understand the general situation, trends, opportunities and challenges of the European new energy vehicle market through the market entry research and consulting services of Shangpu Consulting, evaluate its own competitiveness and advantages, and formulate appropriate market entry strategies and plans.

Methodology: The following methodology was used by Champ Consulting to provide market entry research consulting services to the firm:

-Data collection: Shangpu Consulting has collected a large amount of second-hand data on the European new energy vehicle market through web search, database query and literature reading, including market size, growth rate, segmentation, major countries, major brands, policies and regulations. At the same time, Shangpu Consulting has collected some first-hand data on European new energy vehicle consumers through questionnaires, interviews and interviews, including data on consumer characteristics, needs, preferences, and satisfaction.

-Data processing: Champ Consulting cleans, organizes and converts the collected data to meet the requirements of the analysis. Specifically, Champ Consulting checked and deleted invalid or erroneous data; removed duplicate or redundant data; filled in or estimated missing or incomplete data; classified or coded non-numerical or non-standardized data; normalized or standardized data from different sources or different units; summarized or aggregated data from different levels or different dimensions; sampling or screening of partial or specific conditions of data; transformation or generation of new variables or indicators, etc.

-Data analysis: Champ Consulting uses statistical, mathematical or other scientific methods to explore, describe or infer the processed data to obtain valuable information and conclusions. Specifically, Champu Consulting conducted the following types of data analysis:

-Descriptive analysis, describing and summarizing the basic situation and characteristics of the European new energy vehicle market, such as calculating data on market size, growth rate, segmentation, major countries, major brands, etc., and drawing charts, tables, etc., to show the distribution, trends, characteristics, etc. of the market;

-Correlation analysis, analysis of the correlation or causality of the European new energy vehicle market, such as calculating the correlation coefficient and regression coefficient of market demand and policies and regulations, environmental awareness, oil prices and other factors, and drawing scatter plots, line charts, etc., to reveal the influence factors and changes of market demand;

-Difference analysis, which analyzes the differences in the European new energy vehicle market in different groups or under different conditions, such astInspection, variance analysis, chi-square test, etc., or draw a histogram, pie chart, etc., to compare the market performance and competitiveness of different countries, different brands, and different types of new energy vehicles;

-Clustering analysis, which divides consumers into different categories or groups based on the similarity or distance of European new energy vehicle consumers, suchkMean clustering, hierarchical clustering, density clustering, etc., or drawing tree diagrams, heat maps, etc., to discover the internal structure and laws of consumers;

-Classification analysis, based on known categories or labels of European new energy vehicle consumers to predict or judge, such as logical regression, decision trees, support vector machines, etc., or draw a confusion matrix,ROCcurves, etc., to assess consumer classification effectiveness and accuracy;

-Dimensionality reduction analysis, by extracting the main characteristics or components of European new energy vehicle consumers to reduce the dimension or complexity of the data, such as the main component analysis, factor analysis, singular value decomposition, etc., or drawing scatter plots, radar charts, etc., to simplify the representation and interpretation of consumers.

-Data presentation: Champ Consulting presents and communicates the results and recommendations of data analysis to the enterprise by text, graphics or other means. Specifically, Champu Consulting used the following approach to present the data:

-Determine the purpose and object of the presentation, and select the appropriate presentation method and content according to the needs and expectations of the enterprise. The purpose of the presentation is to help the company understand the situation and opportunities in the European NEV market and to provide appropriate market entry strategies and solutions. The objects presented are the top managers and decision makers of the enterprise.

-Determine the form and medium of presentation and select the appropriate form and medium of presentation according to the preferences and conditions of the enterprise. presented in the form of a detailed and refined report, including an introduction,Text(including market overview, market demand, competitive dynamics, customer behavior, channel models, etc.), conclusions (including market opportunities and challenges, market entry strategies and options), etc. The medium of presentation is an electronic document (PDFformat), sent to the enterprise by e-mail.

-Determine the structure and logic of the presentation, and design the appropriate presentation structure and logic according to the concerns and ideas of the enterprise. The structure presented is organized according to the general steps and sequence of market research, from macro to micro, from generalization to detail, from problem to solution. The logic presented is to use a combination of deductive and inductive methods, starting with data and analysis, drawing conclusions and recommendations, and then going back to the basis and process of data and analysis from the conclusions and recommendations.

-Determine the content and style of presentation, and select the appropriate presentation content and style according to the information and emotion of the enterprise. The content presented includes not only facts and data, but also opinions and suggestions, both objective analysis and subjective evaluation, both rational argumentation and emotional appeal. The style presented is formal and casual, professional and cordial, rigorous and humorous.

-Make presentation materials and tools, select appropriate presentation materials and tools according to the effects and functions of the enterprise. The material presented is a combination of text, charts, pictures and other forms to increase the richness and vividness of the presentation. The tool presented isWord、PowerPoint、Exceland other commonly used office software to ensure the convenience and compatibility of the presentation.

-Optimize the effect and quality of the presentation, adjust the effect and quality of the presentation according to the standards and feedback of the enterprise. The presentation effect is clear, beautiful and attractive to improve the readability and visibility of the presentation. The presentation quality is accurate, complete and consistent to improve the credibility and reliability of the presentation.

Results: Shangpu Consulting Company provided a high-quality market entry research and consulting report for the enterprise, which was highly recognized and satisfied by the enterprise. The report provides value to the business in the following areas:

-Provide the company with a comprehensive and in-depth understanding of the European NEV market, including market size, growth rate, segmentation, major countries, major brands, policies and regulations, etc;

-Provide the company with an analysis of the opportunities and challenges of the European new energy vehicle market, including the correlation or causal analysis of market demand and policies and regulations, environmental awareness, oil prices and other factors, and different countries, different brands, and different types of new energy vehicles Comparative analysis of market performance and competitiveness, etc;

-Provide the company with the analysis of the behavior characteristics of European new energy vehicle consumers, including the data description analysis of consumer characteristics, needs, preferences, satisfaction, etc., the cluster analysis of consumers divided into different categories or groups, and the classification analysis of consumers predicting or judging different categories or labels;

-Provide the company with European new energy vehicle market entry strategy and program recommendations, including target market selection, target customer positioning, product differentiation positioning, price strategy formulation, channel model selection, etc.

(II) provides competitor survey consulting services for an internationally renowned chemical equipment manufacturer

Background: The company is an internationally renowned chemical equipment manufacturer headquartered in the United States. It mainly produces and sells various chemical reactors, separators, mixers and other equipment. It has advanced technology and high-quality services, and has a high market share in the global market. The company plans to expand its investment and layout in the Chinese market to increase market share and competitiveness and achieve long-term sustainable development.

Demand: The enterprise hopes to understand the strategy, advantages, disadvantages, dynamics and reactions of the main competitors in China's chemical equipment market through the competitor investigation and consulting services of Shangpu Consulting Company, evaluate its own competitive position and advantages, and formulate appropriate competitive strategies and programs.

Methodology: The following methodology was used by Champ Consulting to provide competitor survey consulting services to the firm:

-Data collection: Shangpu Consulting has collected a large amount of second-hand data on China's chemical equipment market through web search, database query and literature reading, including market size, growth rate, segmentation, major brands, policies and regulations. At the same time, Shangpu Consulting has collected some first-hand data on the main competitors in China's chemical equipment market through interviews and observation methods, including data on competitors' strategies, strengths, weaknesses, dynamics and reactions.

-Data processing: Champ Consulting cleans, organizes and converts the collected data to meet the requirements of the analysis. Specifically, Champ Consulting checked and deleted invalid or erroneous data; removed duplicate or redundant data; filled in or estimated missing or incomplete data; classified or coded non-numerical or non-standardized data; normalized or standardized data from different sources or different units; summarized or aggregated data from different levels or different dimensions; sampling or screening of partial or specific conditions of data; transformation or generation of new variables or indicators, etc.

-Data analysis: Champ Consulting uses statistical, mathematical or other scientific methods to explore, describe or infer the processed data to obtain valuable information and conclusions. Specifically, Champu Consulting conducted the following types of data analysis:

-Descriptive analysis, the basic situation and characteristics of China's chemical equipment market are described and summarized, such as the calculation of market size, growth rate, segmentation, major brands and other aspects of the data, and draw charts, tables, etc., to show the distribution of the market, trends, characteristics, etc;

-Correlation analysis, analysis of the correlation or causality of China's chemical equipment market, such as calculating the correlation coefficient and regression coefficient of market demand and policies and regulations, environmental standards, industry development and other factors, and drawing scatter charts, line charts, etc., to reveal the influence factors and change rules of market demand;

-Difference analysis, analysis of the differences in China's chemical equipment market in different groups or different conditions, such astInspection, variance analysis, chi-square test, etc., or histogram, pie chart, etc., to compare the market performance and competitiveness of chemical equipment of different brands, types and regions;

-Clustering analysis, which divides competitors into different categories or groups based on the similarity or distance of the main competitors in the Chinese chemical equipment market, suchkMean clustering, hierarchical clustering, density clustering, etc., or drawing tree diagrams, heat maps, etc., to discover the internal structure and laws of competitors;

-Classification analysis, based on known categories or labels to predict or judge the main competitors in the Chinese chemical equipment market, such as logical regression, decision trees, support vector machines, etc., or draw a confusion matrix,ROCcurves, etc., to assess the effectiveness and accuracy of competitors' classification;

-Dimensionality reduction analysis, by extracting the main characteristics or components of the main competitors in the Chinese chemical equipment market to reduce the dimension or complexity of the data, such as principal component analysis, factor analysis, singular value decomposition, etc., or drawing scatter plots, radar charts, etc., to simplify the representation and interpretation of competitors.

-Data presentation: Champ Consulting presents and communicates the results and recommendations of data analysis to the enterprise by text, graphics or other means. Specifically, Champu Consulting used the following approach to present the data:

-Determine the purpose and object of the presentation, and select the appropriate presentation method and content according to the needs and expectations of the enterprise. The purpose of the presentation is to help the company understand the situation and strategies of the main competitors in the Chinese chemical equipment market, and to provide appropriate competitive strategies and solutions. The objects presented are the top managers and decision makers of the enterprise.

-Determine the form and medium of presentation and select the appropriate form and medium of presentation according to the preferences and conditions of the enterprise. presented in the form of a detailed and refined report, including an introduction,Text(including market overview, competitor profile, competitor analysis, etc.), conclusions (including competitive position and advantage assessment, competitive strategy and program recommendations), etc. The medium of presentation is an electronic document (PDFformat), sent to the enterprise by e-mail.

-Determine the structure and logic of the presentation, and design the appropriate presentation structure and logic according to the concerns and ideas of the enterprise. The structure presented is organized according to the general steps and sequence of competitor surveys, from macro to micro, from generalization to detail, from problem to solution. The logic presented is to use a combination of deductive and inductive methods, starting with data and analysis, drawing conclusions and recommendations, and then going back to the basis and process of data and analysis from the conclusions and recommendations.

-Determine the content and style of presentation, and select the appropriate presentation content and style according to the information and emotion of the enterprise. The content presented includes not only facts and data, but also opinions and suggestions, both objective analysis and subjective evaluation, both rational argumentation and emotional appeal. The style presented is formal and casual, professional and cordial, rigorous and humorous.

-Make presentation materials and tools, select appropriate presentation materials and tools according to the effects and functions of the enterprise. The material presented is a combination of text, charts, pictures and other forms to increase the richness and vividness of the presentation. The tool presented isWord、PowerPoint、Exceland other commonly used office software to ensure the convenience and compatibility of the presentation.

-Optimize the effect and quality of the presentation, adjust the effect and quality of the presentation according to the standards and feedback of the enterprise. The presentation effect is clear, beautiful and attractive to improve the readability and visibility of the presentation. The presentation quality is accurate, complete and consistent to improve the credibility and reliability of the presentation.

Results: Shangpu Consulting Company provided a high-quality competitor survey consulting report for the enterprise, which was highly recognized and satisfied by the enterprise. The report provides value to the business in the following areas:

-Provide the company with a comprehensive and in-depth understanding of the main competitors in the Chinese chemical equipment market, including the competitors' strategies, strengths, weaknesses, dynamics and reactions;

-Provide the company with competitor analysis of China's chemical equipment market, including the correlation or causal analysis of market demand and policies and regulations, environmental standards, industry development and other factors, comparative analysis of market performance and competitiveness of chemical equipment of different brands, different types and different regions, and cluster analysis of competitors divided into different categories or groups, classified analysis of different categories or labels predicted or judged by competitors;

-Provide the enterprise with the competitive position and advantage evaluation of China's chemical equipment market, including the reduction of the main characteristics or components of competitors, to simplify the representation and interpretation of competitors, and the enterprise and competitors in all aspects of the advantages and disadvantages of comparative analysis to determine the relative position and competitiveness of the enterprise in the market;

-Provide the company with competitive strategies and solutions for the Chinese chemical equipment market, including formulating appropriate competitive strategies (such as differentiation strategies, low-cost strategies, focusing strategies, etc.) based on market opportunities and challenges, its own advantages and disadvantages, customer needs and preferences, and formulating specific competitive solutions (such as product innovation, price adjustment, channel expansion, promotional activities, etc.) based on competitive strategies.

(III) for an upcoming medical device companyIPOSegment research consulting services

Background: The company is an innovative enterprise focusing on the field of medical devices, mainly producing and selling various medical imaging equipment, suchCT、MRI, ultrasound and other equipment, with independent research and development of core technology and patents, in the domestic market occupies a high share. The company plans to go public on the Science and Technology Innovation Board in the next year to obtain more funds and resources, accelerate technological innovation and market expansion, and achieve rapid development.

Demand: The business wants to work through Champ Consulting'sIPOMarket segmentation research and consulting services, to understand the medical imaging equipment market overview, trends, opportunities and challenges, to assess their own development potential and value, to develop appropriate marketing strategies and programs.

Method: Champ Consulting has adopted the following method to provide this enterpriseIPOmarket segment research consulting services:

-Data collection: Shangpu Consulting has collected a large amount of second-hand data on the medical imaging equipment market through web search, database query and literature reading, including market size, growth rate, segmentation, major brands, policies and regulations. At the same time, Shangpu Consulting collected some first-hand data about consumers of medical imaging equipment through questionnaires, interviews and interviews, including data on consumers' characteristics, needs, preferences, and satisfaction.

-Data processing: Champ Consulting cleans, organizes and converts the collected data to meet the requirements of the analysis. Specifically, Champ Consulting checked and deleted invalid or erroneous data; removed duplicate or redundant data; filled in or estimated missing or incomplete data; classified or coded non-numerical or non-standardized data; normalized or standardized data from different sources or different units; summarized or aggregated data from different levels or different dimensions; sampling or screening of partial or specific conditions of data; transformation or generation of new variables or indicators, etc.

-Data analysis: Champ Consulting uses statistical, mathematical or other scientific methods to explore, describe or infer the processed data to obtain valuable information and conclusions. Specifically, Champu Consulting conducted the following types of data analysis:

-Descriptive analysis, describing and summarizing the basic situation and characteristics of the medical imaging equipment market, such as calculating the market size, growth rate, segmentation, major brands and other data, and drawing charts, tables, etc., to show the distribution, trends, characteristics of the market;

-Correlation analysis, analysis of the correlation or causality of the medical imaging equipment market, such as calculating the correlation coefficient and regression coefficient of market demand and policies and regulations, medical level, population structure and other factors, and drawing scatter plots, line charts, etc., to reveal the influence factors and change patterns of market demand;

-Difference analysis, which analyzes the differences in the medical imaging equipment market in different groups or under different conditions, such astInspection, variance analysis, chi-square test, etc., or draw a histogram, pie chart, etc., to compare the market performance and competitiveness of medical imaging equipment of different brands, different types, and different regions;

-Clustering analysis, which classifies medical imaging device consumers into different categories or groups based on their similarity or distance, such askMean clustering, hierarchical clustering, density clustering, etc., or drawing tree diagrams, heat maps, etc., to discover the internal structure and laws of consumers;

-Classification analysis, based on known categories or labels of medical imaging equipment consumers to predict or judge, such as logical regression, decision trees, support vector machines, etc., or draw a confusion matrix,ROCcurves, etc., to assess consumer classification effectiveness and accuracy;

-Dimensionality reduction analysis, by extracting the main characteristics or components of medical imaging equipment consumers to reduce the dimension or complexity of the data, such as the main component analysis, factor analysis, singular value decomposition, etc., or drawing scatter plots, radar charts, etc., to simplify the representation and interpretation of consumers.

-Data presentation: Champ Consulting presents and communicates the results and recommendations of data analysis to the enterprise by text, graphics or other means. Specifically, Champu Consulting used the following approach to present the data:

-Determine the purpose and object of the presentation, and select the appropriate presentation method and content according to the needs and expectations of the enterprise. The purpose of the presentation is to help the company understand the situation and opportunities in the medical imaging equipment market and provide appropriate marketing strategies and solutions. The objects presented are the top managers and decision makers of the enterprise.

-Determine the form and medium of presentation and select the appropriate form and medium of presentation according to the preferences and conditions of the enterprise. presented in the form of a detailed and refined report, including an introduction,Text(including market overview, market demand, competitive situation, customer behavior, channel model, etc.), conclusions (including market opportunities and challenges, listing strategies and programs), etc. The medium of presentation is an electronic document (PDFformat), sent to the enterprise by e-mail.

-Determine the structure and logic of the presentation, and design the appropriate presentation structure and logic according to the concerns and ideas of the enterprise. The presented structure is in accordance withIPOThe general steps and sequence of market segmentation research are organized, from macro to micro, from generalization to detail, from problem to solution. The logic presented is to use a combination of deductive and inductive methods, starting with data and analysis, drawing conclusions and recommendations, and then going back to the basis and process of data and analysis from the conclusions and recommendations.

-Determine the content and style of presentation, and select the appropriate presentation content and style according to the information and emotion of the enterprise. The content presented includes not only facts and data, but also opinions and suggestions, both objective analysis and subjective evaluation, both rational argumentation and emotional appeal. The style presented is formal and casual, professional and cordial, rigorous and humorous.

-Make presentation materials and tools, select appropriate presentation materials and tools according to the effects and functions of the enterprise. The material presented is a combination of text, charts, pictures and other forms to increase the richness and vividness of the presentation. The tool presented isWord、PowerPoint、Exceland other commonly used office software to ensure the convenience and compatibility of the presentation.

-Optimize the effect and quality of the presentation, adjust the effect and quality of the presentation according to the standards and feedback of the enterprise. The presentation effect is clear, beautiful and attractive to improve the readability and visibility of the presentation. The presentation quality is accurate, complete and consistent to improve the credibility and reliability of the presentation.

Results: Champ Consulting provided the firm with a high qualityIPOThe market segment research and consulting report has been highly recognized and satisfied by the enterprise. The report provides value to the business in the following areas:

-Provide the company with a comprehensive and in-depth understanding of the medical imaging equipment market, including market size, growth rate, segmentation, major brands, policies and regulations, etc;

-Provide the enterprise with the opportunity and challenge analysis of medical imaging equipment market, including the correlation or causal analysis of market demand and policies and regulations, medical level, population structure and other factors, and the comparative analysis of market performance and competitiveness of medical imaging equipment of different brands, different types and different regions;

-Provide the enterprise with the analysis of the behavior characteristics of medical imaging equipment consumers, including the data description analysis of consumer characteristics, needs, preferences, satisfaction, etc., the cluster analysis of consumers divided into different categories or groups, and the classification analysis of consumers predicting or judging different categories or labels;

-Provide the company with market listing strategies and solutions for medical imaging equipment, including target market selection, target customer positioning, product differentiation positioning, price strategy formulation, channel model selection, etc.

5. Conclusion

Data and analysis is an indispensable tool in industrial market research consulting, which can help industrial market research consulting collect, organize, process, analyze and present data from multiple angles, so as to reveal the essential laws of the market, discover potential opportunities and risks, and put forward persuasive suggestions and solutions. Taking Shangpu Consulting Company as an example, this paper introduces the application methods and practical cases of data and analysis in industrial market research and consultation, and shows how data and analysis support the decision-making of enterprises. Make industrial market research consulting more efficient, professional and valuable.