Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting Company

Your location:Home Page > About Us > Expert opinion > Industrial Consulting > Cao Jie >

工业市场研究的国际比较与借鉴

2024-07-23 23:37:01 来源：尚普咨询浏览量：0

一、工业市场研究的概念和特点

工业市场研究是指针对工业产品和服务的需求、供给、竞争、分布、价格等方面进行的系统的、有目的的信息收集和分析活动，旨在为工业企业的市场决策提供依据和指导。工业市场研究是市场研究的一个重要分支，与消费品市场研究相比，具有以下几个特点：

工业产品和服务的需求主要来自于其他企业或组织，而不是个人消费者，因此，工业市场研究需要更加关注客户的组织特征、采购行为、决策过程等方面；

工业产品和服务通常具有较高的技术含量、复杂性和专业性，因此，工业市场研究需要更加依赖于专家知识、技术数据、行业标准等方面；

工业产品和服务通常涉及到较长的生产周期、销售周期和使用周期，因此，工业市场研究需要更加注重长期趋势、生命周期分析、客户忠诚度等方面；

工业产品和服务通常涉及到较大的交易规模、金额和风险，因此，工业市场研究需要更加重视客户关系管理、信用评估、风险控制等方面。

二、国际上主要国家和地区的工业市场研究现状和趋势

（一）美国

美国是世界上最发达的国家之一，也是工业市场研究最发达的国家之一。美国拥有众多的知名的工业企业，如通用电气（GE）、波音（Boeing）、微软（Microsoft）、苹果（Apple）等，这些企业都非常重视并投入大量资源进行工业市场研究。美国也拥有众多的专业的工业市场研究机构，如弗若斯特沙利文（Frost & Sullivan）、益普索斯（Ipsos), Nielsen (Nielsen）等，这些机构提供了全面而深入的工业市场研究服务。美国还拥有完善而先进的工业市场研究理论体系和方法论体系，如工业市场细分、工业市场定位、工业市场组合、工业市场关系等，这些理论和方法为工业市场研究提供了坚实的指导和支撑。

美国的工业市场研究具有以下几个特点：

以客户为中心，注重客户需求的发现和满足，采用多种方式和渠道收集客户信息，如访谈、问卷、观察、实验等，运用多种技术和工具分析客户信息，如数据挖掘、文本分析、情感分析等；

以创新为驱动，注重新产品和新服务的开发和推广，采用多种方法和手段进行新产品和新服务的研究，如创新漏斗、联合开发、快速原型等，运用多种指标和模型评估新产品和新服务的潜力和效果，如技术可行性、市场可行性、经济可行性等；

以竞争为导向，注重竞争对手的监测和应对，采用多种途径和资源收集竞争对手信息，如公开资料、行业报告、专利文献等，运用多种框架和工具分析竞争对手信息，如波特五力模型、SWOT分析、价值链分析等；

以战略为基础，注重工业市场的规划和实施，采用多种流程和步骤进行工业市场的研究，如情境分析、目标设定、策略选择、行动计划等，运用多种方法和技术执行工业市场的研究，如平衡计分卡、关键绩效指标、项目管理等。

美国的工业市场研究也面临着一些挑战和机遇：

面对全球化的趋势，美国的工业企业需要更加关注国际市场的机会和风险，进行跨国和跨文化的工业市场研究，适应不同国家和地区的法律法规、商业习惯、消费偏好等；

面对数字化的趋势，美国的工业企业需要更加利用大数据、云计算、人工智能等技术提升工业市场研究的效率和效果，处理海量而复杂的数据信息，提取有价值而有意义的洞察和建议；

面对可持续化的趋势，美国的工业企业需要更加重视环境保护、社会责任、道德规范等方面，在工业市场研究中考虑更多的利益相关者和长期影响，实现经济效益与社会效益的平衡。

（二）欧洲

欧洲是世界上最发达的地区之一，也是工业市场研究较为发达的地区之一。欧洲拥有众多的知名的工业企业，如西门子（Siemens）、飞利浦（Philips）、诺基亚（Nokia）、奥迪（Audi）等，这些企业都比较重视并投入一定资源进行工业市场研究。欧洲也拥有众多的专业的工业市场研究机构，如欧睿（Euromonitor）、康泰纳仕（Kantar）、米尔沃德布朗（Millward Brown）等，这些机构提供了新的视角和思路。

欧洲的工业市场研究具有以下几个特点：

以网络为基础，注重工业市场的结构和关系，采用多种方法和技术分析工业市场的参与者、角色、位置、联系等，如社会网络分析、关系营销、利益相关者分析等；

以信任为核心，注重工业市场的氛围和文化，采用多种方式和手段建立和维护工业市场的信任、承诺、合作等，如信誉管理、契约管理、伙伴关系管理等；

以价值为导向，注重工业市场的效果和贡献，采用多种指标和模式衡量和提升工业市场的价值创造、价值交换、价值共享等，如价值链分析、价值主张、价值共创等；

以规范为保障，注重工业市场的法律和道德，采用多种流程和步骤遵守和执行工业市场的法规、标准、准则等，如欧盟法律、ISO标准、行业协会准则等。

欧洲的工业市场研究也面临着一些挑战和机遇：

面对多元化的趋势，欧洲的工业企业需要更加适应不同国家和地区的差异和多样性，在工业市场研究中兼顾全局性和局部性，实现标准化与定制化的结合；

面对智能化的趋势，欧洲的工业企业需要更加利用物联网、机器学习、区块链等技术提高工业市场研究的智能化和自动化，实现数据信息的实时获取、分析和应用；

面对协同化的趋势，欧洲的工业企业需要更加强化与其他企业或组织的合作与协调，在工业市场研究中形成更广泛而紧密的网络关系，实现资源信息的共享与互补。

（三）日本

日本是世界上最发达的国家之一，也是工业市场研究较为发达的国家之一。日本拥有众多的知名的工业企业，如丰田（Toyota）、索尼（Sony）、松下（Panasonic）、日立（Hitachi）等，这些企业都比较重视并投入一定资源进行工业市场研究。日本也拥有众多的专业的工业市场研究机构，如日本贸易振兴机构（JETRO）、日本经济产业省（METI）、日本商务调查所（NRI）等，这些机构提供了专业而全面的工业市场研究服务。日本还拥有较为完善而先进的工业市场研究理论体系和方法论体系，如工业市场品质、工业市场忠诚、工业市场创新等，这些理论和方法为工业市场研究提供了新的思路和指导。

日本的工业市场研究具有以下几个特点：

以品质为基础，注重工业产品和服务的质量和性能，采用多种标准和方法保证和提高工业产品和服务的品质，如六西格玛、精益生产、品质管理等；

以忠诚为核心，注重工业客户的满意和忠诚，采用多种方式和手段增加和维持工业客户的满意度、忠诚度、推荐度等，如客户关怀、客户回访、客户奖励等；

以创新为导向，注重新技术和新模式的引入和应用，采用多种方法和手段进行技术创新、产品创新、服务创新等，如技术联盟、开放式创新、用户导向创新等；

以持续为保障，注重工业市场的长期发展和稳定性，采用多种流程和步骤进行工业市场的规划、监控、评估等，如战略规划、平衡计分卡、持续改进等。

日本的工业市场研究也面临着一些挑战和机遇：

面对萎缩化的趋势，日本的工业企业需要更加寻找国内外市场的增长点和机会，在工业市场研究中考虑更多的潜在需求和未来趋势，实现市场拓展与创造；

面对多样化的趋势，日本的工业企业需要更加适应不同客户和消费者的需求和偏好，在工业市场研究中考虑更多的个性化和定制化，实现产品差异化与服务多样化；

面对危机化的趋势，日本的工业企业需要更加应对各种不确定性和风险，在工业市场研究中考虑更多的应急预案和风险规避，实现市场稳定与安全。

三、国际上主要国家和地区的工业市场研究优势和不足

通过对美国、欧洲、日本、中国等国家和地区的工业市场研究现状和趋势
进行比较分析，可以总结出各国工业市场研究的优势和不足，如下表所示：

四、国际上主要国家和地区的工业市场研究借鉴和学习

通过对美国、欧洲、日本、中国等国家和地区的工业市场研究优势和不足进行比较分析，可以得出各国工业市场研究可以借鉴和学习的经验和方法，如下表所示：

5. Conclusion

工业市场研究是指针对工业产品和服务的需求、供给、竞争、分布、价格等方面进行的系统的、有目的的信息收集和分析活动，旨在为工业企业的市场决策提供依据和指导。工业市场研究在不同国家和地区有着不同的发展水平和特点，本文通过对美国、欧洲、日本、中国等国家和地区的工业市场研究现状和趋势进行比较分析，总结了各国工业市场研究的优势和不足，以及可以借鉴和学习的经验和方法，为提高我国工业市场研究水平和能力提供参考。我国工业市场研究应该在借鉴和学习国际上先进的理论和方法的基础上，结合我国工业市场的实际情况和特点，创新工业市场研究的内容和形式，提升工业市场研究的质量和效果，为我国工业企业的发展和竞争提供有力的支撑。

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise