Industrial market research consulting is a service that provides professional market information, analysis and advice for industrial enterprises, aiming to help enterprises understand market demand, competitive situation, industry trends, technological innovation, etc., so as to formulate effective market strategies and marketing programs. However, the success of an industrial market research consulting project depends not only on the execution process of the project, but also on the evaluation and closing stages of the project. This article will introduce the importance, methods and steps of the evaluation and termination of the industrial market research consulting project, and show how to improve the effect and value of the industrial market research consulting by evaluating and terminating the project, combined with the specific cases provided by Champ Consulting for customers.

Industrial market research consulting refers to the specific industry and market in which industrial enterprises are located, through the collection, analysis and interpretation of relevant data, to provide valuable information and suggestions, to help enterprises develop or improve their products, prices, channels, promotions and other marketing mix, and to optimize their organizational structure, processes, human resources and other management elements, so as to improve the competitiveness and profitability of enterprises in the market. Industrial market research and consulting involves many fields, such as product and market research, channel management and expansion research, industry entry strategy research, competitor research, supply chain research, cost structure analysis, etc.

Industrial market research consulting projects usually include the following stages: determining the project objectives and scope, designing research plans and methods, collecting and analyzing data, writing and submitting reports, evaluating and closing the project. Among them, evaluating and closing the project is a stage that is often ignored or underestimated, but it is a crucial stage. Evaluating and closing projects can help businesses and consultants achieve the following goals:

Check whether the project achieves the expected goal, whether it meets the customer's needs, and whether it meets the contract requirements;

Problems and difficulties arising from the evaluation of the project and the countermeasures taken;

Evaluate the resources and costs used in the project process, as well as the benefits generated;

Evaluate the performance and contribution of people and teams involved in the project process;

Evaluate the impact and value of project results on the client's business;

Summarize the experience and lessons of the project and put forward suggestions for improvement;

Complete the filing and sorting of project-related documents;

Maintain the relationship with customer enterprises and lay the foundation for follow-up cooperation.

Therefore, evaluating and closing projects is one of the important means to improve the effectiveness and value of industrial market research consulting. So, how to evaluate and close the industrial market research consulting project? Here are some common methods and steps:

Design evaluation scheme. The evaluation plan should be formulated according to the objectives, scope, content, duration and other factors of the project, and the purpose, object, standard, method, time, responsibility and other elements of the evaluation should be clearly defined. The evaluation plan should be developed before the start of the project and adjusted according to the actual situation during the project.

Collect assessment data. Evaluation data can be collected from multiple channels and perspectives, such as project documents, project reports, customer feedback, consulting team feedback, third-party evaluation, etc. Assessment data should be as comprehensive, objective and accurate as possible to allow for effective analysis.

Analyze the evaluation data. The purpose of analyzing the evaluation data is to find out the advantages and disadvantages of the project, as well as the impact and value of the project to the customer's enterprise. A combination of qualitative and quantitative methods can be used to analyze and evaluate data, such as comparative analysis, causal analysis, cost-benefit analysis, etc.

Write assessment reports. The evaluation report is a summary and presentation of the results of the project evaluation and should include the following: project overview, project objectives and scope, project implementation process, project results and impacts, project strengths and weaknesses, project lessons learned, project improvement recommendations, etc. The assessment report should be concise, focused, logical and standard in language.

Submission of assessment reports. Submitting the evaluation report is the process of communicating and communicating the project evaluation results to the relevant personnel of the client enterprise and the consulting organization. The following matters should be paid attention to: selecting the appropriate submission method, such as written or oral; Selecting the appropriate submission time, such as after the end of the project or before the start of the next stage; Selecting the appropriate submission object, such as the decision maker of the client enterprise or the manager of the consulting organization; choose the appropriate submission, such as full text or abstract; choose the appropriate submission style, such as formal or casual.

End the project. The end of the project refers to the completion of the processing and cleaning of the relevant affairs of the project, including the following contents: confirming and paying the project expenses; Returning or destroying the documents and materials involving the confidential or sensitive information of the customer enterprise; Filing and sorting out the relevant documents and materials related to the project; Thank and send off the relevant personnel of the customer enterprise and the consulting team; Keep in touch with the customer enterprise and the consulting team to prepare for the subsequent cooperation.

In order to better illustrate the methods and steps for the evaluation and conclusion of the industrial market research consulting project, we will explain below in conjunction with a specific case provided by Champ Consulting for customers.

Champ Consulting4It is one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China, providing industry research, market research, investment and financing consulting,IPOListing consulting and other services. Shangpu Consulting has provided an industrial market research and consulting project for a well-known domestic manufacturer of industrial automation products, aiming to help customers understand the demand scale, competitive landscape, technology development trends, etc. of their target market (China), and propose corresponding Market entry strategy and marketing plan.

The project consists of the following phases: defining the objectives and scope of the project, designing the research programme and methodology, collecting and analyzing data, writing and submitting reports, and evaluating and closing the project. The implementation process of the project lasted for three months, during which the consulting team of Shangpu Consulting maintained close communication and cooperation with relevant personnel of the client company, and successfully completed all stages of the project. Before the end of the project, Champ Consulting conducted the project evaluation and closure according to the following methods and procedures:

Design evaluation scheme. Before the start of the project, Shangpu Consulting formulated the evaluation plan, which clarified the purpose, object, standard, method, time, responsibility and other elements of the evaluation. The purpose of the assessment is to test whether the project meets the expected objectives, meets the customer's needs, meets the contractual requirements, and the impact and value of the project to the customer's business. The object of the assessment is the implementation process, results and impact of the project. The criteria for evaluation are the contractual requirements of the project, customer needs, industry standards, etc. The method of evaluation is to collect and analyze project documents, project reports, customer feedback, consulting team feedback, third-party evaluation and other data through comparative analysis, causal analysis, cost-benefit analysis and other methods, using a combination of qualitative and quantitative methods. The evaluation time is completed within one month after the end of the project. The responsibility for the assessment is organized and coordinated by the project manager of Champ Consulting, with the participation of members of the consulting team and the provision of data and advice.

Collect assessment data. Shangpu Consulting collected evaluation data from multiple channels and angles, including the following: project documents, such as contracts, plans, plans, schedules, etc.; Project reports, such as interim reports, final reports, etc.; Customer feedback, such as satisfaction questionnaires, oral or written opinions, etc.; Feedback from the consulting team, such as self-evaluation forms, oral or written opinions, etc.; Third-party evaluation, such as comments or reports from industry experts or authorities. Champ Consulting collated and summarized the collected data to ensure the comprehensiveness, objectivity and accuracy of the data.

Analyze the evaluation data. Champ Consulting conducted an in-depth analysis of the collected data to find out the advantages and disadvantages of the project, as well as the impact and value of the project to the client's enterprise. The analysis results are as follows:

Project advantages: Shangpu Consulting provides customers with comprehensive, in-depth and professional market research reports, covering the demand scale, competition pattern, technology development trend and other aspects of the target market (China); Shangpu Consulting puts forward market entry strategies and marketing plans with strong pertinence, high feasibility and innovation for customers, including product positioning, price strategy, channel strategy, promotion strategy, etc; shangpu Consulting has maintained good communication and cooperation with customers, timely feedback on progress, actively solve problems, and complete tasks on time and quality.

Project Disadvantages: Champ Consulting encountered some difficulties in collecting data, such as difficult to obtain or inaccurate data for some target markets (China); some competitors were reluctant to be interviewed or provide information; and some potential customers or channel providers held a wait-and-see attitude or resistance to new products. These difficulties affect the efficiency and quality of data collection, and also increase the difficulty and risk of data analysis.

Impact and value of the project: The industrial market research and consulting project of Shangpu Consulting has had a positive impact and value on the customer's enterprise, such as the following aspects: helping the customer understand the market opportunities and risks of the target market (China), providing strong support for the customer to formulate the market strategy and marketing plan; helping the customer to improve the popularity and recognition in the target market (China), lay the foundation for customers to establish brand image and reputation; help customers expand their customer base and channel network in the target market (China), and create conditions for customers to increase market share and income; help customers optimize the product structure and price structure in the target market (China), and provide a basis for customers to improve product competitiveness and profitability; help customers grasp the technology development trend of the target market (China), and provide guidance for customers to carry out product innovation and technology upgrading.

Write assessment reports. Based on the results of analyzing the evaluation data, Champ Consulting prepared an evaluation report, summarizing and presenting the project evaluation results. The contents of the evaluation report are as follows:

Project overview: introduces the background, objectives, scope, content, duration and other basic information of the project;

Project implementation process: introduces the problems and difficulties encountered in the implementation of the project, as well as the countermeasures taken;

Project results and impact: describes the results of the project and the impact and value to the customer's business;

Project advantages and disadvantages: introduced the advantages and disadvantages of the project, as well as the cause analysis;

Project Lessons Learned: A presentation of lessons learned from the project and implications for future projects;

Suggestions for project improvement: This paper introduces the suggestions for improving the project and the specific implementation methods.

Submission of assessment reports. After completing the evaluation report, Champ Consulting chose the following methods to submit the evaluation report:

Submission method: Champ Consulting chose a combination of written and oral methods to submit the evaluation report, that is, the full text of the evaluation report will be sent to the relevant personnel of the customer enterprise by e-mail, and an online meeting will be arranged to make an oral report to the decision makers of the customer enterprise;

Timing of submission: Champ Consulting has chosen to submit the assessment report within one month of the end of the project, I .e.2023Year1Month31Submit the assessment report on the day and in.2023Year2Month5Daily online meetings;

Submitted to: Shangpu Consulting has selected relevant personnel to submit the evaluation report to the customer enterprise, including project leader, marketing manager, R & D manager, etc., and invited the general manager of the customer enterprise to participate in the online meeting;

Submitted content: Champ Consulting chose to submit the full text of the evaluation report to the relevant personnel of the client company, and focused on the project results and impacts, project advantages and disadvantages, project improvement suggestions, etc. in the online meeting;

Submission style: Champ Consulting chose a formal and friendly submission style, that is, using normative and polite language in the assessment report and using a professional and enthusiastic tone in the online meeting.

End the project. Following the submission of the evaluation report, Champ Consulting completed the closure of the project as follows:

Confirm and pay for the project. Champu Consulting and the client company confirmed the final cost of the project in accordance with the contract.2023Year2Month10Received full payment from the customer's enterprise on the day;

Return or destroy documents involving confidential or sensitive information of the customer's business. At the end of the project, Shangpu Consulting will return or destroy all documents involving confidential or sensitive information of the client enterprise, such as internal documents, product design drawings, financial statements, etc., according to the requirements of the client enterprise, and issue relevant certificates to the client enterprise;

Filing and sorting out project-related documents. After the completion of the project, Shangpu Consulting will file and organize all project-related documents, such as contracts, plans, schedules, reports, evaluation reports, etc., in a standardized manner, and store them in a safe place for later use;

Thanks and farewell to the relevant personnel of the customer's enterprise and consulting team. At the end of the project, Champ Consulting expressed its sincere gratitude to the client company and the relevant personnel of the consulting team, and presented exquisite gifts to express its respect and friendship to them;

Keep in touch with customer enterprises and consulting teams to prepare for follow-up cooperation. After the end of the project, Shangpu Consulting will regularly keep in touch with the relevant personnel of the client company and the consulting team through telephone, email, WeChat, etc., to understand their dynamics and needs, and provide support and services for subsequent cooperation.

Through the above methods and steps, Champ Consulting successfully evaluated and concluded the industrial market research and consulting projects, and provided customers with customized solutions. The project not only improves the competitiveness and profitability of client enterprises in the target market (China), but also improves the professional level and reputation of Shangpu Consulting in the field of industrial market research and consulting.

In short, the evaluation and closing of the project is an important and easy to be ignored or underestimated stage in the industrial market research consulting project. Evaluating and ending the project can help enterprises and consulting institutions to check whether the project has reached the expected goal, whether it meets the customer's needs, whether it meets the contract requirements, and whether the project has the impact and value on the customer's enterprise; Evaluate the problems and difficulties in the process of the project, as well as the countermeasures taken; Evaluate the resources and costs used in the process of the project, and the benefits generated; evaluate the performance and contribution of the personnel and team involved in the project process; summarize the project experience and lessons, and put forward suggestions for improvement; complete the filing of project-related documents; maintain the relationship with the customer enterprise and lay the foundation for subsequent cooperation. Therefore, evaluating and closing projects is one of the important means to improve the effectiveness and value of industrial market research consulting.