Industrial market research refers to the systematic and purposeful information collection and analysis of the demand, supply, competition, distribution and price of industrial products and services, aiming to provide the basis and guidance for the market decision-making of industrial enterprises. Industrial market research in different countries and regions has different levels of development and characteristics, this paper through the United States, Europe, Japan, China and other countries and regions of the industrial market research status and trends of comparative analysis, summed up the advantages and disadvantages of national industrial market research, as well as the experience and methods can learn and learn, to improve China's industrial market research level and ability to provide reference.

The concept and characteristics of 1. industrial market research.

Industrial market research refers to the systematic and purposeful information collection and analysis of the demand, supply, competition, distribution and price of industrial products and services, aiming to provide the basis and guidance for the market decision-making of industrial enterprises. Industrial market research is an important branch of market research, compared with consumer goods market research, has the following characteristics:

The demand for industrial products and services mainly comes from other enterprises or organizations, rather than individual consumers. Therefore, industrial market research needs to pay more attention to the organizational characteristics of customers, purchasing behavior, decision-making process and so on;

Industrial products and services usually have high technical content, complexity and professionalism. Therefore, industrial market research needs to rely more on expert knowledge, technical data, industry standards, etc;

Industrial products and services usually involve a long production cycle, sales cycle and use cycle, so industrial market research needs to pay more attention to long-term trends, life cycle analysis, customer loyalty and so on;

Industrial products and services usually involve larger transaction sizes, amounts and risks, so industrial market research needs to pay more attention to customer relationship management, credit evaluation, risk control and so on.

2. status and trends of industrial market research in major international countries and regions

(I) United States

The United States is one of the most developed countries in the world and one of the most developed countries in industrial market research. The United States has many well-known industrial enterprises, such as General Electric (GE), Boeing (Boeing), Microsoft (Microsoft), Apple (Apple), etc., these enterprises attach great importance to and devote a lot of resources to industrial market research. The United States also has many professional industrial market research institutions, such as Frost Sullivan (Frost & Sullivan), Ipsos (Ipsos), Nielsen (Nielsen), etc., which provide comprehensive and in-depth industrial market research services. The United States also has a sound and advanced industrial market research theory system and methodology system, such as industrial market segmentation, industrial market positioning, industrial market portfolio, industrial market relations, these theories and methods for industrial market research provides a solid guidance and support.

Industrial market research in the United States has the following characteristics:

Customer-centric, focusing on the discovery and satisfaction of customer needs, using a variety of methods and channels to collect customer information, such as interviews, questionnaires, observations, experiments, etc., using a variety of technologies and tools to analyze customer information, such as data mining, text analysis, sentiment analysis, etc;

Driven by innovation, pay attention to the development and promotion of new products and services, adopt a variety of methods and means to study new products and services, such as innovation funnel, joint development, rapid prototyping, etc., and use a variety of indicators and models to evaluate the potential and effects of new products and services, such as technical feasibility, market feasibility, economic feasibility, etc;

Competition-oriented, focusing on competitor monitoring and response, using a variety of ways and resources to collect competitor information, such as public information, industry reports, patent literature, etc., using a variety of frameworks and tools to analyze competitor information, such as the Porter Five Forces model,SWOTanalysis, value chain analysis, etc;

Based on strategy, focusing on the planning and implementation of the industrial market, using a variety of processes and steps for industrial market research, such as situational analysis, goal setting, strategy selection, action plan, etc., using a variety of methods and techniques to perform industrial market research, such as balanced scorecard, key performance indicators, project management, etc.

Industrial market research in the United States also faces some challenges and opportunities:

Faced with the trend of globalization, American industrial enterprises need to pay more attention to the opportunities and risks of the international market, conduct transnational and cross-cultural industrial market research, and adapt to the laws and regulations, business habits, consumption preferences, etc. of different countries and regions;

Facing the trend of digitization, American industrial enterprises need to make more use of big data, cloud computing, artificial intelligence and other technologies to improve the efficiency and effectiveness of industrial market research, process massive and complex data information, and extract valuable and meaningful insights and suggestions;

Faced with the trend of sustainability, American industrial enterprises need to pay more attention to environmental protection, social responsibility, ethics and other aspects, consider more stakeholders and long-term impact in industrial market research, and achieve a balance between economic and social benefits.

(II) Europe

Europe is one of the most developed regions in the world and one of the more developed regions in industrial market research. Europe has many well-known industrial enterprises, such as Siemens (Siemens), Philips (Philips), Nokia (Nokia), Audi (Audi) and so on, these enterprises pay more attention to and invest some resources in industrial market research. Europe also has many professional industrial market research institutions, such as Euromonitor (Euromonitor), Condé Nast (Kantar), Millward Brown (Millward Brown), etc., these institutions provide new perspectives and ideas.

European industrial market research has the following characteristics:

Network-based, focusing on the structure and relationships of the industrial market, using a variety of methods and techniques to analyze the participants, roles, locations, connections, etc. of the industrial market, such as social network analysis, relationship marketing, stakeholder analysis, etc;

Take trust as the core, pay attention to the atmosphere and culture of the industrial market, and adopt various ways and means to establish and maintain trust, commitment and cooperation in the industrial market, such as reputation management, contract management and partnership management;

Value-oriented, focusing on the effect and contribution of the industrial market, using a variety of indicators and models to measure and enhance the value creation, value exchange, value sharing, etc. of the industrial market, such as value chain analysis, value proposition, value co-creation, etc;

With norms as the guarantee, pay attention to the laws and ethics of the industrial market, adopt a variety of processes and steps to comply with and implement the regulations, standards, guidelines, etc. of the industrial market, such as EU laws,ISOstandards, industry association guidelines, etc.

Industrial market research in Europe also faces some challenges and opportunities:

Facing the trend of diversification, European industrial enterprises need to adapt to the differences and diversity of different countries and regions, take into account the overall and local aspects in the industrial market research, and realize the combination of standardization and customization;

In the face of the trend of intelligence, European industrial enterprises need to make more use of the Internet of things, machine learning, blockchain and other technologies to improve the intelligence and automation of industrial market research, and realize the real-time acquisition, analysis and application of data and information;

In the face of the trend of synergy, European industrial enterprises need to strengthen cooperation and coordination with other enterprises or organizations, form a broader and closer network relationship in industrial market research, and realize the sharing and complementarity of resource information.

(III) Japan

Japan is one of the most developed countries in the world and one of the more developed countries in industrial market research. Japan has many well-known industrial enterprises, such as Toyota (Toyota), Sony (Sony), Panasonic (Panasonic), Hitachi (Hitachi) and so on, these enterprises pay more attention to and invest some resources in industrial market research. Japan also has many professional industrial market research institutions, such as the Japan Trade Promotion Agency (JETRO), Japan's Ministry of Economy, Industry and Industry (METI), Japan Business Survey (NRIA), etc., which provide professional and comprehensive industrial market research services. Japan also has a relatively complete and advanced industrial market research theory system and methodology system, such as industrial market quality, industrial market loyalty, industrial market innovation, etc. These theories and methods provide new ideas and guidance for industrial market research.

Japan's industrial market research has the following characteristics:

Based on quality, pay attention to the quality and performance of industrial products and services, adopt a variety of standards and methods to ensure and improve the quality of industrial products and services, such as six sigma, lean production, quality management, etc;

Take loyalty as the core, pay attention to the satisfaction and loyalty of industrial customers, and adopt various ways and means to increase and maintain the satisfaction, loyalty and recommend of industrial customers, such as customer care, customer return visits, customer rewards, etc;

Be innovation-oriented, pay attention to the introduction and application of new technologies and new models, and adopt a variety of methods and means for technological innovation, product innovation, service innovation, etc., such as technology alliance, open innovation, user-oriented innovation, etc;

With sustainability as the guarantee, we focus on the long-term development and stability of the industrial market, and adopt a variety of processes and steps to plan, monitor and evaluate the industrial market, such as strategic planning, balanced scorecard, continuous improvement, etc.

Industrial market research in Japan also faces some challenges and opportunities:

Facing the trend of shrinking, Japanese industrial enterprises need to look for more growth points and opportunities in domestic and foreign markets, consider more potential needs and future trends in industrial market research, and realize market expansion and creation;

Facing the trend of diversification, Japanese industrial enterprises need to adapt to the needs and preferences of different customers and consumers, consider more personalization and customization in industrial market research, and realize product differentiation and service diversification;

Facing the trend of crisis, Japanese industrial enterprises need to deal with various uncertainties and risks more, and consider more emergency plans and risk avoidance in industrial market research to achieve market stability and security.

3. the advantages and disadvantages of industrial market research in major international countries and regions

Through the United States, Europe, Japan, China and other countries and regions of the industrial market research status and trends
A comparative analysis can summarize the strengths and weaknesses of industrial market research in each country, as shown in the following table:

4. the industrial market research of major international countries and regions for reference and learning

Through the comparative analysis of the advantages and disadvantages of industrial market research in the United States, Europe, Japan, China and other countries and regions, we can draw on the experience and methods of industrial market research in various countries, as shown in the following table:

5. Conclusion

Industrial market research refers to the systematic and purposeful information collection and analysis of the demand, supply, competition, distribution and price of industrial products and services, aiming to provide the basis and guidance for the market decision-making of industrial enterprises. Industrial market research in different countries and regions has different levels of development and characteristics, this paper through the United States, Europe, Japan, China and other countries and regions of the industrial market research status and trends of comparative analysis, summed up the advantages and disadvantages of national industrial market research, as well as the experience and methods can learn and learn, to improve China's industrial market research level and ability to provide reference. China's industrial market research should be based on the reference and study of international advanced theories and methods, combined with the actual situation and characteristics of China's industrial market, innovative industrial market research content and form, improve the quality and effect of industrial market research, and provide strong support for the development and competition of China's industrial enterprises.