The industrial market refers to the market composed of various industrial enterprises and institutions such as production, processing, transportation, warehousing, and sales. Its characteristics are that the main body of the market is mostly organizations rather than individuals. The market demand is greatly affected by the downstream market. The scale, frequency and complexity of market transactions are high, and the degree and intensity of market competition are high. The characteristics of the industrial market determine the importance and necessity of industrial market research, and also determine that the methods and contents of industrial market research are different from those of consumer goods market research.

The methods of industrial market research mainly include the following: first, literature analysis, that is, through the collection, collation and analysis of various types of literature, such as industry reports, policy documents, professional journals, patent documents, academic papers, etc., to obtain basic information and knowledge about the industrial market; second, statistical analysis, that is, through the collection, collation and analysis of various statistical data, such as industrial production, sales, inventory, price, profit, import and export, investment, etc., to obtain quantitative information and indicators related to the industrial market; The third is the investigation and interview method, that is, through the design, implementation and analysis of various questionnaires, interview guides, focus groups, etc., to obtain qualitative information and opinions related to the industrial market; The fourth is the experimental method, that is, through the design, implementation and analysis of various experiments, such as product testing, market testing, simulation experiments, etc., to obtain empirical information and effects on the industrial market.

The contents of industrial market research mainly include the following aspects: first, the analysis of industrial market environment, that is, the analysis of the political, economic, social, technical, legal, ecological and other macro-environment and industrial environment in which the industrial market is located, the identification of opportunities and threats of the industrial market, and the assessment of the attractiveness and potential of the industrial market; second, the analysis of industrial market demand, that is, the analysis of the overall demand and segment demand of the industrial market, understand the demand scale, structure, characteristics, dynamics, trends, influencing factors, etc. of the industrial market, and predict the demand changes and development direction of the industrial market; the third is the supply analysis of the industrial market, that is, analyze the overall supply and subdivision supply of the industrial market, understand the supply scale, structure, characteristics, dynamics, trends, influencing factors, etc. of the industrial market, and predict the supply changes and development direction of the industrial market; the fourth is the analysis of industrial market competition, that is, to analyze the competition pattern and competitors of the industrial market, to understand the degree of competition, competitive strategy, competitive advantage, competitive disadvantage, competitive result, etc. of the industrial market, and to evaluate the competitiveness and competitive risks of the industrial market; the fifth is the analysis of industrial market innovation, that is, to analyze the innovation status and innovation needs of the industrial market, understand the innovation level, innovation type, innovation mode, innovation obstacle and innovation effect of the industrial market, and explore the innovation opportunities and innovation direction of the industrial market.

Industrial market research plays an important role in enhancing the competitiveness and profitability of enterprises, mainly in the following aspects:

Help companies understand the market environment and customer needs, grasp market opportunities and risks, and develop effective marketing strategies. Industrial market research can provide enterprises with comprehensive, accurate and timely information about the market environment and customer needs, help enterprises identify and analyze market opportunities and threats, evaluate and select market goals and positioning, formulate and implement market products, prices, channels, promotion and other strategies, so as to improve the market adaptability and market response ability of enterprises, and enhance their market competitiveness and market share.

Help enterprises to optimize the design, development, production, sales and after-sales of products and services, improve the quality and satisfaction of products and services, and enhance customer loyalty and reputation. Industrial market research can provide enterprises with information about the demand, preference, satisfaction and loyalty of products and services, and help enterprises optimize the function, performance, quality, appearance, packaging and logo of products and services from the perspective of customers. improve the added value and differentiation of products and services, meet and exceed customer expectations and needs.

Help enterprises to find and cultivate potential market segmentation and profit points, expand market share and coverage, and improve market competitive advantage. Industrial market research can provide enterprises with information about market segmentation, help enterprises identify and analyze different groups and needs of the market, customize and provide targeted products and services, meet and create diversified and personalized needs of the market, so as to open up and occupy new areas and new customers in the market, improve market penetration and coverage, and increase market profit margins and growth rates.

Help companies track and evaluate market dynamics and competitors' behavior, adjust and optimize market strategies in a timely manner, and respond to market changes and competitive challenges. Industrial market research can provide companies with information about market dynamics and competitors, help companies monitor and analyze market changes and trends, predict and warn market risks and opportunities, and adjust and optimize market products, prices, and channels in a timely and flexible manner., Promotion and other strategies, so as to adapt and lead the changes and development of the market, resist and surpass the threats and challenges of competitors.

Help enterprises to explore and introduce new technologies, models, channels and partners, promote the innovation ability and collaborative efficiency of enterprises, and improve the core competitiveness and profitability of enterprises. Industrial market research can provide enterprises with information about market innovation, help enterprises find and introduce new technologies, models, channels and partners, improve the innovation ability and collaborative efficiency of enterprises, improve the innovation and differentiation of products and services, improve the brand image and popularity of enterprises, and improve the core competitiveness and profitability of enterprises.