The industrial market refers to the market with the means of production as the main object, including raw materials, equipment, spare parts, energy, services and other factors of production. Compared with the consumer market, the industrial market has the following remarkable characteristics:

The demand of the industrial market is derivative, that is, it is influenced and restricted by the final consumer goods market. Therefore, the demand in the industrial market fluctuates greatly, and it is necessary to pay close attention to the dynamics and changes in the consumer goods market.

Industrial markets have larger transactions, lower transaction frequency, longer transaction processes, more decision makers involved, and more complex decision-making criteria. Therefore, the marketing strategy of the industrial market needs to be more refined, personalized and long-term.

The competitive landscape of the industrial market is more stable, with fewer competitors and a more rational way of competition. Therefore, the competitive advantage of the industrial market needs to be more prominent, lasting and innovative.

Due to the particularity and complexity of the industrial market, for enterprises, if they want to succeed in the industrial market, they must have an in-depth and comprehensive understanding and analysis of the industrial market. This is what industrial market research consulting is all about. Industrial market research consulting refers to the collection, collation, analysis and interpretation of information and data related to the industrial market through professional methods and techniques to provide valuable advice and guidance services for enterprises. Industrial market research consulting can help companies:

Identify and evaluate opportunities and threats in the industrial market, and formulate reasonable goals and strategies;

Analyze and forecast the demand, supply, price, competition, environment and other factors in the industrial market, and optimize the marketing mix of products, prices, channels, promotions, etc;

Understand and meet customer needs, preferences, behavior, satisfaction, etc., to establish and maintain good customer relationships;

Monitor and evaluate the effectiveness and efficiency of marketing activities, continuously improve and innovate marketing strategies.

When conducting industrial market research and consultation, the following aspects need to be paid attention:

The purpose and scope of industrial market research consulting should be clear, not blindly pursue the diversity and comprehensiveness of information, but according to the actual needs and objectives of enterprises, select the appropriate research topics and objects, determine the depth and breadth of research.

The methods and techniques of industrial market research and consultation should be scientific. We should not only rely on qualitative or quantitative means such as traditional questionnaires and interviews, but also combine the characteristics and trends of the industrial market and use a variety of data sources and analysis tools, such as big data, artificial intelligence, scenario analysis, system dynamics, etc., to improve the effectiveness and innovation of research.

The results and recommendations of industrial market research consulting should be practical, not just to provide some abstract concepts and theories, but to give feasible solutions and action plans for the specific problems and dilemmas of the enterprise, as well as the expected effects and risks.

In order to better illustrate the application and value of industrial market research consulting, we will introduce some successful cases of Shangpu Consulting in industrial market research consulting.

Case 1: A chemical company has achieved a high market share and brand awareness in the domestic market, but it has encountered fierce competition and sluggish demand in the international market. The company hopes to find opportunities and breakthroughs in the international market through industrial market research and consulting.

Champ Consulting provides the following services to the business:

Through the macro analysis of the global chemical market, the key factors such as the development trend, regional differences, customer demand and competition pattern of the subdivision of the enterprise are identified;

Through the evaluation of the enterprise's product, price, channel, promotion and other marketing mix, the advantages and disadvantages of the enterprise in the international market, as well as potential opportunities and threats are found;

Through in-depth research on the target countries or regions, the most attractive and competitive market segments, customer groups and partners of the enterprise in the international market are determined;

Through the strategic positioning of the enterprise, target setting, resource allocation and other aspects of the recommendations, developed a set of marketing strategies and action plans for the international market.

Through the industrial market research consulting services of Shangpu Consulting, the company successfully explored the international market and achieved20%above revenue growth.

Case 2: a mechanical equipment enterprise has a good performance in the domestic and foreign markets, but due to the slow upgrading of products, the customer turnover rate is gradually increasing. The company hopes to improve product innovation and customer satisfaction through industrial market research and consultation.

Champ Consulting provides the following services to the business:

Through the analysis of the market demand, technical level and competitive advantage of the existing and potential products of the enterprise, the direction and focus of product innovation of the enterprise are determined;

Through the investigation of the needs, preferences, behaviors and satisfaction of the target customers and potential customers of the enterprise, the expectations and feedback of customers for product innovation are understood;

Through the evaluation of the enterprise's internal innovation ability and external innovation resources, the problems and obstacles in the process of product innovation, as well as the opportunities and advantages that can be used are found;

Through the product innovation process, organizational structure, incentive mechanism, cooperation model and other aspects of the recommendations, developed a set of product innovation for the management strategy and implementation of the program.

Through Shangpu's industrial market research consulting services, the company successfully launched a series of new products that met market needs and customer expectations, and increased customer loyalty and market share.

Case 3: An electronic component company has occupied a leading position in the domestic market, but it is facing strong competition from Europe, America, Japan, South Korea and other countries or regions in the international market. The company hopes to enhance its competitiveness and influence in the international market through industrial market research and consulting.

Champ Consulting provides the following services to the business:

Through the micro-analysis of the global electronic components market, the key indicators such as market size, growth rate, profit margin and entry barriers of the segment to which the enterprise belongs are identified;

Through the analysis of the advantages and disadvantages of the enterprise and its main competitors, the gaps and shortcomings of the enterprise in the international market are found, as well as the experience and practices that can be used for reference and learning;

Through the study of the policies, regulations, standards and culture of different countries or regions, the target market and target customers with the most potential and value in the international market are determined;

Through the company's brand image, quality assurance, service support, social responsibility and other aspects of the proposal, developed a set of international market for the brand strategy and public relations strategy.

Through the industrial market research consulting services of Shangpu Consulting, the company has successfully increased its visibility and credibility in the international market, and within one year it has achieved30%above export growth.

The above is the relevant content of the industrial market research consultation to be introduced in this article. Industrial market research consulting is a professional and complex service that requires a wealth of experience and expertise. As a leading institution focusing on industrial market research and consulting, Shangpu Consulting has a professional team composed of senior industry experts, data analysts, project managers, etc., to provide high-quality and efficient industrial market research and consulting services for industrial enterprises in all walks of life.