The concept and significance of industrial market research.

An industrial market is a market consisting of producers, intermediaries, government agencies, non-profit organizations, etc., for the purpose of purchasing or using industrial products and services. Industrial products and services refer to raw materials, parts, equipment, technology, consulting, etc. used to produce other products or provide other services.

Industrial market research refers to the systematic investigation and analysis of various factors in the industrial market to provide decision support for enterprises. The main contents of industrial market research include:

Market environment analysis: analysis of macroeconomic, policies and regulations, social and cultural, scientific and technological changes and other factors affecting the development of the industrial market;

Market demand analysis: analysis of potential customers, purchasing behavior, demand characteristics, demand, demand changes and other factors in the industrial market;

Market supply analysis: analysis of existing suppliers, product characteristics, pricing strategies, channel selection, promotion methods and other factors in the industrial market;

Market competition analysis: analysis of the competitive landscape, competitors, competitive advantages, competitive strategies and other factors in the industrial market;

Market innovation analysis: analysis of technological innovation, product innovation, service innovation, model innovation and other factors in the industrial market;

Market Value Analysis: Analyze the value chain, value proposition, value creation, value capture and other factors in the industrial market.

Industrial market research has important value and significance, mainly reflected in the following aspects:

Help enterprises understand the market environment, grasp market opportunities and avoid market risks;

Help enterprises to understand customer needs, improve customer satisfaction, enhance customer loyalty;

Help enterprises to understand the competitive situation, optimize the competitive strategy, improve the competitiveness;

help enterprises understand innovation trends, accelerate the innovation process, and realize innovation results;

Help companies understand value potential, improve value creation, and achieve value growth.

Methods and processes of industrial market research

Industrial market research is a scientific, systematic and purposeful activity that requires in-depth exploration and interpretation using a variety of methods and techniques, combined with industry characteristics and customer needs. Common methods of industrial market research include:

Literature analysis: access to basic information and theoretical knowledge of the industrial market by consulting relevant books, periodicals, reports, papers and other literature;

Data analysis: through the collection and processing of relevant statistical data, financial data, industry data and other numerical data, to obtain quantitative information and data knowledge of the industrial market;

Case analysis: through the study and summary of typical cases in the industrial market, success cases, failure cases and other practical information, access to industrial market experience information and practical knowledge;

Investigation and analysis: through the design and implementation of questionnaire survey, interview survey, observation survey and other active way to obtain information, to obtain the current situation of industrial market information and feedback knowledge;

Experimental analysis: Obtain causal information and verify knowledge of the industrial market by constructing and executing simulation experiments, comparative experiments, control experiments and other control variables.

The general process of industrial market research consists of the following steps:

Determine the research objectives: clarify the theme, scope, content and significance of the research;

Design research plan: select appropriate research methods, techniques, tools, etc;

Collecting research data: obtaining effective research information from various channels and sources;

Analysis of research results: the use of appropriate analytical models, methods, software and other research data processing and interpretation;

Writing a research report: A written presentation of the research process and conclusions in a standardized format and structure.

Classic Books and References for Industrial Market Research

Industrial market research is a highly comprehensive discipline, involving marketing, management, statistics, economics and other fields. In order to better learn and master the knowledge and skills of industrial market research, you can refer to the following classic books and reference materials:

Industrial Marketing (Industrial Marketing), Author:Michael D. Hutt, Thomas W. SpehPublisher: McGraw-Hill Education Press, year of publication:2012Year. This book is a comprehensive and in-depth introduction of industrial marketing theory and practice of teaching materials, covering the industrial market environment analysis, customer relationship management, product strategy, price strategy, channel strategy, promotion strategy, etc., combined with a large number of cases and examples, suitable as a teaching book for colleges and universities or training institutions.

Industrial Market Research and Analysis (Industrial Market Research and Analysis), Author: Wang Xiaofeng, Press: Renmin University of China Press, Publication Year:2016Year. This book is a systematic and detailed introduction of industrial market research and analysis methods and techniques, involving literature analysis, data analysis, case analysis, investigation and analysis, experimental analysis, expert consultation, etc., combined with a wealth of data and charts, suitable as a reference book or practical guide for industrial market research.

Industrial Market Research Practice (Industrial Market Research Practice), Author: Shangpu Consulting Company, Press: Machinery Industry Press, Year of Publication:2018Year. This book is a monograph reflecting the practical experience and cases of industrial market research. It is written by senior consultants of Shangpu Consulting Company. It shows the methods, skills, achievements and gains of Shangpu Consulting in providing industrial market research services to customers. It covers many industries and fields such as automobiles, chemicals, machinery, electronics, etc., and is suitable as a practical course or case set for industrial market research.

Industrial Market Research Methods and Cases (Industrial Market Research Methods and Cases), Author: Li Jianjun, Publishing House: Tsinghua University Press, Publication Year:2019Year. This book is an industrial market research textbook that combines theory and practice. It not only introduces the basic principles and methods of industrial market research, but also provides a number of real industrial market research cases, including demand forecasting, competition analysis, customer satisfaction, new product development, etc. It is suitable for teaching books for colleges and universities or vocational training.