Industrial market research is one of the important services provided by consulting firms for industrial enterprises. By collecting, analyzing and interpreting information about the industrial market, it helps customers make effective market strategies and marketing decisions. With the development and application of digital, intelligent and interconnected technologies, industrial market research is facing new trends and changes, such as data-driven, customer participation, industry integration, value chain reconstruction and so on. These trends and changes have brought new opportunities and challenges to consulting companies, requiring consulting companies to continuously innovate methods and models of industrial market research to improve the quality and value of industrial market research. By analyzing the new trends and changes in industrial market research, this paper discusses the role and coping strategies of consulting companies in industrial market research, and combines the specific cases of Shangpu consulting service customers to show how consulting companies use digital technology, customer interaction, industry insight and other means to provide efficient, professional and personalized industrial market research services for industrial enterprises.

1. Introduction

The industrial market refers to the market with the means of production as the main target, including raw materials, equipment, spare parts, energy and other industrial products and services. Compared with the consumer goods market, the industrial market has the characteristics of demand derivative, demand instability, low demand elasticity, complex purchase process and multi-level purchase decision-making. Therefore, when industrial enterprises make market strategy and marketing decisions, they need to have an in-depth understanding and analysis of the industrial market in order to grasp market opportunities and risks and improve market competitiveness.

Industrial market research refers to the process of systematic collection, collation, analysis and interpretation of the industrial market, aiming to provide industrial enterprises with information and suggestions on market environment, customer demand, competitive situation, product positioning, channel selection and so on. Industrial market research is one of the important services provided by consulting companies for industrial enterprises. Through the use of professional knowledge, methods and technology, it helps customers solve practical problems and enhance customer value.

With the development and application of digital, intelligent and interconnected technologies, the industrial market is undergoing profound changes. For example, the rise of concepts and practices such as industrial Internet of Things, intelligent manufacturing, and digital twins has brought new ideas to industrial enterprises. Opportunities and challenges. At the same time, these technologies have also had a significant impact on industrial market research, such as changes in the way data is obtained, analyzed and used, changes in the way customers participate and experience, changes in the integration of industries and changes in innovation methods. These changes require consulting firms to continuously innovate the methods and models of industrial market research to improve the quality and value of industrial market research.

The purpose of this paper is to discuss the role and coping strategies of consulting companies in industrial market research by analyzing the new trends and changes in industrial market research, and to show how consulting companies use digital technology, customer interaction, industry insight and other means to provide efficient, professional and personalized industrial market research services for industrial enterprises.

New Trends and Changes in 2. Industrial Market Research

1. Data driven

Data is the foundation and core of industrial market research, and the acquisition, analysis and utilization of data directly affect the effect and value of industrial market research. With the development of digital technology, industrial market research is changing from traditional data collection methods to digital data acquisition methods, such as from active data collection methods such as questionnaires and interviews to passive data collection methods such as Internet of Things devices, sensors, and cameras. This shift allows industrial market research to capture more, more real-time, more accurate, and more detailed data, such as product usage, equipment operating status, and customer feedback.

At the same time, industrial market research is also changing from traditional data analysis methods to intelligent data analysis methods, such as from descriptive analysis, inferential analysis and other analysis methods based on statistical principles to machine learning, deep learning and other analysis methods based on artificial intelligence principles. This shift allows industrial market research to conduct deeper, more comprehensive, and more flexible analysis of data, such as predictive analysis, association analysis, and cluster analysis.

In addition, industrial market research is also changing from traditional data utilization to visual data utilization, such as from static data display methods such as report documents, tables and charts to dynamic data display methods such as dashboards and animated videos. This shift allows industrial market research to present data more intuitively, vividly, and interactively, such as data stories and data sandtrays.

2. Customer Involvement

Customers are the objects and objectives of industrial market research, and their participation and experience directly affect the efficiency and effectiveness of industrial market research. With the development of Internet technology, industrial market research is changing from the traditional way of passive customer acceptance to the way of active customer participation, such as from one-way transmission of information, feedback and other passive customer communication to two-way exchange of information, co-creation of value and other active customer collaboration. This shift allows industrial market research to capture more, more real, and more valuable customer information, such as customer needs, customer satisfaction, and customer loyalty.

At the same time, industrial market research is also changing from the traditional way of customer satisfaction to the way of customer creation experience, such as from providing standardized products, services and other satisfying customer solutions to providing customized products, services and other creative customer experience. This shift allows industrial market research to provide more, more personalized, and more attractive customer value, such as customer engagement, customer recognition, and customer recommend.

3. Industry integration

Industry is the background and scope of industrial market research, and the integration and innovation of industry directly affect the breadth and depth of industrial market research. With the development of Internet technology, industrial market research is changing from the traditional single industry analysis mode to the cross-border integration mode, such as from the single-dimensional analysis mode of market size, market structure and market competition for a single industry to the multi-dimensional analysis mode of market coordination, market interaction and market innovation for multiple industries. This transformation enables industrial market research to expand more, broader and more potential market space, such as emerging industries, sub-sectors, and cross-border industries.

At the same time, industrial market research is also changing from the traditional stable development mode of the industry to the rapid innovation mode of the industry, such as from following the industry rules, adapting to industry changes and other stable industry development mode to breaking the industry rules, leading the industry change and other innovative industry development mode. This shift allows industrial market research to capture more, faster, and more influential market opportunities, such as new technologies, new models, and new platforms.

4. Value Chain Restructuring

Value chain is the framework and path of industrial market research, and the reconstruction and optimization of value chain directly affect the process and effect of industrial market research. With the development of Internet technology, industrial market research is changing from the traditional linear organization of the value chain to the networked organization of the value chain, such as from the linear order of product design, production, sales and service to the networked collaboration of product functions, customer needs and resource advantages. This shift allows industrial market research to integrate more, better, and more efficient value chain resources, such as suppliers, partners, and distributors.

At the same time, industrial market research is also changing from the traditional value chain incremental promotion mode to the value chain jump promotion mode, such as from the incremental value chain optimization mode by improving product quality and reducing product cost to the value chain innovation mode by creating product differentiation and providing product overall solutions. This transformation enables industrial market research to achieve more, higher-level, and more lasting value chain competitive advantages, such as brand advantages, technological advantages, and service advantages.

The Role and Countermeasures of 3. Consulting Company in Industrial Market Research

1. Role positioning

In the face of new trends and changes in industrial market research, consulting firms need to re-examine and position their role in industrial market research. Consulting firms are not only information providers and problem solvers for industrial enterprises, but also data analysts, customer partners, industry innovation leaders and value chain optimizers for industrial enterprises. Specifically, the roles of consulting firms in industrial market research include:

Data Analyst: Consulting companies need to use digital technology to intelligently and visually analyze the massive data in the industrial market to provide valuable data insights and data-driven decision support for industrial enterprises.

Customer collaboration partners: Consulting firms need to use Internet technology to engage in proactive and creative collaboration with industrial enterprise customers to provide industrial enterprises with experienced customer engagement and customer experience optimization solutions.

Industry innovation leader: Consulting companies need to use Internet technology to conduct multi-dimensional and multi-level analysis of cross-border integration and rapid innovation in the industrial market, and provide industrial companies with forward-looking industry insights and strategic recommendations for industry innovation.

Value chain optimizer: Consulting companies need to use Internet technology to systematically and fully optimize the value chain networking and leapfrog upgrading of the industrial market, so as to provide industrial enterprises with efficient value chain integration and value chain creation solutions.

2. Coping strategies

In order to effectively play their role in industrial market research, consulting firms need to develop and implement corresponding strategies. Specifically, the consulting firm's coping strategies in industrial market research include:

Strengthen digital capabilities: Consulting companies need to continuously improve their digital capabilities, including data acquisition capabilities, data analysis capabilities, data presentation capabilities, etc., to adapt to the data-driven trend in industrial market research. Consulting companies can strengthen digital capabilities by introducing or training professional data talents, establishing or improving professional data platforms, and adopting or developing professional data tools.

Enhance customer interaction: Consulting companies need to continuously enhance their interaction with customers, including information exchange, value creation, experience design, etc., in order to adapt to the trend of customer participation in industrial market research. Consultants can enhance customer engagement by establishing or enhancing online or offline customer communication channels, conducting or participating in various forms of customer collaboration activities, and designing or improving various types of customer experience solutions.

Expanding industry horizons: Consulting companies need to continuously expand their industry horizons, including industry knowledge, industry insights, industry innovation, etc., to adapt to the trend of industry integration in industrial market research. Consulting companies can expand their industry horizons by collecting or analyzing market information in various industries, paying attention to or predicting market changes in various industries, and exploring or leading market innovations in various industries.

Optimizing the value chain model: Consulting firms need to continuously optimize their value chain model, including value chain organization, value chain processes, value chain effects, etc., to adapt to the trend of value chain reconstruction in industrial market research. Consulting firms can optimize the value chain model by adjusting or reorganizing their relationships with other value chain participants, optimizing or improving their value chain activities, and evaluating or enhancing their value chain contributions.

Case Presentation of 4. Champ Consulting in Industrial Market Research

Shangpu Consulting is a consulting company specializing in industrial market research. It has many years of industry experience and professional team to provide efficient, professional and personalized industrial market research services for industrial enterprises. The following are some of the case presentations of Champ Consulting in the industrial market research:

1. China market research services for a leading global semiconductor equipment manufacturer

Customer needs: The customer is a global leading semiconductor equipment manufacturer, mainly for the semiconductor industry to provide slicing, cleaning, polishing, testing and other equipment. The customer wants to understand the current situation and development trend of China's semiconductor market, as well as the competitive landscape and customer needs of China's semiconductor equipment market, so as to formulate corresponding market strategies and marketing plans.

Consulting methods: Shangpu Consulting uses data analysis, customer interviews, industry reports and other methods to conduct a comprehensive study of the Chinese semiconductor market. Specifically, Shangpu Consulting conducted a quantitative analysis of the scale, structure, growth rate, and driving factors of China's semiconductor market by collecting and analyzing public data and professional data; through interviews and surveys of major companies and experts in China's semiconductor industry, Qualitative analysis of the technical level, development difficulties, and policy support of China's semiconductor market; by referring to and summarizing industry reports issued by domestic and foreign authoritative institutions, the development trend and prospect of China's semiconductor market are predicted and analyzed.

Consulting results: Champ Consulting provided the client with a detailed research report on the Chinese semiconductor market, including the following:

Overview of China's semiconductor market: This paper introduces the historical development, current situation assessment and future prospects of China's semiconductor market, as well as the main characteristics and influencing factors of China's semiconductor market.

Analysis of China's semiconductor equipment market: The scale, structure, growth rate, competitive landscape and customer needs of China's semiconductor equipment market are analyzed, as well as the main opportunities and challenges of China's semiconductor equipment market.

Strategic suggestions for China's semiconductor equipment market: strategic suggestions for China's semiconductor equipment market are put forward, including product positioning, channel selection, price strategy, promotion strategy, etc.

Customer evaluation: The customer is very satisfied with the China semiconductor market research report provided by Shangpu Consulting, and believes that the report is comprehensive, in-depth and professional, which provides valuable reference and guidance for the formulation of China market strategy.

2. Provide competitive intelligence services for a well-known robot manufacturer in China

Customer needs: This customer is a well-known robot manufacturer in China, mainly providing industrial robots and service robots for the automotive, electronics, food and other industries. The customer wants to understand its competitive advantages and disadvantages in the domestic robot market, as well as the strategic trends and market performance of its main competitors, so as to formulate corresponding competitive strategies and marketing plans.

Consulting Methodology: Champ Consulting used a competitive intelligence analysis approach to conduct a comprehensive study of the client and its main competitors. Specifically, through the collection and analysis of public information and professional information, Shangpu Consulting conducted a comparative analysis of the products, technologies, prices, channels, promotions, brands, etc. of the customer and its main competitors; through interviews and surveys of the customer and its main competitors' customers, suppliers, partners, employees, etc, the strengths, weaknesses, opportunities, threats, etc. of the customer and its main competitors were evaluated and analyzed, and the future development of the customer and its main competitors was forecasted by monitoring and tracking the strategic trends and market performance of the customer and its main competitors.

Results of consultation: Champ Consulting provided the client with a detailed competitive intelligence analysis report, including the following:

The competitive advantages and disadvantages of the customer: summarizes the competitive advantages and disadvantages of the customer in terms of products, technology, price, channel, promotion, brand, etc., as well as corresponding improvement suggestions.

Strategic trends and market performance of major competitors: analysis of the strategic trends and market performance of major competitors in product innovation, market expansion, cooperative alliances, brand promotion, etc., as well as corresponding coping strategies.

Future competitive trends and prospects: The development trends and prospects of the future robot market are predicted, as well as the competitive position and competitive strategies of the customer and its main competitors in the future market.

Customer evaluation: The customer is very satisfied with the competitive intelligence analysis report provided by Champ Consulting, and believes that the report is comprehensive, in-depth and professional, which provides valuable reference and guidance for the formulation of competitive strategy.

3. China market strategy consulting for an internationally renowned machine tool manufacturer

Customer needs: The customer is an internationally renowned machine tool manufacturer, mainly providing high-end machine tools and intelligent manufacturing solutions for aviation, automotive, energy and other industries. The customer wants to understand the development trend and market opportunities of China's machine tool market, as well as the market demand and customer preference of China's machine tool market, so as to formulate corresponding market strategy and marketing plan.

Consulting method: Champ Consulting has adopted a strategic consulting method to conduct a comprehensive study of the Chinese machine tool market. Specifically, by collecting and analyzing public data and professional data, Shangpu Consulting has quantitatively analyzed the scale, structure, growth rate and driving factors of China's machine tool market; through interviews and surveys of major enterprises and experts in China's machine tool industry, it has qualitatively analyzed the technical level, development difficulties and policy support of China's machine tool market; by referring to and summarizing the industry reports issued by authoritative institutions at home and abroad, the development trend and prospect of China's machine tool market are predicted and analyzed.

Consulting results: champ consulting for the customer to provide a detailed China machine tool market strategy consulting report, including the following:

Overview of China's machine tool market: This paper introduces the historical development, current situation assessment and future prospects of China's machine tool market, as well as the main characteristics and influencing factors of China's machine tool market.

Analysis of China's machine tool market: The scale, structure, growth rate, competitive landscape and customer needs of China's machine tool market are analyzed, as well as the main opportunities and challenges of China's machine tool market.

Strategic recommendations for China's machine tool market: strategic recommendations for China's machine tool market are proposed, including target market selection, product positioning, channel selection, price strategy, promotion strategy, etc.

Customer Evaluation: The customer is very satisfied with the strategic consulting report on China's machine tool market provided by Shangpu Consulting. He thinks that the report is comprehensive, in-depth and professional, which provides valuable reference and guidance for the formulation of China's market strategy.

5. Conclusion

Industrial market research is one of the important services provided by consulting companies for industrial enterprises, with the development and application of digital, intelligent and interconnected technologies, industrial market research is facing new trends and changes, such as data-driven, customer participation, industry integration, value chain reconstruction and so on. These trends and changes have brought new opportunities and challenges to consulting companies, requiring consulting companies to continuously innovate methods and models of industrial market research to improve the quality and value of industrial market research. By analyzing the new trends and changes in industrial market research, this paper discusses the role and coping strategies of consulting companies in industrial market research, and combines the specific cases of Shangpu consulting service customers to show how consulting companies use digital technology, customer interaction, industry insight and other means to provide efficient, professional and personalized industrial market research services for industrial enterprises.