Industrial market research is an important service provided by consulting companies to customers in the industrial field. It aims to help customers understand the current market situation, development trends, competitive landscape, customer needs, technological innovation and other aspects of information, so as to make effective strategies and decisions. This paper analyzes the impact of consulting companies' industrial market research on the development of the industry, including the following aspects: first, to promote industry innovation and transformation, second, to enhance industry efficiency and competitiveness, third, to promote industry cooperation and win-win, and fourth, to guide the sustainable development of the industry. This paper also shows the application and value of industrial market research of consulting firms in practice, combined with the specific case of Shangpu consulting service clients.

Overview of Industrial Market Research by 1. Consulting Company

Industrial market research is a service that provides customers with valuable insights and suggestions through the collection, collation, analysis and interpretation of relevant data and information for various market segments in the industrial field. Industrial market research covers a wide range of fields, including robotics, automation and intelligent manufacturing, medical equipment and pharmaceuticals, industrial e-commerce, machine tools, smart homes, energy and power transmission and distribution, buildings, chemicals, automobiles, data centers, pumps and fluids Equipment, home appliances, semiconductors, artificial intelligence (AI), hydraulics and linear transmissions, etc.

The consulting firm's industrial market research has the following main purposes:

-Provide customers with market size, growth rate, structure, distribution and other basic information to help customers assess market potential and opportunities;

-Provide customers with information on competitors' strategies, products, prices, channels, marketing, etc., to help customers analyze competitive advantages and disadvantages;

-Provide customers with information on the needs, preferences and satisfaction of end users, and help customers understand user profiles and demand points;

-Provide customers with information on technology development trends, innovation cases, policies and regulations, etc. to help customers grasp technology opportunities and risks;

-Provide customers with information on industry trends, drivers, challenges, etc. to help them develop long-term strategies and visions.

The consulting firm's industrial market research mainly has the following methods:

-Desktop research: through the collection and analysis of publicly available data and information, such as official statistics, industry reports, expert papers, news reports, etc;

-In-depth interviews: Obtain first-hand data and information through one-to-one or many-to-one interviews with key people in the industry, such as industry leaders, competitors, suppliers, distributors, end users, etc;

-Online survey: conduct extensive surveys of target samples through online questionnaires or telephone interviews to obtain quantitative data and information, such as market size, user satisfaction, purchase intention, etc;

-Focus groups: by inviting a representative group of target users to participate in group discussions, to obtain qualitative data and information, such as user needs, preferences, feelings, etc;

-Field visit: by personally visiting the target market or enterprise, on-site observation and experience, to obtain intuitive data and information, such as product functions, service quality, market environment, etc.

The industrial market research of the consulting firm mainly has the following output forms:

-Market research report: in the form of a written report, systematically presents the purpose, methods, results and recommendations of market research, usually including summary, text, appendix and other parts;

-Market research presentation: a concise presentation of the main findings and conclusions of market research in the form of slides or videos, usually including background, methods, results and recommendations;

-Market research tools: dynamically display market research data and information in the form of software or platform, usually including databases, dashboards, visualization and other parts;

-Market research consulting: to provide professional opinions and suggestions in oral or written form for the specific problems or needs of customers, usually including analysis, solutions, action plans and other parts.

The impact of industrial market research by 2. consulting firms on the development of the industry

The industrial market research of consulting firms has an important impact on the development of the industry, mainly in the following aspects:

(I) promotes industry innovation and transformation

The consulting firm's industrial market research can provide customers with information on technology trends, innovation cases, policies and regulations, etc., to help customers grasp technology opportunities and risks, thereby promoting customers to carry out technological innovation and transformation. For example:

-Shangpu Consulting provides industrial market research services on the market status, development trend and power semiconductor demand of the new energy industry for a world-leading semiconductor equipment manufacturer, helping customers analyze the market opportunities for power semiconductor equipment, and formulate corresponding technological innovation and transformation strategies.

-Shangpu Consulting provided a well-known domestic machine tool manufacturer with industrial market research services on business model changes, digital transformation paths, and intelligent solutions in the machine tool industry, helping customers understand the necessity and feasibility of digital transformation in the machine tool industry, And put forward corresponding technological innovation and transformation suggestions.

(II) improve industry efficiency and competitiveness

The consulting firm's industrial market research can provide customers with information on market size, competitive landscape, customer needs, etc., to help customers assess market potential and opportunities, thereby improving customers' efficiency and competitiveness in the industry. For example, Shangpu Consulting provided an internationally renowned industrial robot manufacturer with industrial market research services on the scale, growth rate, structure, distribution, competitors, and end users of China's industrial robot market, helping customers understand China's industrial robot The status quo and development trend of the market, and formulated corresponding market entry and expansion strategies.

-Shangpu Consulting provides industrial market research services on the market scale, growth rate, structure, distribution, competitors and customer needs of the industrial e-commerce industry for a leading industrial e-commerce platform in China. to help customers understand the current situation and development trend of the industrial e-commerce industry, and put forward corresponding product optimization and marketing promotion suggestions.

(III) promote industry cooperation and win-win

The consulting firm's industrial market research can provide customers with information on supply chains, channels, partners, etc., and help customers find and establish cooperative relationships with other industry participants, thereby promoting industry cooperation and win-win results. For example:

-Shangpu Consulting provides industrial market research services on supply chain analysis, channel analysis and partner analysis of the data center industry for a well-known domestic data center operator, helping customers understand the supply and demand situation and cooperation opportunities of the data center industry, and assisting customers to establish long-term cooperative relations with other data center operators, equipment suppliers and cloud service providers.

-Shangpu Consulting provides industrial market research services on channel analysis and partner analysis of the medical device industry for a leading medical device manufacturer in the world, helping customers understand the channel characteristics and cooperation models of the medical device industry, and assisting Customers have established mutually beneficial cooperative relationships with other medical device manufacturers, hospitals, and doctors.

(IV) to guide the sustainable development of the industry

The consulting firm's industrial market research can provide clients with information on industry trends, drivers, challenges, etc., and help clients develop long-term strategies and visions to guide the sustainable development of the industry. For example:

-Shangpu Consulting provides industrial market research services on the development trend, driving factors and challenge factors of the new energy automobile industry for a well-known domestic new energy automobile manufacturer, helping customers to formulate new energy automobile development strategies and visions in line with national policies and social needs.

-Shangpu Consulting provides industrial market research services on the development trend, driving factors and challenge factors of the chemical industry for an internationally renowned chemical enterprise, helping customers to formulate chemical development strategies and visions in line with environmental protection and social responsibility.

3. Conclusion

The industrial market research of a consulting company is a service that provides valuable insights and suggestions to customers in the industrial field. It covers a wide range of fields and has a variety of purposes, methods and output forms. The industrial market research of consulting companies has an important impact on the development of the industry, mainly including promoting industry innovation and transformation, improving industry efficiency and competitiveness, promoting industry cooperation and win-win, and guiding the sustainable development of the industry.