Industrial market research consulting is a kind of professional services for industrial enterprises to provide market analysis, strategic planning, competitive advantage and so on. Industrial market research and consulting can help enterprises understand market demand, competitive situation, technology trends, customer behavior and other information, so as to formulate reasonable product strategy, marketing strategy, investment strategy, etc., to improve the market competitiveness and profitability of enterprises.

The methods and techniques of industrial market research consulting mainly include the following aspects:

Determine the objectives and scope of the study. According to the needs and problems of customers, clarify the purpose, content, objects, methods, etc. of the research, formulate research plans and schedules, and allocate resources and responsibilities.

Collect and analyze data. Through various channels and methods, such as network search, questionnaire survey, interview, observation and participation, etc., collect relevant first-hand and second-hand data, sort out, classify, screen and verify the data, and use statistical analysis, text analysis, chart analysis and other methods to extract effective information and valuable insights from the data.

Use professional tools and models. According to the research topic and problem, select appropriate tools and models, such as magic quadrant, technology maturity curve,SWOTAnalysis, Porter's Five Forces Analysis, etc., transform data information into visual forms, show the relationships and laws between data, reveal the current situation and trends of the market, and evaluate the advantages, disadvantages and competitiveness of products or enterprises.

Form research reports and recommendations. Based on the results of the tools and models, summarize the main findings and conclusions of the study, make targeted recommendations and solutions, prepare clear and complete research reports, and report and communicate to customers.

Taking Shangpu Consulting as an example, this paper introduces some professional tools and models used in industrial market research consulting, such as magic quadrant, technology maturity curve,SWOTThe application value and effect of these tools and models are illustrated with specific cases.

Shangpu Consulting is a company specializing in industrial market research and consulting. It has many years of industry experience and expertise to provide customized solutions for industrial companies in various industries around the world.

The Magic Quadrant isGartnerA tool proposed by the company to assess the relative position of technology players within a particular market, dividing technology players into four quadrants based on their performance and vision in the market: leaders, challengers, followers, and emerging players. Magic Quadrant can help companies understand the mainstream vendors and products in the market, as well as their strengths and weaknesses, so as to select the right partners or competitive strategies.

Shangpu Consulting conducted a Magic Quadrant analysis for a semiconductor equipment manufacturer to help it understand the competitive landscape and trends in the global semiconductor equipment market. Through the Magic Quadrant analysis, Champ Consulting found that the manufacturer belongs to the Challenger Quadrant in the semiconductor equipment market, has a high market share and strong execution capabilities, but lacks innovation capabilities and long-term vision. Shangpu Consulting recommends that the manufacturer increase its R & D investment, develop more advanced technologies and products, and increase its influence and attractiveness in the market.

The technology maturity curve isGartnerA tool proposed by the company to assess the stage of a technology in its life cycle divides the technology into five stages: innovation triggering, high expectations, disappointment trough, enlightenment understanding and stable production. The technology maturity curve can help enterprises understand the development history and future direction of technology, as well as the impact of technology on the market and users, so as to make reasonable technology investment decisions.

Champ Consulting conducted a technology maturity curve analysis for a robotics manufacturer to help it understand technology trends and opportunities in the global robotics market. Through the analysis of the technology maturity curve, Shangpu Consulting found that the manufacturer's main collaborative robots belong to the stage of high expectations, with high market demand and potential, but also face the risk of fierce competition and high user expectations. Shangpu Consulting recommends that the manufacturer strengthen communication and cooperation with customers and the industry to improve the performance and reliability of its products, and reduce the cost and complexity of its products.

SWOT analysis is a tool to assess the strengths, weaknesses, opportunities and threats of a product or enterprise, by comparing and matching internal and external factors to find out the core competitiveness and development direction of the product or enterprise.SWOTAnalysis can help companies understand their own strengths and weaknesses, as well as the opportunities and challenges of the market, so as to formulate appropriate strategies and action plans.

Champ Consulting once conducted a work for a machine tool manufacturer.SWOTanalysis, to help them understand their own position and prospects in the domestic and foreign machine tool market. BySWOTAccording to the analysis, Shangpu Consulting found that the manufacturer's advantage lies in its rich product line and customer base, as well as high brand awareness and credibility; its disadvantage lies in its low level of product technology and quality, as well as high production costs and operating costs; its opportunity lies in the continuous growth of domestic and foreign machine tool market demand and the government's support policies for the manufacturing industry; its threat lies in the technological innovation and price competition of domestic and foreign competitors, and the uncertainty and variability of the market environment. Shangpu Consulting recommends that the manufacturer strengthen technological research and innovation, improve product quality and cost performance, expand new markets and customers, and deal with competition and risks.

Porter's Five Forces Analysis is a tool proposed by Professor Porter to assess the competitiveness of the industry by analyzing the five forces in the industry: supplier bargaining power, buyer bargaining power, existing competitors, potential entrants and substitutes, to determine the profitability and attractiveness of the industry. Porter's five forces analysis can help companies understand the structure and rules of the industry, as well as their own position and role in the industry, so as to develop strategies to adapt to the competitive environment of the industry.

Shangpu Consulting once conducted Porter's five forces analysis for a new energy vehicle manufacturer to help it understand the competitive situation and development trend of the global new energy vehicle market. Through Porter's five forces analysis, Shangpu Consulting Company found that the new energy vehicle market in which the manufacturer is located has the following characteristics: the bargaining power of suppliers is low, because there are many suppliers and they are easy to replace; The buyer's bargaining power is high, because the buyer has various and sensitive choices. There are many and strong existing competitors, including traditional automobile manufacturers and emerging automobile manufacturers. Potential entrants are few but likely to increase, because of the low technical threshold and policy support for new energy vehicles; there are many and influential alternatives, including traditional fuel vehicles, hybrid vehicles, public transportation, etc. Shangpu Consulting recommends that the manufacturer improve its own technical level and brand image, reduce its own costs and prices, increase its own differentiation advantages and loyalty, cooperate or acquire potential entrants or substitutes, and expand its own market share and influence.

These are the methods and techniques of industrial market research consulting introduced in this article: how to use professional tools and models. By applying the Magic Quadrant, the technology maturity curve,,SWOTWith professional tools and models such as analysis and Porter's five forces analysis, Shangpu Consulting provides its clients with high-quality industrial market research and consulting services to help them understand the market situation, formulate effective strategies and enhance their competitiveness. These tools and models are not only suitable for industrial market research consulting, but also for market research consulting in other fields, providing valuable reference and guidance for enterprises.