The concept and characteristics of 1. industrial market research.

Industrial market research refers to the systematic investigation, analysis and evaluation of the demand, supply, competition, distribution and price of industrial products and services, aiming to provide scientific basis and guidance for the strategic decision-making of enterprises. Industrial market research is an important part of industrial marketing management and is the premise and foundation of industrial marketing activities. Compared with consumer market research, industrial market research has the following characteristics:

-The scale of the industrial market is small, but the transaction amount is large. Therefore, the object and scope of industrial market research are relatively narrow, but the depth and accuracy requirements are high;

-The demand of the industrial market is influenced by the derivative demand, therefore, the industrial market research should take into account the influence of macroeconomic, industry development, technological change and other factors, with a strong dynamic and predictive;

-The purchase behavior of the industrial market is affected by multiple factors. Therefore, the industrial market research must analyze the composition, role, power, motivation, attitude, etc. of the purchase center, which is highly complex and difficult;

-There are various forms of competition in the industrial market. Therefore, industrial market research should evaluate the strength, strategy, behavior, advantages and disadvantages of competitors, which has strong pertinence and practicality.

Contents and Methods of 2. Industrial Market Research

The content of industrial market research mainly includes the following aspects:

-Market segmentation research: Market segmentation refers to dividing a large market into several relatively balanced sub-markets according to certain standards in order to more effectively meet the needs of different customers. The purpose of market segmentation research is to determine the target market and target customers, and to provide the basis for product positioning and market strategy. The criteria for market segmentation can be geographic, industry, organizational, behavioral, psychological, etc., and the methods of market segmentation can be univariate, multivariate, clustering, etc.

-Market research: Market research refers to the collection, collation, analysis and interpretation of market-related information to understand the current situation, problems, opportunities and trends of the market and provide support for market decision-making. The contents of market research include market demand, market supply, market competition, market distribution, market price, etc. The methods of market research include literature research, questionnaire survey, interview interview, observation method, experimental method, etc.

-Market monitoring: Market monitoring refers to the collection, recording, analysis and reporting of market-related data on a regular or irregular basis to track and evaluate market changes and developments and provide a basis for market adjustments. Market monitoring includes market size, market share, market growth, market satisfaction, market effectiveness, etc., and market monitoring methods include sales reports, customer feedback, market testing, and market audits.

-Market assessment: Market assessment refers to the quantitative or qualitative evaluation of the results and impact of market activities to test and evaluate the degree of achievement of market objectives and the effectiveness of market strategies, and to provide a basis for market improvement and innovation. The contents of market evaluation include market objectives, market strategies, market measures, market costs, market benefits, etc., and the methods of market evaluation include index method, comparative method, causal method, comprehensive method, etc.

The methods of industrial market research can be divided into qualitative research and quantitative research. Qualitative research refers to the collection and analysis of non-numerical information related to the market through unstructured or semi-structured methods to reveal the nature and connotation of the market and provide in-depth understanding and insight for market decision-making. The methods of qualitative research include interview method, focus group method, Delphi method, scenario analysis method and so on. Quantitative research refers to the collection and analysis of numerical information related to the market in a structured way to describe and explain market phenomena and laws and provide objective evidence and suggestions for market decision-making. The methods of quantitative research include questionnaire survey, experimental method, mathematical model method, statistical analysis method and so on.

3. workerThe value and role of industry market research.

The value and role of industrial market research is mainly reflected in the following aspects:

-Optimize product structure: Industrial market research can help companies design and develop products suitable for target markets and customers according to market demand and competition, improve product quality and performance, reduce product costs and risks, and increase product added value and Differentiated advantages, thereby increasing product market share and profit margins.

-Improve product quality: Industrial market research can help companies understand customer requirements and evaluation of product quality, as well as the product quality level and advantages and disadvantages of competitors, so as to formulate and implement an effective quality management system to improve product reliability and safety, Durability, consistency, etc., meet or exceed customer expectations, enhance customer trust and loyalty, and improve customer satisfaction and loyalty.

-Reduce product cost: Industrial market research can help companies analyze the cost structure and cost drivers of products, as well as the price sensitivity and price elasticity of the market, so as to formulate and implement effective cost control and cost reduction measures, such as optimizing product design, adopting Low-cost materials, improving production processes, increasing production efficiency, reducing waste and loss, reducing inventory and logistics costs, etc, thereby improving the cost-effectiveness and competitiveness of the product.

-Increase the added value of products: Industrial market research can help companies discover the potential and unmet needs of customers, as well as new trends and opportunities in the market, so as to create and provide products and services with added value, such as increasing the function and performance of products, Appearance, brand, service, etc., thereby increasing the attractiveness and differentiation advantages of products, increasing customer awareness and preferences, and increasing customers' willing price and willingness to buy.

-Optimize product structure: Industrial market research can help companies design and develop products suitable for target markets and customers according to market demand and competition, improve product quality and performance, reduce product costs and risks, and increase product added value and Differentiated advantages, thereby increasing product market share and profit margins.

-Improve operational efficiency: Industrial market research can help companies optimize operational management and improve operational efficiency, including the following aspects:

-Improve market response speed: Industrial market research can help companies capture and respond to market changes and demands in a timely manner, such as adjusting product supply, varieties, specifications, prices, etc., to adapt to market fluctuations and changes, and improve market adaptability and Flexibility, reduce market lag and errors, and improve market satisfaction and effectiveness.

-Improve resource utilization: Industrial market research can help companies rationally allocate and utilize resources, such as manpower, material resources, financial resources, information, etc., to maximize the benefits of resources, improve resource utilization and rate of return, and reduce resource waste and Loss, improve resource conservation and efficiency.

-Improve the degree of process optimization: industrial market research can help enterprises optimize the operation process, such as procurement, production, sales, distribution, after-sales, etc., to achieve process simplification, standardization, automation, integration, etc., improve the coordination and consistency of the process, reduce the complexity and redundancy of the process, and improve the quality and speed of the process.

-Improve innovation ability: industrial market research can help enterprises cultivate and stimulate innovation consciousness and innovation ability, such as product innovation, technological innovation, management innovation, mode innovation, etc., so as to realize continuous improvement and innovation of operation, improve the competitive advantage and core competitiveness of operation, and enhance the sustainable development ability of operation.

4. industrial market research services and cases from Champu Consulting

Shangpu Consulting Company is a company specializing in industrial market research and consulting. It has many years of industry experience and professional team to provide a full range of industrial market research services for various industrial enterprises, including market segmentation research, market research, and market monitoring., Market evaluation, etc., to help customers understand market conditions, formulate effective market strategies, improve operational efficiency, and achieve performance growth. Here are some of the industrial market research services and cases from Champ Consulting:

-Market segmentation research: Shangpu Consulting Company provides market segmentation research services for an enterprise that produces and sells industrial lubricants. Through the analysis of the demand, supply, competition and distribution of the industrial lubricant market, the market is subdivided according to the standards of industry, application, performance and price, and the target market and target customers are determined, It provides a basis for the customer's product positioning and market strategy formulation. According to the results of market segmentation research, the company provides different products and services for different markets and customers, realizes product differentiation and personalization, and improves product competitiveness and market share.

-Market research: Shangpu Consulting provides market research services for an enterprise that produces and sells industrial robots. Through the investigation, analysis and evaluation of the current situation, problems, opportunities and trends of the industrial robot market, it provides customers with a comprehensive and in-depth understanding of the market and provides support for customers' market decisions. According to the results of market research, the enterprise has found the potential demand and unmet demand of the market, as well as the new trends and opportunities of the market, thus creating and providing products and services with added value, improving the attractiveness and differentiation advantages of products, increasing the cognition and preference of customers, and improving the willing price and purchase intention of customers.

-Market monitoring: Shangpu Consulting provides market monitoring services for an enterprise that produces and sells industrial valves. Through regular or irregular collection, recording, analysis and reporting of the scale, share, growth, satisfaction and effect of the industrial valve market, it provides customers with the tracking and evaluation of market dynamics and development, and provides a basis for customer market adjustment. According to the results of market monitoring, the enterprise timely captures and responds to market changes and demands, such as adjusting product supply, varieties, specifications, prices, etc., to adapt to market fluctuations and changes, improve market adaptability and flexibility, reduce market lags and errors, and improve market satisfaction and effectiveness.

-Market evaluation: Shangpu Consulting Company provides market evaluation services for an enterprise that produces and sells industrial sensors. Through quantitative or qualitative evaluation of the results and impact of market activities, it provides customers with the degree of realization of market goals and the effectiveness of market strategies. The inspection and evaluation provide a basis for customers' market improvement and innovation. Based on the results of the market assessment, the enterprise summarizes the advantages and disadvantages of the market activities, as well as the experience and lessons of the market activities, so as to continuously improve and innovate the market activities and improve the quality and efficiency of the market activities.

In summary, industrial market research is a systematic investigation, analysis and evaluation of the demand, supply, competition, distribution and price of industrial products and services, aiming to provide scientific basis and guidance for the strategic decision-making of enterprises. The importance of industrial market research is that it can help companies understand market trends and customer demand characteristics, thereby optimizing product structure, improving product quality, reducing costs, enhancing competitiveness, and improving operational efficiency. The content of industrial market research mainly includes market segmentation research, market research, market monitoring, market evaluation, etc. The methods of industrial market research can be divided into qualitative research and quantitative research. Shangpu Consulting Company is a company specializing in industrial market research and consulting. It provides a full range of industrial market research services for various industrial enterprises to help customers understand market conditions, formulate effective market strategies, improve operational efficiency, and achieve performance growth.