Industrial market research refers to the process of systematic information collection, analysis and interpretation of the production, sales and consumption of industrial products or services, aiming to help enterprises or organizations understand the current market situation, predict market changes, formulate market strategies and decisions. Industrial market research is complex, multi-level, dynamic and other characteristics, the need to use a variety of data sources and analysis methods to reveal the industry's structure, scale, competition, demand, innovation and other aspects of the trend and opportunities. As a third-party organization providing professional market research services, consulting companies can use their expertise, data resources, analysis tools and customer networks to provide in-depth, comprehensive, objective and valuable industrial market research reports or consulting solutions for industrial enterprises or organizations. Taking Shangpu Consulting Company as an example, this paper introduces its service contents, methods and cases in the field of industrial market research, and shows how the consulting company provides professional solutions for customers through industrial market research.

The concept and characteristics of 1. industrial market research.

Industrial market refers to the market composed of enterprises or organizations that produce or process raw materials, semi-finished products or finished products, also known as productive market or B2B(Business to Business) market. Compared with the consumer market, the industrial market has the following characteristics:

-Market demand is derived from consumer demand and is greatly influenced by the macroeconomic environment and the level of industry development;

-The market size is relatively small, but the transaction amount is large, the purchase process is long, and multiple decision makers and influencers are involved;

-The market structure is more concentrated, the degree of competition is higher, and the degree of differentiation of products or services is lower;

-The market relationship is relatively stable, attaches importance to long-term cooperation and trust, and uses a variety of channels and methods for communication and transactions.

Industrial market research refers to the process of systematic information collection, analysis and interpretation of the production, sales and consumption of industrial products or services, aiming to help enterprises or organizations understand the current market situation, predict market changes, formulate market strategies and decisions. Industrial market research can be divided into the following areas:

-Market overview research: analysis of the overall size of the market, structure, growth rate, regional distribution, industry characteristics and other basic situation;

-Market demand research: analysis of the market's potential demand, effective demand, unmet demand, emerging demand and other different levels of demand, as well as the factors and trends affecting demand;

-Market supply research: analysis of the number of suppliers in the market, scale, geographical distribution, product or service type, quality, price, innovation capacity and other supply, as well as the degree of matching between supply and demand and the trend of change;

-Market competition research: analysis of the number of competitors in the market, scale, geographical distribution, product or service characteristics, market share, competitive strategy, advantages and disadvantages, as well as the competitive landscape and changing trends;

-Market channel research: analysis of the market channel type, quantity, scale, geographical distribution, function, efficiency, cost and other channels, as well as channel selection and management methods and strategies;

-Market environment research: analysis of the market's political, economic, social, technological, legal, ecological and other macro and micro environmental factors, as well as their impact on the market and trends.

Industrial market research is complex, multi-level, dynamic and other characteristics, the need to use a variety of data sources and analysis methods to reveal the industry's structure, scale, competition, demand, innovation and other aspects of the trend and opportunities. The data sources of industrial market research mainly include the following categories:

-First-hand data: refers to the original data collected directly from the target object or sample through questionnaires, interviews, observation and participation, etc., which has high pertinence and reliability, but the cost is higher and the time is longer;

-Second-hand data: refers to the data obtained indirectly from existing data sources by consulting literature, network information, statistical reports, etc., with lower cost and time, but may be less reliable and effective;

-Internal data: refers to the data about the market owned or mastered by the enterprise or organization itself, such as sales records, inventory situation, customer feedback, etc., with high availability and sensitivity, but may not be comprehensive or outdated;

-External data: refers to the data on the market provided by other institutions or individuals outside the enterprise or organization, such as industry associations, government departments, media organizations, etc., which are highly authoritative and extensive, but may not be accurate or timely.

The analytical methods of industrial market research mainly include the following categories:

-Descriptive analysis: refers to the process of organizing, summarizing and describing the collected data, such as calculating statistics such as averages and percentages, and drawing graphical tools such as charts or tables to visually show the basic characteristics of the data;

-Inferential analysis: refers to the process of inferring and promoting the collected data, such as the use of sampling theory and hypothesis testing, etc., to infer overall data from sample data, or to infer unknown data from known data;

-Correlation analysis: refers to the process of correlating and linking the collected data, such as the use of correlation coefficients and regression analysis to analyze the correlation or causality between the data and identify the key factors affecting the market;

-Classification analysis: refers to the process of classifying and dividing the collected data, such as the use of cluster analysis and discrimination analysis, according to the similarity or difference of the data, the data is divided into different categories or groups;

-Comprehensive analysis: refers to the process of synthesizing and evaluating the collected data, such as the use of hierarchical analysis and comprehensive evaluation methods, according to the importance and advantages of the data, to give different weights or scores to the data, to draw comprehensive conclusions or recommendations.

The role and value of 2. consulting firms in industrial market research

A consulting firm is a third-party organization whose main business is to provide professional knowledge, skills, methods or advice, and its services include strategic consulting, management consulting, market consulting, technical consulting, financial consulting and other fields. The role and value of consulting firms in industrial market research are mainly reflected in the following aspects:

-Provide professional market research services: The consulting company has a professional market research team, master advanced market research theories and methods, have rich market research experience and cases, and can design reasonable market research programs according to customer needs and goals. Collect effective market data, conduct in-depth market analysis, and provide comprehensive market reports or consulting solutions;

-Provide an objective perspective of market research: as a third-party organization, consulting companies are not affected by customers' internal interests or emotions, and can conduct market research in an objective, fair and neutral manner, avoid subjective prejudice or misjudgment, reveal the real situation and problems of the market, and put forward pertinent opinions or suggestions;

-Provide valuable market research results: consulting companies can not only provide descriptive or inferential market research results, but also provide relevant or classified market research results, reveal market trends and opportunities from different angles or levels, and provide valuable reference or basis for customers to formulate market strategies and decisions;

-Provide continuous market research support: The consulting company can use its professional knowledge, data resources, analysis tools and customer network to provide customers with continuous market research support, such as regularly updating market data and reports, tracking and monitoring market changes, timely feedback market information, and assisting customers to adjust market strategies and decisions.

3. Shangpu Consulting's service content, methods and cases in the field of industrial market research.

Shangpu Consulting is a professional provider of industry research, market research, investment and financing consulting, IPO listing consulting and other services, with rich customer resources and industry experience. In the field of industrial market research, Champ Consulting provides the following services:

-Industry research: analyze the development history, current situation, trends, opportunities, risks, etc. of the industry, and provide customers with in-depth industry reports or consulting solutions;

-Market research: analysis of market demand, supply, competition, channels, environment, etc., to provide customers with market segmentation reports or consulting solutions;

-User research: analysis of user characteristics, behavior, needs, satisfaction, etc., to provide customers with user portrait reports or consulting solutions;

-Investment consulting: analyze the feasibility, profitability and risk of investment, and provide customers with investment decision reports or consulting solutions;

-IPO listing consulting: analyze the conditions, processes, costs, benefits, etc. of listing, and provide customers with listing planning reports or consulting solutions.

Champ Consulting uses the following methods in industrial market research:

-Data collection: using a combination of first-hand data and second-hand data, through questionnaires, interviews, literature, network information and other channels to collect comprehensive, accurate and timely market data;

-Data analysis: using a combination of descriptive analysis and comprehensive analysis, through statistical calculation, chart drawing, hierarchical analysis and other tools, analysis of the basic characteristics of the market, important factors, comprehensive evaluation;

-Data presentation: using the combination of text description and graphic display, through report writing, chart production, presentation and other forms, to present the current situation, problems and suggestions of the market.

Champ Consulting has the following cases in industrial market research:

-A new energy automobile enterprise entrusts Shangpu Consulting to conduct research on China's new energy automobile market. Through in-depth analysis of the development history, policy environment, technical level, market scale and competition pattern of the new energy automobile industry, Shangpu Consulting provides customers with a market segmentation report of China's new energy automobile market, including market overview, demand analysis, supply analysis, competition analysis, channel analysis and so on, and according to the customer's product characteristics and target market, put forward the corresponding market entry strategy and marketing strategy;

-A medical device company entrusts Shangpu Consulting to conduct investment consultation on China's medical device industry. Shangpu Consulting provides customers with investment decision-making reports on China's medical device industry through systematic evaluation of the development trend, investment opportunities, investment risks and other aspects of the medical device industry, including industry overview, investment environment analysis, investment project evaluation and other contents, and according to the customer's investment objectives and budget, proposed a suitable investment model and partners;

-A chemical enterprise entrusts Shangpu Consulting to carry out IPO listing consultation of China's chemical industry. Shangpu Consulting provides the IPO listing planning report of China's chemical industry for customers through detailed interpretation of the listing conditions, listing process, listing cost, listing income and other aspects of the chemical industry, including listing objectives, listing plans, listing risks, listing suggestions and other contents, and according to the actual situation of customers, the specific listing operation steps and precautions are put forward.

4. epilogue

Industrial market research is a complex and important task that requires the use of multiple data sources and analytical methods to reveal trends and opportunities in the industry's structure, size, competition, demand, and innovation.